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Senior account manager skills for your resume and career

Updated January 8, 2025

6 min read

Quoted experts

Jonathan Byers,

James Wilkerson Ph.D.

Below we've compiled a list of the most critical senior account manager skills. We ranked the top skills for senior account managers based on the percentage of resumes they appeared on. For example, 7.9% of senior account manager resumes contained customer service as a skill. Continue reading to find out what skills a senior account manager needs to be successful in the workplace.

15 senior account manager skills for your resume and career

1. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how senior account managers use customer service:

Added sales and customer service expertise to established documentation proficiency in the international shipping trade to attain subject matter expert status.
Acted as a key point-of-contact for managing escalations, including maximizing customer service and support to internal and external stakeholder groups.

2. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how senior account managers use account management:

Coordinated the account management of business development teams and initiated new selling strategies resulting in increased revenue and customer satisfaction.
Provided successful account management by maintaining a deep understanding of the energy industry for large industrial and institutional clients.

3. Project Management

Here's how senior account managers use project management:

Project management of open files, followed up with customers, reinforced corporate communications, facilitated meetings and prepared customers presentations.
Coordinated web-based conferences with multiple corporate managers and presented company products and services for implementation of a web-based project management application.

4. Healthcare

Healthcare is the maintenance or improvement of a person's health by the diagnosis and treatment of a person's injury, illness, or any other disease. Healthcare is a basic necessity of human life and is the responsibility of the country's government to ensure that each person gets healthcare. Providing healthcare is the job of certified health professionals that includes doctors, surgeons, nurses, and other physicians. Pharmaceutical companies, hospitals, dentistry, therapy, and health training all come under healthcare. Healthcare plays a vital role in the country's economy and its development.

Here's how senior account managers use healthcare:

Contributed over $1,000,000 in agency revenue by growing St. Elizabeth Medical Center, United HealthCare and Citizens Federal Bank accounts.
Directed and supervised strategic public relations campaigns for national and international clients in the areas of healthcare, education and technology.

5. Work Ethic

Here's how senior account managers use work ethic:

Team leader in creativity, work ethic and positive attitude.
Required excellent closing skills and a superior work ethic.

6. Cloud

Cloud is a server that is accessed over the internet. There are different programs and software that also run on these servers. These clouds can be accessed from anywhere in the world as they are not present in your computer storage, but have their online servers. Cloud consists of data centers all across the world.

Here's how senior account managers use cloud:

Manage large scale enterprise cloud and managed hosting clients across North America - totaling over $3MM in monthly recurring revenue.
Coordinated national staffing solutions for storage, backup and recovery, and cloud computing for our business partner, EMC Corporation.

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7. Digital Marketing

Here's how senior account managers use digital marketing:

Skilled Senior Account Manager providing strategic direction for organizations looking to invest in digital marketing training throughout North & South America.
Identify opportunities for client growth and make recommendations for their digital marketing strategy on an ongoing basis and during quarterly presentations.

8. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how senior account managers use product knowledge:

Establish and maintain profitable relationships with current and prospective customers and provide exceptional customer support through attentiveness and extensive product knowledge.
Conducted sales training programs for senior account executives ensuring maximum product knowledge and excellent customer service follow through.

9. Customer Satisfaction

Here's how senior account managers use customer satisfaction:

Developed long-term partnerships and ensured strong customer satisfaction by providing efficient, high-quality assistance to meet the high-demands of the customer.
Excelled in resolving employer challenges with innovative solutions, systems, and process improvements proven to increase efficiency and customer satisfaction.

10. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how senior account managers use crm:

Designed and executed feedback-based CRM systems leveraging customer communications to reduce churn, reinforce brand loyalty and stimulate sales.
Maintained CRM database with pipeline information and current client information for department reference.

11. Email Marketing

Here's how senior account managers use email marketing:

Developed and managed strategic email marketing programs that supported a wide range of client objectives including customer retention and acquisition.
Develop deep relationships with clients to thoroughly understand email marketing initiatives and assist with strategic recommendations.

12. Client Facing

Here's how senior account managers use client facing:

Manage small team of client facing Account Managers for Large Employer Groups across various lines of business.
Provide a wide range of vendor, customer and sales support in a client facing position.

13. Salesforce

Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Here's how senior account managers use salesforce:

Account manager and SalesForce System Admin responsibilities.
Trained and used Concur Travel and Expense software, SalesForce and Trip It Pro on a regular basis.

14. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how senior account managers use business development:

Developed new business opportunities within lines of business including marketing, business development, and training departments to leverage web technologies.
Owned business development plans, tactical strategies and cultivation of working relationships with strategic accounts within eBay's Merchant Development division.

15. Copywriting

Here's how senior account managers use copywriting:

Developed, trained and supervised copywriting staff.
Developed and executed the production of all marketing materials from concept through final product, copywriting, design and presentation.

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What skills help Senior Account Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on senior account manager resumes?

Jonathan Byers

Assistant Director, Virginia Polytechnic Institute and State University

- Professional skills related to career development competencies such as strong oral & written communication, teamwork & collaboration, leadership, problem-solving ability & creativity, and professional integrity, but we recommend that applicants do not just list these skills. They should provide evidence of how they have used them in their work experience, volunteer experience, academic experience, etc.
-The ability to use technology effectively to solve problems or improve collaboration; this could relate to social media management, computer hardware or software skills, proficiency with general programs like Microsoft Office Suite (also being able to demonstrate the use of these skills in various experiences).
-With diversity, equity, and inclusion becoming more important in 2020, the ability to appreciate different points of view, accept and appreciate different cultural backgrounds & types of identities, and increased awareness of one's own cultural biases and assumptions can also be important to market on a resume.

What soft skills should all senior account managers possess?

James Wilkerson Ph.D.

Business Program Coordinator, Project and Supply Chain Management Program Coordinator, The Pennsylvania State University

Verbal skills (both speaking and writing), negotiation skills, unfailing honesty, ability to empathize with clients' wants, and teamwork skills suitable for working collaboratively with sales and operations staff.

What hard/technical skills are most important for senior account managers?

James Wilkerson Ph.D.

Business Program Coordinator, Project and Supply Chain Management Program Coordinator, The Pennsylvania State University

Spreadsheet (Excel) skills (including graph production from data), basic statistical knowledge, and online information search skills.

What senior account manager skills would you recommend for someone trying to advance their career?

Kaustav Misra Ph.D.

Associate Dean, Central Connecticut State University

This pandemic taught us many things and one important thing that we have an efficiency gap.

The way of doing business will be much more technology orientated. Hence graduates should be ready to unskill and upskill their credentials. This time it is necessary to forget the old way of doing business and learn new skills to get a job or stay in a current job. Soft skills have become much more important than before, but a different soft skill set would be essential to interact with future market participants. Thus, a gap year should be utilized to unskill-upskill and enhance relevant credentials by getting into short-long term programs, training, and workshops would be highly recommended.

What type of skills will young senior account managers need?

Michael Mikitka

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.

What technical skills for a senior account manager stand out to employers?

Todd Lee Goen

Instructor & Internship Director, Christopher Newport University

Technical skills are often industry and/or position specific. Applicants should highlight any technical skills related to the position advertisement and those that add value to the position/organization. Most importantly, requirements for technical skills change with time and technological advances. This means employers value workers capable of adapting to change and continually improving and acquiring new technical skills. Thus, it's usually more important to demonstrate you are capable of learning and developing technical skills than it is to have a specific skill set upon hire (although this is not true for some positions/industries).
That said, technical skills related to online presentations, virtual meetings, virtual networking, remote working and the like are hot commodities right now. While most organizations were in the process of adopting many of these technologies and ways of doing business pre-pandemic, the pandemic accelerated the process. Organizations are making it work, but they often don't know best practices or the most efficient means of working in the largely virtual, pandemic environment. Post-pandemic, many of the remote/virtual changes the pandemic brought will stay in some form. Technical skills that support this type of workplace will make applicants stand out to many employers because they need/want to do virtual/remote business better.

Do you want to know more?

List of senior account manager skills to add to your resume

The most important skills for a senior account manager resume and required skills for a senior account manager to have include:

Customer Service
Account Management
Project Management
Healthcare
Work Ethic
Cloud
Digital Marketing
Product Knowledge
Customer Satisfaction
CRM
Email Marketing
Client Facing
Salesforce
Business Development
Copywriting
Customer Relationships

Revenue Growth
Client Satisfaction
Financial Statements
Sales Quota
Sales Process
HR
Client Accounts
Business Relationships
Relationship Building
Customer Accounts
Cloud Security
ROI
Sales Presentations
Sales Strategies
Facebook
Payroll

Client Expectations
Client Relations
Client Issues
Sales Growth
Client Retention
Develop Strong Relationships
IP
C-Level
Strong Negotiation
Professional Services
Trade Shows
SEO
Market Research
RFP
Excellent Negotiation

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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