What does a senior account manager do?
A senior account manager is in charge of managing and overseeing accounts in sales work, ensuring to meet all sales targets. Among the tasks of a senior account manager includes taking the lead and supervising workforce to its efficiency, devising strategies, and coming up with new opportunities to boost sales and strengthen client base. Moreover, it is also the task of a senior account manager to engage with clients, focusing on networking to attain better deals.
Senior account manager responsibilities
Here are examples of responsibilities from real senior account manager resumes:
- Facilitate timely and accurate customer quotations to achieve margin targets in alignment with PPG pricing strategies.
- Assist PPG credit department to manage customer debt and ensure timely payment under agree to credit terms.
- Develop and manage new accounts for search marketing (SEO), social media marketing, web design and video production.
- Manage accounts while providing excellent customer service, help build financial relationships, redirecting calls in upselling credit per customer needs
- Facilitate positive customer relationships through product implementations and customer support management for this healthcare revenue cycle software and services firm.
- Measure actual results against goals including POS.
- Assure account and customer standards are meet, and including assuring proper POS is executed.
- Exceed hosted VOIP phone quota and assist major business change current phone system to new and balance cost.
- Add value to customers by recommending the possibility and benefits of moving to a host and VoIP platform.
- Develop, train and supervise copywriting staff.
- Build and run reports in SalesForce for sales/product targeting, effectively supporting/surpassing customer needs.
- Utilize new online CRM data technology integrating existing proprietary customer files overlaying business and consumer data compilation.
- Design and execute feedback-based CRM systems leveraging customer communications to reduce churn, reinforce brand loyalty and stimulate sales.
- Partner with distributors to develop sound distributor network and promote further product innovation to diversify offerings and increase revenue.
- Recognize for effective management of industrial distributors in central and western region of U.S. while developing new distribution partners.
Senior account manager skills and personality traits
We calculated that 8% of Senior Account Managers are proficient in Customer Service, Account Management, and Project Management. They’re also known for soft skills such as Analytical skills, Communication skills, and Customer-service skills.
We break down the percentage of Senior Account Managers that have these skills listed on their resume here:
- Customer Service, 8%
Added sales and customer service expertise to established documentation proficiency in the international shipping trade to attain subject matter expert status.
- Account Management, 7%
Coordinated the account management of business development teams and initiated new selling strategies resulting in increased revenue and customer satisfaction.
- Project Management, 6%
Project management of open files, followed up with customers, reinforced corporate communications, facilitated meetings and prepared customers presentations.
- Healthcare, 5%
Contributed over $1,000,000 in agency revenue by growing St. Elizabeth Medical Center, United HealthCare and Citizens Federal Bank accounts.
- Work Ethic, 5%
Team leader in creativity, work ethic and positive attitude.
- Cloud, 5%
Manage large scale enterprise cloud and managed hosting clients across North America - totaling over $3MM in monthly recurring revenue.
Most senior account managers use their skills in "customer service," "account management," and "project management" to do their jobs. You can find more detail on essential senior account manager responsibilities here:
Analytical skills. To carry out their duties, the most important skill for a senior account manager to have is analytical skills. Their role and responsibilities require that "sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies." Senior account managers often use analytical skills in their day-to-day job, as shown by this real resume: "performed sales presentations that provided clients with information for competitive research and analysis. "
Communication skills. Another soft skill that's essential for fulfilling senior account manager duties is communication skills. The role rewards competence in this skill because "sales managers need to work with colleagues and customers, so they must be able to communicate clearly." According to a senior account manager resume, here's how senior account managers can utilize communication skills in their job responsibilities: "used sharp technology and communication skills to lead sales presentations for executives. "
Customer-service skills. Another skill that relates to the job responsibilities of senior account managers is customer-service skills. This skill is critical to many everyday senior account manager duties, as "when helping to make a sale, sales managers must listen and respond to the customer’s needs." This example from a resume shows how this skill is used: "deliver sales presentations to customers, prospects and senior management showing account development and strategy. "
Leadership skills. A big part of what senior account managers do relies on "leadership skills." You can see how essential it is to senior account manager responsibilities because "sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals." Here's an example of how this skill is used from a resume that represents typical senior account manager tasks: "implemented a training program for associates and leadership focusing on building strong client relationships as well as sales and marketing techniques. "
The three companies that hire the most senior account managers are:
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Compare different senior account managers
Senior account manager vs. Manager, account executive
An account executive manager is responsible for handling client accounts and leading the account management procedures to promote the client's brand image in the market and maintain the highest satisfaction. Account executive managers work with the marketing and sales team to identify sales and promotional strategies that would increase revenues and product profits. They also review the current market trends to develop business opportunities according to client needs and public demands. An account executive manager coordinates with the clients for regular updates and informs them of business plan adjustments as needed.
While similarities exist, there are also some differences between senior account managers and manager, account executive. For instance, senior account manager responsibilities require skills such as "project management," "work ethic," "strong work ethic," and "cloud." Whereas a manager, account executive is skilled in "virtualization," "post sales," "sales territory," and "account executives." This is part of what separates the two careers.
Managers, account executive earn the highest salaries when working in the technology industry, with an average yearly salary of $87,422. On the other hand, senior account managers are paid more in the technology industry with an average salary of $95,395.The education levels that managers, account executive earn slightly differ from senior account managers. In particular, managers, account executive are 0.8% less likely to graduate with a Master's Degree than a senior account manager. Additionally, they're 0.1% more likely to earn a Doctoral Degree.Senior account manager vs. Account executive/sales manager
An Account Executive/Sales Manager manages client accounts, building positive client relationships in the process. Part of their job is to secure sales, which requires them to conduct research and analysis to find new business and client opportunities, generate leads, offer products and services to clients through calls and correspondence, arrange appointments, and process payments. There are instances where they must assist clients by resolving issues and concerns, ensuring client satisfaction. Moreover, they are also responsible for developing sales plans and strategies while implementing the company's policies and regulations among staff.
Each career also uses different skills, according to real senior account manager resumes. While senior account manager responsibilities can utilize skills like "project management," "work ethic," "strong work ethic," and "cloud," account executive/sales managers use skills like "account executives," "sales professionals," "real estate," and "business sales."
On average, account executive/sales managers earn a lower salary than senior account managers. Some industries support higher salaries in each profession. Interestingly enough, account executive/sales managers earn the most pay in the media industry with an average salary of $51,472. Whereas senior account managers have higher pay in the technology industry, with an average salary of $95,395.Average education levels between the two professions vary. Account executive/sales managers tend to reach similar levels of education than senior account managers. In fact, they're 1.4% less likely to graduate with a Master's Degree and 0.1% more likely to earn a Doctoral Degree.Senior account manager vs. Sales manager
Sales managers are responsible for leading the organization's sales team. They oversee the progress and performance of the whole team, set area assignments to team members, and set weekly or monthly quotas. Sales managers oversee training team members during onboarding and providing further coaching to help them achieve their goals. They manage the challenges that team members may meet and help mitigate any problems that come along the way. Sales managers also set the strategic direction of the sales team and follow through by ensuring that the team's activities are in line with the goals.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a senior account manager is likely to be skilled in "customer service," "project management," "healthcare," and "strong work ethic," while a typical sales manager is skilled in "sales performance," "multitasking," "sales associates," and "sales floor."
Sales managers typically earn similar educational levels compared to senior account managers. Specifically, they're 2.1% less likely to graduate with a Master's Degree, and 0.0% less likely to earn a Doctoral Degree.Senior account manager vs. Territory sales manager
A territory sales manager is an individual who supervises the daily sales operations of sales representatives that are assigned to a particular location. Territory sales managers are required to meet sales targets to gain an increase in revenues and must maintain excellent customer relationships. They attend trade shows to promote the products and services of the company at the same time, conduct surveys to better understand the needs of their customers. As they are engaged in sales, territory sales managers must possess a bachelor's degree in business administration or management.
Even though a few skill sets overlap between senior account managers and territory sales managers, there are some differences that are important to note. For one, a senior account manager might have more use for skills like "project management," "cloud," "digital marketing," and "html css." Meanwhile, some responsibilities of territory sales managers require skills like "territory sales," "patients," "sales training," and "branch management. "
The retail industry tends to pay the highest salaries for territory sales managers, with average annual pay of $77,665. Comparatively, the highest senior account manager annual salary comes from the technology industry.In general, territory sales managers hold similar degree levels compared to senior account managers. Territory sales managers are 2.3% less likely to earn their Master's Degree and 0.0% more likely to graduate with a Doctoral Degree.Types of senior account manager
Updated January 8, 2025
