What does a senior account sales manager do?
A senior account sales manager is in charge of developing strategies to optimize a company's sales operations, focusing on building positive relationships with clients. They also manage account portfolios, aiming to identify and meet the clients' needs. Moreover, their responsibilities typically include performing research and analysis to find new business and client opportunities, creating plans to grow accounts, liaising with internal and external parties, and addressing issues and concerns, resolving them promptly and efficiently. As a manager, they must lead and encourage teams to reach goals while enforcing the company's policies and regulations.
Senior account sales manager responsibilities
Here are examples of responsibilities from real senior account sales manager resumes:
- Develop and manage new accounts for search marketing (SEO), social media marketing, web design and video production.
- Work on CRM to maintain the data of the hotel guest.
- Deliver solutions that include networks, infrastructure, call centers, data centers and CRM solutions.
- Coordinate and host quarterly OEM market, product, technology update visits to Taiwan OEM and ODM.
- Provide detailed cost analysis evaluations to OEM purchasing teams.
- Conduct regular account appraisals to accelerate customer adoption by working closely with the customer to educate and assess cloud technology needs.
- Deliver accurate, timely and consistent business forecasts utilizing Salesforce.com.
- Recognize for being in the top tier of forecasting accuracy in salesforce.com
- Excel in outside sales of data and telecommunications services for regional IP base communications provider.
Senior account sales manager skills and personality traits
We calculated that 11% of Senior Account Sales Managers are proficient in Account Management, Cloud, and Sales Process. They’re also known for soft skills such as Analytical skills, Communication skills, and Customer-service skills.
We break down the percentage of Senior Account Sales Managers that have these skills listed on their resume here:
- Account Management, 11%
Account management for existing customers as well as heavy phone prospecting to develop needs analysis for a soon-to-be-released document management solution.
- Cloud, 8%
Positioned Latisys as a leading high tech IaaS, Managed Hosting, and Cloud solutions provider.
- Sales Process, 7%
Played an integral role in providing strategic direction of testing, recommendation, and implementation of standardized company sales process.
- Customer Relationships, 7%
Consisted 150-200% + additional business Quota Over achievement through customer relationships and sales orientated solution education.
- CRM, 5%
Coordinated marketing campaigns, executed sales strategies, and capitalized on CRM Business Intelligence to consistently exceed annual quota expectations.
- Sales Strategies, 5%
Developed and implemented sales strategies and campaigns for print and multimedia distribution.
Common skills that a senior account sales manager uses to do their job include "account management," "cloud," and "sales process." You can find details on the most important senior account sales manager responsibilities below.
Analytical skills. The most essential soft skill for a senior account sales manager to carry out their responsibilities is analytical skills. This skill is important for the role because "sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies." Additionally, a senior account sales manager resume shows how their duties depend on analytical skills: "analyzed training needs and facilitated workshops and training programs for newaccount executives and continuing education for direct sales force. "
Communication skills. Another essential skill to perform senior account sales manager duties is communication skills. Senior account sales managers responsibilities require that "sales managers need to work with colleagues and customers, so they must be able to communicate clearly." Senior account sales managers also use communication skills in their role according to a real resume snippet: "maintain customer accounts through communication. "
Customer-service skills. senior account sales managers are also known for customer-service skills, which are critical to their duties. You can see how this skill relates to senior account sales manager responsibilities, because "when helping to make a sale, sales managers must listen and respond to the customer’s needs." A senior account sales manager resume example shows how customer-service skills is used in the workplace: "presented new and existing products, provided training and troubleshooting for equipment, and coordinated customer support. "
Leadership skills. senior account sales manager responsibilities often require "leadership skills." The duties that rely on this skill are shown by the fact that "sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals." This resume example shows what senior account sales managers do with leadership skills on a typical day: "awarded "supplier of the year" by jcpenney for providing outstanding service, merchandising leadership and excellence in product development. "
The three companies that hire the most senior account sales managers are:
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Compare different senior account sales managers
Senior account sales manager vs. Manager, account executive
An account executive manager is responsible for handling client accounts and leading the account management procedures to promote the client's brand image in the market and maintain the highest satisfaction. Account executive managers work with the marketing and sales team to identify sales and promotional strategies that would increase revenues and product profits. They also review the current market trends to develop business opportunities according to client needs and public demands. An account executive manager coordinates with the clients for regular updates and informs them of business plan adjustments as needed.
While similarities exist, there are also some differences between senior account sales managers and manager, account executive. For instance, senior account sales manager responsibilities require skills such as "cloud," "customer relationships," "crm," and "salesforce." Whereas a manager, account executive is skilled in "customer service," "virtualization," "post sales," and "sales territory." This is part of what separates the two careers.
Managers, account executive really shine in the technology industry with an average salary of $87,422. Comparatively, senior account sales managers tend to make the most money in the finance industry with an average salary of $94,492.The education levels that managers, account executive earn slightly differ from senior account sales managers. In particular, managers, account executive are 1.5% less likely to graduate with a Master's Degree than a senior account sales manager. Additionally, they're 0.1% less likely to earn a Doctoral Degree.Senior account sales manager vs. Outside sales manager
An outside sales manager is responsible for monitoring the sales staff performance in selling goods and services to existing and potential clients and ensuring that the team meets sales objectives. Outside sales managers set reasonable sales targets and establish techniques to maximize the staff's efficiency and productivity. They regularly connect with the clients to determine their needs and make any adjustments to business plans as needed. An outside sales manager should have excellent knowledge of the current market trends to identify business opportunities that would generate more revenues and resources.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that senior account sales manager responsibilities requires skills like "cloud," "customer relationships," "salesforce," and "relationship building." But an outside sales manager might use other skills in their typical duties, such as, "customer service," "sales territory," "increase sales," and "general contractors."
Outside sales managers may earn a higher salary than senior account sales managers, but outside sales managers earn the most pay in the finance industry with an average salary of $78,067. On the other hand, senior account sales managers receive higher pay in the finance industry, where they earn an average salary of $94,492.outside sales managers earn similar levels of education than senior account sales managers in general. They're 4.8% less likely to graduate with a Master's Degree and 0.1% less likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for senior account sales managers in the next 3-5 years?
Bill Thorne
Executive Director of the NRF Foundation and Senior Vice President of Communication and Public Affairs of NRF, National Retail Federation
Senior account sales manager vs. Inside sales manager
An inside sales manager is the one who leads the sales team to meet the organization's sales targets. The sales managers recruit, handle, and train the professional development of the sales team. It is their duty to set the goals of the company, provide sales reports, set departmental budgets, and track sales. They collaborate with the marketing department to make sure that the sales staff receives quality leads. Also, they address and resolve complaints from customers.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from senior account sales manager resumes include skills like "cloud," "customer relationships," "business relationships," and "relationship building," whereas an inside sales manager is more likely to list skills in "customer service," "excellent interpersonal," "work ethic," and "sales professionals. "
Inside sales managers earn the highest salary when working in the technology industry, where they receive an average salary of $81,903. Comparatively, senior account sales managers have the highest earning potential in the finance industry, with an average salary of $94,492.Most inside sales managers achieve a similar degree level compared to senior account sales managers. For example, they're 3.3% less likely to graduate with a Master's Degree, and 0.4% less likely to earn a Doctoral Degree.Senior account sales manager vs. Sales manager
Sales managers are responsible for leading the organization's sales team. They oversee the progress and performance of the whole team, set area assignments to team members, and set weekly or monthly quotas. Sales managers oversee training team members during onboarding and providing further coaching to help them achieve their goals. They manage the challenges that team members may meet and help mitigate any problems that come along the way. Sales managers also set the strategic direction of the sales team and follow through by ensuring that the team's activities are in line with the goals.
Types of senior account sales manager
Updated January 8, 2025
