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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Senior Brand Manager||Kraft Foods Group, Inc.||Glenview, IL||Sep 01, 2013||$160,000|
|Senior Brand Partnership Manager||Amazon Corporate LLC||New York, NY||Sep 01, 2011||$160,000|
|Senior Brand Communications Manager||Chobani, LLC||New York, NY||Sep 22, 2016||$151,851|
|Senior Brand Manager||Twinklediam Inc.||New York, NY||May 01, 2015||$150,000|
|Senior Brand Manager||Twinklediam Inc.||New York, NY||May 01, 2012||$150,000|
|Senior Brand Manager||Reckitt Benckiser Inc.||Chester, NJ||Jun 29, 2010||$136,500|
|Senior Brand Manager||Reckitt Benckiser Inc.||Parsippany-Troy Hills, NJ||Jun 29, 2010||$136,500|
|Senior Brand Manager||Reckitt Benckiser Inc.||Parsippany-Troy Hills, NJ||Sep 30, 2009||$135,378|
|Senior Brand Manager||Colgate-Palmolive Company||New York, NY||Sep 05, 2015||$135,000|
|Senior Brand Manager||Bayer Healthcare LLC||NJ||Oct 25, 2014||$134,300|
|Senior Brand Manager||Reckitt Benckiser Inc.||Parsippany-Troy Hills, NJ||Jul 07, 2010||$134,000|
|Senior Brand Manager, Global Skincare||Avon Products, Inc.||New York, NY||May 28, 2015||$132,500|
|Senior Brand Manager, Kahlua||Pernod Ricard USA, LLC||New York, NY||Dec 26, 2016||$132,500|
|Senior Brand Manager-Cointreau||Remy Cointreau USA, Inc.||New York, NY||Mar 19, 2012||$128,170|
|Senior Brand Manager||William Grant & Sons, Inc.||New York, NY||Oct 01, 2009||$128,127|
|Senior Brand Manager||Bimbo Bakeries USA, Inc.||Horsham, PA||Dec 05, 2016||$126,850|
|Senior Brand Manager||The Coca-Cola Company||NY||Oct 08, 2010||$125,000 -
|Senior Editor and Brand Experience Manager||Melcrum Publishing, Inc.||New York, NY||Jan 28, 2013||$125,000|
|SR. Brand Manager||Bimbo Bakeries USA, Inc.||Horsham, PA||Jun 27, 2013||$120,000|
|Senior Brand Manager||Anheuser-Busch, LLC||New York, NY||Jan 08, 2016||$120,000|
|SR. Brand Manager||Squire Patton Boggs (Us) LLP||Cleveland, OH||Sep 21, 2016||$115,600 -
|Senior Brand Manager||W.J. Deutsch & Sons, Ltd.||White Plains, NY||Feb 11, 2010||$112,413|
|Disney Specialist-Senior Brand Manager||Kimberly-Clark Corporation||Neenah, WI||Jun 08, 2015||$110,820 -
|Senior Brand Advertising Manager||Yum! Brands, Inc.||Louisville, KY||Nov 04, 2013||$108,992 -
|Senior Brand Manager||Leo Schachter Diamonds LLC||New York, NY||Feb 15, 2014||$106,437|
|Senior Brand Manager||Diageo North America, Inc.||New York, NY||Oct 22, 2009||$101,000 -
|Senior Brand Manager||Mekanism Inc.||New York, NY||Jan 09, 2016||$100,000|
|Senior Brand Manager||The Edrington Group USA, LLC||New York, NY||Aug 15, 2016||$100,000 -
|Senior Brand Manager||Diageo North America, Inc.||New York, NY||Jan 05, 2012||$100,000|
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Ashwath Swaminathan - Senior Brand Manager, HUL
Himanshu Kanwar - Senior Brand Manager, HUL
What does a marketing manager do?