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Become A Senior Brand Manager

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Working As A Senior Brand Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $103,987

    Average Salary

What Does A Senior Brand Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Senior Brand Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Senior Brand Manager Career Paths

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Help others decide if this is a good career for them

Average Length of Employment
Product Manager 3.3 years
Brand Director 3.0 years
Brand Manager 2.6 years
Brand Consultant 1.9 years
Brand Strategist 1.8 years
Brand Partner 1.7 years
Top Employers Before
Top Employers After
Director 3.6%

Do you work as a Senior Brand Manager?

Senior Brand Manager Demographics

Gender

Female

50.7%

Male

47.5%

Unknown

1.8%
Ethnicity

White

58.6%

Hispanic or Latino

17.5%

Black or African American

11.0%

Asian

9.3%

Unknown

3.6%
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Languages Spoken

Spanish

43.7%

French

13.8%

Italian

11.5%

Portuguese

9.2%

Russian

8.0%

German

4.6%

Hungarian

2.3%

Chinese

1.1%

Japanese

1.1%

Greek

1.1%

Mongolian

1.1%

Mandarin

1.1%

Kazakh

1.1%
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Senior Brand Manager Education

Schools

Northwestern University

14.0%

University of Southern California

8.3%

New York University

6.7%

Thunderbird School of Global Management

6.2%

Columbia University

6.2%

Harvard University

5.2%

University of Phoenix

5.2%

Fashion Institute of Technology

4.1%

University of Michigan - Ann Arbor

4.1%

DePaul University

4.1%

George Washington University

4.1%

University of Texas at Austin

4.1%

Duke University

4.1%

Syracuse University

3.6%

Babson College

3.6%

University of California - Irvine

3.6%

University of Chicago

3.1%

Southern Methodist University

3.1%

Emory University

3.1%

University of Florida

3.1%
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Majors

Marketing

36.1%

Business

26.7%

Management

7.4%

Finance

4.6%

Communication

4.1%

Graphic Design

2.8%

Public Relations

1.9%

Advertising

1.8%

Economics

1.5%

English

1.5%

Psychology

1.5%

Political Science

1.5%

International Business

1.4%

Education

1.4%

Journalism

1.4%

Fine Arts

1.3%

Specialized Sales And Merchandising

1.1%

Business Communications

0.6%

Sociology

0.6%

International Relations

0.6%
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Degrees

Masters

54.6%

Bachelors

32.0%

Other

9.4%

Certificate

2.6%

Associate

0.9%

Diploma

0.3%

Doctorate

0.3%
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Part Time
Internship
Temporary

Real Senior Brand Manager Salaries

Job Title Company Location Start Date Salary
Senior Brand Manager Kraft Foods Group, Inc. Glenview, IL Sep 01, 2013 $160,000
Senior Brand Partnership Manager Amazon Corporate LLC New York, NY Sep 01, 2011 $160,000
Senior Brand Communications Manager Chobani, LLC New York, NY Sep 22, 2016 $151,851
Senior Brand Manager Twinklediam Inc. New York, NY May 01, 2015 $150,000
Senior Brand Manager Twinklediam Inc. New York, NY May 01, 2012 $150,000
Senior Brand Manager Reckitt Benckiser Inc. Chester, NJ Jun 29, 2010 $136,500
Senior Brand Manager Reckitt Benckiser Inc. Parsippany-Troy Hills, NJ Jun 29, 2010 $136,500
Senior Brand Manager Reckitt Benckiser Inc. Parsippany-Troy Hills, NJ Sep 30, 2009 $135,378
Senior Brand Manager Colgate-Palmolive Company New York, NY Sep 05, 2015 $135,000
Senior Brand Manager Bayer Healthcare LLC NJ Oct 25, 2014 $134,300
Senior Brand Manager Reckitt Benckiser Inc. Parsippany-Troy Hills, NJ Jul 07, 2010 $134,000
Senior Brand Manager, Global Skincare Avon Products, Inc. New York, NY May 28, 2015 $132,500
Senior Brand Manager, Kahlua Pernod Ricard USA, LLC New York, NY Dec 26, 2016 $132,500
Senior Brand Manager-Cointreau Remy Cointreau USA, Inc. New York, NY Mar 19, 2012 $128,170
Senior Brand Manager William Grant & Sons, Inc. New York, NY Oct 01, 2009 $128,127
Senior Brand Manager Bimbo Bakeries USA, Inc. Horsham, PA Dec 05, 2016 $126,850
Senior Editor and Brand Experience Manager Melcrum Publishing, Inc. New York, NY Jan 28, 2013 $125,000
Senior Brand Manager The Coca-Cola Company NY Oct 08, 2010 $125,000 -
$153,000
Senior Brand Manager Anheuser-Busch, LLC New York, NY Jan 08, 2016 $120,000
SR. Brand Manager Bimbo Bakeries USA, Inc. Horsham, PA Jun 27, 2013 $120,000
SR. Brand Manager Squire Patton Boggs (Us) LLP Cleveland, OH Sep 21, 2016 $115,600 -
$151,902
Senior Brand Manager Zimmer Spine, Inc. Minneapolis, MN Dec 01, 2010 $115,000
Senior Brand Manager Zimmer Spine, Inc. Edina, MN Dec 01, 2013 $112,694
Senior Brand Manager W.J. Deutsch & Sons, Ltd. White Plains, NY Feb 11, 2010 $112,413
Disney Specialist-Senior Brand Manager Kimberly-Clark Corporation Neenah, WI Jun 08, 2015 $110,820 -
$184,704
Senior Brand Advertising Manager Yum! Brands, Inc. Louisville, KY Nov 04, 2013 $108,992 -
$130,000
Senior Brand Manager Leo Schachter Diamonds LLC New York, NY Feb 15, 2014 $106,437
Senior Brand Manager Diageo North America, Inc. New York, NY Oct 22, 2009 $101,000 -
$140,000
Senior Brand Manager The Edrington Group USA, LLC New York, NY Aug 15, 2016 $100,000 -
$150,000

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Top Skills for A Senior Brand Manager

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  1. Communications Strategy
  2. Revenue Growth
  3. New Product Development
You can check out examples of real life uses of top skills on resumes here:
  • Developed communications strategy across 5 markets for Clorets brand.
  • Achieved yearly overall revenue growth of 22% across entire portfolio.
  • Work with sourcing teams to set new product development goals, vendors, and supply partners in Far East.
  • Developed product and merchandise assortment planning for product categories, including revenue and profitability targets by channel and category.
  • Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.

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Top Senior Brand Manager Employers

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Senior Brand Manager Videos

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