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Become A Senior Brand Manager

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Working As A Senior Brand Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $95,061

    Average Salary

What Does A Senior Brand Manager Do At Mondelez International

* Brand steward and co-owner of the Triscuit, Thins, & Véa brands, for the US market; partner with equity/innovation teams to support the launch and sell-in efforts for Tricuit, Thins, & Véa brands.
* Support P&L / category financial performance management by overseeing demand portion of IBP process, challenging assumptions, understanding and telling the story of the category results, and assessing P&L implications
* Understand key KPI performance and utilize to prepare gap closure recommendations.
* Identify A&C / trade budget spend needs to execute recommendations; Consult and/or inform equity/innovation partners where necessary; lead scoping as needed for incremental gap closing activities
* Manage budgets and recommend in-year trade-offs needed to deliver category targets, consulting and aligning with equity/innovation on major shifts in spend
* Support tactical execution and resolution of escalated issues for the commercial plan
* Aggregate materials and selling stories for annual and monthly Sales Communications based on inputs from Equity, Innovation, and Sales Planning
* Lead portfolio management efforts including SKU rationalization and resolution of ad-hoc product/package issues & opportunities;
* Make category supply prioritization recommendations and participate in supply command centers as needed
* Influence launch plans to deliver the P/L; Deliver all innovation/renovation/commercialization projects from PDR through launch.
* Manage and rectify in-year quality issues
* Expert in Triscuit, Thins, & Véa businesses, performance & drivers, sharing with others & informing 2019 sufficiency
* Manage, coach, and develop 1 direct report

What Does A Senior Brand Manager Do At Green Mountain Coffee

* Associate Brand Manager
* What you will do:
* Own development of annual Keurig marketing plan inclusive of communication strategies, media investments, and marketing tactics including digital and in-store with a focus on executional excellence of new brewer product launches
* Partner closely with Keurig brand team to integrate key brand priorities into Keurig marketing plan
* Lead Keurig marketing spend ROI analysis including sales information, projections, and other meaningful data to inform brand/product level spend decisions.
* Develop & provide marketing thought leadership as engagement partner with eCommerce digital team
* Develop recommendations for short and long term strategic brand direction to the VP of Keurig Brand Marketing.
* Partner with Finance to understand the Keurig brewer P/L as well as its impact to the P/L of the company to inform
* Lead & drive cross-functional team alignment on key marketing initiatives and new product launches.
* Develop & deliver strategic recommendations to senior management.
* Participate in key sales and marketing presentations.
* Coach & mentor team members including Associate Brand Manager direct report.
* What you must have:
* Bachelors in a related field and minimum 10 years of experience in brand/product management, MBA and minimum 5 years of experience
* Knowledge of either consumer products or small electrics/electronics
* Brand management, marketing planning and analytical capabilities
* Critical thinking skills and ability to problem-solve; ability to plan and align work to ensure accountability
* Highly adaptable; energized by rapid change and ambiguity
* Highly collaborative; skilled at working cross-functionally to drive results
* Experience preparing and delivering recommendations to senior management including C-level executives
* Positive, self-motivated leader who can inspire others to rise to new challenges
* Ability to travel 25
* of time
* Keurig is an Equal Opportunity Employer.
* Offers of employment are contingent upon satisfactory completion of a reference check, background check, drug/alcohol test, and documented proof of work authorization.
* In addition, some roles require a pre-employment medical examination to determine your ability to perform the essential duties of the job

What Does A Senior Brand Manager Do At Revlon

* Drive brand and category development.
* Determine priorities and marketing strategies that will address changing consumer needs.
* Understand the consumer and translate this knowledge to create insightful strategy, communication and innovation
* Analyze the potential of new products, making recommendations based on sales and profit analysis
* Drive and manage all aspects of Mascara/Brow innovation from idea to launch.
* Includes insight development and testing, crafting the mix, business case modeling, communication & POS assets, and sell-in through each stage gate.
* Ensure product pipeline is delivered on time and within budget.
* Holistic and detail understanding of portfolio in context of company, customer, and competition and make strategic recommendations for expansion or rationalization
* Manage Advertising & Marketing budgets with an eye for driving efficiencies and effectiveness
* Development and presentation of activities and strategies to senior management as well as briefing and managing agencies on day to day basis
* Develop media strategy recommendations throughout the year and seek ongoing optimization opportunities
* Become the brand expert through ongoing analysis, consumer insights, and knowledge of category dynamics and competition
* Brand interface with global regions
* Interface with Product Development department including tracking development timelines from concept to first production run.
* Lead a large cross-functional team to overcome executional and logistical hurdles to meet aggressive in-market timing
* Manage and develop marketing skills of direct report
* SUPERVISION:** Assistant Brand Manager

What Does A Senior Brand Manager Do At Costar Group

* Lead development and implementation of multi-million dollar marketing and communication campaigns to ensure 360˚ integration of brand advertising and messaging across multiple consumer touch points, including TV, Radio, PR, OOH, digital, print, video, mobile and social.
* Develop creative briefs for agency partners and assist in creative development process; manage workflow of project details and creative direction
* Assist in the planning and buying of media inventory.
* Ensure media integrates brand messaging across multiple consumer touch points in General and Niche markets.
* Identify opportunities for media and PR sponsorships and activations that will amplify brand awareness and consideration.
* Develop and manage PR “news” cycle strategy and supporting content to drive maximum impressions
* Develop social/PR/influencer campaigns to reach, influence and grow engaged followers and boost site traffic
* Work with Marketing Legal Counsel on the review and editing of all marketing and promotional content.
* Ensure all communications are in line with brand identity, guidelines, tone and strategy
* Communicate all Brand and Product Marketing plans and activities with key stakeholders, senior management, regions, staff and dealers
* Responsible for tracking of program budgets and scope of work, ensuring maximum ROI and overall expenditures remain in line with agreed budgets

What Does A Senior Brand Manager Do At Abbott

* Responsible for managing marketing strategy activity associated with Similac brand across most of the world.
* Develop and provide strategic planning and commercial input to the development of Similac.
* Direct the analysis of the business; oversee the identification of key segment business drivers, priorities and growth opportunities.
* Establish marketing strategies including advertising campaigns, pricing strategy, product development, and tactical plan development.
* Participate in the development of business plans (by country/region), identify areas of concern and provide input to modify marketing programs to address changes in the marketplace.
* Develop global product education, publication and promotional activities to effectively communicate the strategic positioning and lifecycle development of products to healthcare professional customers.
* Manage the allocation of product budget to maximize ROI.
* Develop and execute situation analysis and assessment of opportunities, ongoing surveillance of emerging technologies and competitive activities, advisory boards and focus groups.
* Assess new indications and potential market expansion opportunities.
* Identify future research needs to aid in plan/ long- range plan development
* Drive product positioning and competitive selling strategies, as well as provide leadership in training others in these areas.
* Manage the development and dissemination of brand standards, labeling, and overall positioning.
* Present product and marketing programs to Sr.
* Management.
* Design and monitor key business indicators.
* Create success criteria to deliver overall plan/ project success.
* Analyze multiple external data points to identify risk / opportunities, and create contingency plans as needed.
* Collaborate with internal and external stakeholders to achieve objectives.
* These groups include external customers and consumers, Area Marketing, Affiliate Marketing, R&D, Regulatory Affairs, Manufacturing, Logistics, Public Affairs, Legal, Medical, Executive Management and external vendors or agencies

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How To Become A Senior Brand Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Senior Brand Manager jobs

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Senior Brand Manager Career Paths

Senior Brand Manager Demographics

Gender

  • Female

    50.5%
  • Male

    47.7%
  • Unknown

    1.8%

Ethnicity

  • White

    75.3%
  • Hispanic or Latino

    12.9%
  • Asian

    9.3%
  • Unknown

    1.5%
  • Black or African American

    0.9%
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Languages Spoken

  • Spanish

    43.3%
  • French

    14.4%
  • Italian

    11.1%
  • Portuguese

    7.8%
  • Russian

    6.7%
  • German

    4.4%
  • Hungarian

    2.2%
  • Chinese

    2.2%
  • Mandarin

    2.2%
  • Cantonese

    1.1%
  • Japanese

    1.1%
  • Greek

    1.1%
  • Mongolian

    1.1%
  • Kazakh

    1.1%
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Senior Brand Manager

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Senior Brand Manager Education

Senior Brand Manager

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Real Senior Brand Manager Salaries

Job Title Company Location Start Date Salary
Senior Brand Manager Kraft Foods Group, Inc. Glenview, IL Sep 01, 2013 $160,000
Senior Brand Partnership Manager Amazon Corporate LLC New York, NY Sep 01, 2011 $160,000
Senior Brand Communications Manager Chobani, LLC New York, NY Sep 22, 2016 $151,851
Senior Brand Manager Twinklediam Inc. New York, NY May 01, 2015 $150,000
Senior Brand Manager Twinklediam Inc. New York, NY May 01, 2012 $150,000
Senior Brand Manager Reckitt Benckiser Inc. Chester, NJ Jun 29, 2010 $136,500
Senior Brand Manager Reckitt Benckiser Inc. Parsippany-Troy Hills, NJ Jun 29, 2010 $136,500
Senior Brand Manager Reckitt Benckiser Inc. Parsippany-Troy Hills, NJ Sep 30, 2009 $135,378
Senior Brand Manager Colgate-Palmolive Company New York, NY Sep 05, 2015 $135,000
Senior Brand Manager Bayer Healthcare LLC NJ Oct 25, 2014 $134,300
Senior Brand Manager Reckitt Benckiser Inc. Parsippany-Troy Hills, NJ Jul 07, 2010 $134,000
Senior Brand Manager, Global Skincare Avon Products, Inc. New York, NY May 28, 2015 $132,500
Senior Brand Manager, Kahlua Pernod Ricard USA, LLC New York, NY Dec 26, 2016 $132,500
Senior Brand Manager-Cointreau Remy Cointreau USA, Inc. New York, NY Mar 19, 2012 $128,170
Senior Brand Manager William Grant & Sons, Inc. New York, NY Oct 01, 2009 $128,127
Senior Brand Manager Bimbo Bakeries USA, Inc. Horsham, PA Dec 05, 2016 $126,850
Senior Brand Manager The Coca-Cola Company NY Oct 08, 2010 $125,000 -
$153,000
Senior Editor and Brand Experience Manager Melcrum Publishing, Inc. New York, NY Jan 28, 2013 $125,000
SR. Brand Manager Bimbo Bakeries USA, Inc. Horsham, PA Jun 27, 2013 $120,000
Senior Brand Manager Anheuser-Busch, LLC New York, NY Jan 08, 2016 $120,000
SR. Brand Manager Squire Patton Boggs (Us) LLP Cleveland, OH Sep 21, 2016 $115,600 -
$151,902
Senior Brand Manager W.J. Deutsch & Sons, Ltd. White Plains, NY Feb 11, 2010 $112,413
Disney Specialist-Senior Brand Manager Kimberly-Clark Corporation Neenah, WI Jun 08, 2015 $110,820 -
$184,704
Senior Brand Advertising Manager Yum! Brands, Inc. Louisville, KY Nov 04, 2013 $108,992 -
$130,000
Senior Brand Manager Leo Schachter Diamonds LLC New York, NY Feb 15, 2014 $106,437
Senior Brand Manager Diageo North America, Inc. New York, NY Oct 22, 2009 $101,000 -
$140,000
Senior Brand Manager Mekanism Inc. New York, NY Jan 09, 2016 $100,000
Senior Brand Manager The Edrington Group USA, LLC New York, NY Aug 15, 2016 $100,000 -
$150,000
Senior Brand Manager Diageo North America, Inc. New York, NY Jan 05, 2012 $100,000

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Top Skills for A Senior Brand Manager

CommunicationStrategySalesGrowthNewProductDevelopmentProductPortfolioPCategoryProductLineDirectReportsMarketShareSKUConsumerInsightsMarketResearchWebConsumerResearchNewProductLaunchesNewBrandROIRFacebookProductInnovation

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Top Senior Brand Manager Skills

  1. Communication Strategy
  2. Sales Growth
  3. New Product Development
You can check out examples of real life uses of top skills on resumes here:
  • Developed Dial for Men product positioning, package design, and communication strategy.
  • Achieved 101% of 2008 Gross Sales targets with +4% Retail Sales growth.
  • Directed new product development, promotions, media campaigns and all brand communications.
  • Initial product portfolio has achieved 12% Dollar Share in 400 store market test.
  • Developed products to rejuvenate the Meals Solution BU (Enhancers, Meals & Desserts categories).

Top Senior Brand Manager Employers

Senior Brand Manager Videos

Ashwath Swaminathan - Senior Brand Manager, HUL

Himanshu Kanwar - Senior Brand Manager, HUL

What does a marketing manager do?

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