A senior brand manager has to oversee the marketing lifecycle of a product or service, from research and development to sales. He/She is responsible for the advertising for the product. Similarly, he/she directs the marketing research and manages distribution. He/She supervises all activities related to the brand and acts as the key source of information for the brand in the organization and on competitive products. Moreover, he/she collaborates with all internal departments and external suppliers involved in the sales and marketing of the brand.
To become a senior brand manager, you need a minimum of a bachelor's degree and at least five years of experience in a similar role. You must be familiar with industry-specific data and Microsoft Office. You must possess leadership, management, organization, and communication skills. Senior brand managers earn a sum of $142,982 on average yearly. This ranges from $101,000 to $202,000.