These people are the reason companies sell; they are tasked with the responsibility of marketing the company's products and services. They work closely with the RD, sales department, and external suppliers. They are also in charge of product advertising, market research, and product distribution.
Oftentimes, senior brand managers supervise the performance of these products and are responsible for feeding the company with relevant information on products. Again, they are not only in charge of product performance; they oversee their financial performance.
To qualify for this job, interested parties must have the ability to work independently and make decisions that will positively affect the organization. Again, you will also make public presentations, results-oriented, and interact effectively with all relevant parties involved in the organization.
You should have at least five years in brand management; some positions require up to ten years of experience. You will also need a bachelor's degree in business-related courses, though some organizations usually require an MBA. Their salary ranges from $50,000- $170,000.
There is more than meets the eye when it comes to being a senior brand manager. For example, did you know that they make an average of $61.27 an hour? That's $127,432 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many senior brand managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.
When it comes to the most important skills required to be a senior brand manager, we found that a lot of resumes listed 9.9% of senior brand managers included product category, while 8.1% of resumes included market research, and 6.3% of resumes included project management. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the senior brand manager job title. But what industry to start with? Most senior brand managers actually find jobs in the retail and manufacturing industries.
If you're interested in becoming a senior brand manager, one of the first things to consider is how much education you need. We've determined that 38.6% of senior brand managers have a bachelor's degree. In terms of higher education levels, we found that 52.9% of senior brand managers have master's degrees. Even though most senior brand managers have a college degree, it's impossible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a senior brand manager. When we researched the most common majors for a senior brand manager, we found that they most commonly earn master's degree degrees or bachelor's degree degrees. Other degrees that we often see on senior brand manager resumes include associate degree degrees or diploma degrees.
You may find that experience in other jobs will help you become a senior brand manager. In fact, many senior brand manager jobs require experience in a role such as brand manager. Meanwhile, many senior brand managers also have previous career experience in roles such as associate brand manager or marketing manager.