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Become A Senior Brand Manager

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Working As A Senior Brand Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $124,000

    Average Salary

What Does A Senior Brand Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Senior Brand Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Senior Brand Manager Jobs

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Help others decide if this is a good career for them

Average Length of Employment
Brand Director 3.0 years
Brand Manager 2.6 years
Brand Strategist 1.8 years
Brand Partner 1.4 years
Top Careers Before Senior Brand Manager
Manager 1.9%
Top Careers After Senior Brand Manager
Director 4.7%
Consultant 2.5%

Do you work as a Senior Brand Manager?

Average Yearly Salary
$124,000
View Detailed Salary Report
$88,000
Min 10%
$124,000
Median 50%
$124,000
Median 50%
$124,000
Median 50%
$124,000
Median 50%
$124,000
Median 50%
$124,000
Median 50%
$124,000
Median 50%
$175,000
Max 90%
Best Paying Company
National Hardware
Highest Paying City
San Francisco, CA
Highest Paying State
Washington
Avg Experience Level
3.0 years
How much does a Senior Brand Manager make at top companies?
The national average salary for a Senior Brand Manager in the United States is $124,456 per year or $60 per hour. Those in the bottom 10 percent make under $88,000 a year, and the top 10 percent make over $175,000.

Real Senior Brand Manager Salaries

Job Title Company Location Start Date Salary
Senior Brand Manager Kraft Foods Group, Inc. Glenview, IL Sep 01, 2013 $160,000
Senior Brand Partnership Manager Amazon Corporate LLC New York, NY Sep 01, 2011 $160,000
Senior Brand Communications Manager Chobani, LLC New York, NY Sep 22, 2016 $151,851
Senior Brand Manager Twinklediam Inc. New York, NY May 01, 2015 $150,000
Senior Brand Manager Twinklediam Inc. New York, NY May 01, 2012 $150,000
Senior Brand Manager Reckitt Benckiser Inc. Parsippany-Troy Hills, NJ Jun 29, 2010 $136,500
Senior Brand Manager Reckitt Benckiser Inc. Chester, NJ Jun 29, 2010 $136,500
Senior Brand Manager Reckitt Benckiser Inc. Parsippany-Troy Hills, NJ Sep 30, 2009 $135,378
Senior Brand Manager Colgate-Palmolive Company New York, NY Sep 05, 2015 $135,000
Senior Brand Manager Bayer Healthcare LLC NJ Oct 25, 2014 $134,300
Senior Brand Manager Reckitt Benckiser Inc. Parsippany-Troy Hills, NJ Jul 07, 2010 $134,000
Senior Brand Manager, Kahlua Pernod Ricard USA, LLC New York, NY Dec 26, 2016 $132,500
Senior Brand Manager, Global Skincare Avon Products, Inc. New York, NY May 28, 2015 $132,500
Senior Brand Manager-Cointreau Remy Cointreau USA, Inc. New York, NY Mar 19, 2012 $128,170
Senior Brand Manager William Grant & Sons, Inc. New York, NY Oct 01, 2009 $128,127
Senior Brand Manager Bimbo Bakeries USA, Inc. Horsham, PA Dec 05, 2016 $126,850
Senior Editor and Brand Experience Manager Melcrum Publishing, Inc. New York, NY Jan 28, 2013 $125,000
Senior Brand Manager The Coca-Cola Company NY Oct 08, 2010 $125,000 -
$153,000
Senior Brand Manager Anheuser-Busch, LLC New York, NY Jan 08, 2016 $120,000
SR. Brand Manager Bimbo Bakeries USA, Inc. Horsham, PA Jun 27, 2013 $120,000
SR. Brand Manager Squire Patton Boggs (Us) LLP Cleveland, OH Sep 21, 2016 $115,600 -
$151,902
Senior Brand Manager Zimmer Spine, Inc. Minneapolis, MN Dec 01, 2010 $115,000
Senior Brand Manager Zimmer Spine, Inc. Edina, MN Dec 01, 2013 $112,694
Senior Brand Manager W.J. Deutsch & Sons, Ltd. White Plains, NY Feb 11, 2010 $112,413
Disney Specialist-Senior Brand Manager Kimberly-Clark Corporation Neenah, WI Jun 08, 2015 $110,820 -
$184,704
Senior Brand Advertising Manager Yum! Brands, Inc. Louisville, KY Nov 04, 2013 $108,992 -
$130,000
Senior Brand Manager Leo Schachter Diamonds LLC New York, NY Feb 15, 2014 $106,437
Senior Brand Manager Diageo North America, Inc. New York, NY Oct 22, 2009 $101,000 -
$140,000
Senior Brand Manager The Edrington Group USA, LLC New York, NY Aug 15, 2016 $100,000 -
$150,000

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Top Skills for A Senior Brand Manager

  1. New Product Development
  2. Communication Strategy
  3. Revenue Growth
You can check out examples of real life uses of top skills on resumes here:
  • Work with sourcing teams to set new product development goals, vendors, and supply partners in Far East.
  • Led Spherical Branding (positioning) process identifying future global communication strategy to uniquely position brand for growth.
  • Achieved yearly overall revenue growth of 22% across entire portfolio.
  • Developed relevant consumer insights and implications to help guide advertising agency in brand communications.
  • Led large cross-functional teams and 5 direct reports in the Development and marketing of several branded game lines.

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Top 10 Best States for Senior Brand Managers

  1. Colorado
  2. New York
  3. Virginia
  4. New Jersey
  5. Rhode Island
  6. California
  7. Washington
  8. Delaware
  9. Arkansas
  10. District of Columbia
  • (654 jobs)
  • (2,063 jobs)
  • (793 jobs)
  • (801 jobs)
  • (116 jobs)
  • (5,546 jobs)
  • (1,594 jobs)
  • (59 jobs)
  • (113 jobs)
  • (192 jobs)

Senior Brand Manager Demographics

Gender

Female

47.6%

Male

45.0%

Unknown

7.3%
Ethnicity

White

58.5%

Hispanic or Latino

17.7%

Black or African American

11.0%

Asian

8.9%

Unknown

4.0%
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Foreign Languages Spoken

Spanish

44.0%

French

16.8%

Portuguese

10.4%

Italian

9.6%

Russian

5.6%

German

5.6%

Hungarian

1.6%

Japanese

1.6%

Chinese

0.8%

Greek

0.8%

Mongolian

0.8%

Mandarin

0.8%

Arabic

0.8%

Kazakh

0.8%
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Senior Brand Manager Education

Schools

Northwestern University

12.6%

New York University

7.3%

University of Southern California

6.6%

Columbia University

6.6%

University of Michigan - Ann Arbor

5.9%

Thunderbird School of Global Management

5.2%

University of Phoenix

4.9%

Duke University

4.9%

University of Texas at Austin

4.5%

University of Pennsylvania

4.2%

Clark Atlanta University

3.8%

University of California - Los Angeles

3.8%

Harvard University

3.8%

University of Notre Dame

3.8%

Emory University

3.8%

Fashion Institute of Technology

3.8%

Boston College

3.5%

George Washington University

3.5%

Michigan State University

3.5%

Fordham University

3.5%
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Majors

Marketing

35.7%

Business

27.2%

Management

7.0%

Finance

5.0%

Communication

3.9%

Graphic Design

3.0%

Advertising

1.9%

Economics

1.8%

Public Relations

1.7%

English

1.6%

Journalism

1.6%

Political Science

1.6%

Psychology

1.5%

Fine Arts

1.3%

Education

1.2%

International Business

1.2%

Specialized Sales And Merchandising

0.9%

Design And Visual Communication

0.6%

Counseling Psychology

0.6%

Business Communications

0.6%
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Degrees

Masters

52.2%

Bachelors

34.4%

Other

8.6%

Certificate

2.3%

Associate

1.1%

Diploma

0.8%

Doctorate

0.6%

License

0.1%
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