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Working as a Senior Brand Manager

These people are the reason companies sell; they are tasked with the responsibility of marketing the company's products and services. They work closely with the RD, sales department, and external suppliers. They are also in charge of product advertising, market research, and product distribution.

Oftentimes, senior brand managers supervise the performance of these products and are responsible for feeding the company with relevant information on products. Again, they are not only in charge of product performance; they oversee their financial performance.

To qualify for this job, interested parties must have the ability to work independently and make decisions that will positively affect the organization. Again, you will also make public presentations, results-oriented, and interact effectively with all relevant parties involved in the organization.

You should have at least five years in brand management; some positions require up to ten years of experience. You will also need a bachelor's degree in business-related courses, though some organizations usually require an MBA. Their salary ranges from $50,000- $170,000.

There is more than meets the eye when it comes to being a senior brand manager. For example, did you know that they make an average of $61.27 an hour? That's $127,432 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Senior Brand Manager Do

There are certain skills that many senior brand managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.

When it comes to the most important skills required to be a senior brand manager, we found that a lot of resumes listed 9.9% of senior brand managers included product category, while 8.1% of resumes included market research, and 6.3% of resumes included project management. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the senior brand manager job title. But what industry to start with? Most senior brand managers actually find jobs in the retail and manufacturing industries.

How To Become a Senior Brand Manager

If you're interested in becoming a senior brand manager, one of the first things to consider is how much education you need. We've determined that 38.6% of senior brand managers have a bachelor's degree. In terms of higher education levels, we found that 52.9% of senior brand managers have master's degrees. Even though most senior brand managers have a college degree, it's impossible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a senior brand manager. When we researched the most common majors for a senior brand manager, we found that they most commonly earn master's degree degrees or bachelor's degree degrees. Other degrees that we often see on senior brand manager resumes include associate degree degrees or diploma degrees.

You may find that experience in other jobs will help you become a senior brand manager. In fact, many senior brand manager jobs require experience in a role such as brand manager. Meanwhile, many senior brand managers also have previous career experience in roles such as associate brand manager or marketing manager.

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Average Salary$127,432
Job Growth Rate8%

Senior Brand Manager Career Paths

Top Careers Before Senior Brand Manager

Top Careers After Senior Brand Manager

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Average Salary for a Senior Brand Manager

Senior Brand Managers in America make an average salary of $127,432 per year or $61 per hour. The top 10 percent makes over $157,000 per year, while the bottom 10 percent under $102,000 per year.
Average Salary
$127,432

Best Paying Cities

City
Average Salary
Parsippany-Troy Hills, NJ
Salary Range116k - 193k$150k$150,273
Seattle, WA
Salary Range113k - 168k$138k$138,311
New York, NY
Salary Range107k - 177k$138k$137,958
Arlington, VA
Salary Range105k - 176k$136k$136,387
Petaluma, CA
Salary Range93k - 161k$123k$122,709
Boston, MA
Salary Range95k - 156k$122k$122,478
$58k
$193k

Recently Added Salaries

Job TitleCompanyCompanyStart DateSalary
Senior Brand Strategy Manager
Senior Brand Strategy Manager
United Services Automobile Association (USAA)
United Services Automobile Association (USAA)
01/27/2021
01/27/2021
$88,20001/27/2021
$88,200
Senior Brand Strategy Manager
Senior Brand Strategy Manager
USAA
USAA
01/25/2021
01/25/2021
$88,20001/25/2021
$88,200
Senior Brand Manager
Senior Brand Manager
Robert Half
Robert Half
10/21/2020
10/21/2020
$75,00010/21/2020
$75,000
Senior Brand Manager
Senior Brand Manager
Randstad
Randstad
07/08/2020
07/08/2020
$156,52507/08/2020
$156,525
SR. Manager, Brand Portfolio Mngmt Office (Project Manager)
SR. Manager, Brand Portfolio Mngmt Office (Project Manager)
Mast Technology Services, Inc.
Mast Technology Services, Inc.
07/30/2019
07/30/2019
$100,80007/30/2019
$100,800
See More Recent Salaries

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Senior Brand Manager Demographics

Gender

female

49.0 %

male

47.3 %

unknown

3.7 %

Ethnicity

White

73.7 %

Hispanic or Latino

10.6 %

Asian

8.9 %

Foreign Languages Spoken

Spanish

44.0 %

French

16.8 %

Portuguese

10.4 %
See More Demographics

Senior Brand Manager Education

Majors

Marketing
35.1 %
Business
25.8 %

Degrees

Masters

52.9 %

Bachelors

38.6 %

Certificate

2.6 %

Top Colleges for Senior Brand Managers

1. University of Georgia

Athens, GA • Public

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Public

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Public

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Public

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH • Public

In-State Tuition
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX • Public

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY • Public

In-State Tuition
$9,808
Enrollment
13,990
See More Education Info
Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For a Senior Brand Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 9.9% of senior brand managers listed product category on their resume, but soft skills such as analytical skills and communication skills are important as well.

Best States For a Senior Brand Manager

Some places are better than others when it comes to starting a career as a senior brand manager. The best states for people in this position are New Jersey, West Virginia, Rhode Island, and Washington. Senior brand managers make the most in New Jersey with an average salary of $146,703. Whereas in West Virginia and Rhode Island, they would average $139,768 and $138,513, respectively. While senior brand managers would only make an average of $136,952 in Washington, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Washington

Total Senior Brand Manager Jobs:
1,594
Highest 10% Earn:
$197,000
Location Quotient:
2.4
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Rhode Island

Total Senior Brand Manager Jobs:
116
Highest 10% Earn:
$212,000
Location Quotient:
1.44
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. New Jersey

Total Senior Brand Manager Jobs:
801
Highest 10% Earn:
$223,000
Location Quotient:
1.14
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Senior Brand Manager Employers

1. Unilever
4.8
Avg. Salary: 
$133,962
Senior Brand Managers Hired: 
52+
2. Kraft Group
4.8
Avg. Salary: 
$129,387
Senior Brand Managers Hired: 
49+
3. The Coca-Cola Company
4.7
Avg. Salary: 
$135,357
Senior Brand Managers Hired: 
36+
4. Procter & Gamble
4.8
Avg. Salary: 
$120,685
Senior Brand Managers Hired: 
30+
5. Capital One
4.7
Avg. Salary: 
$128,043
Senior Brand Managers Hired: 
25+
6. Kellogg's
4.8
Avg. Salary: 
$128,684
Senior Brand Managers Hired: 
20+

Senior Brand Manager Videos

Updated October 2, 2020