A senior brand manager has to oversee the marketing lifecycle of a product or service, from research and development to sales. He/She is responsible for the advertising for the product. Similarly, he/she directs the marketing research and manages distribution. He/She supervises all activities related to the brand and acts as the key source of information for the brand in the organization and on competitive products. Moreover, he/she collaborates with all internal departments and external suppliers involved in the sales and marketing of the brand.

To become a senior brand manager, you need a minimum of a bachelor's degree and at least five years of experience in a similar role. You must be familiar with industry-specific data and Microsoft Office. You must possess leadership, management, organization, and communication skills. Senior brand managers earn a sum of $142,982 on average yearly. This ranges from $101,000 to $202,000.

What Does a Senior Brand Manager Do

There are certain skills that many senior brand managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.

Learn more about what a Senior Brand Manager does

How To Become a Senior Brand Manager

If you're interested in becoming a senior brand manager, one of the first things to consider is how much education you need. We've determined that 70.4% of senior brand managers have a bachelor's degree. In terms of higher education levels, we found that 25.7% of senior brand managers have master's degrees. Even though most senior brand managers have a college degree, it's impossible to become one with only a high school degree or GED.

Learn More About How To Become a Senior Brand Manager

Senior Brand Manager Career Paths

Average Salary for a Senior Brand Manager

Senior Brand Managers in America make an average salary of $118,740 per year or $57 per hour. The top 10 percent makes over $158,000 per year, while the bottom 10 percent under $88,000 per year.
Average Senior Brand Manager Salary
$118,740 Yearly
$57.09 hourly
10 %
90 %

What Am I Worth?


Senior Brand Manager Education

Senior Brand Manager Majors

26.9 %
24.1 %

Senior Brand Manager Degrees


70.4 %


25.7 %


1.9 %

Top Colleges for Senior Brand Managers

1. University of Georgia

Athens, GA • Private

In-State Tuition

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition

4. Purdue University

West Lafayette, IN • Private

In-State Tuition

5. Howard University

Washington, DC • Private

In-State Tuition

6. Ohio State University

Columbus, OH • Private

In-State Tuition

7. University of Texas at Austin

Austin, TX • Private

In-State Tuition

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition

10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition

Top Skills For a Senior Brand Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 9.9% of senior brand managers listed product category on their resume, but soft skills such as analytical skills and communication skills are important as well.

Choose From 10+ Customizable Senior Brand Manager Resume templates

Zippia allows you to choose from different easy-to-use Senior Brand Manager templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Senior Brand Manager resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Senior Brand Manager Demographics

Senior Brand Manager Gender Distribution


After extensive research and analysis, Zippia's data science team found that:

  • Among senior brand managers, 51.0% of them are women, while 49.0% are men.

  • The most common race/ethnicity among senior brand managers is White, which makes up 71.7% of all senior brand managers.

  • The most common foreign language among senior brand managers is Spanish at 44.0%.

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Best States For a Senior Brand Manager

Some places are better than others when it comes to starting a career as a senior brand manager. The best states for people in this position are New Jersey, Washington, Rhode Island, and California. Senior brand managers make the most in New Jersey with an average salary of $131,437. Whereas in Washington and Rhode Island, they would average $127,136 and $122,995, respectively. While senior brand managers would only make an average of $122,696 in California, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Washington

Total Senior Brand Manager Jobs:
Highest 10% Earn:
Location Quotient:

2. New Jersey

Total Senior Brand Manager Jobs:
Highest 10% Earn:
Location Quotient:

3. Rhode Island

Total Senior Brand Manager Jobs:
Highest 10% Earn:
Location Quotient:
Full List Of Best States For Senior Brand Managers

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Top Senior Brand Manager Employers

Most Common Employers For Senior Brand Manager

Rank  Company  Average Salary  Hourly Rate  Job Openings  
2Pernod Ricard USA$124,136$59.6815
4SC Johnson$122,785$59.0312
5The Bountiful Company$122,223$58.769
8American Express$119,489$57.459

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