Senior brand manager demographics and statistics in the US
Senior brand manager demographics research summary. Zippia estimates senior brand manager demographics and statistics in the United States by using a database of 30 million profiles. Our senior brand manager estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about senior brand managers after extensive research and analysis:
- There are over 6,388 senior brand managers currently employed in the United States.
- 51.0% of all senior brand managers are women, while 49.0% are men.
- The average senior brand manager age is 39 years old.
- The most common ethnicity of senior brand managers is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- In 2022, women earned 96% of what men earned.
- 10% of all senior brand managers are LGBT.
- Senior brand managers are 53% more likely to work at private companies in comparison to public companies.
On this page
Senior brand manager demographics by:
Senior brand manager gender statistics
51.0% of senior brand managers are women and 49.0% of senior brand managers are men.
- Female, 51.0%
- Male, 49.0%
Senior brand manager gender ratio
| Gender | Percentages |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
Senior brand manager gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$119,573
Female income
$114,463
Senior brand manager gender ratio over time
This data breaks down the percentage of men and women in senior brand manager positions over time. Currently, 51.0% of senior brand managers are female.
Senior brand manager gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 68.72% | 31.28% |
| 2011 | 68.39% | 31.61% |
| 2012 | 68.99% | 31.01% |
| 2013 | 68.92% | 31.08% |
| 2014 | 67.17% | 32.83% |
| 2015 | 66.71% | 33.29% |
| 2016 | 66.59% | 33.41% |
| 2017 | 65.59% | 34.41% |
| 2018 | 51.33% | 48.67% |
| 2019 | 50.24% | 49.76% |
| 2020 | 48.63% | 51.37% |
| 2021 | 49.02% | 50.98% |
Senior brand manager related jobs gender ratio
We compared senior brand managers with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Senior Brand Manager | 49% | 51% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Senior brand manager demographics by race
The most common ethnicity among senior brand managers is White, which makes up 74.6% of all senior brand managers. Comparatively, 8.7% of senior brand managers are Hispanic or Latino and 8.2% of senior brand managers are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Senior brand manager race
| Senior brand manager race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Senior brand manager race and ethnicity over time
See how senior brand manager racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Senior brand manager race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Senior brand manager wage gap by race
According to our data, asian senior brand managers have the highest average salary compared to other ethnicities. Black or african american senior brand managers have the lowest average salary at $114,464.
| Ethnicity | Salary |
|---|---|
| Unknown | $119,108 |
| White | $118,697 |
| Black or African American | $114,464 |
| Asian | $127,594 |
| Hispanic or Latino | $118,383 |
Average senior brand manager age
See how the average age of senior brand managers varies based on ethnicity and gender.
Male
Female
Senior brand manager age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Senior brand manager age breakdown
The average age of senior brand managers is 40+ years years old, representing 44% of the senior brand manager population.
Senior brand manager age breakdown
| Senior Brand Manager Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Senior brand manager educational attainment
The most common degree for senior brand managers is bachelor's degree, with 70% of senior brand managers earning that degree. The second and third most common degree levels are master's degree degree at 26% and master's degree degree at 2%.
- Bachelor's, 70%
- Master's, 26%
- Associate, 2%
- Doctorate, 1%
- Other Degrees, 1%
Senior brand managers by degree level
| Senior brand manager degree | Percentages |
|---|---|
| Bachelor's | 70% |
| Master's | 26% |
| Associate | 2% |
| Doctorate | 1% |
| Other Degrees | 1% |
Senior brand manager jobs you might like
Senior brand manager wage gap by degree level
According to the data, senior brand managers with a Doctorate degree earn more than those without, at $138,653 annually. With a Master's degree, senior brand managers earn a median annual income of $134,118 compared to $122,064 for senior brand managers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $134,118 |
| Bachelor's Degree | $122,064 |
| Doctorate Degree | $138,653 |
Senior brand manager employment statistics
Most senior brand managers work for a private in the manufacturing industry.
Company size where senior brand managers work
Below, you can see the size of companies where senior brand managers work.
Senior brand manager jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 5% |
| 50 - 100 employees | 5% |
| 100 - 500 employees | 15% |
| 500 - 1,000 employees | 9% |
| 1,000 - 10,000 employees | 27% |
| > 10,000 employees | 39% |
Senior brand manager jobs by company type
Employees with the senior brand manager job title have their preferences when it comes to working for a company. For instance, most senior brand managers prefer to work at private companies over public companies.
Senior brand manager jobs by sector
| Company type | Percentages |
|---|---|
| Education | 2% |
| Public | 45% |
| Private | 53% |
| Government | 0% |
Senior brand manager jobs by industry
The most common industries for senior brand managers are manufacturing, retail and media.
Senior brand manager industry statistics
| Industry | Percentages |
|---|---|
| Manufacturing | 22% |
| Fortune 500 | 17% |
| Retail | 13% |
| Media | 10% |
| Technology | 6% |
| Hospitality | 5% |
| Professional | 5% |
| Health Care | 4% |
| Pharmaceutical | 3% |
| Finance | 3% |
| Telecommunication | 2% |
| Education | 2% |
| Internet | 1% |
| Transportation | 1% |
| Construction | 1% |
| Energy | 1% |
| Non Profits | 1% |
| Real Estate | 1% |
| Start-up | 1% |
Senior brand manager turnover and employment statistics
Senior brand manager unemployment rate over time
The unemployment rate for senior brand managers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Senior brand manager unemployment rate by year
| Year | Senior brand manager unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average senior brand manager tenure
The average senior brand manager stays at their job for 1-2 years, based on the 1,705 senior brand managers resumes in Zippia's database.
Senior brand manager tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 9% |
| 1-2 years | 46% |
| 3-4 years | 21% |
| 5-7 years | 14% |
| 8-10 years | 5% |
| 11+ years | 5% |
Senior brand manager LGBT ratio compared to similar jobs
Review the percent of senior brand managers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Midwest Regional Manager | 7.25% | 99,335 |
| Arts Manager | 9.54% | 1,428 |
| Senior Brand Manager | 9.86% | - |
| Director Of Philanthropy | 16.11% | 10,579 |
Similar senior brand manager jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Midwest Regional Manager | 7.25% | 99,335 |
| Arts Manager | 9.54% | 1,428 |
| Director Of Philanthropy | 16.11% | 10,579 |
Foreign languages spoken by senior brand managers
The most common foreign language among senior brand managers is Spanish at 44.0%. The second-most popular foreign language spoken is French at 16.8% and Portuguese is the third-most popular at 10.4%.
- Spanish, 44.0%
- French, 16.8%
- Portuguese, 10.4%
- Italian, 9.6%
- German, 5.6%
- Other, 13.6%
Senior brand manager languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 44.0% |
| French | 16.8% |
| Portuguese | 10.4% |
| Italian | 9.6% |
| German | 5.6% |
| Other | 13.6% |
