How to hire a senior brand manager

How to hire a senior brand manager, step by step

Here's a step-by-step senior brand manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a senior brand manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new senior brand manager
• Step 8: Go through the hiring process checklist

What does a senior brand manager do?

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1. Identify your hiring needs

   Before you post your senior brand manager job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a senior brand manager for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A senior brand manager's background is also an important factor in determining whether they'll be a good fit for the position. For example, senior brand managers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   The following list breaks down different types of senior brand managers and their corresponding salaries.

   Type of Senior Brand Manager	Description	Hourly rate
   Senior Brand Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$42-75
   Marketing And Operations Manager	A marketing and operations manager handles the marketing program and campaigns of an organization. Marketing and operations managers plan and create production process management, data and analytics, brand compliance, and technology infrastructure... Show more	$34-58
   Pricing Manager	Pricing managers are employees who oversee the pricing needs of the organization. They identify the best pricing schemes for the company's product or service offerings... Show more	$38-71

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Brand Management
   • Digital Marketing
   • Brand Marketing
   • Project Management
   • Consumer Insights
   • Market Research
   • Communication Strategy
   • SR
   • Integrated Marketing
   • ROI
   • Strong Analytical
   • KPIs
   • Brand Development
   • Healthcare

   Check all skills

   Responsibilities:

   • Manage the development and execution of in-store media, POS, and other merchandising vehicles to drive product trial.
   • Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
   • Provide branding, copywriting, and marketing with a dash of technical advisory.
   • Measure and analyze ROI of marketing programs then work with agency and brand team on recommend improvements.
   • Lead the development of advertising, marketing, and sales promotion materials including copywriting, art direction, and production.
   • Act as marketing and customer advocate across global virtual teams ensuring campaign development trade-offs do not compromise ROI or marketing goals.

   More senior brand manager duties

3. Make a budget

   Including a salary range in your senior brand manager job description is one of the best ways to attract top talent. A senior brand manager can vary based on:

   • Location. For example, senior brand managers' average salary in hawaii is 39% less than in new jersey.
   • Seniority. Entry-level senior brand managers 44% less than senior-level senior brand managers.
   • Certifications. A senior brand manager with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a senior brand manager's salary.

   Average senior brand manager salary

   $118,740yearly

   $57.09 hourly rate

   ---

   Entry-level senior brand manager salary

   $88,000 yearly salary

   Updated December 16, 2025

   Average senior brand manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	New Jersey	$131,627	$63
   2	California	$130,572	$63
   3	Washington	$128,355	$62
   4	Virginia	$123,582	$59
   5	New York	$121,750	$59
   6	Massachusetts	$116,951	$56
   7	Ohio	$112,235	$54
   8	Connecticut	$111,313	$54
   9	Pennsylvania	$110,354	$53
   10	Wisconsin	$107,231	$52
   11	Illinois	$106,515	$51
   12	Texas	$102,333	$49
   13	Georgia	$101,720	$49
   14	Minnesota	$99,027	$48
   15	District of Columbia	$98,612	$47
   16	Missouri	$96,653	$46
   17	Tennessee	$94,953	$46
   18	Florida	$93,405	$45
   19	Kansas	$92,789	$45
   20	Colorado	$90,236	$43

   Average senior brand manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Roku	$170,156	$81.81	28
   2	Google	$144,841	$69.64	273
   3	Chegg	$139,001	$66.83
   4	The Walt Disney Company	$138,106	$66.40	76
   5	Duolingo	$136,350	$65.55	18
   6	Five Below	$134,985	$64.90	187
   7	CDW	$133,390	$64.13	24
   8	Sun Pharmaceutical Industries Inc.	$131,793	$63.36	5
   9	Neurocrine Biosciences	$131,746	$63.34	2
   10	VF	$130,380	$62.68	13
   11	Coty	$130,349	$62.67	20
   12	Takeda Pharmaceuticals U.S.A., Inc.	$129,043	$62.04	30
   13	Amazon	$128,326	$61.70	741
   14	Bristol-Myers Squibb	$127,178	$61.14	9
   15	Edwards Lifesciences	$126,290	$60.72	16
   16	Diageo Americas Supply, Inc.	$126,176	$60.66	1
   17	Eight O'Clock Coffee	$125,916	$60.54	4
   18	Yeti	$125,896	$60.53
   19	CoStar Group	$125,786	$60.47	33
   20	NexTraq	$125,771	$60.47

4. Writing a senior brand manager job description

   A good senior brand manager job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a senior brand manager job description:

   Senior brand manager job description example

   Ocean Spray is seeking a Sr. Brand Manager to lead our Dried Fruit base business. In this role, you'll be part of a passionate group of consumer-obsessed marketers looking to drive sustainable growth on our Foods businesses. We are looking for an energetic, intellectually curious marketer who can hit the ground running and deliver against our mission.
   
   The Sr. Brand Manager is responsible for driving both the development and execution of annual plans that drive profitable growth on Ocean Spray's Foods/Beverage portfolio. This role is responsible for both brand building and business building initiatives. You'll lead short term and long-term strategy, develop best-in-class consumer-centric marketing, and ensure delivery of annual financial targets. Additionally, you will oversee the day-to-day business while coaching and developing an Associate Brand Manager.
   
   Position location: We're all about flexibility! This will be a hybrid role based out of Lakeville or Boston, MA with Mondays & Fridays remote.
   Principal Duties and Responsibilities:
   Develop annual marketing strategies and plans to meet growth objectives Lead the execution of strategic business plans to deliver against annual growth and profitability goals Develop marketing personnel through coaching, appropriate supervision, and feedback Track and report on business results and key drivers of performance Drive integrated communication strategy, including developing optimal messaging and media plan, from briefing through measurement Develop marketing and promotional programs to drive demand Monitor all competitive/channel/customer activity and recommend actions as necessary to ensure achievement of revenue and market share goals Inspire and lead a variety of cross-functional partners - Sales, Operations, Finance, Insights & Analytics, Marketing Center of Excellence - to deliver brand and financial commitments Partner with Sales team and relevant third parties supporting the business
   
   Knowledge, Skill, and Ability Requirements:
   Bachelor's Degree required, MBA Preferred5+ years of relevant experience General manager mindset Strong analytical skills: ability to link strategies and objectives to develop a plan Ability to work independently, and solve problems by leveraging multiple function support Superior presentation skills, both in development of compelling stories and in presenting them at all levels within partner, customer and internal organization Excellent communication skills Travel 10%
   
   Compensation/Benefits
   Competitive Base SalaryMedical, Dental, and Vision Insurance on day one Performance Bonus 401K with up to 10% in matching contributions Bright Horizons Family Solutions - Back up care, tutoring, etc.Transgender benefits Fertility benefits Tuition Reimbursement ProgramPaid holidays and vacation days Up to $300 Fitness ReimbursementUp to $300 Massage ReimbursementHealth Resources including Free Headspace membership, 1:1 Health Coaching and more.
   
   Who We Are:
   You might have our iconic cranberry juice in your fridge or have gotten into heated holiday debate about what's better - canned or fresh cranberry sauce. But did you know that the hardworking people growing the superfruit in our products are 700 family farmers that own our cooperative? They entrust us with what is most precious to them to create new and innovative products that will delight consumers and grow this beloved brand today and into the future.Team members, farmers, consumers and communities alike--we value what makes us unique and strive to connect our farms to families for a better life by living our values:
   Grower Mindset - We embrace our grower-owners innovative spirit and heritage through confidence, learning and focus on the future.Sustainable Results - Guided by purpose, we are focused on delivering results for our grower-owners.Integrity Above All - We are ethical, doing the right thing for our grower-owners, customers, consumers and each other Inclusive Teamwork - We build diverse and inclusive teams that strengthen our cooperative.
   
   All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

   Copy this example

   

5. Post your job

   To find senior brand managers for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any senior brand managers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level senior brand managers with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   To find senior brand manager candidates, you can consider the following options:

   • Post your job opening on Zippia or other job search websites.
   • Use niche websites that focus on engineering and technology jobs, such as swipe files, exit five, marketinghire, american marketing association.
   • Post your job on free job posting websites.

6. Interview candidates

   Recruiting senior brand managers requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new senior brand manager

   Once you've decided on a perfect senior brand manager candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   Once that's done, you can draft an onboarding schedule for the new senior brand manager. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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