Senior brand manager job description
Updated March 14, 2024
9 min read
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Example senior brand manager requirements on a job description
Senior brand manager requirements can be divided into technical requirements and required soft skills. The lists below show the most common requirements included in senior brand manager job postings.
Sample senior brand manager requirements
- Bachelor's degree in Marketing, Business or related field.
- At least 5 years of relevant experience in brand management.
- Proficiency in Microsoft Office Suite and Adobe Creative Suite.
- Strong knowledge of various marketing techniques and strategies.
- Excellent project management and communication skills.
Sample required senior brand manager soft skills
- Ability to multi-task, prioritize and manage time effectively.
- A keen eye for detail and an analytical mindset.
- Strong interpersonal and negotiation skills.
- Ability to think outside the box and generate innovative ideas.
- Ability to work collaboratively in a team environment.
Senior brand manager job description example 1
Ocean Spray Cranberries senior brand manager job description
Ocean Spray is seeking a Sr. Brand Manager to lead our Dried Fruit base business. In this role, you'll be part of a passionate group of consumer-obsessed marketers looking to drive sustainable growth on our Foods businesses. We are looking for an energetic, intellectually curious marketer who can hit the ground running and deliver against our mission.
The Sr. Brand Manager is responsible for driving both the development and execution of annual plans that drive profitable growth on Ocean Spray's Foods/Beverage portfolio. This role is responsible for both brand building and business building initiatives. You'll lead short term and long-term strategy, develop best-in-class consumer-centric marketing, and ensure delivery of annual financial targets. Additionally, you will oversee the day-to-day business while coaching and developing an Associate Brand Manager.
Position location: We're all about flexibility! This will be a hybrid role based out of Lakeville or Boston, MA with Mondays & Fridays remote.
Principal Duties and Responsibilities:
Develop annual marketing strategies and plans to meet growth objectives Lead the execution of strategic business plans to deliver against annual growth and profitability goals Develop marketing personnel through coaching, appropriate supervision, and feedback Track and report on business results and key drivers of performance Drive integrated communication strategy, including developing optimal messaging and media plan, from briefing through measurement Develop marketing and promotional programs to drive demand Monitor all competitive/channel/customer activity and recommend actions as necessary to ensure achievement of revenue and market share goals Inspire and lead a variety of cross-functional partners - Sales, Operations, Finance, Insights & Analytics, Marketing Center of Excellence - to deliver brand and financial commitments Partner with Sales team and relevant third parties supporting the business
Knowledge, Skill, and Ability Requirements:
Bachelor's Degree required, MBA Preferred5+ years of relevant experience General manager mindset Strong analytical skills: ability to link strategies and objectives to develop a plan Ability to work independently, and solve problems by leveraging multiple function support Superior presentation skills, both in development of compelling stories and in presenting them at all levels within partner, customer and internal organization Excellent communication skills Travel 10%
Compensation/Benefits
Competitive Base SalaryMedical, Dental, and Vision Insurance on day one Performance Bonus 401K with up to 10% in matching contributions Bright Horizons Family Solutions - Back up care, tutoring, etc.Transgender benefits Fertility benefits Tuition Reimbursement ProgramPaid holidays and vacation days Up to $300 Fitness ReimbursementUp to $300 Massage ReimbursementHealth Resources including Free Headspace membership, 1:1 Health Coaching and more.
Who We Are:
You might have our iconic cranberry juice in your fridge or have gotten into heated holiday debate about what's better - canned or fresh cranberry sauce. But did you know that the hardworking people growing the superfruit in our products are 700 family farmers that own our cooperative? They entrust us with what is most precious to them to create new and innovative products that will delight consumers and grow this beloved brand today and into the future.Team members, farmers, consumers and communities alike--we value what makes us unique and strive to connect our farms to families for a better life by living our values:
Grower Mindset - We embrace our grower-owners innovative spirit and heritage through confidence, learning and focus on the future.Sustainable Results - Guided by purpose, we are focused on delivering results for our grower-owners.Integrity Above All - We are ethical, doing the right thing for our grower-owners, customers, consumers and each other Inclusive Teamwork - We build diverse and inclusive teams that strengthen our cooperative.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.
The Sr. Brand Manager is responsible for driving both the development and execution of annual plans that drive profitable growth on Ocean Spray's Foods/Beverage portfolio. This role is responsible for both brand building and business building initiatives. You'll lead short term and long-term strategy, develop best-in-class consumer-centric marketing, and ensure delivery of annual financial targets. Additionally, you will oversee the day-to-day business while coaching and developing an Associate Brand Manager.
Position location: We're all about flexibility! This will be a hybrid role based out of Lakeville or Boston, MA with Mondays & Fridays remote.
Principal Duties and Responsibilities:
Develop annual marketing strategies and plans to meet growth objectives Lead the execution of strategic business plans to deliver against annual growth and profitability goals Develop marketing personnel through coaching, appropriate supervision, and feedback Track and report on business results and key drivers of performance Drive integrated communication strategy, including developing optimal messaging and media plan, from briefing through measurement Develop marketing and promotional programs to drive demand Monitor all competitive/channel/customer activity and recommend actions as necessary to ensure achievement of revenue and market share goals Inspire and lead a variety of cross-functional partners - Sales, Operations, Finance, Insights & Analytics, Marketing Center of Excellence - to deliver brand and financial commitments Partner with Sales team and relevant third parties supporting the business
Knowledge, Skill, and Ability Requirements:
Bachelor's Degree required, MBA Preferred5+ years of relevant experience General manager mindset Strong analytical skills: ability to link strategies and objectives to develop a plan Ability to work independently, and solve problems by leveraging multiple function support Superior presentation skills, both in development of compelling stories and in presenting them at all levels within partner, customer and internal organization Excellent communication skills Travel 10%
Compensation/Benefits
Competitive Base SalaryMedical, Dental, and Vision Insurance on day one Performance Bonus 401K with up to 10% in matching contributions Bright Horizons Family Solutions - Back up care, tutoring, etc.Transgender benefits Fertility benefits Tuition Reimbursement ProgramPaid holidays and vacation days Up to $300 Fitness ReimbursementUp to $300 Massage ReimbursementHealth Resources including Free Headspace membership, 1:1 Health Coaching and more.
Who We Are:
You might have our iconic cranberry juice in your fridge or have gotten into heated holiday debate about what's better - canned or fresh cranberry sauce. But did you know that the hardworking people growing the superfruit in our products are 700 family farmers that own our cooperative? They entrust us with what is most precious to them to create new and innovative products that will delight consumers and grow this beloved brand today and into the future.Team members, farmers, consumers and communities alike--we value what makes us unique and strive to connect our farms to families for a better life by living our values:
Grower Mindset - We embrace our grower-owners innovative spirit and heritage through confidence, learning and focus on the future.Sustainable Results - Guided by purpose, we are focused on delivering results for our grower-owners.Integrity Above All - We are ethical, doing the right thing for our grower-owners, customers, consumers and each other Inclusive Teamwork - We build diverse and inclusive teams that strengthen our cooperative.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.
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Senior brand manager job description example 2
Adobe senior brand manager job description
Our Company
Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
The Opportunity
The Brand & Customer Insights team drives understanding of Adobe's customers, their needs and motivations, and their relationship with our brands. We provide the market intelligence and human insights that lead to successful strategies and campaigns. Does that sound like fun to you? It is for us!
We're looking for someone with passion to work on some of the most valuable brands in tech. Someone who can think strategically, drive a research agenda, advance a point of view, and support it with data. Influence senior leaders in global marketing and our business units.
What You'll Do
* Engage with brand strategy and business leaders to bring research insight to critical questions about drivers of business growth.
* Drive an insight agenda that helps build Adobe's brand relevance as we expand to newer businesses and audiences.
* Develop a research roadmap and proactively communicate your agenda, building alignment and seeking input from colleagues.
* Work with internal partners and external research vendors to implement this agenda.
* Apply your expertise to guide the choice of research methods used. Innovate in the way we conduct research. Smartly balance simplicity and sophistication.
* Transform data into insights about our current and future customers. Make these insights concrete by identifying implications for strategies and plans.
* Communicate insights and strategic implications in a way that is easily understood and visually compelling, and that moves our business partners from insight into action
* Actively influence our partners to embrace customer insight in strategy development
What You Need to Succeed
* MBA or relevant graduate degree preferred
* Minimum 7 years applied market research experience, including meaningful experience developing and growing brand value and position.
* Growth mindset: always seeking to learn more about Adobe, and to develop your skills as an insights professional.
* Experience with a broad range of qualitative and quantitative research methods, including secondary research. Able to have a thoughtful discussion with a vendor about research design, methodology and analyses.
* Experience with applying research to influence strategy. Able to connect the dots between different sources of information, and apply both logic and intuition to infer strategic implications.
* Not always depending on a vendor. Able to write a questionnaire, interview a customer, or investigate a survey dataset and arrive at conclusions. You should be already familiar with tools like Qualtrics or SPSS; or at least be willing to learn to use them.
* Strong analytical skills, i.e. good intuition with numbers, facility with qualitative data, and the ability to process both to arrive at a coherent and credible narrative about customers.
* Self-starter, motivated to collaborate with business partners and make an impact. We want someone who seeks input, not instructions.
* Clear communication. Able to elevate key and concise narrative from research, flexibly tailoring communication to varied audiences.
Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
The Opportunity
The Brand & Customer Insights team drives understanding of Adobe's customers, their needs and motivations, and their relationship with our brands. We provide the market intelligence and human insights that lead to successful strategies and campaigns. Does that sound like fun to you? It is for us!
We're looking for someone with passion to work on some of the most valuable brands in tech. Someone who can think strategically, drive a research agenda, advance a point of view, and support it with data. Influence senior leaders in global marketing and our business units.
What You'll Do
* Engage with brand strategy and business leaders to bring research insight to critical questions about drivers of business growth.
* Drive an insight agenda that helps build Adobe's brand relevance as we expand to newer businesses and audiences.
* Develop a research roadmap and proactively communicate your agenda, building alignment and seeking input from colleagues.
* Work with internal partners and external research vendors to implement this agenda.
* Apply your expertise to guide the choice of research methods used. Innovate in the way we conduct research. Smartly balance simplicity and sophistication.
* Transform data into insights about our current and future customers. Make these insights concrete by identifying implications for strategies and plans.
* Communicate insights and strategic implications in a way that is easily understood and visually compelling, and that moves our business partners from insight into action
* Actively influence our partners to embrace customer insight in strategy development
What You Need to Succeed
* MBA or relevant graduate degree preferred
* Minimum 7 years applied market research experience, including meaningful experience developing and growing brand value and position.
* Growth mindset: always seeking to learn more about Adobe, and to develop your skills as an insights professional.
* Experience with a broad range of qualitative and quantitative research methods, including secondary research. Able to have a thoughtful discussion with a vendor about research design, methodology and analyses.
* Experience with applying research to influence strategy. Able to connect the dots between different sources of information, and apply both logic and intuition to infer strategic implications.
* Not always depending on a vendor. Able to write a questionnaire, interview a customer, or investigate a survey dataset and arrive at conclusions. You should be already familiar with tools like Qualtrics or SPSS; or at least be willing to learn to use them.
* Strong analytical skills, i.e. good intuition with numbers, facility with qualitative data, and the ability to process both to arrive at a coherent and credible narrative about customers.
* Self-starter, motivated to collaborate with business partners and make an impact. We want someone who seeks input, not instructions.
* Clear communication. Able to elevate key and concise narrative from research, flexibly tailoring communication to varied audiences.
Dealing with hard-to-fill positions? Let us help.
Senior brand manager job description example 3
Google senior brand manager job description
Minimum qualifications:
+ Bachelor's degree or equivalent practical experience.
+ 9 years of experience in marketing research and measurement or brand marketing.
+ Experience in connecting brand KPIs with marketing outcomes.
+ Experience in brand tracking and brand lift studies.
Preferred qualifications:
+ Experience in leading third-party measurement studies such as Nielsen TMR/DAR/TAR, Lucid, Samba TV, etc.
+ Experience in a variety of quantitative and qualitative research methods, data extraction and manipulation, experimental design, and statistical analysis.
+ Experience in tracking brand health metrics and engagement among key opinion formers' audiences.
+ Experience in developing brand key performance indicators and measuring brand health through ongoing trackers, quant surveys, and marketing experiments.
+ Ability to own brand measurement initiatives from survey design and deployment to analysis and recommendations.
+ Ability to influence cross-functionally and work effectively across functions and geographies.
In this role, you will help grow brand love for Search by bringing together consumer insights, brand strategy, and marketing impact measurement. You will be a strategic partner to the Search Brand Marketing team, leveraging data, and research to inform marketing initiatives and designing frameworks to measure marketing's impact on brand perceptions.
In this role, you will collaborate with a multidisciplinary team including global marketing, product management, UXR, data sciences, and market insights to generate insights to drive brand love and growth.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
+ Lead brand measurement initiatives for Search Marketing across paid media campaigns, in-product campaigns, and hosted press and consumer events including determining key performance indicators, designing measurement frameworks and driving reporting, and leveraging owned and third-party data sources.
+ Manage Search's brand health tracking and perception program and share regular insights to inform marketing strategy.
+ Evolve Search's brand measurement framework (e.g., identifying brand attributes and perception statements aligned with business and marketing objectives).
+ Lead cross-functional work streams related to defining and understanding brand impact. Work closely with global marketing, product management, market insights, analytics, and engineers.
+ Make business recommendations to executives, global marketers, and products with effective presentation of findings.
+ Bachelor's degree or equivalent practical experience.
+ 9 years of experience in marketing research and measurement or brand marketing.
+ Experience in connecting brand KPIs with marketing outcomes.
+ Experience in brand tracking and brand lift studies.
Preferred qualifications:
+ Experience in leading third-party measurement studies such as Nielsen TMR/DAR/TAR, Lucid, Samba TV, etc.
+ Experience in a variety of quantitative and qualitative research methods, data extraction and manipulation, experimental design, and statistical analysis.
+ Experience in tracking brand health metrics and engagement among key opinion formers' audiences.
+ Experience in developing brand key performance indicators and measuring brand health through ongoing trackers, quant surveys, and marketing experiments.
+ Ability to own brand measurement initiatives from survey design and deployment to analysis and recommendations.
+ Ability to influence cross-functionally and work effectively across functions and geographies.
In this role, you will help grow brand love for Search by bringing together consumer insights, brand strategy, and marketing impact measurement. You will be a strategic partner to the Search Brand Marketing team, leveraging data, and research to inform marketing initiatives and designing frameworks to measure marketing's impact on brand perceptions.
In this role, you will collaborate with a multidisciplinary team including global marketing, product management, UXR, data sciences, and market insights to generate insights to drive brand love and growth.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
+ Lead brand measurement initiatives for Search Marketing across paid media campaigns, in-product campaigns, and hosted press and consumer events including determining key performance indicators, designing measurement frameworks and driving reporting, and leveraging owned and third-party data sources.
+ Manage Search's brand health tracking and perception program and share regular insights to inform marketing strategy.
+ Evolve Search's brand measurement framework (e.g., identifying brand attributes and perception statements aligned with business and marketing objectives).
+ Lead cross-functional work streams related to defining and understanding brand impact. Work closely with global marketing, product management, market insights, analytics, and engineers.
+ Make business recommendations to executives, global marketers, and products with effective presentation of findings.
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Updated March 14, 2024
Updated March 14, 2024