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The differences between senior brand managers and associate brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior brand manager and an associate brand manager. Additionally, a senior brand manager has an average salary of $118,740, which is higher than the $95,925 average annual salary of an associate brand manager.
The top three skills for a senior brand manager include brand management, digital marketing and brand marketing. The most important skills for an associate brand manager are customer service, sales floor, and loyalty programs.
| Senior Brand Manager | Associate Brand Manager | |
| Yearly salary | $118,740 | $95,925 |
| Hourly rate | $57.09 | $46.12 |
| Growth rate | 10% | 10% |
| Number of jobs | 102,062 | 69,511 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 64% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior brand manager is responsible for monitoring the initiatives of a brand management team to provide high-quality services for the client, creating brand awareness to the market, and adhering specifically to the target audience following clients' requirements. Senior brand managers evaluate the sales performance and impact of the team's marketing techniques and promotional content, adjusting strategies as needed to improve deliverables within budget limitations and agreed timetables. They also coordinate with clients and management for progress updates and identifying opportunities to achieve sales growth and maximum performance.
Associate brand managers are responsible for developing and maintaining a company's product or brand. They help the brand manager in all brand-related activities. They typically perform various tasks, which include developing marketing plans and strategies, getting involved in the development of marketing ad campaigns, and creating and maintaining a positive brand image. Additionally, associate brand managers may assist in defining product pricing and packaging and monitor both media and competitive activities. They are also expected to design ad campaigns and report the results of these campaigns to the brand manager.
Senior brand managers and associate brand managers have different pay scales, as shown below.
| Senior Brand Manager | Associate Brand Manager | |
| Average salary | $118,740 | $95,925 |
| Salary range | Between $88,000 And $158,000 | Between $67,000 And $137,000 |
| Highest paying City | Newark, NJ | Parsippany-Troy Hills, NJ |
| Highest paying state | New Jersey | New Jersey |
| Best paying company | Roku | The Walt Disney Company |
| Best paying industry | Media | Manufacturing |
There are a few differences between a senior brand manager and an associate brand manager in terms of educational background:
| Senior Brand Manager | Associate Brand Manager | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 64% |
| Most common major | Marketing | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior brand managers' and associate brand managers' demographics:
| Senior Brand Manager | Associate Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.0% Female, 51.0% | Male, 40.0% Female, 60.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |