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The differences between senior brand managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior brand manager and a brand manager. Additionally, a senior brand manager has an average salary of $118,740, which is higher than the $97,789 average annual salary of a brand manager.
The top three skills for a senior brand manager include brand management, digital marketing and brand marketing. The most important skills for a brand manager are brand management, digital marketing, and customer service.
| Senior Brand Manager | Brand Manager | |
| Yearly salary | $118,740 | $97,789 |
| Hourly rate | $57.09 | $47.01 |
| Growth rate | 10% | 10% |
| Number of jobs | 102,062 | 127,429 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior brand manager is responsible for monitoring the initiatives of a brand management team to provide high-quality services for the client, creating brand awareness to the market, and adhering specifically to the target audience following clients' requirements. Senior brand managers evaluate the sales performance and impact of the team's marketing techniques and promotional content, adjusting strategies as needed to improve deliverables within budget limitations and agreed timetables. They also coordinate with clients and management for progress updates and identifying opportunities to achieve sales growth and maximum performance.
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Senior brand managers and brand managers have different pay scales, as shown below.
| Senior Brand Manager | Brand Manager | |
| Average salary | $118,740 | $97,789 |
| Salary range | Between $88,000 And $158,000 | Between $72,000 And $131,000 |
| Highest paying City | Newark, NJ | Parsippany-Troy Hills, NJ |
| Highest paying state | New Jersey | Rhode Island |
| Best paying company | Roku | Meta |
| Best paying industry | Media | Manufacturing |
There are a few differences between a senior brand manager and a brand manager in terms of educational background:
| Senior Brand Manager | Brand Manager | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 75% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior brand managers' and brand managers' demographics:
| Senior Brand Manager | Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.0% Female, 51.0% | Male, 51.5% Female, 48.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |