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The differences between senior brand managers and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior brand manager and a brand marketing manager. Additionally, a senior brand manager has an average salary of $118,740, which is higher than the $91,940 average annual salary of a brand marketing manager.
The top three skills for a senior brand manager include brand management, digital marketing and brand marketing. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.
| Senior Brand Manager | Brand Marketing Manager | |
| Yearly salary | $118,740 | $91,940 |
| Hourly rate | $57.09 | $44.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 102,062 | 108,824 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior brand manager is responsible for monitoring the initiatives of a brand management team to provide high-quality services for the client, creating brand awareness to the market, and adhering specifically to the target audience following clients' requirements. Senior brand managers evaluate the sales performance and impact of the team's marketing techniques and promotional content, adjusting strategies as needed to improve deliverables within budget limitations and agreed timetables. They also coordinate with clients and management for progress updates and identifying opportunities to achieve sales growth and maximum performance.
A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.
Senior brand managers and brand marketing managers have different pay scales, as shown below.
| Senior Brand Manager | Brand Marketing Manager | |
| Average salary | $118,740 | $91,940 |
| Salary range | Between $88,000 And $158,000 | Between $64,000 And $131,000 |
| Highest paying City | Newark, NJ | San Francisco, CA |
| Highest paying state | New Jersey | Washington |
| Best paying company | Roku | Morgan Lewis |
| Best paying industry | Media | Media |
There are a few differences between a senior brand manager and a brand marketing manager in terms of educational background:
| Senior Brand Manager | Brand Marketing Manager | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 79% |
| Most common major | Marketing | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior brand managers' and brand marketing managers' demographics:
| Senior Brand Manager | Brand Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.0% Female, 51.0% | Male, 42.7% Female, 57.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |