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The differences between senior brand managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior brand manager and a marketing manager. Additionally, a senior brand manager has an average salary of $118,740, which is higher than the $104,550 average annual salary of a marketing manager.
The top three skills for a senior brand manager include brand management, digital marketing and brand marketing. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Senior Brand Manager | Marketing Manager | |
| Yearly salary | $118,740 | $104,550 |
| Hourly rate | $57.09 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 102,062 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior brand manager is responsible for monitoring the initiatives of a brand management team to provide high-quality services for the client, creating brand awareness to the market, and adhering specifically to the target audience following clients' requirements. Senior brand managers evaluate the sales performance and impact of the team's marketing techniques and promotional content, adjusting strategies as needed to improve deliverables within budget limitations and agreed timetables. They also coordinate with clients and management for progress updates and identifying opportunities to achieve sales growth and maximum performance.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Senior brand managers and marketing managers have different pay scales, as shown below.
| Senior Brand Manager | Marketing Manager | |
| Average salary | $118,740 | $104,550 |
| Salary range | Between $88,000 And $158,000 | Between $71,000 And $153,000 |
| Highest paying City | Newark, NJ | Menlo Park, CA |
| Highest paying state | New Jersey | California |
| Best paying company | Roku | Meta |
| Best paying industry | Media | Technology |
There are a few differences between a senior brand manager and a marketing manager in terms of educational background:
| Senior Brand Manager | Marketing Manager | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 75% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior brand managers' and marketing managers' demographics:
| Senior Brand Manager | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.0% Female, 51.0% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |