Senior brand manager vs senior manager of marketing

The differences between senior brand managers and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior brand manager and a senior manager of marketing. Additionally, a senior brand manager has an average salary of $118,740, which is higher than the $118,350 average annual salary of a senior manager of marketing.

The top three skills for a senior brand manager include brand management, digital marketing and brand marketing. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.

Senior brand manager vs senior manager of marketing overview

	Senior Brand Manager	Senior Manager Of Marketing
Yearly salary	$118,740	$118,350
Hourly rate	$57.09	$56.90
Growth rate	10%	10%
Number of jobs	102,062	109,064
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 70%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

What does a senior brand manager do?

A senior brand manager is responsible for monitoring the initiatives of a brand management team to provide high-quality services for the client, creating brand awareness to the market, and adhering specifically to the target audience following clients' requirements. Senior brand managers evaluate the sales performance and impact of the team's marketing techniques and promotional content, adjusting strategies as needed to improve deliverables within budget limitations and agreed timetables. They also coordinate with clients and management for progress updates and identifying opportunities to achieve sales growth and maximum performance.

What does a senior manager of marketing do?

A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.

Senior brand manager vs senior manager of marketing salary

Senior brand managers and senior managers of marketing have different pay scales, as shown below.

	Senior Brand Manager	Senior Manager Of Marketing
Average salary	$118,740	$118,350
Salary range	Between $88,000 And $158,000	Between $92,000 And $151,000
Highest paying City	Newark, NJ	San Francisco, CA
Highest paying state	New Jersey	California
Best paying company	Roku	Roku
Best paying industry	Media	Technology

Differences between senior brand manager and senior manager of marketing education

There are a few differences between a senior brand manager and a senior manager of marketing in terms of educational background:

	Senior Brand Manager	Senior Manager Of Marketing
Most common degree	Bachelor's Degree, 70%	Bachelor's Degree, 76%
Most common major	Marketing	Marketing
Most common college	University of Georgia	University of Georgia

Senior brand manager vs senior manager of marketing demographics

Here are the differences between senior brand managers' and senior managers of marketing' demographics:

	Senior Brand Manager	Senior Manager Of Marketing
Average age	39	39
Gender ratio	Male, 49.0% Female, 51.0%	Male, 49.2% Female, 50.8%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between senior brand manager and senior manager of marketing duties and responsibilities

Senior brand manager example responsibilities.

Manage the development and execution of in-store media, POS, and other merchandising vehicles to drive product trial.
Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
Provide branding, copywriting, and marketing with a dash of technical advisory.
Measure and analyze ROI of marketing programs then work with agency and brand team on recommend improvements.
Lead the development of advertising, marketing, and sales promotion materials including copywriting, art direction, and production.
Act as marketing and customer advocate across global virtual teams ensuring campaign development trade-offs do not compromise ROI or marketing goals.

Senior manager of marketing example responsibilities.

Manage internal POS inventories to ensure accuracy of items receive and stock levels.
Recruit by Sr. VP to manage all marketing aspects of a major output product.
Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
Plan and manage company's first Instagram photo contest, and devise all visual aids used for campaign.
Manage SEO / SEM strategies and tactics with external agency, increasing site traffic from 15K to 25K / month.
Create and manage search engine optimization (SEO) and search engine marketing (SEM) processes for corporate websites.

Senior brand manager vs senior manager of marketing skills

Common senior brand manager skills

Brand Management, 8%
Digital Marketing, 7%
Brand Marketing, 6%
Project Management, 5%
Consumer Insights, 4%
Market Research, 4%

Common senior manager of marketing skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%
SR, 3%
CRM, 3%

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Senior Brand Manager
Senior Brand Manager vs Senior Manager Of Marketing

Updated January 8, 2025

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