Senior brand manager vs senior product manager

The differences between senior brand managers and senior product managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior brand manager and a senior product manager. Additionally, a senior product manager has an average salary of $133,868, which is higher than the $118,740 average annual salary of a senior brand manager.

The top three skills for a senior brand manager include brand management, digital marketing and brand marketing. The most important skills for a senior product manager are product management, cloud, and product strategy.

Senior brand manager vs senior product manager overview

	Senior Brand Manager	Senior Product Manager
Yearly salary	$118,740	$133,868
Hourly rate	$57.09	$64.36
Growth rate	10%	10%
Number of jobs	102,062	119,025
Job satisfaction	-	4
Most common degree	Bachelor's Degree, 70%	Bachelor's Degree, 72%
Average age	39	39
Years of experience	10	10

What does a senior brand manager do?

A senior brand manager is responsible for monitoring the initiatives of a brand management team to provide high-quality services for the client, creating brand awareness to the market, and adhering specifically to the target audience following clients' requirements. Senior brand managers evaluate the sales performance and impact of the team's marketing techniques and promotional content, adjusting strategies as needed to improve deliverables within budget limitations and agreed timetables. They also coordinate with clients and management for progress updates and identifying opportunities to achieve sales growth and maximum performance.

What does a senior product manager do?

A senior product manager oversees the workflow and workforce involved in product and service development, ensuring a high return for its investments. They are primarily responsible for assessing and providing recommendations, producing review and reference documents, and obtaining feedback from consumers and high-ranking company personnel. Furthermore, as a senior product manager, they must lead a group of product managers, motivating and supervising them in their joint effort to accomplish goals according to the company's standards and policies.

Senior brand manager vs senior product manager salary

Senior brand managers and senior product managers have different pay scales, as shown below.

	Senior Brand Manager	Senior Product Manager
Average salary	$118,740	$133,868
Salary range	Between $88,000 And $158,000	Between $98,000 And $182,000
Highest paying City	Newark, NJ	San Francisco, CA
Highest paying state	New Jersey	California
Best paying company	Roku	Roku
Best paying industry	Media	Start-up

Differences between senior brand manager and senior product manager education

There are a few differences between a senior brand manager and a senior product manager in terms of educational background:

	Senior Brand Manager	Senior Product Manager
Most common degree	Bachelor's Degree, 70%	Bachelor's Degree, 72%
Most common major	Marketing	Business
Most common college	University of Georgia	University of Georgia

Senior brand manager vs senior product manager demographics

Here are the differences between senior brand managers' and senior product managers' demographics:

	Senior Brand Manager	Senior Product Manager
Average age	39	39
Gender ratio	Male, 49.0% Female, 51.0%	Male, 68.5% Female, 31.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between senior brand manager and senior product manager duties and responsibilities

Senior brand manager example responsibilities.

Manage the development and execution of in-store media, POS, and other merchandising vehicles to drive product trial.
Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
Provide branding, copywriting, and marketing with a dash of technical advisory.
Measure and analyze ROI of marketing programs then work with agency and brand team on recommend improvements.
Lead the development of advertising, marketing, and sales promotion materials including copywriting, art direction, and production.
Act as marketing and customer advocate across global virtual teams ensuring campaign development trade-offs do not compromise ROI or marketing goals.

Senior product manager example responsibilities.

Manage and lead pipeline visualization project team to successful presentation at annual customer event.
Research reimbursement and payment/coding policies with manage care plans and Medicare for new services.
Manage customer CRM implementations, upgrades and customer relationships (at all client levels) with sales team as SME.
Manage the PLM and PDM product quality data metrics to review process successes and deficiencies enhancing existing product delivery work cycles.
Lead SaaS application visibility and performance monitoring in hybrid enterprise to accelerate adoption of cloud.
Manage requirements capture, engineering and QA schedules, feature stability and iterative feature revisions.

Senior brand manager vs senior product manager skills

Common senior brand manager skills

Brand Management, 8%
Digital Marketing, 7%
Brand Marketing, 6%
Project Management, 5%
Consumer Insights, 4%
Market Research, 4%

Common senior product manager skills

Product Management, 11%
Cloud, 6%
Product Strategy, 4%
User Stories, 4%
Product Vision, 4%
Product Roadmap, 4%

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Senior Brand Manager
Senior Brand Manager vs Senior Product Manager

Updated January 8, 2025

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