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Job outlook for senior brand managers in the United States
Senior brand manager job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected senior brand manager job growth rate is 10% from 2018-2028.
About 33,700 new jobs for senior brand managers are projected over the next decade.
Senior brand manager salaries have increased 8% for senior brand managers in the last 5 years.
There are over 6,388 senior brand managers currently employed in the United States.
There are 102,062 active senior brand manager job openings in the US.
The average senior brand manager salary is $118,740.
Are senior brand manager jobs in demand?
Senior brand manager job and salary trends over time
Senior brand manager jobs over time
Senior brand manager job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 6,388 | 0.00% |
| 2020 | 6,193 | 0.00% |
| 2019 | 6,044 | 0.00% |
| 2018 | 5,511 | 0.00% |
| 2017 | 5,019 | 0.00% |
Average senior brand manager salary over time
Senior brand manager salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $118,740 | $57.09 | +3.9% |
| 2024 | $114,296 | $54.95 | +1.9% |
| 2023 | $112,158 | $53.92 | +1.6% |
| 2022 | $110,438 | $53.10 | +0.8% |
| 2021 | $109,561 | $52.67 | +1.9% |
Senior brand manager jobs by state
Most common states for senior brand managers
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 391 | 56% |
| 2 | Washington | 7,405,743 | 2,225 | 30% |
| 3 | Massachusetts | 6,859,819 | 1,921 | 28% |
| 4 | Oregon | 4,142,776 | 1,019 | 25% |
| 5 | Utah | 3,101,833 | 687 | 22% |
| 6 | Rhode Island | 1,059,639 | 238 | 22% |
| 7 | Vermont | 623,657 | 128 | 21% |
| 8 | California | 39,536,653 | 7,904 | 20% |
| 9 | Illinois | 12,802,023 | 2,347 | 18% |
| 10 | New Jersey | 9,005,644 | 1,627 | 18% |
| 11 | Minnesota | 5,576,606 | 999 | 18% |
| 12 | New Hampshire | 1,342,795 | 232 | 17% |
| 13 | Delaware | 961,939 | 166 | 17% |
| 14 | New York | 19,849,399 | 3,269 | 16% |
| 15 | Virginia | 8,470,020 | 1,329 | 16% |
| 16 | Colorado | 5,607,154 | 925 | 16% |
| 17 | Connecticut | 3,588,184 | 540 | 15% |
| 18 | Montana | 1,050,493 | 155 | 15% |
| 19 | Georgia | 10,429,379 | 1,409 | 14% |
| 20 | Pennsylvania | 12,805,537 | 1,719 | 13% |
Most common cities for senior brand managers
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Rogers | 1 | 2% | $96,979 |
| 2 | Atlanta | 5 | 1% | $101,720 |
| 3 | Boston | 5 | 1% | $116,952 |
| 4 | Tampa | 2 | 1% | $94,472 |
| 5 | Carson | 1 | 1% | $119,428 |
| 6 | Framingham | 1 | 1% | $116,880 |
| 7 | Mountain View | 1 | 1% | $130,213 |
| 8 | Plantation | 1 | 1% | $93,216 |
| 9 | Chicago | 2 | 0% | $106,515 |
| 10 | Denver | 2 | 0% | $90,212 |
| 11 | Los Angeles | 2 | 0% | $120,186 |
| 12 | Houston | 1 | 0% | $101,922 |
| 13 | Indianapolis | 1 | 0% | $101,514 |
| 14 | Phoenix | 1 | 0% | $106,242 |
| 15 | Sacramento | 1 | 0% | $129,255 |
Senior Brand Manager job outlook: Expert opinions
Our panel of senior brand manager experts
Siena College
Siena College
University of Scranton
University of Houston - Downtown
Berea College
Prairie View A&M University
Arizona State University
University of Oregon
What will help Senior Brand Managers increase their earning potential?
Rich Johnson: Digital media covers a lot of mediums and requires many skill sets (print, static online, animation, interactive). The print arm is a lesser component although still valuable in the scope of marketing. Smartphones, tablets and gaming have moved a lot of digital into a customer expectation of interactive and customizable content. The present model of career specialization in a certain aspect of this spectrum of skills is changing. The age of the generalist is becoming more of a reality as design tools are becoming more accessible and A.I. is assisting in the more complex tasks. I would say that someone working in digital media will need to focus more on the big picture of design, predicting trends and developing solutions from a point of view with perspective. It will be even more important to understand the needs of a system from the top down and provide solutions that enhance that system. This might be through partnering with marketing and sales to conceptualize solutions, pitching product ideas and other functions related to creative and art direction. And be curious, all of the time. Keep up to date with everything that is happening. Take classes, watch tutorials, read articles and be obsessed with the breakneck rate of change. Digital media is constantly changing and possibilities are always expanding. It can be near impossible to be a master of all of these trajectories, but you can understand them well enough to bring in a specialist when the challenge requires it. This is where I predict that A.I. will be a major paradigm shift. There will be a time when you will ask the system to solve a problem, and you can choose what parts of the process that you want to control. So to boil it down... Develop a well rounded set of skills Further develop specialist level skills where you excel Keep on top of change and keep a thirst for learning Strengthen your connection to problem solving and creative innovation Keep an eye on the future predicting what might be around the bend
Jennifer D'Angelo PhD
Assistant Professor of MarketingWhat general advice would you give to a Senior Brand Manager?
Jennifer D'Angelo PhD: The ever-changing landscape of consumer trends and technological advancements in how to market to consumers often makes the job exciting and fast-paced. However, with the increased emphasis on results, marketers must be conscious of how to measure and demonstrate the value of their work.
What Senior Brand Manager skills would you recommend for someone trying to advance their career?
Jennifer D'Angelo PhD: Brands across many product categories are facing an increasing level of competition. Brands may struggle with rising brand parity, where brands and their competitors are seen as similar to one another. Therefore, to stand out from competitors, it has become increasingly important for brands to have marketing managers that create value for consumers and communicate that value to consumers.
What Senior Brand Manager skills would you recommend for someone trying to advance their career?
Jennifer D'Angelo Ph.D.: The ever-changing landscape of consumer trends and technological advancements in how to market to consumers often makes the job exciting and fast-paced. However, with the increased emphasis on results, marketers must be conscious of how to measure and demonstrate the value of their work.
Soyoung Joo
Assistant Professor of MarketingSiena College
Marketing Department
What skills stand out on Senior Brand Manager resumes?
Soyoung Joo: Communication and time management skills are valuable skills for marketing managers.
What skills will help Senior Brand Managers earn the most?
Soyoung Joo: Being able to work well with people from diverse backgrounds can be added to the above skills.
Allison Lauenstein
Teaching Instructor of MarketingSiena College
Marketing Department
What skills stand out on Senior Brand Manager resumes?
Allison Lauenstein: Skills that stand out show that the candidate has had some experience leading projects and project teams. Marketing is a collaborative effort, and it is critically important for upcoming managers to understand how to manage and motivate a team to achieve its objectives.
Abhijit Roy
Professor of MarketingUniversity of Scranton
School of Management
What soft skills should all Senior Brand Managers possess?
Abhijit Roy: These are very important, yet harder to quantify skills, not only for marketing professionals but for business graduates in general. They include the ability to make sound decisions under pressure, having a high emotional intelligence quotient (EQ) as embodied by having empathy towards coworkers and subordinates, delegating appropriately, mentoring, communicating, time management, maintaining positivity despite setbacks and adapting to unforeseen challenges, being flexible, being persuasive and assertive at appropriate moments, yet being collaborative, seeking feedback, and the ability to negotiate and resolve conflicts when needed, amongst others.
Soft skills are typically more instrumental in enabling candidates to fit into an organization's culture and be strong candidates for promotion. Most marketing jobs involve candidates representing their brand initiatives and building strong client relationships, so interpersonal, and other soft skills are often valued more than hard skills. The strongest case for having excellent soft skills is that they are more easily transferable across various jobs and industries.
Dr. Richard Conde Ph.D.
Assistant ProfessorUniversity of Houston - Downtown
Marilyn Davies College of Business
What soft skills should all Senior Brand Managers possess?
Dr. Richard Conde Ph.D.: The need for soft skills are consistent through time. With our societal focus on social media, texting, emojis, etc. It appears to me companies are looking for the following:
- Active listening skills
- Willingness to be self-reflective and accept feedback
- Accept different perspectives. The collision of ideas creates knowledge
- Communicate to the listener (at their level). Flex communicators
- Cultural intelligence. Demographics changes will require better understanding of team member's, boss', customer's, etc. cultural context
J. Ian Norris Ph.D.
Professor of Marketing and Fellow, American Council on EducationBerea College
Economics and Business Department
What certifications/licenses/courses can have the biggest impact for Senior Brand Managers?
J. Ian Norris Ph.D.: Digital marketing skills are essential for any area of marketing. Luckily there are many online certifications available for this purpose. On the research side, Google Analytics offers a certification. It will also be valuable to know the analytics platforms on social media sites such as facebook, Instagram, and TikTok. Conversely, all of these sites also offer training on digital advertising and promotion, such as Google AdWords. Any coursework in digital marketing that provides instruction in Search Engine Marketing (SEM) will also be highly valuable. Finally, digital video and editing skills are also quite valuable, as all kinds of companies and organizations are using the short video format for storytelling and brand advertising.
Dr Rick Baldwin
Associate Professor of PracticePrairie View A&M University
Management and Marketing Department
What general advice would you give to a Senior Brand Manager?
Dr Rick Baldwin: To begin their career, I suggest that the graduate pursue their career as an entrepreneur. Based on the career interest, actually develop a business plan to launch this career as a business. I would use this as a platform in beginning the career as entrepreneur, consultant, or as an employee of a marketing organization.
Are there any particularly good places in the United States for Senior Brand Managers to find work opportunities?
Dr. Donald Siegel: States and cities that are growing (e.g., Arizona, Texas, Colorado, and cities, such as Phoenix, San Antonio, Denver, Austin, and Atlanta).
Are there any particularly good places in the United States for Senior Brand Managers to find work opportunities?
T. Bettina Cornwell: This pandemic has taught us that place will be less important in many careers. We have proven we can work from anywhere. The future place decision is likely near, but not in big, expensive cities.