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Become A Senior Business Development Manager

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Working As A Senior Business Development Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $118,000

    Average Salary

What Does A Senior Business Development Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Senior Business Development Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Average Length of Employment
Top Careers Before Senior Business Development Manager
Manager 3.2%
Consultant 3.2%
Top Careers After Senior Business Development Manager
Director 4.8%
Consultant 4.8%
Principal 3.5%

Do you work as a Senior Business Development Manager?

Senior Business Development Manager Demographics

Gender

Male

68.5%

Female

23.9%

Unknown

7.6%
Ethnicity

White

59.1%

Hispanic or Latino

14.4%

Asian

11.2%

Black or African American

10.9%

Unknown

4.4%
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Foreign Languages Spoken

Spanish

33.3%

French

13.6%

Mandarin

8.5%

Chinese

8.0%

German

6.1%

Russian

5.2%

Portuguese

4.2%

Italian

3.8%

Japanese

2.8%

Arabic

2.8%

Cantonese

2.3%

Turkish

1.9%

Hindi

1.9%

Carrier

1.4%

Korean

0.9%

Hebrew

0.9%

Greek

0.9%

Swedish

0.5%

Dutch

0.5%

Danish

0.5%
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Senior Business Development Manager Education

Schools

University of Phoenix

12.8%

New York University

8.4%

University of Southern California

6.7%

Michigan State University

6.1%

Northwestern University

5.6%

University of Texas at Austin

5.4%

University of Maryland - College Park

5.2%

George Washington University

5.0%

Arizona State University

5.0%

Ohio State University

4.8%

University of Chicago

4.0%

Pennsylvania State University

3.8%

Boston University

3.8%

Columbia University

3.6%

Georgetown University

3.4%

University of Houston

3.4%

University of Pennsylvania

3.3%

Santa Clara University

3.3%

George Mason University

3.3%

Texas State University

3.1%
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Majors

Business

36.9%

Marketing

12.2%

Finance

8.3%

Management

6.0%

Communication

5.3%

Economics

4.0%

Political Science

3.9%

Electrical Engineering

3.2%

Computer Science

2.4%

Psychology

2.3%

English

2.2%

Accounting

2.0%

Computer Information Systems

1.7%

Project Management

1.6%

Public Relations

1.5%

Law

1.5%

Education

1.4%

International Business

1.3%

Sociology

1.2%

General Sales

1.2%
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Degrees

Bachelors

44.5%

Masters

35.3%

Other

12.7%

Doctorate

2.5%

Certificate

2.2%

Associate

2.1%

Diploma

0.6%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$118,000
View Detailed Salary Report
$81,000
Min 10%
$118,000
Median 50%
$118,000
Median 50%
$118,000
Median 50%
$118,000
Median 50%
$118,000
Median 50%
$118,000
Median 50%
$118,000
Median 50%
$172,000
Max 90%
Best Paying Company
Intuit
Highest Paying City
Fremont, CA
Highest Paying State
Washington
Avg Experience Level
3.3 years
How much does a Senior Business Development Manager make at top companies?
The national average salary for a Senior Business Development Manager in the United States is $118,401 per year or $57 per hour. Those in the bottom 10 percent make under $81,000 a year, and the top 10 percent make over $172,000.

Real Senior Business Development Manager Salaries

Job Title Company Location Start Date Salary
Senior Manager, Business Development Deloitte Services LP San Jose, CA May 14, 2015 $217,547 -
$220,547
SR. Marketing and Business Development Manager Impetus Technologies, Inc. Los Gatos, CA Dec 07, 2013 $210,000
Senior Business Development Manager-Wealth Management, AME Aberdeen Asset Management Inc. New York, NY Sep 04, 2015 $209,300
Senior Manager of Strategy and Business Development Siris Capital Group, LLC New York, NY Jan 03, 2016 $200,000
SR. Manager, Business Development Logitech Inc. Newark, CA Aug 24, 2014 $190,000
Senior Manager, Business Development Linkedin Corporation Sunnyvale, CA Jan 12, 2015 $187,907 -
$237,100
SR. Business Development Manager Broadcom Corporation Sunnyvale, CA Oct 01, 2013 $180,352
SR. Business Development Manager Broadcom Corporation Sunnyvale, CA Feb 25, 2016 $180,352
SR. Business Development Manager Broadcom Corporation Sunnyvale, CA Mar 14, 2014 $180,352
SR. Manager Business Development Zscaler, Inc. San Jose, CA May 07, 2016 $175,000 -
$190,000
SR. Manager Business Development Zscaler, Inc. San Jose, CA Jul 05, 2016 $175,000 -
$190,000
Senior Manager Strategy and Business Development TYCO Electronics Corporation Berwyn, PA Jul 24, 2015 $170,000
Senior Business Development Manager Unkubed, LLC Provo, UT Sep 19, 2016 $142,854
Senior Manager New Business Development and Sports Analytics Golden Vikings Sports, LLC New York, NY Mar 09, 2015 $142,792 -
$145,000
SR. Manager of Business Development Sega Networks Inc. San Francisco, CA Aug 03, 2016 $140,920
Senior Business Development Manager Revolution Fuels, Inc. Saint Louis Park, MN Nov 12, 2014 $140,442
Senior Business Development Manager Baker & McKenzie LLP Washington, DC Sep 18, 2013 $140,000 -
$170,000
Senior Manager-Business Development Evaluations Pfizer Inc. New York, NY Mar 20, 2016 $140,000 -
$190,000
SR. Marketing and Business Development Manager Impetus Technologies, Inc. Brookfield, WI May 02, 2013 $140,000
SR. Marketing and Business Development Manager Impetus Technologies, Inc. San Jose, CA Mar 01, 2013 $140,000
Senior Manager-Business Development Piramal Pharma Inc. Northborough, MA Mar 19, 2014 $114,845
Senior Manager, Business Development Karmic Lifesciences Inc. Iselin, NJ Sep 09, 2013 $113,837
Senior Manager, Business Development American Express Travel Related Services Company, Inc. New York, NY Aug 20, 2016 $112,000
Senior Manager Sales & Business Development Einfochips, Inc. Irvine, CA Jul 02, 2015 $111,883
Senior Business Development Manager Expedia, Inc. Bellevue, WA Feb 29, 2016 $111,281 -
$135,000
Senior Manager Business Development, Marketplace Upsight Inc. San Francisco, CA Apr 16, 2014 $110,000
Senior Business Development Manager NIIT Technologies Inc. Atlanta, GA Apr 25, 2016 $109,512
Senior Business Development Manager Independent Computer Consulting Group Inc. Warminster, PA Jul 30, 2015 $108,888

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Top Skills for A Senior Business Development Manager

  1. Business Development
  2. Strategic Plan
  3. Revenue Growth
You can check out examples of real life uses of top skills on resumes here:
  • Created an innovative business development plan that identified new licensing, market segments, and marketing opportunities, including risk analysis.
  • Developed and executed strategic plans to grow line of business, including identification of new growth opportunities.
  • Defined business strategy, customer acquisition & retention initiatives, new product go-to-market plans and revenue growth opportunities.
  • Allocate resources to align with priorities; accountable for budgets including sales, forecasting, trade funds and market share.
  • Tasked with generating new clients and company leads that utilize contract-labor for professional and technical positions.

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Top 10 Best States for Senior Business Development Managers

  1. Washington
  2. Colorado
  3. Virginia
  4. California
  5. Rhode Island
  6. Texas
  7. New York
  8. Delaware
  9. District of Columbia
  10. Arkansas
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  • (1,297 jobs)
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  • (205 jobs)
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  • (3,787 jobs)
  • (150 jobs)
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  • (276 jobs)

Top Senior Business Development Manager Employers

Jobs From Top Senior Business Development Manager Employers

Senior Business Development Manager Videos

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