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Senior business development representative skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Jonathan Byers,

Adegoke Oke Ph.D.

Below we've compiled a list of the most critical senior business development representative skills. We ranked the top skills for senior business development representatives based on the percentage of resumes they appeared on. For example, 10.9% of senior business development representative resumes contained linkedin as a skill. Continue reading to find out what skills a senior business development representative needs to be successful in the workplace.

15 senior business development representative skills for your resume and career

1. Linkedin

Here's how senior business development representatives use linkedin:

Enhanced company social media platforms by updating all product information across Facebook and LinkedIn.
Solicited prospective customers utilizing multiple social media venues such as LinkedIn.

2. BDR

BDR stands for Business Development Representative. It is a specialized role related to the sales department of a company. BDRs are responsible for generating new business ideas and opportunities for a company to facilitate their financial growth and development.

Here's how senior business development representatives use bdr:

Received promotion to Senior BDR 2013 by achieving 105% of quota.
Top performer across entire BDR team for new business opportunities created for SMB, Mid-Market, and Enterprise sales teams.

3. Lead Generation

Here's how senior business development representatives use lead generation:

Implemented, administered and coordinated client education/lead generation program, resulting in first position market share
Developed exceptional lead generation and negotiation skills.

4. Salesforce CRM

Here's how senior business development representatives use salesforce crm:

Maintained schedules and meeting calendars, updated SalesForce CRM for an assigned portfolio.
Record activity in SalesForce CRM.

5. Outbound Calls

An outbound call is made by the call center representative to the customers on behalf of the company. Such calls help increase sales and generate revenue for the organization.

Here's how senior business development representatives use outbound calls:

Generated new business opportunities by sending email communications and making outbound calls to qualified prospects.
Initiated outbound calls to current and inactive customers seeking information on any plastics requirements.

6. Trade Shows

Here's how senior business development representatives use trade shows:

Write, design and oversee development of Sales and Marketing Material for customer visits and trade shows.
Communicated with B2B prospects via email, phone, trade shows, and on-site.

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7. Cold Calls

Cold calling is a kind of business solicitation from customers who didn't express interest in their product and services before. In this technique, a salesman conducts a call with potential customers with whom they haven't had a prior interaction. Cold calling can include phone calls or telemarketing. However, in-person visits like door-to-door marketing are also a type of cold calling

Here's how senior business development representatives use cold calls:

Developed relationships with current independent agents along with cold calling new prospects to consistently grow my territory.
Incorporate solution selling methods to uncover business challenges through cold calling efforts and continuous correspondence.

8. Sales Process

Here's how senior business development representatives use sales process:

Defined sales processes that were implemented with the formation and growth of the sales team.
Handled all documentation, paperwork, and reports for sales process to ensure accuracy.

9. Saas

Here's how senior business development representatives use saas:

Implemented new sales and marketing strategy to promote web-based software solutions, SaaS, custom software development, and DBA consulting.
Assisted the corporate President in developing a SAAS program and closed the company's first two SAAS deals.

10. Digital Marketing

Here's how senior business development representatives use digital marketing:

Put together digital marketing campaigns for each client and monitored monthly to ensure effectiveness or suggest changes as needed.
Conducted telephone and in-person meetings with CMO's, Digital Marketing Directors and SEM Analysts.

11. Enterprise Sales

Here's how senior business development representatives use enterprise sales:

Developed collaborative partnerships with Marketing, Mid-Market and Enterprise sales teams.
Uncovered, qualified, nurtured, and built the sales opportunity pipeline for the West Coast enterprise sales team.

12. Marketing Campaigns

Here's how senior business development representatives use marketing campaigns:

Implemented community specific marketing campaigns based on demographic research that I conducted to better target our core membership audience.
Provided a broad array of opportunities and revenue capture through strategic marketing campaigns, and phone touches.

13. Lead Management

Here's how senior business development representatives use lead management:

Tracked all relevant qualification and lead management activity using SalesForce.com.
Generate appointments via proactive outbound prospecting and lead management.

14. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how senior business development representatives use product knowledge:

Mentored staff on prospecting technique, product knowledge and sales strategies.
Facilitate & implement professional educational presentations for dealership employees to increase product knowledge, create increased motivation & achieve better results.

15. Sales Pipeline

Here's how senior business development representatives use sales pipeline:

Contributed $2.3 million to ANZ sales pipeline, 150% of quota.
Quadrupled prospect database of corporations/distributor channels and secured preferred vendor agreements to increase sales pipeline resulting in new accounts and revenue.

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What skills help Senior Business Development Representatives find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on senior business development representative resumes?

Jonathan Byers

Assistant Director, Virginia Polytechnic Institute and State University

- Professional skills related to career development competencies such as strong oral & written communication, teamwork & collaboration, leadership, problem-solving ability & creativity, and professional integrity, but we recommend that applicants do not just list these skills. They should provide evidence of how they have used them in their work experience, volunteer experience, academic experience, etc.
-The ability to use technology effectively to solve problems or improve collaboration; this could relate to social media management, computer hardware or software skills, proficiency with general programs like Microsoft Office Suite (also being able to demonstrate the use of these skills in various experiences).
-With diversity, equity, and inclusion becoming more important in 2020, the ability to appreciate different points of view, accept and appreciate different cultural backgrounds & types of identities, and increased awareness of one's own cultural biases and assumptions can also be important to market on a resume.

What soft skills should all senior business development representatives possess?

Adegoke Oke Ph.D.

Professor of Supply Chain Management, Arizona State University

In general, people skills: leadership, effective communication and negotiation skills, the ability to work effectively with people in different cultures and in a team environment.

What hard/technical skills are most important for senior business development representatives?

James Wilkerson Ph.D.

Business Program Coordinator, Project and Supply Chain Management Program Coordinator, The Pennsylvania State University

Spreadsheet (Excel) skills (including graph production from data), basic statistical knowledge, and online information search skills.

What senior business development representative skills would you recommend for someone trying to advance their career?

Kaustav Misra Ph.D.

Associate Dean, Central Connecticut State University

This pandemic taught us many things and one important thing that we have an efficiency gap.

The way of doing business will be much more technology orientated. Hence graduates should be ready to unskill and upskill their credentials. This time it is necessary to forget the old way of doing business and learn new skills to get a job or stay in a current job. Soft skills have become much more important than before, but a different soft skill set would be essential to interact with future market participants. Thus, a gap year should be utilized to unskill-upskill and enhance relevant credentials by getting into short-long term programs, training, and workshops would be highly recommended.

What type of skills will young senior business development representatives need?

Dr. Vallari Chandna

Chair and Associate Professor, University of Wisconsin - Green Bay

Critically, for all graduates, expertise or interests, in sustainability will be important. The reason behind this is the shift in looking at sustainability holistically and not just as something one-person does. This would also give an edge to those with degrees, specifically in sustainability. Graduates with degrees related to sustainability will often be asked to oversee or manage these across-the-board sustainability endeavors. Also, soft skills are highly desired. The ability to be better at time management, work in teams, and have a strong work ethic, will be more desirable. These are all interconnected with remote work as well. Employees who "thrived" in the pandemic were those able to manage their work-life balance, work remotely in teams, all the while performing well. The skills are thus "transferable" to both modalities of work in this way.

What technical skills for a senior business development representative stand out to employers?

Jacqueline Babb

Assistant Professor of Digital Marketing, Director of Graduate Studies, Aurora University

Technical skills paired with strong communication, flexibility in thought, diversity, and creative problem solving are a winning combination for job candidates. Candidates with a strong acumen in data analysis and storytelling are marketable right now.

Do you want to know more?

List of senior business development representative skills to add to your resume

The most important skills for a senior business development representative resume and required skills for a senior business development representative to have include:

Linkedin
BDR
Lead Generation
Salesforce CRM
Outbound Calls
Trade Shows
Cold Calls
Sales Process
Saas
Digital Marketing
Enterprise Sales

Marketing Campaigns
Lead Management
Product Knowledge
Sales Pipeline
Sales Cycle
Inbound Calls
Cross-Selling
Account Executives
Client Relationships
C-Level
Sales Presentations

Sales Strategies
Sugar Crm
Business Relationships
Lead Qualification
Conference Calls
Client Satisfaction
Upselling
Relationship Building
RFP
SMB
HR

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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Senior Business Development Representative Skills

Updated January 8, 2025

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