What does a senior business development representative do?
A senior business development representative is responsible for generating leads for their company and turning those leads into prospective customers. They contact potential clients through cold emails and phone calls. They need to identify the latest trends in the market and provide necessary information to the marketing department.
Senior business development representative responsibilities
Here are examples of responsibilities from real senior business development representative resumes:
- Generate qualify leads through B2B telemarketing services specialize in identifying and nurturing prospects for computer hardware, software and technology services.
- Exceed monthly sales goals for SaaS industry leader in restaurant technology.
- Promote and sell SAAS (software as a service) technologies to various industries.
- Generate qualify leads through B2B telemarketing services specialize in identifying and nurturing prospects for computer hardware, software and technology services.
- Secure renewal revenue and generate new business through upselling opportunities.
- Utilize Cisco Webex for presenting Powerpoint presentations and contract agreement documents.
Senior business development representative skills and personality traits
We calculated that 11% of Senior Business Development Representatives are proficient in Linkedin, BDR, and Lead Generation. They’re also known for soft skills such as Creativity, Organizational skills, and Analytical skills.
We break down the percentage of Senior Business Development Representatives that have these skills listed on their resume here:
- Linkedin, 11%
Enhanced company social media platforms by updating all product information across Facebook and LinkedIn.
- BDR, 9%
Received promotion to Senior BDR 2013 by achieving 105% of quota.
- Lead Generation, 9%
Implemented, administered and coordinated client education/lead generation program, resulting in first position market share
- Salesforce CRM, 7%
Maintained schedules and meeting calendars, updated SalesForce CRM for an assigned portfolio.
- Outbound Calls, 5%
Generated new business opportunities by sending email communications and making outbound calls to qualified prospects.
- Trade Shows, 5%
Write, design and oversee development of Sales and Marketing Material for customer visits and trade shows.
Most senior business development representatives use their skills in "linkedin," "bdr," and "lead generation" to do their jobs. You can find more detail on essential senior business development representative responsibilities here:
Creativity. One of the key soft skills for a senior business development representative to have is creativity. You can see how this relates to what senior business development representatives do because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Additionally, a senior business development representative resume shows how senior business development representatives use creativity: "supported the company president with unique issues that required creative resolutions for vip customers that required managerial assistance. "
Organizational skills. Another soft skill that's essential for fulfilling senior business development representative duties is organizational skills. The role rewards competence in this skill because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." According to a senior business development representative resume, here's how senior business development representatives can utilize organizational skills in their job responsibilities: "learned organizational, planning, and prioritizing skills in relation to the sales cycle. "
Analytical skills. Another skill that relates to the job responsibilities of senior business development representatives is analytical skills. This skill is critical to many everyday senior business development representative duties, as "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." This example from a resume shows how this skill is used: "developed sales presentations and managed saleslogix crm database. "
Communication skills. For certain senior business development representative responsibilities to be completed, the job requires competence in "communication skills." The day-to-day duties of a senior business development representative rely on this skill, as "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." For example, this snippet was taken directly from a resume about how this skill applies to what senior business development representatives do: "mentored new employees in effective communications skills and product knowledge. "
Interpersonal skills. Another crucial skill for a senior business development representative to carry out their responsibilities is "interpersonal skills." A big part of what senior business development representatives relies on this skill, since "managers must deal with a range of people in different roles, both inside and outside the organization." How this skill relates to senior business development representative duties can be seen in an example from a senior business development representative resume snippet: "provided business development support utilizing strong interpersonal and communications skills. "
Most common senior business development representative skills
The three companies that hire the most senior business development representatives are:
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Compare different senior business development representatives
Senior business development representative vs. Area sales representative
The primary role of an area sales representative is to sell the company's products and services within a specified region or territory. You will be responsible for attracting new clients, increase profitability, and win new accounts. Other duties typically include building and maintaining relationships with both new and existing customers, traveling across the region to visit customers, and maintaining records of customer accounts and sales leads. As an area sales representative, it is also your duty to close deals and negotiate service agreements, prices, and terms of sale.
While similarities exist, there are also some differences between senior business development representatives and area sales representative. For instance, senior business development representative responsibilities require skills such as "linkedin," "bdr," "lead generation," and "salesforce crm." Whereas a area sales representative is skilled in "customer service," "business development," "customer relations," and "post sales." This is part of what separates the two careers.
Area sales representatives earn the highest salaries when working in the finance industry, with an average yearly salary of $74,783. On the other hand, senior business development representatives are paid more in the finance industry with an average salary of $123,747.area sales representatives tend to reach similar levels of education than senior business development representatives. In fact, area sales representatives are 0.7% more likely to graduate with a Master's Degree and 0.7% less likely to have a Doctoral Degree.Senior business development representative vs. Director of sales & business development
A director of sales & business development is responsible for monitoring the business and project plans, ensuring that the sales targets are met, according to project requirements and specifications. Directors of sales & business development perform data analysis to track business performance and identify opportunities to grow revenues and profits. They also coordinate with the clients and maintain healthy business relationships by enhancing their brand image on various platforms and reach the target audience. A director of sales & business development works closely with the marketing and sales team for public relations and marketing campaigns placement.
Each career also uses different skills, according to real senior business development representative resumes. While senior business development representative responsibilities can utilize skills like "linkedin," "bdr," "lead generation," and "salesforce crm," directors of sales & business development use skills like "value proposition," "crm," "revenue growth," and "leveraged."
On average, directors of sales & business development earn a lower salary than senior business development representatives. Some industries support higher salaries in each profession. Interestingly enough, directors of sales & business development earn the most pay in the technology industry with an average salary of $127,443. Whereas senior business development representatives have higher pay in the finance industry, with an average salary of $123,747.Average education levels between the two professions vary. Directors of sales & business development tend to reach similar levels of education than senior business development representatives. In fact, they're 4.8% more likely to graduate with a Master's Degree and 0.7% less likely to earn a Doctoral Degree.Senior business development representative vs. Vice president, business development
A vice president of business development is an individual who leads in the execution of business plans and provides new business strategies for an organization. Vice presidents of business development closely work with a team of salespeople, management, and lower-level employees to secure contracts with new customers and manage ongoing agreements. They often travel to participate in business conferences and meetings with vendors and suppliers. Vice presidents of business development must also possess a bachelor's degree in business administration or marketing.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a senior business development representative is likely to be skilled in "linkedin," "bdr," "lead generation," and "salesforce crm," while a typical vice president, business development is skilled in "healthcare," "business strategy," "revenue growth," and "financial services."
Vice presidents, business development earn the best pay in the manufacturing industry, where they command an average salary of $164,511. Senior business development representatives earn the highest pay from the finance industry, with an average salary of $123,747.When it comes to education, vice presidents, business development tend to earn higher degree levels compared to senior business development representatives. In fact, they're 11.0% more likely to earn a Master's Degree, and 0.7% more likely to graduate with a Doctoral Degree.Senior business development representative vs. Sales/account representative
A sales account representative is responsible for managing and responding promptly to customer complaints and queries of clients. They focus on customer concerns and contact prospects. They work on upselling or cross-selling products and services, collaborating with account executives, and prepare reports to upper management. This job requires you to be a goal-driven person, energetic, and have excellent communication skills. Moreover, this is a challenging job; at times, it requires being extra polite and calm in handling customer complaints and other related situations.
Types of senior business development representative
Updated January 8, 2025
