FIND PERSONALIZED JOBS
Sign up to Zippia and discover your career options with your personalized career search.
×
FIND
PERSONALIZED JOBS

CONTENT HAS
BEEN UNLOCKED
Close this window to view unlocked content
or
find interesting jobs in

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign Up

SIGN UP TO UNLOCK CONTENT

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Forgot Password?

Don't have an account? Sign Up

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign up to save the job and get personalized job recommendations.

Sign up to dismiss the job and get personalized job recommendations.

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Already have an account? Log in

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Company Saved

Answer a few questions and view jobs at that match your preferences.

Where do you want to work?

Job Saved

See your Saved Jobs now

or

find more interesting jobs in

Job Dismissed

Find better matching jobs in

Become A Senior Business Manager

Where do you want to work?

To get started, tell us where you'd like to work.
Sorry, we can't find that. Please try a different city or state.

Working As A Senior Business Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $140,429

    Average Salary

What Does A Senior Business Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

Show More

Show Less

How To Become A Senior Business Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

Show More

Show Less

Do you work as a Senior Business Manager?

Send To A Friend

Senior Business Manager Videos

A Day In The Life: Marketing Manager

Sanjay M, Senior Business Manager at Adodis Technologies at eSparks 2011

Zac Gazit Senior Business Manager UJIA

Senior Business Manager Jobs

NO RESULTS

Aw snap, no jobs found.

Add To My Jobs

Do you work as a Senior Business Manager?

Help others decide if this is a good career for them

Average Length of Employment
Business Manager 3.9 years
Business Partner 3.5 years
Business Director 3.3 years
Business Leader 2.9 years
Top Careers Before Senior Business Manager
Manager 7.5%
Consultant 4.3%
Top Careers After Senior Business Manager
Director 8.1%
Consultant 6.8%
Controller 3.5%
Principal 3.3%

Do you work as a Senior Business Manager?

Senior Business Manager Demographics

Gender

Male

62.5%

Female

35.2%

Unknown

2.3%
Ethnicity

White

59.1%

Hispanic or Latino

14.8%

Black or African American

11.2%

Asian

10.9%

Unknown

3.9%
Show More
Foreign Languages Spoken

Spanish

40.3%

French

9.7%

Chinese

4.8%

German

4.8%

Japanese

4.8%

Carrier

4.8%

Portuguese

3.2%

Dutch

3.2%

Mandarin

3.2%

Korean

3.2%

Italian

3.2%

Russian

1.6%

Swedish

1.6%

Irish

1.6%

Hindi

1.6%

Finnish

1.6%

Greek

1.6%

Romanian

1.6%

Shona

1.6%

Gujarati

1.6%
Show More

Senior Business Manager Education

Schools

University of Phoenix

12.9%

Northwestern University

7.0%

University of Chicago

7.0%

George Mason University

5.9%

University of Southern California

5.4%

New York University

4.8%

Webster University

4.8%

DePaul University

4.8%

Georgia State University

4.3%

Stanford University

4.3%

University of Texas at Austin

4.3%

Suffolk University

4.3%

University of Virginia

4.3%

University of California - Berkeley

3.8%

Ohio State University

3.8%

San Jose State University

3.8%

University of Houston

3.8%

University of Delaware

3.8%

Drexel University

3.8%

University of South Florida

3.2%
Show More
Majors

Business

40.2%

Finance

12.0%

Marketing

7.6%

Accounting

6.9%

Management

6.2%

Computer Science

3.8%

Communication

2.4%

Electrical Engineering

2.2%

Education

2.1%

Political Science

2.0%

Computer Information Systems

2.0%

Project Management

1.7%

Psychology

1.7%

Economics

1.6%

English

1.6%

Mechanical Engineering

1.5%

Law

1.3%

Management Information Systems

1.1%

International Business

1.0%

Health Care Administration

1.0%
Show More
Degrees

Masters

41.2%

Bachelors

38.9%

Other

11.4%

Certificate

3.0%

Associate

2.6%

Doctorate

2.0%

Diploma

0.9%

License

0.2%
Show More

Senior Business Manager Videos

A Day In The Life: Marketing Manager

Sanjay M, Senior Business Manager at Adodis Technologies at eSparks 2011

Zac Gazit Senior Business Manager UJIA

Job type you want
Full Time
Part Time
Internship
Temporary

Real Senior Business Manager Salaries

Job Title Company Location Start Date Salary
TAS Business Modeling Senior Manager (Multiple Positions) Ernst & Young U.S. LLP New York, NY Jun 09, 2016 $253,593 -
$278,400
Business Strategy Senior Manager Accenture LLP Houston, TX Sep 20, 2016 $222,000
Senior Business Alliance Manager Zimperium, Inc. San Francisco, CA May 23, 2016 $214,552
Vice President, Senior Business Manager Instinet Holdings Incorporated New York, NY Nov 04, 2016 $180,000 -
$200,000
Senior Manager, Business Strategy Nokia USA Inc. Sunnyvale, CA Jan 08, 2016 $180,000
Senior Manager, Business DEV Samsung Semiconductor, Inc. Menlo Park, CA Apr 02, 2016 $173,500
Senior Manager, Technology Business Strategy Magic Leap, Inc. Dania Beach, FL Jan 15, 2015 $165,000
Senior Manager, Business Planning and Initiatives The Vanguard Group Malvern, PA Oct 31, 2016 $165,000
Senior Manager II, Business Planning Samsung Electronics America Inc. Richardson, TX Sep 01, 2015 $161,253
Senior Manager-Ebay Business Insights and Compliance Paypal, Inc. San Jose, CA Nov 09, 2016 $160,000
Senior Business Strategy Manager, MCS Microsoft Corporation Redmond, WA Sep 22, 2016 $160,000
Senior Business Manager Microsoft Corporation Redmond, WA Aug 19, 2016 $157,292
Senior Business Strategy Manager Microsoft Corporation Washington, DC Oct 26, 2016 $156,200 -
$176,200
Senior Business Manager Capital One Investing, LLC Seattle, WA Nov 30, 2015 $138,900 -
$181,900
Senior Business Manager Microsoft Corporation Redmond, WA Mar 09, 2016 $137,244
Senior Manager-Business Strategy Tata Communications (America) Inc. Matawan, NJ Oct 19, 2016 $135,000
Senior Business Analytics Manager Lendingclub Corporation San Francisco, CA Feb 11, 2015 $135,000
Senior Manager, Business Planning Biogen IDEC, Inc. Weston, MA May 07, 2015 $135,000
Senior Manager, Business Analysis The Bank of Nova Scotia New York, NY Mar 08, 2016 $135,000 -
$145,000
Senior Manager-Business Strategy Tata Communications (America), Inc. Matawan, NJ May 14, 2015 $135,000
Senior Business Analytics Manager Lendingclub Corporation San Francisco, CA Nov 02, 2015 $135,000
Senior Manager, Business Analytics Gilead Sciences, Inc. Foster City, CA Nov 21, 2016 $127,150 -
$141,711
Senior Manager, Business Analysis The Bank of Nova Scotia New York, NY Mar 13, 2015 $126,500 -
$145,000
SR. Manager, Business Analytics & Reporting Navient Solution, Inc. Fishers, IN Dec 21, 2015 $125,819
Senior Manager, Business Strategy Squaretrade, Inc. San Francisco, CA Jul 30, 2015 $125,000
Senior Manager, Business Analysis The Bank of Nova Scotia New York, NY Sep 05, 2015 $125,000 -
$151,895
Business Performance SR Manager Amgen Inc. Thousand Oaks, CA Jan 10, 2016 $124,000

No Results

To get more results, try adjusting your search by changing your filters.

Show More

How Would You Rate The Salary Of a Senior Business Manager?

Have you worked as a Senior Business Manager? Help other job seekers by rating your experience as a Senior Business Manager.

Top Skills for A Senior Business Manager

  1. Financial Statements
  2. Business Strategies
  3. Process Improvement
You can check out examples of real life uses of top skills on resumes here:
  • Reviewed and analyzed financial statements; prepared organizational financial reports using data extracted from large corporate databases.
  • Create business strategies and functional/technical/business architectures.
  • Resolved issues and developed process improvement gap/interface functional specifications
  • Managed product process from concept to market, including product development for exclusive and/or innovative design.
  • Reviewed and approved account reconciliations to insure compliance with Sarbanes-Oxley reporting requirements and to insure financial statement accuracy.

How Would You Rate Working As a Senior Business Manager?

Are you working as a Senior Business Manager? Help us rate Senior Business Manager as a Career.

Rank:

Average Salary:

Embed On Your Website

Top 10 Best States for Senior Business Managers

  1. Washington
  2. Illinois
  3. Colorado
  4. New York
  5. Rhode Island
  6. Delaware
  7. California
  8. New Jersey
  9. Virginia
  10. Arkansas
  • (2,126 jobs)
  • (1,986 jobs)
  • (979 jobs)
  • (3,026 jobs)
  • (172 jobs)
  • (146 jobs)
  • (8,240 jobs)
  • (1,465 jobs)
  • (1,484 jobs)
  • (212 jobs)

Top Senior Business Manager Employers

Jobs From Top Senior Business Manager Employers

Senior Business Manager Videos

A Day In The Life: Marketing Manager

Sanjay M, Senior Business Manager at Adodis Technologies at eSparks 2011

Zac Gazit Senior Business Manager UJIA

Related to your recently viewed content