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Senior business manager job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected senior business manager job growth rate is 6% from 2018-2028.
About 189,200 new jobs for senior business managers are projected over the next decade.
Senior business manager salaries have increased 4% for senior business managers in the last 5 years.
There are over 59,868 senior business managers currently employed in the United States.
There are 303,902 active senior business manager job openings in the US.
The average senior business manager salary is $134,737.
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 59,868 | 0.02% |
| 2020 | 47,410 | 0.01% |
| 2019 | 48,396 | 0.01% |
| 2018 | 46,097 | 0.01% |
| 2017 | 44,449 | 0.01% |
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $134,737 | $64.78 | +2.8% |
| 2024 | $131,006 | $62.98 | --0.1% |
| 2023 | $131,201 | $63.08 | +0.5% |
| 2022 | $130,525 | $62.75 | +1.1% |
| 2021 | $129,095 | $62.07 | +1.6% |
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 541 | 78% |
| 2 | Montana | 1,050,493 | 334 | 32% |
| 3 | Massachusetts | 6,859,819 | 2,119 | 31% |
| 4 | Utah | 3,101,833 | 944 | 30% |
| 5 | Iowa | 3,145,711 | 902 | 29% |
| 6 | New Hampshire | 1,342,795 | 389 | 29% |
| 7 | Alaska | 739,795 | 215 | 29% |
| 8 | Kansas | 2,913,123 | 810 | 28% |
| 9 | Nebraska | 1,920,076 | 525 | 27% |
| 10 | South Dakota | 869,666 | 222 | 26% |
| 11 | Indiana | 6,666,818 | 1,683 | 25% |
| 12 | Delaware | 961,939 | 231 | 24% |
| 13 | Missouri | 6,113,532 | 1,404 | 23% |
| 14 | Arkansas | 3,004,279 | 682 | 23% |
| 15 | Ohio | 11,658,609 | 2,519 | 22% |
| 16 | Virginia | 8,470,020 | 1,855 | 22% |
| 17 | Wisconsin | 5,795,483 | 1,286 | 22% |
| 18 | Colorado | 5,607,154 | 1,251 | 22% |
| 19 | Connecticut | 3,588,184 | 796 | 22% |
| 20 | North Dakota | 755,393 | 164 | 22% |
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Frankfort | 4 | 14% | $79,243 |
| 2 | Annapolis | 3 | 8% | $128,307 |
| 3 | Hartford | 5 | 4% | $164,168 |
| 4 | Lansing | 4 | 3% | $121,883 |
| 5 | Atlanta | 9 | 2% | $115,953 |
| 6 | Des Moines | 4 | 2% | $102,035 |
| 7 | Little Rock | 4 | 2% | $92,765 |
| 8 | Boston | 10 | 1% | $144,173 |
| 9 | Washington | 8 | 1% | $162,814 |
| 10 | Denver | 5 | 1% | $131,966 |
| 11 | Jacksonville | 5 | 1% | $102,630 |
| 12 | Sacramento | 4 | 1% | $158,330 |
| 13 | Urban Honolulu | 4 | 1% | $84,065 |
| 14 | Los Angeles | 6 | 0% | $149,300 |
| 15 | Phoenix | 6 | 0% | $118,375 |
| 16 | Chicago | 5 | 0% | $131,115 |
| 17 | Indianapolis | 4 | 0% | $111,130 |
| 18 | San Diego | 4 | 0% | $144,336 |
University of West Florida
University Of Puget Sound

Lewis-Clark State College

Wayne State University
Catawba College

Pennsylvania State University - Greater Allegheny

Landmark College
Xavier University
University of Saint Mary

Coastal Carolina University

Northwestern Michigan College

University of West Georgia
Tiffin University

University of Nevada, Reno

Lasell University

Brandeis University
Brandeis University

Bucknell University
University of Central Missouri
Dr. Kim Roberts: Business-related occupations offer attractive salaries and offer a variety of disciplines, such as accounting, contract management, cybersecurity, finance, human resources, logistics, marketing, management, operations, sales, and more. However, business careers are often demanding, requiring long work weeks and travel.
Skills
leadership
communication
innovation
adaptation
critical thinking
problem solving
emotional intelligence
empathy
teamwork
cultural competence
conflict management
ethics and social responsibility
Dr. Kim Roberts: Business professionals lead organizations by focused efforts that revolve around products/services, processes, and people. Business professionals work to ensure the firm's products and/or services meet customer expectations, with an eye toward an ever-changing market. They manage processes that produce or support the firm's products. This requires the ability to analyze data to make informed decisions, to drive continuous improvement, and to solve problems through critical thinking. Successful business professionals must also create climates that promote teamwork and foster collaboration.
Dr. Kim Roberts: Now is a good time to enter business professions because of the projected growth of employment opportunities. According to the Bureau of Labor Statistics, "Overall employment in business and financial occupations is projected to grow faster than the average for all occupations from 2022 to 2032." Furthermore, the growth of online learning and online degrees means a full-time job and family commitments are not roadblocks to earning a business degree.
Dr. Haris Alibašić Ph.D., MPA: "In the next 3-5 years, specific skills are poised to become increasingly important in business: Data Literacy, Digital Proficiency, Emotional Intelligence, Sustainability, Resilience, and Social Responsibility. However, the most necessary lasting skill that benefited my career is Effective Communication. Being able to communicate effectively is an indispensable skill."
University Of Puget Sound
School of Business and Leadership
Andreas Udbye Ph.D.: In my main fields of expertise, supply chain management, and international business, it never hurts to point to accomplishments, successes, projects completed and targets achieved. My general experience, however, is that resumes must contain information on your hard and technical skills just to make it through the first cut and get the interview, and then your softer skills and personality can be brought to life during the actual interview. Most hiring managers tend to hire or recommend people based on whether they like their attitudes and see a good fit. In interview situations, it is often productive to bring up hobbies and activities that you are passionate about if you get a chance.
Andreas Udbye Ph.D.: Collaboration and teamwork skills are crucial, as well as the ability to focus and meet deadlines. Although it is nice to mention that you are a good multi-tasker, most people are these days, and employers seem to like people who can stay the course and complete tasks on time and with high quality. Tenacity and accuracy are other attractive attributes.
Andreas Udbye Ph.D.: Job listings in supply chain management will typically list more technical skills than what can realistically be possessed by one person (SQL, Python, ERP, project management, etc.), but at a minimum, an applicant needs strong spreadsheet skills and at least some exposure to database management.
Andreas Udbye Ph.D.: If you are only after the money, computer programming skills will most likely provide you with the most immediate payback, but not all of us like to be glued to the computer and keyboard all day, so being paid a little less for a job with more variety and interaction is probably worth it for most who aim for management or leadership positions in the longer run.

Jenny Scott: -Emotional Intelligence
-Relevant industry experience (expertise)
-Written and oral presentation communication
-Ability to relate and connect . . .the best strategy in the world will live on paper only if the leader is not able to relate to their people (all stakeholder groups) and connect. Leadership involves three key elements: People - Influence - Goals. The most effective leaders are able to ethically influence their followers for the purpose of attaining the organization's mission and goals.

Wayne State University
Mike Ilitch School of Business
Attila Yaprak Ph.D.: Portfolio of the above three with different weights depending on context.
Catawba College
Theatre Arts
Dr. Elizabeth Homan Ph.D.: Networking, networking, networking. And being a nice, friendly, honest human being. Flexibility and a level head in the face of persistent change. Resilience and an ability to work with the conditions in which you find yourself. Working with what you have, not what you wish you had.
Dr. Elizabeth Homan Ph.D.: Organization, written and oral communication, adeptness at social media. Ability to use and manipulate data.
Dr. Elizabeth Homan Ph.D.: Being someone others want to work with again and again. The industry is small, and your reputation will either sink you or get you lots of work.

Pennsylvania State University - Greater Allegheny
Business Department
Bernie Cerasaro: Skills employers would be looking for would be functional skills and interpersonal skills. Functional skills should stand out on a resume and be aligned to the business job in question. For example, if focused on marketing positions, marketing skills such as data analytics, market research, consumer behavior, global marketing, and professional selling skills would be areas for which employers would be looking. If the job market is looking for someone in accounting, then functional skills that would stand out would be intermediate financial accounting skills and courses on taxation and auditing. For those seeking positions in project management or supply chain management, skills that would stand out would encompass subject matter such as project management, portfolio management, operations planning and control, purchasing and materials management, and knowledge of ERP type systems and other business processes.
Skill sets can be enhanced via various types of certification. For example, those interested in accounting might pursue a CPA (Certified Public Accountant) license, which requires 150 credits. As most universities require 120 credits for a bachelor's degree in business, a CPA would require just an additional 30 credits, which students can start accumulating while still at college. Project management certification is also an opportunity to enhance the aforementioned skills and would certainly stand out on an applicant's resume. The Project Management Institute (PMI) promotes PMP certification, which validates that you are highly skilled in soft skills to lead project teams and have the required technical aspects of managing projects. Some universities are working with the PMI to have PMI-approved courses. Approved courses are used toward the PMP training hours required to sit for the exam. For example, Penn State University has received approval for two such courses, Portfolio Management and Organizations and Project Planning and Resource Management.
Due to the high rate of interaction with the global marketplace and the complexity of international business, managers are looking more closely at applicants who have some familiarity with global markets and international culture, such as applicants who may have study abroad experience, traveled internationally, speak a foreign language or have lived or worked in another country.
Bernie Cerasaro: Some of the same skills as indicated above are important as the person works their way up the ranks and increases their salary. Prominent skills include strong leadership, superior performance, handling conflict, and creating a trusting and productive work environment.
The choice of a functional area can also impact one's earnings depending upon the market's needs. Areas such as corporate accounting and finance, project management, supply chain management, and entrepreneurship can command higher earnings due to a higher demand for such individuals in the marketplace. However, the higher salaries for some of these positions might require a master's degree.
As a concluding note, even though we are amid a pandemic, which has resulted in certain industries/companies being unable to find sufficient employees, this does not imply that this will be the situation for all industries or that the graduate can relax as to developing a strong skill-oriented resume. Graduates still need to focus on functional, technical, and soft skills in order to design impactful resumes that clearly indicate their strongest skills and experience.
Bernie Cerasaro: Soft skills or conceptual skills are critical in today's business world. Lack of such interpersonal skills is a major reason highly qualified professionals are not promoted (Lee, n.d.)
As a former recruiter for Xerox Corporation, I looked for problem-solving, decision-making, and time management skills. Problem-solving supports creativity allowing workers to evaluate and prioritize options to determine the best solution. Much time and money can be wasted in selecting the wrong option.
Proper decision-making allows companies to quickly react to internal problems, customer concerns, changing market trends, and the use of ever-advancing technology in the workplace. The increased use of empowerment in the workplace, which has been enhanced due to the pandemic, has allowed employees to make more decisions, which requires strong decision-making capability. In addition, the pandemic has caused many businesses to use alternate work structures such as working from home, leading to less direct supervision. Consequently, employers are looking for people who are self-motivated, self-directed, and who employ good time management skills.
Teamwork is one of the most commonly required skills in the work environment. The ability to work together is essential. Due to downsizing, there are fewer managers within companies. Since few individuals possess all the knowledge and skills needed, teamwork has become essential. Getting along and working together to achieve objectives and meet deliverables is critical to project completion. Managers are also looking to teams to provide a greater range of ideas and innovation. Teams can also motivate each other for the timely completion of tasks.
Conflict management enhances decision-making abilities and increases creativity which produces innovative solutions for ongoing problems. The ability to handle conflict productively helps solve problems resulting in demoralization, absenteeism, and turnover. Productive resolution of such problems leads to increased trust and increased employee involvement.
For those aspiring to management positions, leadership is key. Leaders need to promote the company's mission and vision among their subordinates. They need to influence employees to achieve goals by motivating them, resulting in a higher level of performance. This type of leadership is paramount in today's marketplace for company advancement, expansion, and survival.
Other important soft skills include verbal and written communication, persuasive skills, negotiation, and listening skills. Communication is vital to company performance. The ability of company personnel to communicate clearly, succinctly, and accurately will increase productivity. Good communication requires being observant of both verbal and nonverbal signals.
Persuasion and negotiation, two other soft skills, require good listening skills. In today's work environment, employees are no longer subject to a hierarchical structure, a structure of non-questioning of their manager's requests. This requires managers to be more persuasive. Negotiation is practiced by all of us on a day-to-day basis, and more so in business. Strong negotiation skills are essential internally (managers and employees) and externally (sales negotiations, contract negotiations, etc.).
We often forget the skill of listening, as most of us prefer to talk rather than listen. However, it is essential to understand what your company and customers want. This is not just "hearing" but actually practicing listening skills by asking questions, confirming content heard, and providing feedback. Listening requires effort; it requires concentration and attention to what is being said.
Bernie Cerasaro: Most technical skills required in today's marketplace are associated with task requirements in specific functional areas. However, some skillsets can be considered general, such as using Word, Excel, or Zoom. Technical skills relevant to social media are also critical. The ability to construct a web page and post on social media platforms such as Facebook, Instagram, and Twitter is essential. For [CBC1] functional areas, examples of needed technical expertise would be Microsoft Project for project management and SAP for supply chain management.

Dr. Jeanette Landin: Skills that stand out on contemporary business manager resumes are soft skills. Business managers indeed need insight and knowledge about the business and hard skills, including financial and other technical skills. What stands out on contemporary, successful business manager resumes are their soft skills. Interpersonal skills are atop the list because business is all about people working with other people to achieve a common goal: The business's mission. The people skills of communication, collaboration, and delegation are a vital part of the manager's ability to influence colleagues, delegate work, and achieve the company's mission.
Dr. Jeanette Landin: The most important soft skills have a common denominator: Communication. Communicating effectively across various media and with widely varying personalities is the key to being an effective business manager. Another critical soft skill is time and information management. The amount of information business managers process on an everyday basis has grown at an increasing rate during the last couple of decades. Business managers must manage multiple priorities, meetings, written and verbal communications, and social media efficiently. Therefore, handling multiple commitments and massive amounts of information is another essential soft skill.
Dr. Jeanette Landin: The most important hard skill is using current technology and the aptitude to learn innovative technology. Old-world technologies such as office technology skills are an absolute minimum for business managers. A business manager must be willing to learn and adapt to emerging electronic communication media to reach organizational goals. Managers can learn other hard or technical skills as needed to accomplish the company's objectives if the manager possesses the aptitude and disposition to be effective.
Dr. Jeanette Landin: The skill that will help you earn the most is inspiring other people to increase company productivity and high employee morale. An engaged and productive employee is the most important product of an effective manager. Managers who possess the ability to inspire colleagues and drive company objectives are invaluable.
Xavier University
Management Department
Mike Halloran: -In today's economy, I think there are a number of key skills that a business management consultant should have, especially if working with a small business. Key skillsets/coursework in finance, marketing, and strategy is essential. In addition, I would recommend coursework in Innovation as today's business world continues to evolve so quickly.
-I would also suggest that experiential learning and/or internships are very important to success. Showing demonstrated experience is a great way to stand out in the job market, as well as give yourself and the employer confidence that you can apply what you have learned in school.
-I often can look at a student's LinkedIn profile and tell whether they have the skills and experience-based upon how well they market themselves, describe their experiences, and talk about career objectives
University of Saint Mary
Division of Business and Information Technologies (DBiT)
Dr. Mark Harvey Ph.D.: First, critical and creative thinking. Employers value problem solvers. A Business Development Managers' problem usually is finding growth opportunities. Candidates need to learn to take the initiative to figure out how to solve problems like those.
Second, writing. The best employees know how to communicate in writing. More and more communication occurs through email and other forms of social media and apps, and as such, this skill is absolutely critical. You don't need to be a creative writing genius, but you do need to know how to write in a professional tone, present your ideas in an organized way, get to the point, and avoid errors. There is a direct line between a student's ability to write an academic essay with a clear thesis and an employee's ability to write a good email or proposal. If you can't do those things, then you risk embarrassment and possibly limited options for promotion.
Third, speaking. The American business world discriminates against introverts-sometimes at their own peril. Everyone needs to know how to give a quality speech, but more importantly, you need to sound confident and assertive in a board room during meetings. You need to be confident in front of clients. Fake it if you have to. The way you present yourself is absolutely critical.
Fourth, social skills. You need to be friendly. Get to know co-workers and clients. Find out what they like and show an interest. Find common ground. Your undergraduate degree hopefully exposed you to a wide diversity of topics you may have thought were irrelevant at some point. Now is the time to remember that stuff and use it to connect with people. Nearly everything you learned will have some application someday. It will help you connect with others. In addition, put away your cell phone when you are at work or on social occasions. To some people, a preoccupation with a cell phone communicates a lack of interest in the person you are with. It can alienate bosses, co-workers, and clients.

Coastal Carolina University
Finance and Economics Department
Sourav Batabyal Ph.D.: Creative thinking, Leadership, Adaptability, Communication, Empathy, Conflict Resolution, Work Ethic.

Northwestern Michigan College
Business Academic Area Faculty
Kristy Berak McDonald: I asked a local HR expert for this question- Jennifer Ewing. She told me, "Ability to lead and motivate, financial acumen and a strategic thinker."
I would add that experiential learning (internships, work/study, relevant class projects) any real-world application of business skills stands out!
Kristy Berak McDonald: This is what I teach, so I love this question. Soft skills are the hard skills to teach because they really should be taught from a young age, and many times the student has never heard of soft skills. I think all soft skills are the most important, but in terms of being a business student, Dependability, life-long learner, strong communicator, attention to detail, adaptability, and empathy are my top priority.
Kristy Berak McDonald: All students should have strong computer skills, accounting basics, and marketing knowledge.
Kristy Berak McDonald: As the soft skills instructor, I believe you can teach skills, but you hire for effective human relations. Technical skills are not enough - interpersonal skills have to be strong. This means the student has been taught personal qualities like treating others with respect, making the right ethical decisions, emotional control, and the ability to work as a team. It also means that the student show thinking skills like creative problem solving, critical listening, and making effective decisions.

University of West Georgia
Department of Management in the Richards College of Business
Thomas Gainey Ph.D.: Given the recent pandemic, many employers are looking for employees who can easily adjust to changing conditions and adapt to working online if necessary. Thus, resumes that demonstrate a candidate is flexible, creative, and self-disciplined are going to be attractive. Additionally, the extent to which a candidate can show excellent time-management skills will likely create more opportunities in the job market.
Thomas Gainey Ph.D.: Soft skills are critical as many workers continue to work from home or at least work more of a hybrid schedule. The ability to work effectively with other individuals, sometimes from a distance, has never been more critical. Those individuals who exhibit excellent communication, teamwork, and interpersonal skills will likely be in high demand.
Thomas Gainey Ph.D.: With the recent pandemic and the growing reliance on technology to perform many jobs, individuals have been forced to quickly develop or strengthen their technical skills. And these technical skills are in high demand by employers. Individuals with knowledge and experience with enterprise systems, Microsoft Office applications, and popular programming languages will have a significant advantage.
Thomas Gainey Ph.D.: With such a growing reliance on technology and data analytics, skills related to these areas will likely command higher salaries. Individuals with training in areas such as software engineering, digital marketing, web design, and quantitative analysis should find well-paid opportunities in the job market.
Tiffin University
School of Business
Dr. Bonnie Tiell: Experience and proven record of accomplishments, achievements, and added value to an organization (e.g., demonstration of increasing market shares, sales quotas, membership acquisition, etc.).
Dr. Bonnie Tiell: Interpersonal skills (communication), character development, effective decision making.
Dr. Bonnie Tiell: Direct occupational knowledge: Negotiating and understanding contracts | agreements, staff management, informational technology, budget, and financial reporting.
Dr. Bonnie Tiell: Skills helping managers earn the most are those that impact the bottom line - it depends on the organization's needs, but those that can produce or increase revenue will earn more --- sales!

University of Nevada, Reno
College of Business
Jim McClenahan: Rethinking work locations. Companies may recruit in areas that have lots of talent, cheaper cost of living and better quality of life. As an example, Incline Village is a small community on Lake Tahoe about 40 minutes from our campus. Every store is packed and the traffic is worse than any holiday weekend. Silicon Valley companies (about 4 hours away) have seen lots of people "temporarily relocate" to Lake Tahoe from the Bay Area. Now that some companies have permanently moved to at least a portion of their workforce as "work anywhere," communities like Reno, Boise, Missoula-ones with lower cost of living and better quality of life compared to the Bay Area may experience a mini-boom. It's already happening more in Reno.
The best candidates will be "swiss army knives." They have lots of different skillsets and with the flexibility everyone has demonstrated during the pandemic knowing how to do a lot of different things allows organizations to run a little leaner. Someone told me I was the ultimate "utility infielder" last week which I took as a high compliment! I think mastering lots of different skills is a key to employability for the candidate and success for the organization.
Finally, I expect small business hiring to be a mixed bag. Some are doing very well and expanding. Many others are struggling to survive and waiting to see how quickly lockdowns end and business returns before they start hiring.
Jim McClenahan: Most importantly, skills that are customized for the job you are applying. Someone could work in a restaurant and have great customer management skills that would work well in a bank. The key is identifying "transferrable skills"-how what you did is relevant for the job you are applying. The applicant has to articulate that-don't expect the committee, screener, or HR Recruiter to make the connections. For business majors, the skills that differentiate applicants are technical skills when they are relevant to the job. Data analysis, coding, SQL are often looked for by employers that have a tech focus as preferred skills.

Lasell University
School of Communication and The Arts
Dr. Brian Wardyga: Most important soft skills include organization and time management, thinking conceptually and practically, being concise and to the point, and exhibiting common courtesy and professionalism. Flexibility, curiosity, and the desire to work as a team are also important--strong communication skills.

Brandeis University
International Business School
Hagit Weihs Ph.D.: Students who gained experience in summer or part-time internships doing business analysis, financial analysis, data analytics, and business development tend to stand out. Students who served as either teaching assistants or research assistants also have an advantage. In addition, working on a school team and field projects on real companies provides students with both experience and networking opportunities that the market values.
Hagit Weihs Ph.D.: Good communication skills are crucial: being able to listen, learn and apply, as well as communicate questions, concerns, and suggestions in an effective, direct, and timely manner. Time management skills are highly valued. They translate into an efficient and reliable employee. Team spirit is a big advantage: the ability to take the initiative to lead an effort and contribute while working well in a team. And, of course, the willingness to learn independently is always appreciated. Finally, showing critical thinking is important.
Hagit Weihs Ph.D.: Employers appreciate accounting, finance, and marketing literacy. These include a deep understanding of the different business disciplines (good financial statement analysis skills, understanding how budgets are created and followed, understanding financial markets, marketing, etc.). Application of these skills using data analytics tools are very important - these include data manipulation and presentation for the purpose of decision making using various software tools.
Hagit Weihs Ph.D.: Students who specialize in a certain discipline will earn a higher initial salary. Examples are accounting or finance, marketing, real estate - having a deeper understanding of the discipline and internship and/or field project experience in that discipline. Networking, drive, and creativity, as well as the willingness to continue to learn and grow, will all continue to increase salary down the road.
Brandeis University
Brandeis International Business School
Aldo Musacchio Ph.D.: I think experiences or experiential learning in which they worked in teams with real companies using the hard skills that the market values. Summer internships doing data analytics or business development at a startup stand out. But also working on field projects at your school with a company in which you can display that you used your data analytics or digital marketing skills goes far.
Aldo Musacchio Ph.D.: When we talk to employers, they usually tell you they want students who know how to listen and drive. They want someone who is going to be happy to be in the company, who is going to participate actively in meetings and teams, and who is going to be good at listening and the following guidance.
Aldo Musacchio Ph.D.: Lately, employers appreciate software skills to manipulate data, like some knowledge of Python or R, and information visualization software like Tableau. Many companies have their databases in SQL format, and having the capacity to work with it is key. Interestingly, digital marketing and social media skills also get a lot of traction as many employers do not know how to keep and manage a presence in social media, especially in Instagram, and may not be as good as students using tools like Google Analytics.
Aldo Musacchio Ph.D.: More specialized knowledge in finance, accounting, and/or real estate with good programming skills will pay the most. The undergrads who get offers closer to $90-$100k spend a couple of years learning, say finance, and who had good internships in the topic. Real estate is also an impressive field at Brandeis. The salaries are good as long as our students have the training to do financial modeling, use Argos software, etc.

Bucknell University
Management and Organizations Department
Neil Boyd Ph.D.: Humility, empathy, integrity, emotional intelligence, a concern for others, a desire to create community at work, a concern for social and environmental justice.
Dr. Dan Jensen: According to the Society for Human Resources, salary projections for 2021 are being reconsidered by many employers and plans for salary increases or bonuses may not be as large as projected. Salary expectations will vary with industry, role, and level of experience. 35-40% of US businesses have frozen salaries at 2020 levels. According to the Bureau of Labor Statistics, a modest 3.0-3.5% increase is expected overall. Technology-driven roles are seeing among the largest increases in starting salaries as the battle to acquire talent continues to be highly competitive. Customer-focused roles with a technological focus (e.g., Customer Experience, CX) positions are also increasing compared to the past. Roles in accounting, finance, and general administration will see minimal change from the past year and vary based on industry rather than on the specific job title.
Dr. Dan Jensen: There will be a combination of opportunities and losses across the next 3-5 years because of the COVID-19 pandemic. Many industries will find it difficult to recover such as hospitality (hotels, restaurants, etc.), entertainment (movie theatres, night clubs, casinos, etc.), manufacturing, and educational services. But many industries and career pathways are opening up because of the use of online technologies. Positions that include remote work that leverage technology will remain and probably increase across time. Supply chain, project management, eCommerce, computer science, data science ("big data"), digital content, and artificial intelligence specialists will continue to increasingly be in demand. The healthcare industry has been in flux because of increasing costs but will emerge on the other side of the pandemic with opportunities for nurses, healthcare support staff, and related technologies (e.g., the "electronic healthcare record"). Irrespective of the pandemic, careers in sales or customer relationship management (CRM) will continue to be a popular launching point for recent college graduates.
The recruitment/hiring process is likely to become much longer than in the past and will rely on virtual interviews instead of face-to-face. With a high unemployment rate, it will be more difficult for younger, less experienced candidates to get hired. This is not great news for recent college graduates, but all is not lost.
Networking has always been the number one way that people find work opportunities. The skill is more important than ever. My recommended approach is to: identify a list of companies where you would like to work; research job postings within the company (and apply!) while simultaneously identifying contacts at the company (LinkedIn is a great tool to do this); then reaching out to contacts by using your existing network for an introduction (identify someone you know is already connected to the person you want to meet and ask them to forward a letter of introduction on your behalf). This leads to an "informational interview" (not a job interview); a chance to speak with someone about the company and its culture.