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Become A Senior Category Manager

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Working As A Senior Category Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $123,696

    Average Salary

What Does A Senior Category Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Senior Category Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Senior Category Manager Demographics

Gender

Male

68.8%

Female

29.9%

Unknown

1.3%
Ethnicity

White

63.7%

Hispanic or Latino

13.3%

Black or African American

11.1%

Asian

8.5%

Unknown

3.4%
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Foreign Languages Spoken

Spanish

40.9%

Portuguese

9.1%

Chinese

9.1%

Hindi

9.1%

Mandarin

9.1%

Swedish

4.5%

Japanese

4.5%

Russian

4.5%

Urdu

4.5%

Thai

4.5%
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Senior Category Manager Education

Schools

University of Phoenix

11.0%

Michigan State University

7.7%

Northern Illinois University

6.6%

University of Arkansas, Fayetteville

5.5%

Arizona State University

5.5%

DePaul University

5.5%

Purdue University

5.5%

Northwestern University

5.5%

Texas A&M University

4.4%

University of St. Thomas (Minnesota)

4.4%

University of North Texas

4.4%

University of Chicago

4.4%

Duke University

4.4%

Portland State University

4.4%

Pepperdine University

4.4%

University of Colorado at Boulder

3.3%

Ohio State University

3.3%

Georgia State University

3.3%

Case Western Reserve University

3.3%

University of North Carolina at Charlotte

3.3%
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Majors

Business

35.3%

Marketing

19.8%

Management

8.7%

Finance

7.9%

Supply Chain Management

5.2%

Communication

4.1%

Accounting

2.9%

Political Science

2.0%

Economics

2.0%

Psychology

1.7%

General Education, Specific Areas

1.5%

International Business

1.2%

Specialized Sales And Merchandising

1.2%

Education

1.2%

English

0.9%

History

0.9%

Project Management

0.9%

Agricultural Business

0.9%

Electrical Engineering

0.9%

Liberal Arts

0.9%
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Degrees

Bachelors

42.3%

Masters

40.4%

Other

10.8%

Associate

2.9%

Certificate

2.2%

Doctorate

1.2%

Diploma

0.2%
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Job type you want
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Internship
Temporary

Real Senior Category Manager Salaries

Job Title Company Location Start Date Salary
Senior Manager Category Leadership Amazon Corporate LLC Seattle, WA Oct 29, 2015 $159,300
Senior Manager Category Leadership Amazon Fulfillment Services, Inc. Seattle, WA Dec 01, 2015 $157,000
SR. Category Manager Elance-Odesk, Inc. Mountain View, CA Jun 09, 2014 $150,000
SR. Category Manager Halliburton Energy Services, Inc. Houston, TX Oct 10, 2014 $141,879
Senior Category Manager-Ahold The Dannon Company, Inc. White Plains, NY Jun 11, 2015 $137,592
Senior Category Manager Halliburton Energy Services, Inc. Houston, TX Dec 15, 2011 $130,000
Senior Category Manager Whirlpool Corporation Benton Harbor, MI Aug 30, 2015 $125,869
SR. Category Manager Halliburton Energy Services, Inc. Houston, TX Apr 01, 2014 $125,735
SR. Category and Strategic Development Manager Mars Chocolate North America, LLC Hackettstown, NJ Oct 01, 2014 $120,682 -
$143,000
Senior PC Category & Channel Manager Microsoft Corporation Redmond, WA Aug 01, 2011 $120,000
Category Senior Manager Whirlpool Corporation Benton Harbor, MI Jul 20, 2010 $117,000
Senior Category Manager Global Voice/Data Microsoft Corporation Redmond, WA Sep 12, 2011 $117,000
Senior Manager, Category Management Jet.Com, Inc. Hoboken, NJ Oct 11, 2016 $115,000
Category Senior Manager Whirlpool Corporation Benton Harbor, MI Jul 15, 2010 $114,400
Senior Category Sourcing Manager Winn-Dixie Stores, Inc. Jacksonville, FL Apr 07, 2010 $112,000
Senior Category Manager Mylan Inc. Canonsburg, PA Oct 27, 2009 $105,000
Senior Category Manager Mylan Inc. Canonsburg, PA Oct 30, 2009 $105,000
Senior Ecommerce Category Manager T-Mobile USA, Inc. Bellevue, WA Nov 21, 2016 $105,000 -
$110,000
Senior Category Manager Whirlpool Corporation Benton Harbor, MI Apr 18, 2008 $104,437
Senior Category Manager Whirlpool Corporation Benton Harbor, MI Nov 24, 2008 $104,437
Senior Category Manager Books Are Fun-A Reader's Digest Company Skokie, IL Mar 26, 2008 $103,500
Senior Category Merchant Manager Amazon Corporate LLC Seattle, WA Jul 08, 2014 $100,000 -
$125,000
Senior Category Manager-Meat Merchandising The Golub Corporation Schenectady, NY Nov 16, 2009 $100,000
Senior Category Sourcing Manager Winn-Dixie Stores, Inc. Jacksonville, FL Apr 12, 2010 $100,000
Senior Category Merchandise Manager, Textbooks Amazon Corporate LLC Seattle, WA Aug 19, 2014 $100,000 -
$130,000
Senior Category Merchandise Manager, Textbooks Amazon Corporate LLC Seattle, WA Aug 14, 2014 $100,000 -
$130,000

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Top Skills for A Senior Category Manager

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  1. Category Strategy
  2. Product Quality
  3. Cost Savings
You can check out examples of real life uses of top skills on resumes here:
  • Evaluated and selected key vendors, partnering with organizations that would support category strategy and initiatives.
  • Cost savings of over $50,000 to company in negotiating new contract and out sourcing new suppliers for parts and services.
  • Analyzed economic performance of multiple product categories and implemented cost reduction strategies to ensure alignment with strategic performance targets.
  • Developed category profitability models to analyze cost (down to SKU level), driving cost-improvement actions.
  • Direct efforts involved insights, assortment, contract negotiations, marketing, and broker relations.

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Top 10 Best States for Senior Category Managers

  1. New York
  2. Colorado
  3. Virginia
  4. New Jersey
  5. Rhode Island
  6. California
  7. Arkansas
  8. Washington
  9. Delaware
  10. Pennsylvania
  • (1,652 jobs)
  • (560 jobs)
  • (678 jobs)
  • (730 jobs)
  • (108 jobs)
  • (4,653 jobs)
  • (111 jobs)
  • (1,421 jobs)
  • (44 jobs)
  • (605 jobs)

Top Senior Category Manager Employers

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