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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|SR. Category Manager||Elance-Odesk, Inc.||Mountain View, CA||Jun 09, 2014||$150,000|
|SR. Category Manager||Halliburton Energy Services, Inc.||Houston, TX||Oct 10, 2014||$141,879|
|Senior Category Manager-Ahold||The Dannon Company, Inc.||White Plains, NY||Jun 11, 2015||$137,592|
|Senior Category Manager||Halliburton Energy Services, Inc.||Houston, TX||Dec 15, 2011||$130,000|
|Senior Category Manager||Whirlpool Corporation||Benton Harbor, MI||Aug 30, 2015||$125,869|
|SR. Category Manager||Halliburton Energy Services, Inc.||Houston, TX||Apr 01, 2014||$125,735|
|Senior Category Manager Global Voice/Data||Microsoft Corporation||Redmond, WA||Sep 12, 2011||$117,000|
|Senior Global Category Commerce Manager||NIKE, Inc.||Beaverton, OR||Jun 20, 2011||$111,450|
|Senior Ecommerce Category Manager||T-Mobile USA, Inc.||Bellevue, WA||Nov 21, 2016||$105,000 -
|Senior Category Manager||Mylan Inc.||Canonsburg, PA||Oct 27, 2009||$105,000|
|Senior Category Manager||Mylan Inc.||Canonsburg, PA||Oct 30, 2009||$105,000|
|Senior Category Manager||Whirlpool Corporation||Benton Harbor, MI||Nov 24, 2008||$104,437|
|Senior Category Manager||Whirlpool Corporation||Benton Harbor, MI||Apr 18, 2008||$104,437|
|Senior Category Manager||Books Are Fun-A Reader's Digest Company||Skokie, IL||Mar 26, 2008||$103,500|
|Senior Category Merchant||Office Depot, Inc.||Boca Raton, FL||Jul 20, 2015||$102,294 -
|Senior Category Merchant Manager||Amazon Corporate LLC||Seattle, WA||Jul 08, 2014||$100,000 -
|Senior Category Manager-Meat Merchandising||The Golub Corporation||Schenectady, NY||Nov 16, 2009||$100,000|
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