Senior category manager vs content manager

The differences between senior category managers and content managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior category manager and a content manager. Additionally, a senior category manager has an average salary of $116,590, which is higher than the $75,124 average annual salary of a content manager.

The top three skills for a senior category manager include category strategy, project management and strategic sourcing. The most important skills for a content manager are digital marketing, content strategy, and content creation.

Senior category manager vs content manager overview

	Senior Category Manager	Content Manager
Yearly salary	$116,590	$75,124
Hourly rate	$56.05	$36.12
Growth rate	10%	10%
Number of jobs	66,599	108,058
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 77%
Average age	39	39
Years of experience	10	10

What does a senior category manager do?

In a retail setting, a senior category manager is in charge of devising strategies to market different product categories. Their responsibilities revolve around coordinating with other departments to gather necessary data, performing market research and analysis to find new business opportunities, identifying the needs of consumers, and keeping abreast of the latest trends. Furthermore, as a senior category manager, it is essential to lead and serve as a mentor to junior category managers, all while implementing the company's policies and regulations.

What does a content manager do?

A Content Manager is focused on creating, improving, and maintaining content to achieve the business goals. They lead a team of copywriters and content executives.

Senior category manager vs content manager salary

Senior category managers and content managers have different pay scales, as shown below.

	Senior Category Manager	Content Manager
Average salary	$116,590	$75,124
Salary range	Between $83,000 And $162,000	Between $50,000 And $111,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	Rhode Island	Washington
Best paying company	Devon Energy	Meta
Best paying industry	Technology	Technology

Differences between senior category manager and content manager education

There are a few differences between a senior category manager and a content manager in terms of educational background:

	Senior Category Manager	Content Manager
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 77%
Most common major	Business	English
Most common college	University of Georgia	University of Georgia

Senior category manager vs content manager demographics

Here are the differences between senior category managers' and content managers' demographics:

	Senior Category Manager	Content Manager
Average age	39	39
Gender ratio	Male, 69.6% Female, 30.4%	Male, 49.1% Female, 50.9%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between senior category manager and content manager duties and responsibilities

Senior category manager example responsibilities.

Manage relationships, budgets and invoicing for multiple vendors, including the SEM & DR agency and strategic partners.
Lead a marketing team responsible for strategic planning and implementation of B2B and B2C marketing initiatives to achieve business goals.
Project manage large work streams incorporating data and technology to support all business analytics used across the organization.
Coordinate with SOX compliance team and internal & external auditors.
Review SOX documentation, including VISIO process flow diagrams to ensure accuracy.
Execute RFP process, price negotiation, business award, capacity and supply assurance.

Content manager example responsibilities.

Manage social media, blogging, SEO strategy, and outreach.
Assign stories to freelancers and manage that editorial process, including optimizing original content for SEO.
Manage, coordinate, and confirm all content updates in the content management system including UI messaging and user assistance.
Manage social media marketing, including Instagram
Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
Web management responsibilities include WordPress and basic HTML.

Senior category manager vs content manager skills

Common senior category manager skills

Category Strategy, 14%
Project Management, 9%
Strategic Sourcing, 8%
Continuous Improvement, 6%
Internal Stakeholders, 4%
Supplier Management, 4%

Common content manager skills

Digital Marketing, 9%
Content Strategy, 7%
Content Creation, 6%
Project Management, 6%
Web Content, 6%
Content Development, 4%

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Senior Category Manager
Senior Category Manager vs Content Manager

Updated January 8, 2025

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