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The differences between senior category managers and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior category manager and a media manager. Additionally, a senior category manager has an average salary of $116,590, which is higher than the $96,475 average annual salary of a media manager.
The top three skills for a senior category manager include category strategy, project management and strategic sourcing. The most important skills for a media manager are digital marketing, kpis, and media planning.
| Senior Category Manager | Media Manager | |
| Yearly salary | $116,590 | $96,475 |
| Hourly rate | $56.05 | $46.38 |
| Growth rate | 10% | 10% |
| Number of jobs | 66,599 | 110,888 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 81% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
In a retail setting, a senior category manager is in charge of devising strategies to market different product categories. Their responsibilities revolve around coordinating with other departments to gather necessary data, performing market research and analysis to find new business opportunities, identifying the needs of consumers, and keeping abreast of the latest trends. Furthermore, as a senior category manager, it is essential to lead and serve as a mentor to junior category managers, all while implementing the company's policies and regulations.
Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.
Senior category managers and media managers have different pay scales, as shown below.
| Senior Category Manager | Media Manager | |
| Average salary | $116,590 | $96,475 |
| Salary range | Between $83,000 And $162,000 | Between $66,000 And $140,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Rhode Island | Pennsylvania |
| Best paying company | Devon Energy | Meta |
| Best paying industry | Technology | Automotive |
There are a few differences between a senior category manager and a media manager in terms of educational background:
| Senior Category Manager | Media Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 81% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior category managers' and media managers' demographics:
| Senior Category Manager | Media Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 69.6% Female, 30.4% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |