Senior category manager vs senior manager of marketing

The differences between senior category managers and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior category manager and a senior manager of marketing. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $116,590 average annual salary of a senior category manager.

The top three skills for a senior category manager include category strategy, project management and strategic sourcing. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.

Senior category manager vs senior manager of marketing overview

	Senior Category Manager	Senior Manager Of Marketing
Yearly salary	$116,590	$118,350
Hourly rate	$56.05	$56.90
Growth rate	10%	10%
Number of jobs	66,599	109,064
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

What does a senior category manager do?

In a retail setting, a senior category manager is in charge of devising strategies to market different product categories. Their responsibilities revolve around coordinating with other departments to gather necessary data, performing market research and analysis to find new business opportunities, identifying the needs of consumers, and keeping abreast of the latest trends. Furthermore, as a senior category manager, it is essential to lead and serve as a mentor to junior category managers, all while implementing the company's policies and regulations.

What does a senior manager of marketing do?

A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.

Senior category manager vs senior manager of marketing salary

Senior category managers and senior managers of marketing have different pay scales, as shown below.

	Senior Category Manager	Senior Manager Of Marketing
Average salary	$116,590	$118,350
Salary range	Between $83,000 And $162,000	Between $92,000 And $151,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	Rhode Island	California
Best paying company	Devon Energy	Roku
Best paying industry	Technology	Technology

Differences between senior category manager and senior manager of marketing education

There are a few differences between a senior category manager and a senior manager of marketing in terms of educational background:

	Senior Category Manager	Senior Manager Of Marketing
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 76%
Most common major	Business	Marketing
Most common college	University of Georgia	University of Georgia

Senior category manager vs senior manager of marketing demographics

Here are the differences between senior category managers' and senior managers of marketing' demographics:

	Senior Category Manager	Senior Manager Of Marketing
Average age	39	39
Gender ratio	Male, 69.6% Female, 30.4%	Male, 49.2% Female, 50.8%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between senior category manager and senior manager of marketing duties and responsibilities

Senior category manager example responsibilities.

Manage relationships, budgets and invoicing for multiple vendors, including the SEM & DR agency and strategic partners.
Lead a marketing team responsible for strategic planning and implementation of B2B and B2C marketing initiatives to achieve business goals.
Project manage large work streams incorporating data and technology to support all business analytics used across the organization.
Coordinate with SOX compliance team and internal & external auditors.
Review SOX documentation, including VISIO process flow diagrams to ensure accuracy.
Execute RFP process, price negotiation, business award, capacity and supply assurance.

Senior manager of marketing example responsibilities.

Manage internal POS inventories to ensure accuracy of items receive and stock levels.
Recruit by Sr. VP to manage all marketing aspects of a major output product.
Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
Plan and manage company's first Instagram photo contest, and devise all visual aids used for campaign.
Manage SEO / SEM strategies and tactics with external agency, increasing site traffic from 15K to 25K / month.
Create and manage search engine optimization (SEO) and search engine marketing (SEM) processes for corporate websites.

Senior category manager vs senior manager of marketing skills

Common senior category manager skills

Category Strategy, 14%
Project Management, 9%
Strategic Sourcing, 8%
Continuous Improvement, 6%
Internal Stakeholders, 4%
Supplier Management, 4%

Common senior manager of marketing skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%
SR, 3%
CRM, 3%

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Senior Category Manager
Senior Category Manager vs Senior Manager Of Marketing

Updated January 8, 2025

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