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Become A Senior Channel Manager

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Working As A Senior Channel Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $146,910

    Average Salary

What Does A Senior Channel Manager Do At Stanley Black and Decker

* Charged with achieving specific targets in association with identifiable accounts or particular segments of the business
* Evaluate analytics to determine which promotions are most effective and which to use to overdrive strategic goals
* Work with our product marketing teams to identify and implement growth initiatives within our current product ranges as well as expansion areas
* Reviews brand and merchandising messaging and tactics to make sure they comply with overall channel strategy and make recommendations on improvements for a better customer experience within specific accounts
* Provides brand, product and management team competitive insights and recommendations
* Work with the cross functional teams to develop product, merchandising, and promotion strategies
* learning and understanding the channel P&L; to make sound business decisions in order to drive top and bottom lines
* Work with sales & marketing team in collaboration with product, brand, and finance to develop strategic initiatives
* Successfully executing market communication plans and new product launches
* Analyze/tracking POS, Inventory, Market Share, Competitive Landscapes

What Does A Senior Channel Manager Do At Fifth Third Bank

* Develop channel and/or product strategy, related roadmaps and manage execution of initiatives to support the strategy..
* Lead ongoing digital services awareness and adoption efforts..
* Active vendor management including but not limited to vendor selection, relationship development, pricing terms, SLA management and ongoing vendor relationship management..
* Represents and acts as the subject matter expert for online and mobile banking activities for the channel and services provided within the channel..
* Identifies and anticipates emerging technology, customer insights, industry trends and overall customer behavior trends to ensure Fifth Third's online and mobile offerings are world class to maintain channel and product relevance..
* Act as business lead on product development initiatives with responsibility for Voice of the Customer, business requirements definition, user flow design, user experience and providing subject matter expertise as needed across all Lines ofBusiness
* Collaborate and work with cross functional business partners (including Marketing, IT, Finance, Legal, Compliance, Risk, and others) to develop products and channel solutions that meet consumer and business needs..
* Ability to clearly define operational risks associated with Digital Delivery initiatives and articulates the impact to the customer and respective lines of business.
* SUPERVISORY RESPONSIBILITIES: Responsible for providing employees timely, candid and constructive performance feedback; developing employees to their fullest potential; developing the appropriate talent pool to ensure adequate bench strengthandsuccession planning; recognizing and rewarding employees for accomplishments.
* Assist in the development of appropriate talent pool to ensure adequate bench strength and succession planning.
* MINIMUM KNOWLEDGE

What Does A Senior Channel Manager Do At ACCO Brands

* Lead a team of 7 direct and indirect reports
* Work with team on developing career paths and succession plans
* Hold team accountable for deliverables to our customers and the organization
* Expose team members to cross functional operations and senior leadership for growth
* Lead Channel & Associate Channel Marketing managers to evolve ACCO brands in the retail market
* Financial Management:
* Align with sales team to deliver top line budgeted account sales & profitability
* Utilize analytical skills and ability to work with category management, market research and POS data to determine market and product strategies
* Develop P&L’s, pricing, and KPI for business opportunities
* Provide input on strategies and economics/budgets for annual account planning
* Marketing
* Develop and participate in product/category customer presentations along with National Account Manager
* Work with cross functional marketing departments to develop best in class merchandising solutions, promotional offerings, pricing positions, and overall go to market strategies
* Lead teams in going after new and emerging customers in the retail market by developing a valued position for ACCO brands at those key customers.
* Product
* Participate in and provide recommend improvement for products positioning in the market
* Collaborate with Product Marketing to identify new product opportunities
* Identify and validate new strategic product marketing opportunities
* Liaison:
* Work cross functional members of the operations, sales, supply chain, finance, and analytics teams to launch best in class and on time offerings.
* Act as internal marketing contact with account National Account Manager & customer teams
* Support National Account Manager and Customer Service to resolve customer inquiries
* Undergraduate degree required (Prefer Business Management or Marketing discipline), MBA preferred
* years business experience with marketing and/or sales focus is required
* Ideal candidate must have the ability to work cross functionally within a matrix organization; influencing decisions and driving the business
* years of experience from a Consumer Products company is preferred
* Possesses strategic ability, analytical, and results oriented
* Has a proactive management style and excellent people/communication skills
* Must have account/promotional planning, project management and pricing strategy skills
* Must be the "voice of the customer"
* Bid process experience is required
* Experience presenting to senior leadership is required
* MS Office (Excel, Word, PowerPoint) skills required
* Ability to travel 20% is required
* Local candidates required
* LI
* KK1
* ACCO Brands is an equal opportunity/affirmative action employer.
* The Company provides equal employment opportunity to all persons without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status

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How To Become A Senior Channel Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Senior Channel Manager jobs

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Senior Channel Manager Demographics

Gender

  • Male

    54.3%
  • Female

    41.8%
  • Unknown

    3.9%

Ethnicity

  • White

    79.0%
  • Hispanic or Latino

    9.8%
  • Asian

    9.1%
  • Unknown

    1.1%
  • Black or African American

    0.9%
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Languages Spoken

  • Spanish

    50.0%
  • Carrier

    25.0%
  • Portuguese

    12.5%
  • French

    12.5%
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Senior Channel Manager

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Senior Channel Manager

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Real Senior Channel Manager Salaries

Job Title Company Location Start Date Salary
Senior Channel Marketing Manager Microsoft Corporation Redmond, WA Nov 06, 2016 $140,000
Senior Direct Channel Manager Microsoft Corporation Redmond, WA May 12, 2016 $135,000
Senior Channel Partner Manager Microsoft Corporation New York, NY May 04, 2013 $133,812
Senior Channel Partner Manager Microsoft Corporation New York, NY Aug 31, 2011 $129,600
Senior Channel Marketing Manager General Mills, Inc. Minneapolis, MN May 30, 2016 $120,100 -
$144,600
Senior PC Category & Channel Manager Microsoft Corporation Redmond, WA Aug 01, 2011 $120,000
Senior Channel Marketing Manager General Mills, Inc. Minneapolis, MN May 07, 2015 $115,680 -
$144,600
Senior Channel Marketing Manager General Mills, Inc. Minneapolis, MN Jun 07, 2016 $113,440 -
$148,890
Senior Channel Marketing Manager General Mills, Inc. Minneapolis, MN Sep 19, 2016 $109,900 -
$149,000

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Top Skills for A Senior Channel Manager

RevenueGrowthResellersChannelPartnersVARWebChannelSalesROIChannelStrategyCategoryManagementPartnerProgramMDFSMBIncentiveProgramsDistributorsNewProductLaunchesGo-To-MarketMarketShareProvidersHardwareSalesTools

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Top Senior Channel Manager Skills

  1. Revenue Growth
  2. Resellers
  3. Channel Partners
You can check out examples of real life uses of top skills on resumes here:
  • Average compound annual revenue growth rate of 36%; average goal attainment of 111%.
  • Led IBM systems, software and service product marketing groups selling through direct sales force, channel resellers and alliance vendors.
  • Teamed with channel partners on process improvements that increased overall end customer satisfaction.
  • Analyzed and approved slotting requests, leading to increased distribution of various specialty items.
  • Expanded online footprint and brand presence internationally by providing the foundation for 12 separate web presences.

Top Senior Channel Manager Employers

Senior Channel Manager Videos

Senior Channel Manager

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Hertz Job Spec - Senior Director, Brand, Innovation, Direct Channel Marketing

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