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Become A Senior Channel Manager

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Working As A Senior Channel Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $104,000

    Average Salary

What Does A Senior Channel Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Senior Channel Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Help others decide if this is a good career for them

Average Length of Employment
Channel Manager 2.8 years
Top Careers Before Senior Channel Manager
Top Careers After Senior Channel Manager
Director 6.0%
Consultant 3.6%

Do you work as a Senior Channel Manager?

Senior Channel Manager Demographics

Gender

Male

57.0%

Female

40.1%

Unknown

2.8%
Ethnicity

White

59.3%

Hispanic or Latino

17.0%

Black or African American

10.8%

Asian

9.1%

Unknown

3.8%
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Foreign Languages Spoken

Spanish

50.0%

Portuguese

21.4%

Carrier

14.3%

Mandarin

7.1%

French

7.1%
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Senior Channel Manager Education

Schools

Northeastern University

11.6%

University of Phoenix

10.5%

San Jose State University

8.4%

University of San Francisco

5.3%

University of Denver

5.3%

University of Texas at Austin

5.3%

University of Maryland - College Park

5.3%

Western Michigan University

4.2%

Southern Methodist University

4.2%

San Diego State University

4.2%

Southern New Hampshire University

4.2%

Northwestern University

4.2%

Northern Illinois University

4.2%

Pepperdine University

4.2%

Washington State University

3.2%

University of Washington

3.2%

University of California - Santa Cruz

3.2%

Bellevue College

3.2%

University of Northern Iowa

3.2%

George Washington University

3.2%
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Majors

Business

38.9%

Marketing

22.5%

Communication

5.1%

Management

4.5%

Finance

3.9%

Psychology

3.2%

English

2.3%

Education

2.3%

International Business

1.9%

Computer Science

1.9%

Graphic Design

1.9%

Political Science

1.6%

Public Relations

1.6%

General Sales

1.6%

Electrical Engineering

1.6%

Computer Information Systems

1.3%

School Counseling

1.0%

Journalism

1.0%

Public Administration

1.0%

Liberal Arts

1.0%
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Degrees

Bachelors

49.9%

Masters

35.9%

Other

7.9%

Certificate

3.2%

Associate

2.9%

Diploma

0.3%
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Real Senior Channel Manager Salaries

Job Title Company Location Start Date Salary
Senior Manager, Omni-Channel Architect Abercrombie & Fitch Management Co. New Albany, OH Jun 23, 2016 $170,000
Senior Manager, Omni-Channel Architect Abercrombie & Fitch Management Co. New Albany, OH Jul 25, 2016 $159,349
Channel Strategy & Mapping SR. Manager I Samsung Telecommunications America, LLC Ridgefield, NJ Nov 01, 2014 $156,000
Channel Strategy & Mapping SR. Manager I Samsung Telecommunications America, LLC Ridgefield Park, NJ Nov 28, 2014 $156,000
Channel Strategy & Mapping SR. Manager I Samsung Telecommunications America, LLC Ridgefield Park, NJ Nov 01, 2014 $156,000
Senior Manager, Omni-Channel Order Management CVS Pharmacy, Inc. Woonsocket, RI Dec 15, 2015 $150,000
Senior Manager, Omni-Channel Architect Abercrombie & Fitch Trading Co. New Albany, OH Apr 06, 2015 $147,222 -
$170,000
SR Manager, Payor & Channel Insights-Promotional Abbvie Inc. North Chicago, IL Jun 23, 2014 $147,018
Senior Manager Digital Channel Analytics HSBC Bank USA, N.A. Arlington Heights, IL May 07, 2016 $140,000
Senior Channel Marketing Manager Microsoft Corporation Redmond, WA Nov 06, 2016 $140,000
Senior Direct Channel Manager Microsoft Corporation Redmond, WA May 12, 2016 $135,000
Senior Channel Partner Manager Microsoft Corporation New York, NY May 04, 2013 $133,812
Senior Manager, Omnichannel Architecture Ann Taylor, Inc. New York, NY Jun 15, 2016 $130,666
Senior Channel Partner Manager Microsoft Corporation New York, NY Aug 31, 2011 $129,600
Senior Channel Marketing Manager General Mills, Inc. Minneapolis, MN May 30, 2016 $120,100 -
$144,600
Technology Labs Multi-Channel Interaction Senior S Accenture LLP San Jose, CA Apr 14, 2011 $120,001
Channel Strategy & Mapping Senior Manager I Samsung Telecommunications America, LLC Richardson, TX Nov 28, 2014 $120,000
Senior Channel Marketing Manager General Mills, Inc. Minneapolis, MN May 07, 2015 $115,680 -
$144,600
Senior Manager, Omni-Channel Order Management Caremark, LLC Woonsocket, RI Sep 14, 2015 $113,651 -
$171,300
Senior Channel Marketing Manager General Mills, Inc. Minneapolis, MN Jun 07, 2016 $113,440 -
$148,890
Senior Channel Marketing Manager General Mills, Inc. Minneapolis, MN Sep 19, 2016 $109,900 -
$149,000

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AVERAGE SALARY FOR A Senior Channel Manager

Average Yearly Salary
$104,000
View Detailed Salary Report
$52,000
Min 10%
$104,000
Median 50%
$104,000
Median 50%
$104,000
Median 50%
$104,000
Median 50%
$104,000
Median 50%
$104,000
Median 50%
$104,000
Median 50%
$206,000
Max 90%
Best Paying Company
Commvault
Highest Paying City
Redmond, WA
Highest Paying State
Washington
Avg Experience Level
3.1 years
How much does a Senior Channel Manager make at top companies?
The national average salary for a Senior Channel Manager in the United States is $104,488 per year or $50 per hour. Those in the bottom 10 percent make under $52,000 a year, and the top 10 percent make over $207,000.

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Top Skills for A Senior Channel Manager

  1. Channel Partners
  2. Revenue Growth
  3. Product Launches
You can check out examples of real life uses of top skills on resumes here:
  • Recommended, developed and managed new digital communication platforms to augment and optimize existing communication process with NetApp channel partners worldwide.
  • Produced revenue growth of 25%+ with Channel Revenues in excess of $175M annually.
  • Managed $435MM account P&L, promotional programming, forecasting, new product launches, and pricing.
  • Tasked with building the US channel business development including focusing on achieving sales, profitability, and partner recruitment objectives.
  • Leveraged regional marketing budget to create various successful channel marketing programs including seminars, security roadshows, and user groups.

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Top 10 Best States for Senior Channel Managers

  1. New York
  2. Colorado
  3. Virginia
  4. New Jersey
  5. Rhode Island
  6. California
  7. Washington
  8. Arkansas
  9. Delaware
  10. District of Columbia
  • (1,646 jobs)
  • (590 jobs)
  • (670 jobs)
  • (690 jobs)
  • (104 jobs)
  • (4,821 jobs)
  • (1,460 jobs)
  • (98 jobs)
  • (43 jobs)
  • (184 jobs)

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