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What is a senior content manager and how to become one
You will oversee the development of the online presence of a company as a Senior Content Manager. You will focus on enhancing the content of the company's campaigns and online platforms. This way, the company can be more known, and people will be aware that the company or its products and services exist.
As a Senior Content Manager, you need to have great analytical skills. You will be dealing with a lot of information, so you should know how to filter them out and know what's relevant and not. Next is organizational skills. You will have a lot on your plate, but despite the situation, you need to be able to stay organized and do your job well. Lastly, one of the most important things is having communication skills. You need to be able to efficiently express your opinions and thoughts to the people you're working with at all times.
As a Senior Content Manager, you can earn an annual average salary of $131,934 with an 8% job growth rate. Quite high, right? Not only that, but you will also have the chance to take on other roles and explore other careers when you start as a Senior Content Manager. You can be a Senior Project Manager, a Vice President, and a Marketing Vice President. It all depends on you and the path you plan to pursue.
What general advice would you give to a senior content manager?
Nancy Tag
Professor, Program Director, Master's in Branding + Integrated Communications (BIC), The City College of New York
Avg. Salary $120,669
Avg. Salary $59,228
Growth rate 10%
Growth rate 0.3%
American Indian and Alaska Native 0.23%
Asian 8.15%
Black or African American 3.04%
Hispanic or Latino 8.67%
Unknown 5.32%
White 74.58%
Genderfemale 46.92%
male 53.08%
Age - 38American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 38Stress level is high
7.1 - high
Complexity level is advanced
7 - challenging
Work life balance is poor
6.4 - fair
Senior content manager career paths
Key steps to become a senior content manager
Explore senior content manager education requirements
Start to develop specific senior content manager skills
Skills Percentages Content Strategy 10.43% Digital Content 8.23% SEO 6.36% Digital Marketing 5.75% Project Management 5.50% Complete relevant senior content manager training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New senior content managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a senior content manager based on U.S. Bureau of Labor Statistics data and data from real senior content manager resumes.Research senior content manager duties and responsibilities
- Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
- Develop Nexon's initial Facebook presence for individual game titles.
- Copy editing, editing, proofreading, and some copywriting (AMA, APA, or Chicago).
- Verify content and software for accuracy and create enhancements for the mathematics processing engine.
Get senior content manager experience
Generally, it takes 8-10 years to become a senior content manager. The most common roles before becoming a senior content manager include editor, content manager team lead and managing editor.Prepare your senior content manager resume
When your background is strong enough, you can start writing your senior content manager resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a senior content manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose from 10+ customizable senior content manager resume templates
Build a professional senior content manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your senior content manager resume.
Apply for senior content manager jobs
Now it's time to start searching for a senior content manager job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first senior content manager job
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Average senior content manager salary
The average senior content manager salary in the United States is $120,669 per year or $58 per hour. Senior content manager salaries range between $83,000 and $174,000 per year.
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How do senior content managers rate their job?
Senior content manager reviews
I love hearing stories from other sources.
people not providing accurate information
I love content and marketing overall. As a former journalist turned marketer, I love connecting with audiences and catering to what their interests may be, whether they know it or not yet. As a content director, I get involved in various departments like business development, finance, presidental level and others. Normally, most expect to only be involved in marketing efforts, but that simply isn't true.
I do think that depending on where you are employed some companies are not accustomed as to how involved a content department should be. Oftentimes it's either completely dead or pure chaos with workload. I think content director should be given larger authorities, teams and say regarding strategy. Oftentimes, they are overlooked due to old-school employees assuming they're glorified proofreaders or the grammar people.
Updated January 8, 2025
