How to hire a senior content manager

How to hire a senior content manager, step by step

Here's a step-by-step senior content manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a senior content manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new senior content manager
• Step 8: Go through the hiring process checklist

What does a senior content manager do?

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1. Identify your hiring needs

   The senior content manager hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them a senior content manager to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a senior content manager that fits the bill.

   This list presents senior content manager salaries for various positions.

   Type of Senior Content Manager	Description	Hourly rate
   Senior Content Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$39-83
   Manager, Strategy	A strategy manager is a professional who reviews a company's objectives for growth and works with executives to formulate actionable plans to achieve these objectives. To make comprehensive recommendations, strategy managers must conduct data analysis of the organization as well as the overall industry... Show more	$37-73
   Pricing Manager	Pricing managers are employees who oversee the pricing needs of the organization. They identify the best pricing schemes for the company's product or service offerings... Show more	$38-71

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Content Strategy
   • Digital Content
   • SEO
   • Digital Marketing
   • Project Management
   • Content Creation
   • Content Development
   • Editorial Calendar
   • Content Marketing
   • Marketing Campaigns
   • Subject Matter Experts
   • Editorial Content
   • Integrated Marketing
   • Video Content

   Check all skills

   Responsibilities:

   • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
   • Develop Nexon's initial Facebook presence for individual game titles.
   • Copy editing, editing, proofreading, and some copywriting (AMA, APA, or Chicago).
   • Verify content and software for accuracy and create enhancements for the mathematics processing engine.
   • Coordinate and communicate with instructional designer and develop new mathematics content using content authoring tool (s) and/or templates.
   • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.

   More senior content manager duties

3. Make a budget

   Including a salary range in your senior content manager job description is one of the best ways to attract top talent. A senior content manager can vary based on:

   • Location. For example, senior content managers' average salary in kansas is 40% less than in california.
   • Seniority. Entry-level senior content managers 52% less than senior-level senior content managers.
   • Certifications. A senior content manager with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a senior content manager's salary.

   Average senior content manager salary

   $120,669yearly

   $58.01 hourly rate

   ---

   Entry-level senior content manager salary

   $83,000 yearly salary

   Updated January 20, 2026

   Average senior content manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$140,786	$68
   2	Washington	$134,008	$64
   3	Massachusetts	$126,484	$61
   4	New Jersey	$125,012	$60
   5	Rhode Island	$124,531	$60
   6	Oregon	$120,206	$58
   7	Connecticut	$119,374	$57
   8	New York	$115,574	$56
   9	Arizona	$114,900	$55
   10	North Carolina	$110,410	$53
   11	Utah	$107,888	$52
   12	Florida	$106,501	$51
   13	Texas	$105,272	$51
   14	Virginia	$101,188	$49
   15	Maryland	$99,029	$48
   16	Pennsylvania	$97,184	$47
   17	Illinois	$97,154	$47
   18	South Carolina	$93,041	$45
   19	Minnesota	$92,774	$45
   20	Indiana	$91,600	$44

   Average senior content manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	NVIDIA	$161,824	$77.80	37
   2	Netflix	$151,362	$72.77	58
   3	ByteDance	$147,637	$70.98	9
   4	Microsoft	$143,469	$68.98	136
   5	The Walt Disney Company	$134,316	$64.58	53
   6	Adobe	$131,796	$63.36	71
   7	Accenture	$128,305	$61.69	921
   8	Wasserman	$127,001	$61.06	7
   9	VitalChek	$120,706	$58.03	17
   10	Genentech	$120,344	$57.86	6
   11	Bristol-Myers Squibb	$119,538	$57.47	8
   12	Bloomberg	$117,725	$56.60	17
   13	Nintendo	$116,831	$56.17	5
   14	Intuit	$115,381	$55.47	92
   15	Salesforce	$114,972	$55.27	96
   16	Ziff Davis	$113,508	$54.57	1
   17	Amazon	$113,469	$54.55	652
   18	Workday	$112,710	$54.19	2
   19	CVS Health	$111,694	$53.70	93
   20	Sony Pictures	$111,552	$53.63	8

4. Writing a senior content manager job description

   A job description for a senior content manager role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a senior content manager job description:

   Senior content manager job description example

   At Samba TV, we are on a mission to fundamentally change television viewing for everyone. We are doing this by leveraging our data to enable advertisers to engage and measure TV viewers across all their devices. We have an amazing story with a unique perspective formed by innovative technology.
   
   We are seeking a dynamic social media and content leader to join the Samba TV Team. As our Head of Social Media and Digital Content Development, you will lead social media strategy and execution for some of the biggest moments in entertainment, sports and the future of streaming. The right candidate is a gifted social media strategist and creative writer who has a passion for data-driven stories and has their pulse on pop culture and television. An understanding of the broader advertising space will also be helpful for this candidate.
   
   ResponsibilitiesDrive social media strategy and execution with an emphasis on increasing engagement from industry stakeholders and influencers.Produce original content that positions Samba TV as a trusted industry source.Develop an executive social media program supporting senior company leaders.Manage the Samba TV blog, which includes developing thought-provoking content on industry topics and streaming TV and movie trends, leveraging our data insights to tell compelling stories.Measure and report on the effectiveness of social media and content marketing efforts, including presenting monthly and quarterly reports to executive management.
   
   Qualifications5+ years of increasingly senior social media leadership in a corporate or agency environment Experience and interest in both B2B and B2C social media strategy and a passion for television and current cultural trends related to streaming. Comfortable leading high-level social strategy while also managing day-to-day execution. Proficient writer and copy editor. Aptitude for using data and analytics to guide decisions and develop timely social stories Interest in emerging social platforms and staying up to date on the latest social trends and innovations Strong project management skills, driving initiatives from conception to implementation Exceptional communicator with experience working successfully across groups and with executive management.Experience working in fast-paced start-up environments and high-growth companies Basic photo editing skills (Photoshop, Illustrator, Canva, or similar)
   
   Above all we are looking for a leader who understands the power of social media to shape perceptions and drive meaningful engagements for our business. If you love social and digital media platforms and are passionate about finding new ways to tell compelling stories that connect to audiences in powerful ways we can't wait to hear from you.
   
   Samba TV is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.
   Samba TV may collect personal information directly from you, as a job applicant, Samba TV may also receive personal information from third parties, for example, in connection with a background, employment or reference check, in accordance with the applicable law. For further details, please see Samba's Applicant Privacy Policy. For residents of the EU , Samba Inc. is the data controller.

   Copy this example

   

5. Post your job

   To find the right senior content manager for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with senior content managers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit senior content managers who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your senior content manager job on Zippia to find and attract quality senior content manager candidates.
   • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit senior content managers, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new senior content manager

   Once you've found the senior content manager candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   Once that's done, you can draft an onboarding schedule for the new senior content manager. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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