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Senior content manager vs content marketing manager

The differences between senior content managers and content marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior content manager and a content marketing manager. Additionally, a senior content manager has an average salary of $120,669, which is higher than the $84,566 average annual salary of a content marketing manager.

The top three skills for a senior content manager include content strategy, digital content and SEO. The most important skills for a content marketing manager are content marketing, digital marketing, and wordpress.

Senior content manager vs content marketing manager overview

Senior Content ManagerContent Marketing Manager
Yearly salary$120,669$84,566
Hourly rate$58.01$40.66
Growth rate10%10%
Number of jobs71,422120,350
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 81%
Average age3939
Years of experience1010

What does a senior content manager do?

A senior content manager is in charge of overseeing the development of a company's online presence, focusing on enhancing the content of their online platforms and campaigns. They typically manage a team of content specialists, writers, and graphic designers in a joint effort to raise brand awareness and establish positive relationships with clients. Moreover, as a senior content manager, it is essential to lead and encourage teams to reach goals, all while implementing the company's policies and regulations.

What does a content marketing manager do?

A content marketing manager is primarily in charge of overseeing and developing web content for a company's online platforms, ensuring to drive web traffic and increase brand awareness. Moreover, their responsibilities revolve around managing the budget in digital marketing, devising strategies to captivate the public's attention, keeping up with the latest social media trends, evaluating progress, and handling a team of content writers, analysts, graphic designers, and influencers. Furthermore, as a manager, it is essential to lead and encourage the team, all while implementing the company's policies and regulations.

Senior content manager vs content marketing manager salary

Senior content managers and content marketing managers have different pay scales, as shown below.

Senior Content ManagerContent Marketing Manager
Average salary$120,669$84,566
Salary rangeBetween $83,000 And $174,000Between $65,000 And $108,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaRhode Island
Best paying companyNVIDIAMeta
Best paying industryTechnologyFinance

Differences between senior content manager and content marketing manager education

There are a few differences between a senior content manager and a content marketing manager in terms of educational background:

Senior Content ManagerContent Marketing Manager
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 81%
Most common majorJournalismMarketing
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior content manager vs content marketing manager demographics

Here are the differences between senior content managers' and content marketing managers' demographics:

Senior Content ManagerContent Marketing Manager
Average age3939
Gender ratioMale, 53.1% Female, 46.9%Male, 40.0% Female, 60.0%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between senior content manager and content marketing manager duties and responsibilities

Senior content manager example responsibilities.

  • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
  • Develop Nexon's initial Facebook presence for individual game titles.
  • Copy editing, editing, proofreading, and some copywriting (AMA, APA, or Chicago).
  • Verify content and software for accuracy and create enhancements for the mathematics processing engine.
  • Coordinate and communicate with instructional designer and develop new mathematics content using content authoring tool (s) and/or templates.
  • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.

Content marketing manager example responsibilities.

  • Manage newsroom, and lead statewide and local beats in economics, entertainment, lifestyle and politics.
  • Manage social media outreach, including Pinterest.
  • Develop and manage content and reporting across several channels including web, Facebook and email.
  • Maintain and optimize WordPress site, including improving mobile performance, managing plugins, and troubleshooting.
  • Manage editorial aspects of product category pages including research, writing, editing, and proofreading.
  • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
  • Show more

Senior content manager vs content marketing manager skills

Common senior content manager skills
  • Content Strategy, 10%
  • Digital Content, 8%
  • SEO, 6%
  • Digital Marketing, 6%
  • Project Management, 5%
  • Content Creation, 5%
Common content marketing manager skills
  • Content Marketing, 12%
  • Digital Marketing, 9%
  • WordPress, 6%
  • Project Management, 5%
  • Content Strategy, 4%
  • B2B Marketing, 4%

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