Post job

Senior content manager vs senior product marketing manager

The differences between senior content managers and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior content manager and a senior product marketing manager. Additionally, a senior product marketing manager has an average salary of $128,471, which is higher than the $120,669 average annual salary of a senior content manager.

The top three skills for a senior content manager include content strategy, digital content and SEO. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.

Senior content manager vs senior product marketing manager overview

Senior Content ManagerSenior Product Marketing Manager
Yearly salary$120,669$128,471
Hourly rate$58.01$61.76
Growth rate10%10%
Number of jobs71,422168,205
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 73%
Average age3939
Years of experience1010

What does a senior content manager do?

A senior content manager is in charge of overseeing the development of a company's online presence, focusing on enhancing the content of their online platforms and campaigns. They typically manage a team of content specialists, writers, and graphic designers in a joint effort to raise brand awareness and establish positive relationships with clients. Moreover, as a senior content manager, it is essential to lead and encourage teams to reach goals, all while implementing the company's policies and regulations.

What does a senior product marketing manager do?

A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.

Senior content manager vs senior product marketing manager salary

Senior content managers and senior product marketing managers have different pay scales, as shown below.

Senior Content ManagerSenior Product Marketing Manager
Average salary$120,669$128,471
Salary rangeBetween $83,000 And $174,000Between $97,000 And $168,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaCalifornia
Best paying companyNVIDIARoku
Best paying industryTechnologyTechnology

Differences between senior content manager and senior product marketing manager education

There are a few differences between a senior content manager and a senior product marketing manager in terms of educational background:

Senior Content ManagerSenior Product Marketing Manager
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 73%
Most common majorJournalismBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior content manager vs senior product marketing manager demographics

Here are the differences between senior content managers' and senior product marketing managers' demographics:

Senior Content ManagerSenior Product Marketing Manager
Average age3939
Gender ratioMale, 53.1% Female, 46.9%Male, 63.7% Female, 36.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between senior content manager and senior product marketing manager duties and responsibilities

Senior content manager example responsibilities.

  • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
  • Develop Nexon's initial Facebook presence for individual game titles.
  • Copy editing, editing, proofreading, and some copywriting (AMA, APA, or Chicago).
  • Verify content and software for accuracy and create enhancements for the mathematics processing engine.
  • Coordinate and communicate with instructional designer and develop new mathematics content using content authoring tool (s) and/or templates.
  • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.

Senior product marketing manager example responsibilities.

  • Coordinate and manage all aspects of GTM strategy with partners.
  • Lead VOC, KOL development for domestic and international market segments.
  • Lead development of program specific pricing models in collaboration with pricing strategies and product SME's.
  • Lead cross functional team through the successful implementation of an automate quote tool with integration to accounting program and sales CRM.
  • Define product requirements, manage development resources and interface with QA, documentation and marketing teams.
  • Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
  • Show more

Senior content manager vs senior product marketing manager skills

Common senior content manager skills
  • Content Strategy, 10%
  • Digital Content, 8%
  • SEO, 6%
  • Digital Marketing, 6%
  • Project Management, 5%
  • Content Creation, 5%
Common senior product marketing manager skills
  • Digital Marketing, 11%
  • Product Management, 8%
  • Cloud, 5%
  • Market Research, 4%
  • Integrated Marketing, 4%
  • Go-To-Market Strategy, 3%

Browse executive management jobs