What does a senior content manager do?
A senior content manager is in charge of overseeing the development of a company's online presence, focusing on enhancing the content of their online platforms and campaigns. They typically manage a team of content specialists, writers, and graphic designers in a joint effort to raise brand awareness and establish positive relationships with clients. Moreover, as a senior content manager, it is essential to lead and encourage teams to reach goals, all while implementing the company's policies and regulations.
Senior content manager responsibilities
Here are examples of responsibilities from real senior content manager resumes:
- Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
- Develop Nexon's initial Facebook presence for individual game titles.
- Copy editing, editing, proofreading, and some copywriting (AMA, APA, or Chicago).
- Verify content and software for accuracy and create enhancements for the mathematics processing engine.
- Coordinate and communicate with instructional designer and develop new mathematics content using content authoring tool (s) and/or templates.
- Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
Senior content manager skills and personality traits
We calculated that 10% of Senior Content Managers are proficient in Content Strategy, Digital Content, and SEO. They’re also known for soft skills such as Analytical skills, Organizational skills, and Communication skills.
We break down the percentage of Senior Content Managers that have these skills listed on their resume here:
- Content Strategy, 10%
Collaborate with teams, leadership, and individuals across company to develop and implement a Content Strategy.
- Digital Content, 8%
Recognized by leaders for improving quality and efficiency of digital content.
- SEO, 6%
Assigned stories to freelancers and manage that editorial process, including optimizing original content for SEO.
- Digital Marketing, 6%
Devised digital marketing strategies for consumers, schools, distributors, sales force and communities.
- Project Management, 5%
Maintain project information within project management systems.
- Content Creation, 5%
Specialized in content creation for custom-tailored email nurture programs and online interactive tools.
Most senior content managers use their skills in "content strategy," "digital content," and "seo" to do their jobs. You can find more detail on essential senior content manager responsibilities here:
Analytical skills. The most essential soft skill for a senior content manager to carry out their responsibilities is analytical skills. This skill is important for the role because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, a senior content manager resume shows how their duties depend on analytical skills: "generated comprehensive competitive content marketing landscape analysis and recommendations for travelers insurance to keystone their ongoing content re-strategization. "
Organizational skills. Another essential skill to perform senior content manager duties is organizational skills. Senior content managers responsibilities require that "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." Senior content managers also use organizational skills in their role according to a real resume snippet: "developed organizational system for digital content to meet newsroom, and audience expectations. "
Communication skills. senior content managers are also known for communication skills, which are critical to their duties. You can see how this skill relates to senior content manager responsibilities, because "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." A senior content manager resume example shows how communication skills is used in the workplace: "core duties included copywriting, project management, usability design, and cross-functional communication for this popular e-commerce company. "
Creativity. For certain senior content manager responsibilities to be completed, the job requires competence in "creativity." The day-to-day duties of a senior content manager rely on this skill, as "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." For example, this snippet was taken directly from a resume about how this skill applies to what senior content managers do: "implemented creative solutions for web content development in support of organizational and departmental goals within limited resources. "
The three companies that hire the most senior content managers are:
- Cengage Learning135 senior content managers jobs
- Amazon30 senior content managers jobs
- Accenture30 senior content managers jobs
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Compare different senior content managers
Senior content manager vs. Manager, strategy
A strategy manager is an individual who reviews a company's objectives for growth and works with executives to formulate actionable plans to achieve these objectives. To make comprehensive recommendations, strategy managers must conduct data analysis of the organization as well as the overall industry. They must provide assessments of market trends and identify business threats and opportunities. Strategy managers should also work with department heads to develop individual team goals and break them down into actionable steps for the employees to complete.
While similarities exist, there are also some differences between senior content managers and manager, strategy. For instance, senior content manager responsibilities require skills such as "digital content," "content creation," "content development," and "editorial calendar." Whereas a manager, strategy is skilled in "portfolio," "client facing," "market research," and "business strategy." This is part of what separates the two careers.
Managers, strategy earn the highest salaries when working in the technology industry, with an average yearly salary of $116,769. On the other hand, senior content managers are paid more in the technology industry with an average salary of $112,180.On average, managers, strategy reach higher levels of education than senior content managers. Managers, strategy are 18.4% more likely to earn a Master's Degree and 0.1% more likely to graduate with a Doctoral Degree.Senior content manager vs. Pricing manager
Pricing managers are employees who oversee the pricing needs of the organization. They identify the best pricing schemes for the company's product or service offerings. To do this, pricing managers analyze industry trends and current events. They study the target market and their spending behavior. They also coordinate with different departments, such as the production department to get the cost of production and the human resources department to get overhead costs. They also factor in different operational costs. Once they get this data, they determine the best pricing for the goods. Pricing managers also have a say in company tie-ups and client proposals to ensure that the company will not get the losing end of the stick with such partnerships.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that senior content manager responsibilities requires skills like "content strategy," "digital content," "seo," and "digital marketing." But a pricing manager might use other skills in their typical duties, such as, "analytics," "pricing strategy," "strategic pricing," and "customer service."
On average, pricing managers earn a lower salary than senior content managers. Some industries support higher salaries in each profession. Interestingly enough, pricing managers earn the most pay in the technology industry with an average salary of $110,227. Whereas senior content managers have higher pay in the technology industry, with an average salary of $112,180.Average education levels between the two professions vary. Pricing managers tend to reach higher levels of education than senior content managers. In fact, they're 5.9% more likely to graduate with a Master's Degree and 0.1% less likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for senior content managers in the next 3-5 years?
Paula Ketter
Senior Manager, Association for Talent Development
E-learning's use in organizations is on the rise. It currently makes up between 21 and 40 percent of the median organization's learning portfolio, compared to between 1 and 20 percent five years ago, according to Association for Talent Development research. The COVID-19 pandemic is driving organizations to rethink how they provide learning to their employees.
And with that rise in e-learning comes the increase in use of podcasts, video, simulations, games, and virtual platforms.
Senior content manager vs. Content editor
A content editor is an individual who is responsible for proof-reading articles written by content writers and write blog posts to promote the products and services of an organization. Content editors are responsible for producing monthly newsletters and optimize written pieces to increase user engagement. They need to interact with the consumers with the purpose of sourcing feedback on the content's impact actively. Content editors must also conduct business research on current trends to give the company an edge over the competition.
The required skills of the two careers differ considerably. For example, senior content managers are more likely to have skills like "seo," "marketing campaigns," "editorial content," and "integrated marketing." But a content editor is more likely to have skills like "instagram," "edit content," "powerpoint," and "style guides."
Content editors make a very good living in the technology industry with an average annual salary of $67,034. On the other hand, senior content managers are paid the highest salary in the technology industry, with average annual pay of $112,180.Most content editors achieve a similar degree level compared to senior content managers. For example, they're 0.4% more likely to graduate with a Master's Degree, and 0.3% more likely to earn a Doctoral Degree.Senior content manager vs. Development & program manager
The responsibilities of a development and program manager depend on one's place or industry of employment. Typically, they are in charge of overseeing the operations behind various projects and programs, ensuring everything is running smoothly and efficiently. They must also devise new strategies to improve workforce performance and services, identify new opportunities for profit growth, and determine the needs of clients. Furthermore, as a manager, it is essential to lead and encourage the team in the joint effort to reach goals, all while implementing the company's policies and regulations.
Even though a few skill sets overlap between senior content managers and development & program managers, there are some differences that are important to note. For one, a senior content manager might have more use for skills like "content strategy," "digital content," "seo," and "digital marketing." Meanwhile, some responsibilities of development & program managers require skills like "professional development," "securities," "program management," and "hr. "
Development & program managers enjoy the best pay in the technology industry, with an average salary of $115,484. For comparison, senior content managers earn the highest salary in the technology industry.In general, development & program managers hold higher degree levels compared to senior content managers. Development & program managers are 6.1% more likely to earn their Master's Degree and 0.3% more likely to graduate with a Doctoral Degree.Types of senior content manager
Updated January 8, 2025
