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Become A Senior Copywriter

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Working As A Senior Copywriter

  • Thinking Creatively
  • Getting Information
  • Communicating with Persons Outside Organization
  • Establishing and Maintaining Interpersonal Relationships
  • Organizing, Planning, and Prioritizing Work
  • Deal with People

  • Mostly Sitting

  • Stressful

  • $91,125

    Average Salary

What Does A Senior Copywriter Do

Writers and authors develop written content for advertisements, books, magazines, movie and television scripts, songs, blogs, or other types of media.

Duties

Writers and authors typically do the following:

  • Choose subject matter that interests readers
  • Write fiction or nonfiction through scripts, novels, biographies, and more
  • Conduct research to obtain factual information and authentic detail
  • Write advertising copy for newspapers, magazines, broadcasts, and the Internet
  • Present drafts to editors and clients for feedback
  • Work with editors and clients to shape the material so it can be published

Writers and authors develop written material—namely, stories and advertisements—for books, magazines, and online publications.

Writers must establish their credibility with editors and readers through strong research and the use of appropriate sources and citations. Writers and authors select the material they want to use and then convey the information to readers. With help from editors, they may revise or rewrite sections, searching for the best organization and the most appropriate phrasing.

An increasing number of writers are freelance writers—that is, they are self-employed and sell their written content to book and magazine publishers; news organizations; advertising agencies; and movie, theater, and television producers. Many freelance writers are hired to complete specific short-term or recurring assignments, such as writing a newspaper column, contributing to a series of articles in a magazine, or producing an organization’s newsletter.

An increasing number of writers are producing material that is published directly online, in videos and on blogs.

The following are examples of types of writers and authors:

Copywriters prepare advertisements to promote the sale of a good or service. They often work with a client to produce written content, such as advertising themes, jingles, and slogans.

Biographers write a thorough account of a person’s life. They gather information from interviews and research about the person to accurately portray important events in that person's life.

Bloggers write posts to a web log (shortened to “blog”) that usually pertain to any topic or a specific field, such as fashion, news, or sports.

Generalists write about any topic of interest, unlike writers who usually specialize in a given field.

Novelists write books of fiction, creating characters and plots that may be imaginary or based on real events.

Songwriters compose music and lyrics for songs. They may write and perform their own songs or sell their work to a music publisher. They sometimes work with a client to produce advertising themes, jingles, and slogans, and they may be involved in marketing the product or service.

Playwrights write scripts for theatrical productions. They come up with a concept, write lines for actors to say, produce stage direction for actors to follow, and suggest ideas for theatrical set design.

Screenwriters create scripts for movies and television. They may produce original stories, characters, and dialogue, or turn a book into a movie or television script. Some may produce content for radio broadcasts and other types of performance.

Journalists write articles and reports on current events. For more information, see the profile on reporters, correspondents, and broadcast news analysts.

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How To Become A Senior Copywriter

A college degree in English, journalism, or communications is generally required for a salaried position as a writer or author. Experience can be gained through internships, but any form of writing that improves skill, such as blogging, is beneficial. Excellent writing skills are essential.

Education

A bachelor’s degree is typically needed for a full-time job as a writer. Because writing skills are essential in this occupation, many employers prefer candidates with a degree in English, journalism, or communications.

Other Work Experience

Writers can obtain job experience by working for high school and college newspapers, magazines, radio and television stations, advertising and publishing companies, or nonprofit organizations. College theater and music programs offer playwrights and songwriters an opportunity to have their work performed. Many magazines and newspapers also have internships for students. Interns may write stories, conduct research and interviews, and gain general publishing experience.

Employers also increasingly prefer new applicants to have the ability to code and program webpages or manipulate data to create a visual story using tables, charts, and maps.

In addition, anyone with Internet access can start a blog and gain writing experience. Some of this writing may lead to paid assignments regardless of education, because the quality of writing, the unique perspective, and the size of the potential audience are the greatest determinants of success for a piece of writing. Online publications require knowledge of computer software and editing tools that are used to combine text with graphics, audio, video, and animation.

Writers or authors can come from a variety of backgrounds and experiences as long as they demonstrate strong writing skills.

Training

Writers and authors may need to gain some writing experience through on-the-job training with more experienced writers and editors before their work is ready for publication.

Writers who want to write about a particular topic may need formal training or experience related to that topic.

Because many writers today prepare material directly for the Internet, knowing graphic design, page layout, and multimedia software can be advantageous.

Licenses, Certifications, and Registrations

Some associations offer certifications for writers and authors. Certification can demonstrate competence and professionalism, making candidates more attractive to employers. For example, the American Grant Writers’ Association (AGWA) offers the Certified Grant Writer® credential.

Certification can also increase opportunities for advancement.

Advancement

Beginning writers and authors can get a start and put their name on work immediately by writing for smaller businesses, local newspapers, advertising agencies, and nonprofit organizations. However, opportunities for advancement within these organizations may be limited because they usually do not have enough regular work.

Writers and authors can advance their careers further by building a reputation, taking on more complex writing assignments, and getting published in more prestigious markets and publications. Having published work that has been well received and maintaining a track record of meeting deadlines are important for advancement.

Many editors begin work as writers. Those who are particularly skilled at identifying stories, correcting writing style, and interacting with writers may be interested in editing jobs.

Important Qualities

Adaptability. Writers and authors need to be able to adapt to newer software platforms and programs, including various Content Management Systems (CMS).

Creativity. Writers and authors must be able to develop new and interesting plots, characters, or ideas so they can come up with new stories.

Critical-thinking skills. Writers and authors must have dual expertise in thinking through or understanding new concepts, and conveying it through writing.

Determination. Writers and authors sometimes work on projects that take years to complete. Freelance writers who are paid per assignment must demonstrate perseverance and personal drive to meet deadlines.

Persuasion. Writers, especially those in advertising, must be able to persuade others to feel a certain way about a good or service.

Social perceptiveness. Writers and authors must understand how readers react to certain ideas in order to connect with their audience.

Writing skills. Writers and authors must be able to write clearly and effectively in order to convey feeling and emotion and communicate with readers.

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Senior Copywriter jobs

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Senior Copywriter Career Paths

Senior Copywriter
Marketing Communications Manager Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Content Manager Product Manager Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Social Media Strategist Marketing Specialist Assistant Marketing Manager
Direct Marketing Manager
6 Yearsyrs
Associate Creative Director Art Director Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Senior Writer Creative Director Marketing Director
Director Of Digital Marketing
10 Yearsyrs
Marketing Manager Account Director
Group Account Director
10 Yearsyrs
Content Manager Program Manager Marketing Consultant
Head Of Marketing
6 Yearsyrs
Marketing Communications Manager Brand Manager Creative Director
Marketing And Creative Director
7 Yearsyrs
Communications Specialist Marketing Specialist Marketing Program Manager
Marketing Campaign Manager
5 Yearsyrs
Marketing Director Sales Consultant Marketing Consultant
Marketing Communications Manager
7 Yearsyrs
Associate Creative Director Creative Director
Marketing Director
7 Yearsyrs
Writer And Editor Senior Technical Writer Business Analyst
Marketing Manager
6 Yearsyrs
Marketing Manager Writer And Editor Marketing Specialist
Marketing Program Manager
7 Yearsyrs
Writer Communications Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Writer Writer And Editor Search Engine Optimizer
Online Marketing Manager
5 Yearsyrs
Senior Writer Managing Editor Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Creative Director Marketing Consultant Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Creative Director Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Writer And Editor Communications Manager Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Marketing Director Director Of Sales Marketing Consultant
Senior Marketing Consultant
8 Yearsyrs
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Senior Copywriter Demographics

Gender

Male

53.0%

Female

45.7%

Unknown

1.3%
Ethnicity

White

83.0%

Hispanic or Latino

8.6%

Asian

6.6%

Unknown

1.2%

Black or African American

0.7%
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Languages Spoken

Spanish

46.4%

French

20.2%

Italian

9.5%

Mandarin

4.8%

Portuguese

2.4%

Japanese

2.4%

Swedish

1.2%

Irish

1.2%

Telugu

1.2%

Filipino

1.2%

Vietnamese

1.2%

German

1.2%

Hebrew

1.2%

Hindi

1.2%

Russian

1.2%

Arabic

1.2%

Chinese

1.2%

Nepali

1.2%
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Senior Copywriter Education

Schools

New York University

11.9%

Syracuse University

8.9%

Michigan State University

8.6%

Emerson College

6.3%

University of Texas at Austin

5.9%

School of Visual Arts

5.6%

Virginia Commonwealth University

5.3%

University of Missouri - Columbia

5.0%

Northwestern University

4.6%

University of Florida

4.6%

Portfolio Center

4.0%

University of Colorado at Boulder

4.0%

University of Iowa

3.6%

Columbia College Chicago

3.3%

Miami Ad School

3.3%

University of North Carolina at Chapel Hill

3.3%

San Francisco State University

3.0%

Ohio State University

3.0%

University of Washington

3.0%

Columbia University

3.0%
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Majors

English

19.4%

Journalism

14.6%

Communication

13.9%

Advertising

11.0%

Writing

8.7%

Marketing

6.2%

Public Relations

3.5%

Business

3.4%

Graphic Design

2.7%

Fine Arts

2.3%

Photography

2.2%

Psychology

2.1%

History

1.9%

Agricultural Public Services

1.5%

Education

1.3%

Political Science

1.3%

Theatre

1.2%

Audiovisual Communications Technologies

1.2%

Business Communications

1.0%

General Education, Specific Areas

1.0%
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Degrees

Bachelors

62.3%

Masters

20.0%

Other

12.3%

Certificate

2.6%

Associate

1.3%

Doctorate

1.1%

Diploma

0.4%
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Real Senior Copywriter Salaries

Job Title Company Location Start Date Salary
Senior Copywriter Droga5, LLC New York, NY Oct 29, 2013 $165,000
Senior Copywriter David5, LLC New York, NY Oct 28, 2013 $165,000
Senior Copywriter J. Walter Thompson USA LLC New York, NY Mar 21, 2016 $150,000
Senior Copywriter Anomaly Partners LLC New York, NY Jul 06, 2015 $150,000
Senior Copywriter Droga5, LLC New York, NY Jul 21, 2016 $145,000
Senior Copywriter Arnold Worldwide Boston, MA Aug 24, 2015 $140,471
Senior Copywriter Arnold Worldwide Boston, MA Mar 15, 2015 $140,471
Senior Copywriter Anomaly Partners LLC New York, NY Sep 11, 2015 $135,000
Senior Copywriter Anomaly Partners LLC New York, NY Aug 14, 2016 $135,000
Senior Copywriter Anomaly Partners, LLC New York, NY Apr 07, 2014 $135,000
Senior Copywriter McCann-Erickson USA, Inc. New York, NY Apr 08, 2013 $115,000 -
$135,000
Senior Copywriter R/Ga Media Group, Inc. San Francisco, CA Nov 01, 2016 $115,000 -
$135,000
Senior Copywriter Conill Advertising, Inc. El Segundo, CA Feb 16, 2016 $112,944 -
$125,000
Senior Copywriter Anomaly Partners LLC New York, NY Apr 06, 2015 $110,000
Senior Copywriter R/Ga Media Group Inc. New York, NY Jan 20, 2014 $110,000 -
$130,000
Senior Copywriter Apple Inc. Cupertino, CA Aug 10, 2014 $110,000 -
$130,000
Senior Copywriter Rapp Worldwide California Inc. San Francisco, CA Jul 14, 2014 $110,000
Senior Copywriter Emblem NYC, LLC New York, NY Sep 09, 2013 $97,000
Senior Copywriter Crispin Porter & Bogusky, LLC Boulder, CO Sep 22, 2014 $96,470 -
$120,000
Senior Copywriter R/Ga Media Group, Inc. New York, NY Jan 06, 2016 $95,000 -
$110,000
SR. Copywriter 360I, LLC New York, NY Mar 18, 2013 $91,125 -
$110,000
Senior Copywriter Eleven Inc. San Francisco, CA Sep 24, 2013 $90,000
SR. Copywriter Commonground Marketing Chicago, IL Dec 09, 2013 $90,000
Senior Copywriter TBWA Worldwide Inc. New York, NY Dec 14, 2015 $90,000 -
$130,000
Senior Copywriter R/Ga Media Group Inc. New York, NY Sep 22, 2014 $90,000 -
$100,000

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Top Skills for A Senior Copywriter

WebContentProductDescriptionsInteractiveArtDirectionSEOCreativeConceptsPressReleasesPrintADSHealthcareWebCopyFacebookCreativeDirectionDirectResponseB2CInternalCommunicationsVideoScriptsTTwitterFreelanceWritersNewBusinessPitches

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Top Senior Copywriter Skills

  1. Web Content
  2. Product Descriptions
  3. Interactive
You can check out examples of real life uses of top skills on resumes here:
  • Write and edit agency copy including ads, brochures and Web content.
  • Oversee all copy for men's fashion and home, from individual product descriptions to global marketing campaigns.
  • Produced radio, television, and interactive commercials at various post production and interactive agencies.
  • Managed photo shoots including casting, concept and art direction.
  • Delivered successful, results-driven SEO content to client that resulted in an ongoing project contract for Aisle Rocket Studios in 2013.

Top Senior Copywriter Employers

Senior Copywriter Videos

Mindvalley : Omar Michael (Senior Copywriter)

Matt Shevin  Senior Copywriter

Career Advice on becoming a Senior Copywriter by James N (Full Version)

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