Senior copywriters research industry-related topics and write original content for advertisements, social media, and other similar platforms. They also edit and publish junior copywriters' articles and maintain brand consistency across online platforms. They earn an average sum of $96,000 per annum or $46 per hour.

Senior copywriters often have a proven track record as copywriters, and they have a deep understanding of the ways their job helps clients fulfill their goals and the ability to generate copy for every brief. They are leading figures in a creative team and have a keen eye for detail with an immense drive for success and solid communication skills.

Senior copywriters hold a bachelor's or master's degree in English, communications, or a related field. They have some years of experience in a copywriting or content development role and possess a comprehensive portfolio of published articles and successful copywriting work. They also have hands-on experience with content management systems such as WordPress.

What Does a Senior Copywriter Do

There are certain skills that many senior copywriters have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed social perceptiveness, writing skills and creativity.

Learn more about what a Senior Copywriter does

How To Become a Senior Copywriter

If you're interested in becoming a senior copywriter, one of the first things to consider is how much education you need. We've determined that 84.2% of senior copywriters have a bachelor's degree. In terms of higher education levels, we found that 11.3% of senior copywriters have master's degrees. Even though most senior copywriters have a college degree, it's impossible to become one with only a high school degree or GED.

Learn More About How To Become a Senior Copywriter

Senior Copywriter Career Paths

Average Salary for a Senior Copywriter

Senior Copywriters in America make an average salary of $76,238 per year or $37 per hour. The top 10 percent makes over $115,000 per year, while the bottom 10 percent under $50,000 per year.
Average Senior Copywriter Salary
$76,238 Yearly
$36.65 hourly

What Am I Worth?


Roles and Types of Senior Copywriter

The role of a senior copywriter includes a wide range of responsibilities. These responsibilities can vary based on an individual's specific job, company, or industry.Here are some general senior copywriter responsibilities:

  • Review all copy to ensure consistency in style, tone,
  • Defines the development of new principles
  • 50%-manage the content for including writing promotional copy, editing,

There are several types of senior copywriter, including:

Technical Writer


Technical writers have a specific area that they are very knowledgable about. And that means they're desperately sought after by companies. Not only are technical writers knowledgable about a certain subject, but they're able to write clearly about it, too. Talk about being talented.

A lot of the time, you'll review documents that may prove difficult to digest, due to technical terminology. However, with your expertise you should be able to figure it out in no time. And then, of course, write about it in a way that's digestable for the public.

Technical writing is a great job, due to how many jobs there are out there. You could be a technical writer for anything from an auto shop to the medical industry. Plus, the career is growing every day. You should see where technical writing can take you. We'll bet it'll surprise you.

  • Average Salary: $65,329
  • Degree: Bachelor's Degree

Staff Writer


Staff writers hold a permanent position at a periodical publication. They deliver articles regularly, typically on a set topic each month. Staff writers research their assignments, conducting interviews, if necessary, creating engaging content, and editing their own material, as well as texts of other writers, if necessary.

Being a staff writer is the first step toward becoming a journalist. It is an office-based job, as opposed to a reporter traveling on location to cover stories, and staff writers produce standard content such as reviews, reports, or features.

As a creative job, being a staff writer is exciting and rewarding, allowing you to constantly broaden your horizons and keep yourself intellectually stimulated while earning good money. But it also has its downsides, specifically, the fact that it is both creative and a job. Meaning you have to be creative on demand, which can be incredibly exhausting and have you burned out, if you do not find a way to replenish your ingenious productivity.

  • Average Salary: $44,844
  • Degree: Bachelor's Degree

Managing Editor


A managing editor is a senior executive in a publications management team who reports directly to the editor-in-chief. They typically oversee the day-to-day operations of a publication or website. Their duties include curating content ideas, planning, assigning and editing content, planning production schedules, and ensuring that all activities are on track with the production schedules. You will also be required to supervise the editorial staff, including freelancers. You will typically be expected to edit and supervise everything that goes on in your publication except for advertisements and sponsorships in some instances. Your responsibilities also include the recruitment, promotion, and firing of staff members.

Your most important skills are majorly creativity, attention to detail, and good judgment. You are also expected to be skilled in editorial staffing, content marketing, web content, layout, SEO, and other skills. Managing editors commonly study journalism, English, or communication. The average annual salary is $72,000.

  • Average Salary: $89,060
  • Degree: Bachelor's Degree

States With The Most Senior Copywriter Jobs

Mouse over a state to see the number of active senior copywriter jobs in each state. The darker areas on the map show where senior copywriters earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Senior Copywriter Jobs By State

Senior Copywriter Education

Senior Copywriter Majors

20.9 %

Senior Copywriter Degrees


84.2 %


11.3 %


2.4 %

Top Colleges for Senior Copywriters

1. Massachusetts Institute of Technology

Cambridge, MA • Private

In-State Tuition




2. Stanford University

Stanford, CA • Private

In-State Tuition




3. Harvard University

Cambridge, MA • Private

In-State Tuition




4. Duke University

Durham, NC • Private

In-State Tuition




5. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition




6. Princeton University

Princeton, NJ • Private

In-State Tuition




7. Yale University

New Haven, CT • Private

In-State Tuition




8. Cornell University

Ithaca, NY • Private

In-State Tuition




9. Georgetown University

Washington, DC • Private

In-State Tuition




10. Dartmouth College

Hanover, NH • Private

In-State Tuition




Top Skills For a Senior Copywriter

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 23.9% of senior copywriters listed copywriting on their resume, but soft skills such as social perceptiveness and writing skills are important as well.

Choose From 10+ Customizable Senior Copywriter Resume templates

Zippia allows you to choose from different easy-to-use Senior Copywriter templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Senior Copywriter resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Senior Copywriter diversity

Senior Copywriter Gender Distribution


After extensive research and analysis, Zippia's data science team found that:

  • Among senior copywriters, 45.4% of them are women, while 54.6% are men.

  • The most common race/ethnicity among senior copywriters is White, which makes up 75.3% of all senior copywriters.

  • The most common foreign language among senior copywriters is Spanish at 48.7%.

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Best States For a Senior Copywriter

Some places are better than others when it comes to starting a career as a senior copywriter. The best states for people in this position are California, New York, Idaho, and Utah. Senior copywriters make the most in California with an average salary of $120,261. Whereas in New York and Idaho, they would average $102,523 and $98,879, respectively. While senior copywriters would only make an average of $97,955 in Utah, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. New York

Total Senior Copywriter Jobs: 699
Highest 10% Earn:
Location Quotient:

2. California

Total Senior Copywriter Jobs: 916
Highest 10% Earn:
Location Quotient:

3. Utah

Total Senior Copywriter Jobs: 90
Highest 10% Earn:
Location Quotient:
Full List Of Best States For Senior Copywriters

How Do Senior Copywriters Rate Their Jobs?


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Senior Copywriter Reviews

May 2019

Creative freedom (in the right company) to conceptualise ideas and craft clever word pairings.


Clients tend to bin the greatest ideas and go with something generic Clients think they are copywriters Colleagues think copywriters only deal with words. Not concepts. The advertising landscape is becoming more visual and interactive so words are playing a smaller role.

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Top Senior Copywriter Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ senior copywriters and discovered their number of senior copywriter opportunities and average salary. Through our research, we concluded that Pearson was the best, especially with an average salary of $70,866. Digitas follows up with an average salary of $96,561, and then comes Capital One with an average of $77,486. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a senior copywriter. The employers include Humana, Serta Simmons Bedding, and Universal Technical Institute

Most Common Employers For Senior Copywriter

RankCompanyAverage SalaryHourly RateJob Openings
2Best Buy$114,342$54.9710
6Arnold Worldwide$108,956$52.3815
10Leo Burnett$106,333$51.1222

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