Senior copywriter demographics and statistics in the US
Senior copywriter demographics research summary. Zippia estimates senior copywriter demographics and statistics in the United States by using a database of 30 million profiles. Our senior copywriter estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about senior copywriters after extensive research and analysis:
- There are over 4,882 senior copywriters currently employed in the United States.
- 45.4% of all senior copywriters are women, while 54.6% are men.
- The average senior copywriter age is 42 years old.
- The most common ethnicity of senior copywriters is White (75.3%), followed by Hispanic or Latino (7.8%), Black or African American (6.0%) and Unknown (5.6%).
- Senior copywriters are most in-demand in New York, NY.
- The professional industry is the highest-paying for senior copywriters.
- 16% of all senior copywriters are LGBT.
On this page
Senior copywriter demographics by:
Senior copywriter gender statistics
45.4% of senior copywriters are women and 54.6% of senior copywriters are men.
- Male, 54.6%
- Female, 45.4%
Senior copywriter gender ratio
| Gender | Percentages |
|---|---|
| Male | 54.6% |
| Female | 45.4% |
Senior copywriter gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$74,479
Female income
$71,247
Senior copywriter gender ratio over time
This data breaks down the percentage of men and women in senior copywriter positions over time. Currently, 45.4% of senior copywriters are female.
Senior copywriter gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 52.73% | 47.27% |
| 2011 | 53.98% | 46.02% |
| 2012 | 54.53% | 45.47% |
| 2013 | 56.50% | 43.50% |
| 2014 | 55.97% | 44.03% |
| 2015 | 53.42% | 46.58% |
| 2016 | 50.32% | 49.68% |
| 2017 | 51.12% | 48.88% |
| 2018 | 54.61% | 45.39% |
| 2019 | 50.61% | 49.39% |
| 2020 | 52.75% | 47.25% |
| 2021 | 54.55% | 45.45% |
Senior copywriter related jobs gender ratio
We compared senior copywriters with similar job titles to see how gender ratios vary. As you can see, public address announcer and track announcer have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Paraprofessional Interpreter | 12% | 88% |
| Deaf Interpreter | 15% | 85% |
| Fashion Journalist | 15% | 85% |
| Senior Copywriter | 55% | 45% |
| Sports Announcer | 91% | 9% |
| Track Announcer | 92% | 8% |
| Public Address Announcer | 93% | 7% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Senior copywriter demographics by race
The most common ethnicity among senior copywriters is White, which makes up 75.3% of all senior copywriters. Comparatively, 7.8% of senior copywriters are Hispanic or Latino and 6.0% of senior copywriters are Black or African American.
- White, 75.3%
- Hispanic or Latino, 7.8%
- Black or African American, 6.0%
- Unknown, 5.6%
- Asian, 5.0%
- American Indian and Alaska Native, 0.3%
Senior copywriter race
| Senior copywriter race | Percentages |
|---|---|
| White | 75.3% |
| Hispanic or Latino | 7.8% |
| Black or African American | 6.0% |
| Unknown | 5.6% |
| Asian | 5.0% |
| American Indian and Alaska Native | 0.3% |
Senior copywriter race and ethnicity over time
See how senior copywriter racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Senior copywriter race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 82.78% | 5.17% | 4.27% | 4.79% |
| 2011 | 82.92% | 5.39% | 3.64% | 5.55% |
| 2012 | 80.85% | 5.93% | 4.42% | 5.89% |
| 2013 | 80.90% | 5.22% | 4.06% | 6.42% |
| 2014 | 79.65% | 6.02% | 4.08% | 6.83% |
| 2015 | 80.45% | 5.32% | 4.51% | 6.79% |
| 2016 | 80.52% | 5.74% | 4.35% | 6.43% |
| 2017 | 81.59% | 5.37% | 4.55% | 5.66% |
| 2018 | 80.24% | 4.99% | 4.24% | 7.24% |
| 2019 | 79.14% | 5.95% | 4.07% | 7.30% |
| 2020 | 76.15% | 5.96% | 4.42% | 7.70% |
| 2021 | 75.30% | 6.04% | 4.99% | 7.76% |
Senior copywriter wage gap by race
According to our data, unknown senior copywriters have the highest average salary compared to other ethnicities. Asian senior copywriters have the lowest average salary at $72,212.
| Ethnicity | Salary |
|---|---|
| Unknown | $76,253 |
| White | $74,861 |
| Black or African American | $75,111 |
| Asian | $72,212 |
| Hispanic or Latino | $74,017 |
Average senior copywriter age
See how the average age of senior copywriters varies based on ethnicity and gender.
Male
Female
Senior copywriter age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34.5 | 36 |
| White | 44 | 41 |
| Black or African American | 38.5 | 41 |
| Asian | 34 | 35 |
| Hispanic or Latino | 30.5 | 34 |
Senior copywriter age breakdown
The average age of senior copywriters is 40+ years years old, representing 52% of the senior copywriter population.
Senior copywriter age breakdown
| Senior Copywriter Years | Percentages |
|---|---|
| 40+ years | 52% |
| 30-40 years | 30% |
| 20-30 years | 18% |
Senior copywriter educational attainment
The most common degree for senior copywriters is bachelor's degree, with 84% of senior copywriters earning that degree. The second and third most common degree levels are master's degree degree at 11% and master's degree degree at 2%.
- Bachelor's, 84%
- Master's, 11%
- Associate, 2%
- Doctorate, 1%
- Other Degrees, 2%
Senior copywriters by degree level
| Senior copywriter degree | Percentages |
|---|---|
| Bachelor's | 84% |
| Master's | 11% |
| Associate | 2% |
| Doctorate | 1% |
| Other Degrees | 2% |
Senior copywriter jobs you might like
Senior copywriter wage gap by degree level
According to the data, senior copywriters with a Doctorate degree earn more than those without, at $86,183 annually. With a Master's degree, senior copywriters earn a median annual income of $80,429 compared to $80,141 for senior copywriters with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $80,429 |
| Bachelor's Degree | $80,141 |
| Doctorate Degree | $86,183 |
Senior copywriter employment statistics
Most senior copywriters work for a private in the media industry.
Company size where senior copywriters work
Below, you can see the size of companies where senior copywriters work.
Senior copywriter jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 4% |
| 50 - 100 employees | 16% |
| 100 - 500 employees | 20% |
| 500 - 1,000 employees | 10% |
| 1,000 - 10,000 employees | 27% |
| > 10,000 employees | 24% |
Senior copywriter jobs by company type
Employees with the senior copywriter job title have their preferences when it comes to working for a company. For instance, most senior copywriters prefer to work at private companies over public companies.
Senior copywriter jobs by sector
| Company type | Percentages |
|---|---|
| Education | 2% |
| Public | 31% |
| Private | 66% |
| Government | 0% |
Senior copywriter jobs by industry
The most common industries for senior copywriters are media, professional and retail.
Senior copywriter industry statistics
| Industry | Percentages |
|---|---|
| Media | 28% |
| Professional | 13% |
| Fortune 500 | 13% |
| Retail | 12% |
| Manufacturing | 6% |
| Technology | 6% |
| Finance | 5% |
| Internet | 4% |
| Health Care | 3% |
| Hospitality | 2% |
| Start-up | 2% |
| Education | 2% |
| Insurance | 2% |
| Energy | 1% |
| Telecommunication | 1% |
| Non Profits | 1% |
| Real Estate | 1% |
Senior copywriter turnover and employment statistics
Senior copywriter unemployment rate over time
The unemployment rate for senior copywriters between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Senior copywriter unemployment rate by year
| Year | Senior copywriter unemployment rate |
|---|---|
| 2010 | 7.42% |
| 2011 | 6.99% |
| 2012 | 6.73% |
| 2013 | 6.55% |
| 2014 | 7.00% |
| 2015 | 5.19% |
| 2016 | 5.17% |
| 2017 | 5.38% |
| 2018 | 5.51% |
| 2019 | 5.71% |
| 2020 | 6.81% |
| 2021 | 7.01% |
Average senior copywriter tenure
The average senior copywriter stays at their job for 1-2 years, based on the 3,758 senior copywriters resumes in Zippia's database.
Senior copywriter tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 15% |
| 1-2 years | 40% |
| 3-4 years | 17% |
| 5-7 years | 15% |
| 8-10 years | 5% |
| 11+ years | 7% |
Senior copywriter LGBT ratio compared to similar jobs
Review the percent of senior copywriters that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Writer And Photographer | 10.10% | 12,851 |
| Deejay | 10.34% | 53 |
| Community Relations Representative | 12.01% | 24,898 |
| Deputy Editor | 12.38% | 13,475 |
| Staff Interpreter | 14.90% | 71,800 |
| Senior Copywriter | 16.36% | - |
| Train Announcer | 16.36% | 1,244 |
Similar senior copywriter jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Writer And Photographer | 10.10% | 12,851 |
| Deejay | 10.34% | 53 |
| Community Relations Representative | 12.01% | 24,898 |
| Deputy Editor | 12.38% | 13,475 |
| Staff Interpreter | 14.90% | 71,800 |
| Train Announcer | 16.36% | 1,244 |
Foreign languages spoken by senior copywriters
The most common foreign language among senior copywriters is Spanish at 48.7%. The second-most popular foreign language spoken is French at 21.4% and Italian is the third-most popular at 7.7%.
- Spanish, 48.7%
- French, 21.4%
- Italian, 7.7%
- Portuguese, 3.4%
- Mandarin, 3.4%
- Other, 15.4%
Senior copywriter languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 48.7% |
| French | 21.4% |
| Italian | 7.7% |
| Portuguese | 3.4% |
| Mandarin | 3.4% |
| Other | 15.4% |
