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Senior copywriter vs freelance copywriter

The differences between senior copywriters and freelance copywriters can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a senior copywriter and a freelance copywriter. Additionally, a senior copywriter has an average salary of $76,238, which is higher than the $69,978 average annual salary of a freelance copywriter.

The top three skills for a senior copywriter include copywriting, digital marketing and healthcare. The most important skills for a freelance copywriter are web content, blog posts, and copywriting.

Senior copywriter vs freelance copywriter overview

Senior CopywriterFreelance Copywriter
Yearly salary$76,238$69,978
Hourly rate$36.65$33.64
Growth rate4%4%
Number of jobs11,3492,981
Job satisfaction3-
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 82%
Average age4242
Years of experience22

What does a senior copywriter do?

A Senior Copywriter is responsible for developing original written content. They generate immaculate copy for every brief.

What does a freelance copywriter do?

A Freelance Copywriter generates the words, slogans, and audio scripts that accompany advertising visuals. They work as an independent contractor, either on their own, or through a recruitment agency.

Senior copywriter vs freelance copywriter salary

Senior copywriters and freelance copywriters have different pay scales, as shown below.

Senior CopywriterFreelance Copywriter
Average salary$76,238$69,978
Salary rangeBetween $50,000 And $115,000Between $46,000 And $105,000
Highest paying CitySan Francisco, CA-
Highest paying stateCalifornia-
Best paying companyDoorDash-
Best paying industryProfessional-

Differences between senior copywriter and freelance copywriter education

There are a few differences between a senior copywriter and a freelance copywriter in terms of educational background:

Senior CopywriterFreelance Copywriter
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 82%
Most common majorEnglishEnglish
Most common collegeMassachusetts Institute of TechnologyMassachusetts Institute of Technology

Senior copywriter vs freelance copywriter demographics

Here are the differences between senior copywriters' and freelance copywriters' demographics:

Senior CopywriterFreelance Copywriter
Average age4242
Gender ratioMale, 54.6% Female, 45.4%Male, 46.3% Female, 53.7%
Race ratioBlack or African American, 6.0% Unknown, 5.6% Hispanic or Latino, 7.8% Asian, 5.0% White, 75.3% American Indian and Alaska Native, 0.4%Black or African American, 5.9% Unknown, 5.6% Hispanic or Latino, 7.6% Asian, 4.9% White, 75.7% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between senior copywriter and freelance copywriter duties and responsibilities

Senior copywriter example responsibilities.

  • Manage publication review process, including technical and editorial review by in-house and outside reviewers.
  • Maintain all sports teams' twitter and blog accounts.
  • Conceptualize and craft blog and Facebook posts to drive traffic to client websites.
  • Complete assignments covering diverse genres, including autobiographical, fiction, and financial planning.
  • Traffic jobs between creative and proofreading and ensure all dates are met and work are distributed equitably.
  • Document and maintain detail Wiki of frequent RFP questions and answers for the PCS and ORM solutions.
  • Show more

Freelance copywriter example responsibilities.

  • Manage proposal process from RFP (request for proposal) receipt to writing and editing various contributions to final RFP submission.
  • Provide copywriting services to clients using proven direct response marketing elements to optimize conversions.
  • Experience with brand development, copywriting, advertising, and integrate social media marketing communications.
  • Participate in brainstorming sessions to cultivate creative solutions to advertising opportunities with uniquely clever messages.
  • Provide career branding services, including resume, LinkedIn, and professional biography writing services.
  • Develop and administer the company's RFP database; greatly streamline the RFP process.
  • Show more

Senior copywriter vs freelance copywriter skills

Common senior copywriter skills
  • Copywriting, 24%
  • Digital Marketing, 8%
  • Healthcare, 5%
  • SEO, 4%
  • Proofreading, 4%
  • Web Content, 4%
Common freelance copywriter skills
  • Web Content, 22%
  • Blog Posts, 8%
  • Copywriting, 7%
  • Creative Concepts, 6%
  • Brainstorm, 5%
  • Email Campaigns, 5%

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