Senior Copywriter

Top Senior Copywriter Skills

Below we've compiled a list of the most important skills for a Senior Copywriter. We ranked the top skills based on the percentage of Senior Copywriter resumes they appeared on. For example, 19.2% of Senior Copywriter resumes contained Web Content as a skill. Let's find out what skills a Senior Copywriter actually needs in order to be successful in the workplace.

The six most common skills found on Senior Copywriter resumes in 2020. Read below to see the full list.

1. Web Content

high Demand
Here's how Web Content is used in Senior Copywriter jobs:
  • Created customer communication pieces including direct response campaigns, marketing collateral and web content.
  • Created and maintained style guides, standards and procedures to ensure Web content consistency, accuracy and branding strategy.
  • Created global Web content and e-mail for retail, supply chain, financial services and horizontal markets.
  • Developed consumer and B2B targeted advertising, direct mail, collateral, video and interactive web content.
  • Audited web content for SEO best practices and created PPC advertising campaign for clients.
  • Researched, wrote, edited and proofed Good Neighbor Pharmacy web content and promotions.
  • Write and edit agency copy including ads, brochures and Web content.
  • Developed all promotional copy and Web content for B2B e-commerce solutions provider.
  • Work with SEO Analysts to write both user-friendly and SEO-optimized web content.
  • Created Web content and print collateral for a global B2B company.
  • Generated targeted meta tags and optimized web content for search.
  • Developed web content, press releases and marketing collateral.
  • Concepted and wrote national print ads, catalogs, brochures, annual reports, collateral, web content and case studies.
  • Developed new web content for the relaunch of ElectricMail.com, increasing leads and conversions by 33%.
  • Developed marketing research, web content, videos ad packaging for surgical practices and healthcare products.
  • Composed all company marketing collateral including web content, datasheets, user stories and brochures.
  • Fight My Ticket Wrote web content for site, incorporation of headlines and suggested visuals.
  • Researched, wrote and edited web content for new homebuyer information tool.
  • Write Evolution (Alaska) Scribed web content for association consortium.
  • Worked on a month long project with Nestl creating a brand-new digital experience including video, web content and branded microsite.

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2. Online

high Demand
Here's how Online is used in Senior Copywriter jobs:
  • Managed translation of related offline campaigns into compelling online creative executions.
  • Presented online campaigns to senior management.
  • Devised online banners, e-cards, virtual job fairs and websites to attract qualified candidates and position clients as preferred employers.
  • Created print, TV, online and direct mail campaigns for Mitsubishi, PacifiCare, California Cheese, J.D.
  • Write / edit online catalog, compile product information/details, create sale advertisements, and write seasonal fashion forecasts.
  • Determined creative concepts and wrote both print and online collateral for the agency's advertising and PR clients.
  • Increased online sales inventory from 12,000 items to 150,000+ items during my 12 months as Head Copywriter.
  • Helped oversee product photos hoots to ensure all necessary angles and perspectives were available for online review.
  • Write, produce and direct online video campaigns for paid online distribution and social media.
  • Created online demand gen campaigns to C-suite execs for enterprise solutions marketing groups worldwide.
  • Planned referral / retention programs integrating online, print and event-based tactics.
  • Crafted articles for publication on Phoenix Forward, an online magazine.
  • Spearheaded concepts and copy for offline and online demand gen campaigns.
  • Collaborate with creative director and graphic designers on development of online collateral assets, seasonal guidance, and promotional videos
  • Created online and offline outreach, advocacy and fundraising content on behalf of numerous associations and nonprofit organizations.
  • Interviewed subject matter experts and conducted research to create HPE's Making change work to your advantage online brochure.
  • Selected Accomplishments: Wrote feature articles, print and online ads that reached more than 250,000 targeted readers.
  • Worked with marketing department and designers to craft compelling sales pitches in print and online.
  • Concepted and wrote copy for emails, print and online advertisements and product copy.
  • Concepted and wrote copy for TV, radio, print, online and outdoor.

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3. Email

high Demand
Here's how Email is used in Senior Copywriter jobs:
  • Created content for websites, banners, email and direct mail to physicians (HCP) and consumers (DTC).
  • Developed weekly CRM emails, subject lines, e-newsletters, magazine ads and SEO copy designed to convert browsers to buyers.
  • Focused on driving response for mobile, email and other digital experiences, I manage responsibilities that go well beyond writing.
  • Produced content across all marketing channels, including web, email, social media, direct mail and paid search.
  • Sole person responsible for web design, updates, email schedule and preparation for e-commerce launch in Fall 2007.
  • Develop concepts and copy across various media including emails, banners, print advertising, marketing collateral and more.
  • Created content offers, emails campaigns and landing pages for lead generation campaigns that integrate with CRM software.
  • Write promotional emails, SEO copy and social media content to drive customer engagement and improve conversion rates.
  • Developed and managed a standardized program for editorial, product and promotional copy for website and email.
  • Develop A/B and A/B/C testing for email campaigns to gain a greater understanding of our customers.
  • Translate marketing concepts into creative dynamic content for emails, landing pages, and site enhancements.
  • Led efforts to develop email campaigns, resulting in a response lift of 40%.
  • Developed emails which averaged a 49-58% open rate versus a 22.4% industry average.
  • Charter Spectrum product landing pages, emails, banners
  • Directed email content strategy and A/B testing.
  • Analyze and Maintain multiple Email Platforms.
  • Lead copywriting for the company's corporate e-marketing, including SEO, websites, email marketing and social media updates.
  • Extended energetic messaging to web banners, HTML email campaigns, trade show collateral, and media kits.
  • Create 'action' producing emails that generate cold-list sales using ClickBank and Salesforce CRM's.
  • Copyedited brand and editorial guidelines, customer newsletters, postcards and emails.

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4. Creative Direction

high Demand
Here's how Creative Direction is used in Senior Copywriter jobs:
  • Generated imaginative and often unexpected (yet consistently effective) creative direction and copy.
  • Brainstormed creative direction for clients and effectively presented ideas for client approval.
  • Provided creative direction and mentored junior copywriters and creative interns.
  • Research and collaborate with the creative and account management teams to deliver on client requests and provide creative direction when necessary.
  • Worked with art directors and account managers to develop creative direction for full-scale advertising campaigns.
  • Teamed with Creative Director and Art Director to develop major campaign strategy and creative direction.
  • Provided brand strategy, concepts, creative direction, and content for 20+ brands.
  • Managed and provided creative direction to freelance writers and outside agencies.
  • Provided creative direction to a team of 10 Web Designers.
  • Contribute to and influence the creative direction of the agency.
  • Provided creative direction and copy creation for dozens of clients.
  • Provided creative direction and copy for all direct marketing materials.
  • Created presentations to communicate creative direction to the client.
  • Provided strategic input on creative direction and execution as part of collaborative creative teams..
  • Guide strategies for creative direction, web site concepts, and mail piece ideas for direct mail marketing campaigns.

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5. Product Descriptions

high Demand
Here's how Product Descriptions is used in Senior Copywriter jobs:
  • Create highly-specialized, technical product descriptions in clear, concise language that targets specific customer demographics and drive category success.
  • Oversee all copy for men's fashion and home, from individual product descriptions to global marketing campaigns.
  • Crafted product descriptions, headlines and more for three annual print catalogs mailed to over 1.5 million.
  • Write articles, promotional emails, product descriptions and social media posts.
  • Write online marketing copy and product descriptions for toy lines.
  • Created web copy, case studies, brand manifestos, social media content, taglines, product descriptions, and more.
  • Write product descriptions for high-profile retailer websites, including Amazon, CVS, Walgreens and Wal-Mart.
  • Developed marketing taglines, copy for national advertising, product descriptions and campaign concepts.
  • generated product descriptions, both online and in print, for this $2 billion-a-year direct reseller of computer products.
  • Recreated over 300 product descriptions and sales pages Coordinated, created and executed Marketing plans and managed project timelines

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6. Art Direction

high Demand
Here's how Art Direction is used in Senior Copywriter jobs:
  • Collaborate with art director on campaign concepts and art direction.
  • Managed photo shoots including casting, concept and art direction.
  • Assisted design team with art direction of all materials.
  • Assist with art direction on all projects.
  • copy direction, art direction, copywriting: Chrysler, Dodge, Jeep, Chrysler Corporation

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7. SEO

high Demand
Here's how SEO is used in Senior Copywriter jobs:
  • Develop copy for new websites and refine/update copy for existing clients based on SEO optimization and client and industry best practices.
  • Delivered successful, results-driven SEO content to client that resulted in an ongoing project contract for Aisle Rocket Studios in 2013.
  • Researched and created micro-site copy, SEO content, digital and print collateral, landing pages, and email messages.
  • Developed product/brand positioning, key messages and voice, and recommend creative solutions for emerging channels, affiliates and SEM/SEO.
  • Contributed SEO copy for promotional, brand and product pages, using Google Trends for SEO keyword research.
  • Researched and wrote long-form dental health articles, integrating keywords as part of a larger SEO strategy.
  • Produced, optimized, managed and edited content using SEO practices in conjunction with Marketing Strategists.
  • Optimized copy on RealPlayer landing pages via SEO/SEM, increasing conversion rates 30%.
  • Managed the writing of all copy, using SEO techniques and social media.
  • Develop content to optimize SEO results and relevancy across product categories.
  • Write captivating copy and content using SEO best practices.
  • Consulted and wrote content for SEO and SEM initiatives.
  • Added or updated the SEO section in all stories.
  • Created research- and SEO-based online content for approx.
  • Created effective SEO content for user acquisition team.
  • Create SEO-aware copy throughout website and blog.
  • Educate clients about SEO best practices.
  • Write and edit ecommerce, technical and marketing material with a focus on SEO content, user experience and fluid navigation.
  • Church & Dwight SEO, web copy for Arm & Hammer, OxiClean and Trojan condoms.
  • Generate SEO keywords; create sitemaps, wireframes and content for book and ebook microsites.

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8. Press Releases

high Demand
Here's how Press Releases is used in Senior Copywriter jobs:
  • Crafted press releases for international distribution.
  • Develop and pitch client white papers, case studies, guides, articles and press releases on various subjects.
  • Contribute copy for print and online advertising, press releases, social media, and company blog.
  • Produced press releases for the station and managed social media outlets to insure mass media continuity.
  • Produce company press releases and media kits, prepare cost analysis reports for annual projections.
  • Provided PR support: Feature and case study articles, press releases, newsletters.
  • Craft copy for press releases, social media platforms, and blog posts.
  • Assure press coverage of our many company achievements by editing press releases.
  • Drafted press releases, advisories, statements, mailings and newsletter articles.
  • Composed style guide, press releases, and managed media outreach.
  • Crafted copy for internal brochures, newsletters and press releases.
  • Edit press releases, promotional materials, and circulars.
  • Web edits, e-newsletters and press releases.
  • Reviewed press releases and display ad copy.
  • Created press releases for SPE-sponsored events.
  • Communicated with news outlets like Forbes, Businessweek and Slate and wrote press releases to get news stories published about JIBE.
  • Conceptualized and wrote SEO-friendly weekly blog articles and monthly press releases for a newly produced and innovative luxury haircare line.
  • Created marketing and advertising concepts, press releases, promotions and newsletters for clients who targeted the foodservice sector.
  • Authored press releases for David Yurman for the launch of his flagship Manhattan store & extensions.
  • Press Releases, Social Media Campaigns, Blogs, Newsletters, etc.)

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9. Interactive

high Demand
Here's how Interactive is used in Senior Copywriter jobs:
  • Collaborated with Levi's off-line agency to develop interactive banners allowing users to upload content within banner and explore other content.
  • Created and designed interactive Adobe Captivate-based product simulations and website navigation lessons distributed online and DVD.
  • Generate interactive content and video scripts for social media initiatives
  • Partnered with online/offline teams to develop interactive & traditional print campaigns, rich media websites, ads, presentations, etc.
  • Lead writer charged with developing ad copy, marketing materials, and consumer collateral across all traditional and interactive platforms.
  • Create concepts and copy to support marketing initiatives in every media, including print, online interactive and broadcast
  • Lead copy efforts for all interactive projects to yield successful content strategies and boost client revenue.
  • Created all copy for print, direct mail, ad, brochure, interactive and radio.
  • Developed concept and copy for TV, print, radio, interactive and social media.
  • Teamed with two employees to create, grow and promote a new Heinrich Interactive division.
  • Produced radio, television, and interactive commercials at various post production and interactive agencies.
  • Conceptualized, wrote, edited, and proofed advertising copy for client interactive projects.
  • Lead a team of designers to create interactive campaigns for digital and social media
  • Managed all creative writing for new media CD-ROMS and interactive web clients.
  • Promoted from Copywriter to Senior Copywriter, Interactive in 1997.
  • Developed interactive based on the comic strip's characters.
  • Created interactive and print promotional materials for a blockbuster Parkinson's disease psychosis medication.
  • Major Interactive Work: Help organize and start-up and became the first Copywriter in the now famous Digitas Strategic Interactive Group.
  • Managed vendors to produce interactive Flash features on etailer sites.
  • Lead interactive copywriting efforts to reach Gold Addy and Webby Award-winning projects.

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10. Web Copy

high Demand
Here's how Web Copy is used in Senior Copywriter jobs:
  • Provided web copy and collaborated with user experience and site design teams to effectively communicate to our customers.
  • Articulated the mission, vision and character of Grand Canyon University in creative web copy for its impending website overhaul.
  • Direct mail, magazine and newspaper ads, billboards, sales letters, emails, web copy, speeches.
  • Created results-generating business-to-business and consumer promotional pieces, print ads, radio commercials, and Web copy.
  • Traveled to deal hands-on with clients and interact with merchandising for catalog production and web copy.
  • Develop, write and edit all print and web copy for the Food Safety Specialties division.
  • Created annual report, brochure and web copy for pro bono projects as needed.
  • Provided direction on keywords, optimized web copy and created PPC landing pages.
  • Created web copy, case studies, job description posting guidelines, and an HR best practices guide for Deloitte recruiters.
  • Used that information to punish competitors by writing brilliant web copy, direct mail, restaurant reviews, and magazine advertorials.
  • Developed mission statement, web copy and content publicizing agency's improved scope of capabilities.
  • Concepted and wrote direct mail and Web copy for consumer credit card offers.
  • Trained junior writer on proper web copywriting including SEO best practices.

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12. Healthcare

high Demand
Here's how Healthcare is used in Senior Copywriter jobs:
  • Provided creative direction and targeted copy for Washington Hospital Healthcare System and World Explorer Cruises advertising campaigns.
  • Created advertising and marketing tools and patient educational materials for physicians and healthcare professionals.
  • Generated lively consumer ads for Mercy Healthcare.
  • Depended upon for the thoughtful development of creative concepts and copy for clients in insurance, healthcare and financial services industries.
  • Major role in development of marketing and advertising for pharmaceutical, medical device, and related healthcare clients.
  • Researched and produce copy for marketing materials covering healthcare, real estate, architecture, and financial markets.
  • Developed copy and concepts for the launch of a new consumer healthcare product.
  • Assigned to 3M abrasives, Marine, Optical and Healthcare products.
  • Mentored a 6-member team, which managed agency s healthcare accounts.
  • Hired to build and lead agency s healthcare creative efforts.
  • Managed the Annual Enrollment Period (AEP) for our healthcare clients for the 2012/2013 periods.
  • Provided a wide range of marketing communication creative and copywriting services at second-largest independent healthcare agency in the Western United States.
  • Created successful patient-oriented marketing campaigns that built the practices of thousands of healthcare practitioners nationwide.
  • Landed one healthcare account before organizational redirection out of healthcare.
  • Authored direct marketing and collateral materials to promote frequent traveler programs for Hyatt Hotels and heart-health screening exams for Tenet Healthcare.
  • Concepted Good Samaritan Hospital Heart & Vascular creative that won Healthcare Advertising's 2011Best of Show award out of 7000 entries.
  • Developed point-of-sale, advertising, and marketing collateral for clients such as Medifast and Nightingale Home Healthcare.
  • Provided concepts and copy for major b-t-b healthcare names, including Baxter and Abbott.
  • Created a campaign targeting the healthcare community to join the Armed Forces.
  • Gainied experience in the Pharma/Healthcare ad business at a leading agency in the category.

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13. Facebook

high Demand
Here's how Facebook is used in Senior Copywriter jobs:
  • Crafted engaging messaging for social media campaigns targeting Facebook and LinkedIn users.
  • Developed a Twitter and Facebook strategy.
  • Build social media presence on Facebook Twitter, LinkedIn, YouTube and other channels to expand brand and communications reach.
  • Developed Helping Hands Facebook application that allowed patients to ask for and schedule volunteers to help with day-to-day jobs.
  • Helped Discover launch presence on Facebook and Twitter, developing social media guidelines, best practices, and content.
  • Help build multiple successful social media communities through day-to-day management of Twitter, Facebook and YouTube accounts.
  • Helped create the Inspiration Quilt on Facebook for patients to document their journey while fighting cancer.
  • Increased conversion rates by 15% through various contests and promotions, primarily on Facebook.
  • Created and write the Allen Brothers Facebook page as well as the Allen Brothers blog.
  • Managed three websites and our social media outlets: blogs, Twitter, and Facebook.
  • Lead Spanish copywriter for daily social media initiatives, including Facebook, Twitter and YouTube.
  • Manage brand image and content for clients' across Facebook, Twitter and Google+.
  • Organized and recorded Patch's social media data, including Twitter and Facebook.
  • Conceptualized and crafted blog and Facebook posts to drive traffic to client websites.
  • Created content for multiple social media campaigns, such as Facebook and Twitter.
  • Launched inaugural Facebook and Twitter pages.
  • Developed and executed social media strategies and initiatives A high level of dedication and professional through Twitter, Facebook and LinkedIn.
  • Created and reviewed digital content for social media platforms, including Facebook, Twitter and Instagram.
  • Generate social media content for Facebook, Twitter, Pinterest and YouTube.
  • Managed social media accounts on multiple platforms including Facebook, Twitter, Google+, Pinterest, and LinkedIn.

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14. Promotional Materials

high Demand
Here's how Promotional Materials is used in Senior Copywriter jobs:
  • Write and edit all in-house promotional materials and advertising resort collateral.
  • Proofread all daily promotional materials.
  • Aided in identifying new marketing objectives such as alumni of schools to feature in promotional materials and marketing campaigns.
  • Conceived the strategy, tactics and promotional materials for Logo's #ALL50 Marriage Equality campaign.
  • Created promotional materials for a diverse mix of industrial, B2B, and consumer accounts.
  • Developed promotional materials for warehouse sales, catalog sales, etc.
  • Created marketing and promotional materials for catalogues, displays and advertisements.
  • Developed marketing concepts and wrote various promotional materials to further push Globe Telecom's products and services to new and existing clients
  • Provided all marketing and informational collateral from garment hangtags, in-store signage, and store directives to promotional materials.
  • Developed direct mail strategies and themes and wrote fundraising appeals, newsletters and promotional materials for 15 non-profit organizations.
  • Authrored promotional materials at Time Inc.'s in-house direct mail agency.
  • Created advertisements and promotional materials for GRATiAE and Tr sor Rare.

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15. B2C

average Demand
Here's how B2C is used in Senior Copywriter jobs:
  • Recruited to join the agency to enhance digital, SEO, e-commerce, and event marketing for B2C and B2B.
  • Conceived, wrote and produce a wide range of print materials, broadcast and web projects focusing on B2C.
  • Worked independently and collaborated in a team environment to complete B2B and B2C marketing communications for the company.
  • Created results-driven B2B and B2C direct marketing, alternative media, commercial, and interactive marketing programs.
  • Experience with retail, travel, e-commerce, B2B, B2C, tech and nonprofit projects.
  • Improved B2B and B2C marketing materials, resulting in double-digit growth in brand awareness.
  • Conceptualized spreads, adapted copy for the Web and developed B2C email campaign.
  • Delivered five B2B/B2C lead gen print ads every week for HP/Compaq North America.
  • Produced B2B and B2C sales and national convention collateral, and press releases.
  • Project manager and copywriter on B2C and PR projects for 6 key clients.
  • Created and wrote advertising/marketing campaigns and copy for b2c and b2b clients.
  • Created scripts for promotional B2B/B2C videos and multimedia classroom modules.
  • Generated B2C click-through sales of more than $485,000 quarterly.
  • Experienced working with 50+ B2C and B2B clients.
  • Led creation and development of new brand B2B and B2C voices for 7 of Starwood's brands.
  • Express as a client in both B2B and B2C Researched and created best practices workshop.
  • Lead writer on Boeing account, including B2B and B2C content Developed campaigns for pro-bono clients

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16. Video Scripts

average Demand
Here's how Video Scripts is used in Senior Copywriter jobs:
  • Managed, authored and edited executive speeches, video scripts and other presentations for national business meetings and dealer incentive trips.
  • Lead writer for internal and external documents, including web articles, video scripts, plasma screens and data sheets.
  • Created original print and web content, video scripts, marketing collateral, and presentations.
  • Integrate a variety of digital media into communications, such as video scripts.
  • Write video scripts for customer-facing product videos and product sales training videos.
  • Write content for video scripts, strategic landing pages and e-newsletters.
  • Created video scripts for messaging to the sales field and CEO.
  • Drafted external marketing communications (e.g., newsletter articles, letters, video scripts, promotional giveaways, etc.)
  • Created and wrote podcasts, video scripts and content or Kashi's wellness portal.

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17. Internal Communications

average Demand
Here's how Internal Communications is used in Senior Copywriter jobs:
  • Provided internal communications and media outreach.
  • Charged with writing a wide variety of internal communications.
  • Worked closely with Creative Directors to execute internal communications strategy and brand voice on the portal sites.

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18. Direct Response

average Demand
Here's how Direct Response is used in Senior Copywriter jobs:
  • Managed marketing partner relationships with Riverbed brand and direct response agencies.
  • Direct response print and interactive advertising.
  • Write and edit a variety of materials including brochures, white papers, magazine articles, and direct response pieces.
  • Helped to create an ongoing branding initiative, to move Rosetta Stone away from the direct response era of marketing.
  • Developed creative concepts, headlines, and content for direct response, print, web, and some broadcast.
  • Created direct response vehicles, product brochures for AT&T including direct mail letters for new customer drives.
  • Direct response specialist: Wrote direct mail, marketing collateral and web sites for national financial services corporations
  • Write Direct Response marketing concepts and copy for direct mail and email campaigns.
  • Learned everything there was to know about Direct Response and Promotional Advertising.
  • Scripted radio and TV spots; wrote collateral and direct response materials.
  • Print and direct response campaigns for New York Telephone, U.S.
  • Created direct response and sales promotion concepts and copy.
  • Direct response channels included mail, television and radio.
  • Developed new member and current member direct response campaigns.
  • Direct response writer for FedEx and Gillette.
  • Created direct response campaigns for clients including AT&T, Citibank and Dow Jones Newswires.
  • Direct response copywriter for a variety of national brands, including Braun and Xerox 2
  • Concepted, wrote and edited business-to-business multichannel direct response for integrated marketing services.
  • Print and direct response campaigns for Volkswagen, British Air, Gillette, Conde Nast Publications, Showtime, Bermuda Tourism.

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19. Twitter

average Demand
Here's how Twitter is used in Senior Copywriter jobs:
  • Created social media presence on all major online media, including Twitter accounts for each of the strip's characters.
  • Lead writer for first marketing campaign by T-Mobile to incorporate Twitter posts.
  • Contribute to women's marketing for elements ranging from catalog to Twitter.
  • Manage Twitter account; currently updating Facebook account.
  • Manage Social media calendar and content creation, using: FB, Twitter, and Pinterest.

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20. Content Strategy

average Demand
Here's how Content Strategy is used in Senior Copywriter jobs:
  • Worked closely with product managers, visual designers, and development team to appropriately create an aligned content strategy.
  • Develop content strategy and content for email marketing campaigns across six product lines.
  • Provided Content Strategy and copy for the company's first consumer-facing initiative.
  • Content strategy for many clients, utilizing my strategic expertise.
  • Content strategy and naming projects for a variety of clients.
  • Worked closely with different business units over the lifecycle of the product from inception to release for content strategy.

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21. Freelance Writers

average Demand
Here's how Freelance Writers is used in Senior Copywriter jobs:
  • Managed freelance writers, provided editorial assignments and monitored progress of all assignments.
  • Managed freelance writers/art directors for various projects.
  • Edited and approved all copy produced by affiliates and freelance writers to ensure a consistent voice throughout the corporation's promotions.
  • Identified, sourced, hired, and supervised freelance writers, consistently staying well within budget quarter over quarter.
  • Directed team of freelance writers in how to interpret the brand voice across a variety of mediums.
  • Worked with freelance writers and marketing staff to consistently apply communications standards across the brand.
  • Recruited (and manage) a team of freelance writers who supplement in-house marketing initiatives.
  • Managed junior and freelance writers, wrote and edited copy, managed multiple projects.
  • Supervised writing on all projects, including hiring and overseeing freelance writers.
  • Managed teams of freelance writers and editors to execute content projects.
  • Managed a group of freelance writers hired for outsourced jobs.
  • Supervised a team of in-house and freelance writers.
  • Manage a staff of full-time and freelance writers.
  • Hired and managed a crew of freelance writers.
  • Hired and supervised freelance writers for selected projects.
  • Supervised staff and freelance writers.
  • Managed and edited freelance writers.
  • Hired and trained Freelance Writers.
  • Supervised staff and freelance writers within a high-volume department Edited and proofread copy through all stages of production
  • Managed workflow of one copywriter and assorted freelance writers.

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22. Blog Posts

average Demand
Here's how Blog Posts is used in Senior Copywriter jobs:
  • Write white papers, case studies, blog posts and marketing collateral material to be used for inbound marketing lead generation.
  • Author creative website content, including blog posts accessible by all social media platforms.
  • Write blog posts for customer acquisition, brand awareness and reputation management.
  • Develop video scripts and write and edit blog posts.
  • Coordinated with CEO to manage scheduling of emails, blog posts, and other fresh content.

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23. New Business Pitches

average Demand
Here's how New Business Pitches is used in Senior Copywriter jobs:
  • Participated in new business pitches including original concept development and client presentation.
  • Played a major role on creative teams responsible for successful new business pitches to Walmart and the Bermuda Department of Tourism.
  • Generated concepts and content for launch of new pharmaceutical product, as well as new business pitches.
  • Developed and wrote anthem-style marketing synopsis to quickly communicate a brand idea in new business pitches.
  • Participated in successful new business pitches: Progressive Insurance, Lincoln Mercury and Miller Brewing Company.
  • Involved in dozens of new business pitches, in-house creative executions, and video shoots.
  • Set up and participated in client presentations, training programs and new business pitches.
  • Worked (and working) on a variety of clients and new business pitches.
  • Worked in the David Ogilvy school on new business pitches and clients like TruGreen
  • Developed integrated and print campaigns, social media strategies and new business pitches.
  • Lead digital writer for all diversified brands and new business pitches.
  • Generated creative concepts for client initiatives and new business pitches.
  • Contributed to numerous new business pitches for major brands.
  • Lead two new business pitches.
  • Created assets and presentations for new business pitches to ESPN and Musicland, among others.
  • Developed social media blog posts and participated in RFPs and new business pitches.

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24. Web Application

average Demand

25. Project Management

average Demand
Here's how Project Management is used in Senior Copywriter jobs:
  • Fortified customer relationships through high-quality writing services and deadline-defined project management.
  • Introduced new brainstorming, project management, creative development and desktop publishing processes to creative team.
  • Project Management: Developed and led execution of educational consumer pieces, special packs and displays.
  • Project management and direction of internal and external teams.
  • Project Management - Led and supervised three-person Creative team.
  • Provided project management and creative leadership on key projects.
  • Helped introduce project management disciplines at CatchFire and Hanley Wood Marketing.
  • Develop creative strategy and write all copy for digital project management and publishing platform scheduled to launch in June, 2017.
  • Provided strategic planning, project management, copywriting, and creative strategy.
  • PROJECT MANAGEMENT 15+ years in project management.
  • Performed project management using Workamajig software

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26. CRM

average Demand
Here's how CRM is used in Senior Copywriter jobs:
  • Develop and implement tactical digital marketing plans, write and maintain hundreds of communication templates in University CRM.
  • Interviewed subject matter experts and wrote articles for an internal Microsoft website for the Dynamics CRM Group.
  • Managed CRM database for clients including MTV, Intel, Wells Fargo and Microsoft.
  • Played an essential role in launching new products, including Cloud CRM.
  • Support CRM Team in content development for loyalty and engagement programs.
  • Collaborated with CRM team to ensure messaging was innovative and engaging.
  • Lead writer for Land Rover digital, social and CRM efforts.
  • Lead CRM and digital writer for: General Motors, XM Satellite Radio, Four Seasons, Genuity.
  • Developed CRM and eCRM campaigns from concept to final copy for the Delta Air Lines account at Digitas.

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27. Radio Spots

average Demand
Here's how Radio Spots is used in Senior Copywriter jobs:
  • Showcased work for client presentations, cast and directed numerous radio spots, supervised junior teams
  • Worked in tandem with art directors to create award-winning websites, radio spots and collateral.
  • Cast and directed talent for numerous radio spots.
  • Directed and edited TV and radio spots.

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28. Verizon

average Demand
Here's how Verizon is used in Senior Copywriter jobs:
  • Conceptualized & developed fully integrated digital advertising campaigns for Verizon, Canada Dry, and Chase Bank.
  • Crafted print, digital, radio and experiential campaigns for Verizon's Small Business and Retail divisions.
  • Associate Creative Director, writing and supervising translators for Verizon Wireless (Retail Team).
  • Lead creative for Verizon's Black History Month campaign honoring Innovators & Pioneers.
  • Planned and wrote copy for a Verizon app launch at R/GA.
  • Edit, proof or rewrite copy for various Verizon Wireless publications.
  • Conceived new award-winning website for Verizon Small Biz Rewards website.
  • Awarded Silver Addy for Verizon Rewards website.
  • Key accounts: Verizon Wireless, Bank of America, Starbucks, Safeco Insurance, Visa, Maseca and Reliant Energy.
  • Create original campaigns, transcreations and translations (English - Spanish).Accounts: Verizon.
  • Aired five: 30 TV spots for Comcast and Verizon Wireless: tinyurl.com/TVPortfolio

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29. Graphic Design

average Demand
Here's how Graphic Design is used in Senior Copywriter jobs:
  • Collaborated with the graphic designers to art direct on-package communication for domestic and global products, including logo design and photography.
  • Collaborated with Graphic Designer, client-facing research.
  • Supervised graphic designers and freelance copywriters.
  • Job responsibilities: Created the information architecture for portals and websites and interacted with graphic designers for planning the GUI.
  • Write B2B content for Internet, Voice, TV and other business lines in concert with UX and graphic designers.
  • Engage as part of a creative team that consists of graphic designers, film makers, and digital specialists.
  • Developed company style guide with the senior graphic designer to assist in consistency across multiple channels.
  • Worked with graphic designers, programmers and project managers to design and maintain new website.
  • Conceptualized and created advertising strategies with a team of graphic designers for various clients.
  • Worked closely with graphic designer to develop logo, swag, and visual identity.
  • Managed a staff of writers, editors and graphic designers in daily departmental operations.
  • Supervised the work of 3 junior graphic designers.
  • Direct freelance graphic designers in producing print promotions.
  • Collaborated with managing editors, authors and graphic designers to develop sales promotion concepts for fiction and non-fiction titles.
  • Initiated creative concepts for marketing and advertising campaigns in collaboration with the graphic design team.

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30. User Interface

low Demand

31. Tourism

low Demand
Here's how Tourism is used in Senior Copywriter jobs:
  • KEY CLIENTS: Chase Card Services, Bermuda Tourism, Saab Leasing, United Way of Central Maryland, Marriott Senior Living
  • Developed one of the lead TV campaign concepts for the Illinois Board of Tourism pitch.
  • Developed a creative presentation that won ASB Communications business from India's Tourism Ministry.
  • Conceived, wrote, and copyedited traditional and online direct marketing for everything from bank cards to tourism.

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32. Real Estate

low Demand
Here's how Real Estate is used in Senior Copywriter jobs:
  • Teamed up with MDI International to create a half-hour infomercial about cashing in on the real estate market.
  • Handled the creative for Prudential Real Estate and developed the Prudential One campaign for Prudential's brand portfolio.
  • Write copy for high-end real estate developer brochures and vet the copy with each vendor.
  • Served clients in the health care, hospitality and upscale real estate markets.
  • Lead writer for Real Estate, Construction, Home Inspection, Engineering divisions.
  • Worked with the senior creative staff to create branded real estate campaigns.
  • Create marketing and sales concepts for residential and commercial real estate firms.
  • KEY ACCOMPLISHMENTS Created award-winning content for Lifestyles of Luxury 30-minute real estate show.
  • Helped launch a satellite office for a resort real estate marketing firm based in Montr al, Qu bec.

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33. Financial Services

low Demand
Here's how Financial Services is used in Senior Copywriter jobs:
  • Project-managed strategic campaigns that marketed Chase brand and a variety of its financial services, particularly to government and not-for-profit agencies.
  • Created traditional and web direct marketing content for financial services and pharmaceutical clients.
  • Created breakthrough Possibilities TV & print campaign for The Hartford Financial Services and produced first Superbowl spot.
  • Key member of the marketing team for a financial services company targeting the higher education market.
  • Concepted, wrote for mostly financial services and high tech clients that no longer exist.
  • Create clever, catchy brochures targeted to advisors and clients for OppenheimerFunds, a multibillion-dollar financial services company.

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34. New Product Development

low Demand
Here's how New Product Development is used in Senior Copywriter jobs:
  • Managed team charged with research and new product development.

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35. DM

low Demand
Here's how DM is used in Senior Copywriter jobs:
  • Assist Managing Editor with editing and administrative duties when necessary.
  • Collaborated with clinic administrators to determine project needs and strategies.
  • Write and edit employee health benefits administration communications.
  • Help perform staff evaluations and administration.
  • Created print, DM and online ads that established the voice of the brand and generated mass awareness and appeal.
  • Developed, administrated and provided content for Wiley's most successful Facebook page, Star Wars and History.
  • Created several award-winning rich media banner campaigns, promotional Websites and integrated print and DM components.
  • Have also done similar print, DM and digital work for American Express and TXU Energy.
  • Work included DTC DM, e-mails and web content for their cholesterol treatment medicines.
  • Created online content and DM for a BMS diabetes drug.
  • Created global brand campaign for Goldman Sachs.
  • Key Clients: Orange, RBOS, NSPCC (TV, Radio, Press, DM, POS)
  • Work included DTC ads, DM and TV storyboards.
  • Administer Categorization Directory for Divisional Webpage.
  • Administered Creative Department s Macintosh workstations and software, including MacOS, Quark Xpress, Microsoft Office, FreeHand and PhotoShop.
  • Researched and annotated copy to ensure accuracy of all facts prior to MLR/DDMAC submissions imc2, New York, NY 2006-2007
  • Worked on various projects for Goldman Sachs (and visited their famous Sky Lobby.)
  • Attended DMA and internal classes on direct response, copywriting, and promotion best practices.
  • Created a DM win-back campaign that lifted overall return of business customers to Qwest.
  • Administer advertising Facilitated Brainstorming Meetings campaigns across all digital/social Managed Client Relations channels.

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36. Search Engine Optimization

low Demand
Here's how Search Engine Optimization is used in Senior Copywriter jobs:
  • Learned search engine optimization (SEO) and search engine marketing (SEM) skills.
  • Assisted Internet team by writing product presentations; using search engine optimization.
  • Versed in Google Analytics, web design and search engine optimization.

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37. Style Guides

low Demand
Here's how Style Guides is used in Senior Copywriter jobs:
  • Developed messaging standards and copy style guides for private-label packaging.
  • Work included consumer-facing websites, print brochures and collateral, multimedia, presentations and brand style guides.
  • Created websites, promotional and event pieces, style guides and branding for national and global accounts.
  • Created and maintained several style guides and developed a division-wide project brief.
  • Collaborated with clients to establish brand tone rules for corporate style guides.
  • Create Walmart style guides for photography, layout, and copy.
  • Developed content templates and style guides for collateral and Web.
  • Composed, audited and edited brand style guides.
  • Maintain style guides and brand voice.
  • Created brand standards and style guides.
  • Created and maintained corporate style, branding, and implementation style guides for HP.

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38. Content Development

low Demand
Here's how Content Development is used in Senior Copywriter jobs:
  • Defined and evolved a cohesive voice and compelling brand identity throughout content development across a wide range of media.
  • Stone + Alloy: Provided client with branding direction, creative direction and web/social media content development.
  • Managed content development for Net Driven client portfolio.
  • Collaborate cross-functionally with production designers, UX architects, business analysts and product owners on content development and execution.
  • Interacted and collaborated with SMEs to gather information and strategize content development for website and various marketing projects.
  • Spearheaded content development for book club websites, including Mystery Guild and The Literary Guild .

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39. Corporate Communications

low Demand
Here's how Corporate Communications is used in Senior Copywriter jobs:
  • Promoted to senior copywriter/editor, corporate communications in 1995, covering all company divisions.
  • Copyedited and proofread newspaper and magazine advertisements, brochures, corporate communications, and web pages.

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40. Concept Development

low Demand
Here's how Concept Development is used in Senior Copywriter jobs:
  • Collaborated with design and digital colleagues in concept development as well as execution across all marketing channels.
  • Estimated project costs, assisted in concept development and spearheaded quality assurance.
  • Collaborate with art directors throughout concept development, presentation, and execution.
  • Collaborate with creative and business teams on concept development, presentation, and execution.
  • Led concept development and localization of creative for spanish-speaking audiences.

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41. TV Spots

low Demand
Here's how TV Spots is used in Senior Copywriter jobs:
  • Produced creative concepts for direct mail campaigns, radio/TV spots and general advertising, then wrote the copy for them.
  • Conceived and wrote national marketing and advertising campaigns, including radio and TV spots.
  • Manage production, direction and editing of all TV spots and video projects.
  • Conceived and executed numerous TV spots for a variety of games.
  • Produced radio and TV spots.

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42. Promotional Copy

low Demand
Here's how Promotional Copy is used in Senior Copywriter jobs:
  • Manage year-round photo shoots for e-comm, editorial and promotional copy.

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43. Toyota

low Demand
Here's how Toyota is used in Senior Copywriter jobs:
  • Account: Toyota + Lead copywriter for national/regional retail markets.
  • Pale Blue Designs Copy-edited Toyota strategic program proposal.

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44. Kraft

low Demand
Here's how Kraft is used in Senior Copywriter jobs:
  • Key clients: Walmart, Tyson, Kraft, SONIC, Bank of America, and Miller Lite.
  • SAP, American Express International, BP, Kraft, Ford Europe, AT&T Wireless.
  • Developed new creative and communication strategies for Kmart, Kraft and Kenworth brands.

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45. Youtube

low Demand

47. Pfizer

low Demand
Here's how Pfizer is used in Senior Copywriter jobs:
  • Direct and print campaigns for Citibank, Pfizer, Novartis, Zyrtec, IBM, Microsoft, and AT&T.
  • Created pitch concepts that played integral roles in winning new business, including Prevenar 13 (Wyeth/Pfizer).
  • Implemented all daily copy responsibilities and helped develop strategic brand direction for Geodon (Pfizer).
  • Presented and sold work to client and extended brand teams at Genentech and Pfizer.
  • Created current professional ad campaign for diabetic peripheral neuropathy indication of Lyrica (Pfizer).

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48. Annual Reports

low Demand
Here's how Annual Reports is used in Senior Copywriter jobs:
  • Developed award-winning in-store promotions, packaging, ads, collateral and annual reports.

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49. Coca-Cola

low Demand
Here's how Coca-Cola is used in Senior Copywriter jobs:
  • Created unprecedented campaign to reposition Coca-Cola in the Colombian market and regain market share.

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50. Apple

low Demand
Here's how Apple is used in Senior Copywriter jobs:
  • Entrusted with projects for premier accounts, including Netflix, Nike, and Apple.
  • Verified and created templates in QuarkXpress and InDesign (Mac OS Apple).
  • Worked on IBM, Apple, 3Com, Microsoft, Adobe and more.
  • Print and broadcast copy for Blue Cross, Apple Computer, E!
  • Worked across agency accounts including Washington Mutual, American Family Publishers, Washington State Apple Commission
  • Lead writer on some of the company's most popular products, including Apple accessory packaging and THX Cable series.

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20 Most Common Skill for a Senior Copywriter

Web Content23.9%
Online9%
Email8.3%
Creative Direction8%
Product Descriptions7.3%
Art Direction5.1%
SEO5%
Press Releases4.1%

Typical Skill-Sets Required For A Senior Copywriter

RankSkillPercentage of ResumesPercentage
1
1
Web Content
Web Content
19.2%
19.2%
2
2
Online
Online
7.2%
7.2%
3
3
Email
Email
6.7%
6.7%
4
4
Creative Direction
Creative Direction
6.4%
6.4%
5
5
Product Descriptions
Product Descriptions
5.9%
5.9%
6
6
Art Direction
Art Direction
4.1%
4.1%
7
7
SEO
SEO
4%
4%
8
8
Press Releases
Press Releases
3.3%
3.3%
9
9
Interactive
Interactive
3.3%
3.3%
10
10
Web Copy
Web Copy
3%
3%
11
11
Print ADS
Print ADS
2.9%
2.9%
12
12
Healthcare
Healthcare
2.3%
2.3%
13
13
Facebook
Facebook
1.8%
1.8%
14
14
Promotional Materials
Promotional Materials
1.7%
1.7%
15
15
B2C
B2C
1.6%
1.6%
16
16
Video Scripts
Video Scripts
1.5%
1.5%
17
17
Internal Communications
Internal Communications
1.5%
1.5%
18
18
Direct Response
Direct Response
1.3%
1.3%
19
19
Twitter
Twitter
1.3%
1.3%
20
20
Content Strategy
Content Strategy
1.1%
1.1%
21
21
Freelance Writers
Freelance Writers
1.1%
1.1%
22
22
Blog Posts
Blog Posts
0.9%
0.9%
23
23
New Business Pitches
New Business Pitches
0.9%
0.9%
24
24
Web Application
Web Application
0.9%
0.9%
25
25
Project Management
Project Management
0.9%
0.9%
26
26
CRM
CRM
0.8%
0.8%
27
27
Radio Spots
Radio Spots
0.8%
0.8%
28
28
Verizon
Verizon
0.8%
0.8%
29
29
Graphic Design
Graphic Design
0.8%
0.8%
30
30
User Interface
User Interface
0.8%
0.8%
31
31
Tourism
Tourism
0.7%
0.7%
32
32
Real Estate
Real Estate
0.7%
0.7%
33
33
Financial Services
Financial Services
0.7%
0.7%
34
34
New Product Development
New Product Development
0.7%
0.7%
35
35
DM
DM
0.6%
0.6%
36
36
Search Engine Optimization
Search Engine Optimization
0.6%
0.6%
37
37
Style Guides
Style Guides
0.6%
0.6%
38
38
Content Development
Content Development
0.6%
0.6%
39
39
Corporate Communications
Corporate Communications
0.6%
0.6%
40
40
Concept Development
Concept Development
0.5%
0.5%
41
41
TV Spots
TV Spots
0.5%
0.5%
42
42
Promotional Copy
Promotional Copy
0.5%
0.5%
43
43
Toyota
Toyota
0.5%
0.5%
44
44
Kraft
Kraft
0.5%
0.5%
45
45
Youtube
Youtube
0.5%
0.5%
46
46
Print Production
Print Production
0.5%
0.5%
47
47
Pfizer
Pfizer
0.5%
0.5%
48
48
Annual Reports
Annual Reports
0.5%
0.5%
49
49
Coca-Cola
Coca-Cola
0.5%
0.5%
50
50
Apple
Apple
0.4%
0.4%

2,367 Senior Copywriter Jobs

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