What does a senior copywriter do?
A Senior Copywriter is responsible for developing original written content. They generate immaculate copy for every brief.
Senior copywriter responsibilities
Here are examples of responsibilities from real senior copywriter resumes:
- Manage publication review process, including technical and editorial review by in-house and outside reviewers.
- Maintain all sports teams' twitter and blog accounts.
- Conceptualize and craft blog and Facebook posts to drive traffic to client websites.
- Complete assignments covering diverse genres, including autobiographical, fiction, and financial planning.
- Traffic jobs between creative and proofreading and ensure all dates are met and work are distributed equitably.
- Document and maintain detail Wiki of frequent RFP questions and answers for the PCS and ORM solutions.
- Help create the company's landing page on LinkedIn to improve brand visibility and attract high-quality potential employees.
- Write creative for in-house agency s Internet copy content, brand development, product-pitch materials and PowerPoint / Visio presentations.
- Develop copy for new websites and refine/update copy for existing clients base on SEO optimization and client and industry best practices.
- Develop weekly CRM emails, subject lines, e-newsletters, magazine ads and SEO copy design to convert browsers to buyers.
- Draft all varieties of resumes, CVs, and LinkedIn profiles for clients while ensuring the highest level of customer service.
- Participate in strategy and/or brainstorming sessions.
- Photograph and update with photoshop all coin and merchandise
- Develop and supervise the department's first copywriting internship program.
- Select appropriate communications and supplemental sales materials for each RFP.
Senior copywriter skills and personality traits
We calculated that 24% of Senior Copywriters are proficient in Copywriting, Digital Marketing, and Healthcare. They’re also known for soft skills such as Social perceptiveness, Writing skills, and Creativity.
We break down the percentage of Senior Copywriters that have these skills listed on their resume here:
- Copywriting, 24%
Interviewed, tested and selected candidates for copywriting and editing positions.
- Digital Marketing, 8%
Develop and implement tactical digital marketing plans, write and maintain hundreds of communication templates in University CRM.
- Healthcare, 5%
Provided creative direction and targeted copy for Washington Hospital Healthcare System and World Explorer Cruises advertising campaigns.
- SEO, 4%
Develop copy for new websites and refine/update copy for existing clients based on SEO optimization and client and industry best practices.
- Proofreading, 4%
Trafficked jobs between creative and proofreading and ensured all dates were met and work was distributed equitably.
- Web Content, 4%
Created and maintained style guides, standards and procedures to ensure Web content consistency, accuracy and branding strategy.
Most senior copywriters use their skills in "copywriting," "digital marketing," and "healthcare" to do their jobs. You can find more detail on essential senior copywriter responsibilities here:
Social perceptiveness. The most essential soft skill for a senior copywriter to carry out their responsibilities is social perceptiveness. This skill is important for the role because "writers and authors must understand how readers react to ideas to connect with their audience." Additionally, a senior copywriter resume shows how their duties depend on social perceptiveness: "contribute copy for print and online advertising, press releases, social media, and company blog. "
Writing skills. Many senior copywriter duties rely on writing skills. "writers and authors must be able to write clearly and effectively to convey feeling and emotion and to communicate with readers.," so a senior copywriter will need this skill often in their role. This resume example is just one of many ways senior copywriter responsibilities rely on writing skills: "joined national human resource product distributor to support creative services department with business-to-business copywriting. "
Creativity. This is an important skill for senior copywriters to perform their duties. For an example of how senior copywriter responsibilities depend on this skill, consider that "writers and authors must be able to develop interesting plots, characters, or ideas for new stories." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a senior copywriter: "participated in brainstorming sessions to cultivate creative solutions to advertising opportunities with uniquely clever messages. ".
The three companies that hire the most senior copywriters are:
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Compare different senior copywriters
Senior copywriter vs. Associate editor
The primary role of an Associate Editor is to ensure that subordinates submit high-quality content. They review and edit copies, set deadlines, and supervise the production details of magazines, newspapers, books, or websites.
There are some key differences in the responsibilities of each position. For example, senior copywriter responsibilities require skills like "digital marketing," "healthcare," "brainstorming," and "creative concepts." Meanwhile a typical associate editor has skills in areas such as "wordpress," "edit content," "news stories," and "instagram." This difference in skills reveals the differences in what each career does.
Associate editors tend to make the most money working in the media industry, where they earn an average salary of $53,230. In contrast, senior copywriters make the biggest average salary, $98,856, in the professional industry.On average, associate editors reach similar levels of education than senior copywriters. Associate editors are 0.4% more likely to earn a Master's Degree and 1.8% more likely to graduate with a Doctoral Degree.Senior copywriter vs. Assistant editor
An assistant editor is an individual responsible for assisting an editor-in-chief or editor-at-large of a newspaper, magazine, radio program, or website. Assistant editors hold meetings with staff and freelance writers to discuss new, fresh and original content for projects on a daily, weekly, or monthly basis. They review assignments handed in by writers or reporters for sense, accuracy, readability, and content. Assistant editors must also utilize new media applications such as Twitter and Facebook to draw attention to an article or cause.
In addition to the difference in salary, there are some other key differences worth noting. For example, senior copywriter responsibilities are more likely to require skills like "digital marketing," "healthcare," "proofreading," and "brainstorming." Meanwhile, an assistant editor has duties that require skills in areas such as "editorial content," "video footage," "production process," and "editor-in-chief." These differences highlight just how different the day-to-day in each role looks.
Assistant editors earn a lower average salary than senior copywriters. But assistant editors earn the highest pay in the media industry, with an average salary of $55,636. Additionally, senior copywriters earn the highest salaries in the professional with average pay of $98,856 annually.Average education levels between the two professions vary. Assistant editors tend to reach similar levels of education than senior copywriters. In fact, they're 2.1% less likely to graduate with a Master's Degree and 1.8% more likely to earn a Doctoral Degree.Senior copywriter vs. Managing editor
Managing editors are individuals who coordinate and oversee the editorial activities of a publication. They administer the daily operations or a website or publication, such as generating ideas and planning and editing content. Their responsibilities include the recruitment, promotion, and firing of staff members. They even create and implement deadlines. Great managing editors are those who are updated on the latest trends and make informed decisions. They should also be equipped with skills in management and coaching.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from senior copywriter resumes include skills like "digital marketing," "healthcare," "proofreading," and "brainstorming," whereas a managing editor is more likely to list skills in "editorial content," "editorial calendar," "digital content," and "editor-in-chief. "
Managing editors earn the highest salary when working in the media industry, where they receive an average salary of $79,077. Comparatively, senior copywriters have the highest earning potential in the professional industry, with an average salary of $98,856.When it comes to education, managing editors tend to earn similar degree levels compared to senior copywriters. In fact, they're 0.6% less likely to earn a Master's Degree, and 0.7% less likely to graduate with a Doctoral Degree.Senior copywriter vs. Editor
An editor is the one responsible for polishing and refining a story, article, and any material for publication in newspapers, magazines, books, or websites. Editors have the power to either accept or reject a material as they need to ensure that every manuscript which will be offered for publishing is at the best version as it can be. There are several types of editors, from copy editors, books to managing editors, but they have few skills in common, like strong writing skills, good judgment, and leadership abilities to help guide the whole editorial team. Most of them work in the office, but it is quite becoming more regular for them to work remotely.
Types of senior copywriter
Updated January 8, 2025
