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Become A Senior Development Manager

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Working As A Senior Development Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $130,788

    Average Salary

What Does A Senior Development Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Senior Development Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Senior Development Manager jobs

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Senior Development Manager Career Paths

Senior Development Manager
Senior Manager Director Of Information
Chief Information Officer
11 Yearsyrs
Director Of Software Development Vice President Of Engineering
Chief Technology Officer
11 Yearsyrs
Engineering Director Technical Director
Director Of Information
10 Yearsyrs
Development Director Senior Project Manager
Director Of Project Management
12 Yearsyrs
Senior Manager Director Of Sales
Director Of Sales And Operations
10 Yearsyrs
Director Director Of Sales And Marketing
Director Of Sales, Americas
13 Yearsyrs
Chief Technology Officer Enterprise Architect
Director Of Software Development
12 Yearsyrs
Director Director Of Sales
Director, National Accounts
12 Yearsyrs
Engineering Director Business Developer
Director, Strategic Accounts
13 Yearsyrs
Principal Senior Sales Executive
Enterprise Account Manager
9 Yearsyrs
Senior Project Manager Senior Product Manager
Marketing Director
7 Yearsyrs
Senior Brand Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Senior Project Manager Program Management Consultant
Program Manager
8 Yearsyrs
Chief Technology Officer Principal Consultant
Senior Information Technology Manager
10 Yearsyrs
Development Director Operations Director
Senior Project Manager
12 Yearsyrs
Vice President Of Information Technology Regional Sales Manager
Strategic Accounts Manager
9 Yearsyrs
Senior Director Vice President, Business Development
Vice President & Sales Manager
9 Yearsyrs
Director Of Software Development Senior Project Manager
Vice President Of Engineering
13 Yearsyrs
Senior Brand Manager Managing Director
Vice President Of Information Technology
12 Yearsyrs
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Average Length of Employment
Top Employers Before
Consultant 5.0%
Director 2.4%
Manager 2.4%
Top Employers After
Consultant 6.8%
Director 6.6%
Principal 2.2%

Senior Development Manager Demographics

Gender

Male

72.6%

Female

25.0%

Unknown

2.4%
Ethnicity

White

76.9%

Asian

12.8%

Hispanic or Latino

7.2%

Unknown

2.4%

Black or African American

0.7%
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Languages Spoken

Spanish

20.5%

French

17.9%

Arabic

7.7%

Swedish

5.1%

Chinese

5.1%

German

5.1%

Cantonese

5.1%

Japanese

5.1%

Italian

5.1%

Portuguese

2.6%

Hungarian

2.6%

Finnish

2.6%

Czech

2.6%

Carrier

2.6%

Slovak

2.6%

Russian

2.6%

Mandarin

2.6%

Thai

2.6%
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Senior Development Manager Education

Schools

Northeastern University

8.5%

University of Phoenix

7.6%

University of Texas at Austin

6.8%

Stanford University

5.9%

Texas A&M University

5.9%

George Washington University

5.1%

Villanova University

5.1%

Bentley University

5.1%

Syracuse University

4.2%

New York University

4.2%

University of Maryland - College Park

4.2%

University of Texas at Arlington

4.2%

Ohio State University

4.2%

University of Washington

4.2%

University of Colorado at Boulder

4.2%

Harvard University

4.2%

University of Massachusetts Amherst

4.2%

Florida State University

4.2%

Baylor University

4.2%

University of California - Berkeley

3.4%
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Majors

Business

29.8%

Computer Science

19.3%

Electrical Engineering

5.9%

Management

5.7%

Marketing

5.0%

Computer Engineering

3.8%

Project Management

3.6%

Communication

3.4%

Computer Information Systems

3.1%

Finance

2.9%

Accounting

2.3%

Mechanical Engineering

2.1%

Information Systems

1.9%

Mathematics

1.9%

Management Information Systems

1.7%

Civil Engineering

1.7%

Political Science

1.7%

Biology

1.5%

Information Technology

1.5%

Engineering

1.5%
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Degrees

Bachelors

42.2%

Masters

36.7%

Other

10.8%

Doctorate

3.7%

Associate

2.9%

Certificate

2.3%

Diploma

1.4%
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Job type you want
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Part Time
Internship
Temporary

Real Senior Development Manager Salaries

Job Title Company Location Start Date Salary
Development, SR. Manager Samsung Research America, Inc. Mountain View, CA Feb 09, 2016 $215,000
Development Senior Manager Sap Labs, LLC Palo Alto, CA Apr 30, 2015 $209,102 -
$229,500
SR. Manager, Software Development Primary Data, Inc. Los Altos, CA Nov 19, 2016 $200,000
Senior Manager, Development Sears Holdings Management Corporation Redwood City, CA Jun 26, 2015 $188,822
Senior Manager, Software Development Amazon Corporate LLC Seattle, WA Mar 20, 2015 $183,000
SR. Manager, Software Development EBAY Enterprise, Inc. King of Prussia, PA Aug 19, 2016 $180,069
Vice President, Senior Principal Development Manager Nomura Securities International, Inc. New York, NY Apr 20, 2016 $175,000 -
$195,000
Senior Manager Software Development Godaddy.Com, LLC Kirkland, WA Nov 01, 2016 $175,000
Senior Manager, Platform Development Flightsafety International, Inc. Moonachie, NJ Jun 06, 2016 $175,000
Senior Manager, Web Development Salesforce.Com, Inc. San Francisco, CA Mar 30, 2015 $170,560
Senior Manager, Software Development Samsung Semiconductor, Inc. San Jose, CA Dec 27, 2016 $170,468
Senior Development Manager Lendingclub Corporation San Francisco, CA Nov 16, 2015 $170,000
Senior Development Manager-Scheduling Apple Inc. Cupertino, CA Jun 19, 2015 $165,000 -
$185,000
Development & Delivery Senior Manager Jpmorgan Chase & Co. New York, NY Jun 20, 2016 $165,000
Senior Manager, Development Symantec Corporation Mountain View, CA Apr 04, 2015 $155,911
Senior Manager, Web Development Lookout, Inc. San Francisco, CA Apr 01, 2016 $155,000
Senior Manager, Development ERP T-Mobile USA, Inc. Bellevue, WA Jul 20, 2016 $155,000
Senior Development Manager Intuit San Diego, CA Jan 07, 2016 $154,500
SR. Manager, Development Symantec Corporation Columbia, MD Sep 12, 2016 $151,719
Senior Manager, Talent Development Salesforce.Com Inc. San Francisco, CA Oct 19, 2015 $150,717
SR Manager Software Development Mediaocean, LLC New York, NY Feb 20, 2015 $150,500
Senior Manager Software Development Sabre GLBL Inc. Southlake, TX May 10, 2016 $133,453 -
$186,800
Senior Manager Software Development Sabre GLBL Inc. Southlake, TX Sep 17, 2015 $133,453 -
$172,600
Senior Developer/Esb Development MGR Equinox Holdings, Inc. New York, NY Jan 16, 2015 $133,000
SR Manager, ERP Development, Basis and Security Daiichi Sankyo, Inc. Parsippany-Troy Hills, NJ Jul 01, 2015 $132,954
Senior Manager, Software Development IMS Health Incorporated Warren, NJ Sep 30, 2016 $132,678
Senior Manager for Development United Board for Christian Higher Ed In Asia New York, NY Jan 12, 2016 $131,830
Senior Manager SAP Development (Abap) Johnson Controls, Inc. West Allis, WI Jun 11, 2015 $131,373 -
$138,100
Senior Manager, Device Development Comcast Cable Communications, LLC Philadelphia, PA Jun 06, 2016 $130,279 -
$175,000

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Top Skills for A Senior Development Manager

SoftwareDevelopmentProductDevelopmentWebServicesFinancialArchitecturePl/SqlDataWarehouseProjectManagementProceduresResourceInfrastructureComplianceQAOnlineXMLSQLServerC #ASPWindowsScrum

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Top Senior Development Manager Skills

  1. Software Development
  2. Product Development
  3. Web Services
You can check out examples of real life uses of top skills on resumes here:
  • Mentored software development managers transitioning them into servant/leaders instead of micro managers.
  • Developed and implemented enhancements to the Product Development Process.
  • Created web services for internal use.
  • Perform financial and corporate reporting.
  • Improved organization design and development competency through establishing software architecture, design and development best practices.

Top Senior Development Manager Employers

Senior Development Manager Videos

Business Development Manager, Career Video from drkit.org

Senior Development Manager at Spartez

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