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Become A Senior Director In Austin, TX

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Working As A Senior Director In Austin, TX

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $135,000

    Average Salary

What Does A Senior Director Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Senior Director

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Senior Director jobs

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Average Length of Employment
Managing Director 4.4 years
Vice President 4.3 years
Senior Manager 4.2 years
Senior Director 4.0 years
Group Manager 3.8 years
Director 3.7 years
Group Director 3.6 years
National Director 3.5 years
Global Director 3.4 years
Global Manager 3.4 years
Business Director 3.3 years
Market Director 3.2 years
Practice Director 3.2 years
Business Leader 3.0 years
Solutions Director 2.7 years
Engagement Manager 2.5 years
Top Employers Before
Director 19.4%
Manager 8.2%
Consultant 4.1%
Top Employers After
Consultant 7.8%
Director 7.6%
Principal 4.7%
President 4.6%
Owner 2.2%

Senior Director Demographics

Gender

Male

64.7%

Female

32.9%

Unknown

2.4%
Ethnicity

White

80.1%

Asian

9.2%

Hispanic or Latino

8.2%

Unknown

1.9%

Black or African American

0.6%
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Languages Spoken

Spanish

39.5%

French

15.5%

German

9.9%

Portuguese

4.8%

Italian

4.0%

Carrier

3.4%

Chinese

3.4%

Russian

3.1%

Mandarin

2.8%

Japanese

2.8%

Korean

2.3%

Hindi

1.4%

Dutch

1.4%

Czech

1.4%

Arabic

1.4%

Cantonese

0.6%

Tamil

0.6%

Hebrew

0.6%

Urdu

0.6%

Dakota

0.6%
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Senior Director Education

Schools

University of Phoenix

11.3%

New York University

7.6%

Michigan State University

6.0%

George Washington University

5.6%

University of Southern California

5.6%

Columbia University

5.1%

Pennsylvania State University

4.9%

University of Texas at Austin

4.9%

University of Chicago

4.6%

Harvard University

4.5%

Northwestern University

4.4%

University of Pennsylvania

4.3%

Johns Hopkins University

4.3%

Georgia State University

4.0%

Cornell University

4.0%

Northeastern University

4.0%

University of Maryland - College Park

3.9%

Duke University

3.8%

Temple University

3.7%

Webster University

3.5%
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Majors

Business

35.2%

Finance

8.6%

Marketing

7.7%

Management

7.3%

Communication

4.5%

Computer Science

4.3%

Accounting

4.3%

Law

3.1%

Electrical Engineering

3.0%

Political Science

2.5%

Psychology

2.5%

Economics

2.4%

Human Resources Management

2.2%

Education

2.2%

Nursing

2.0%

Health Care Administration

1.8%

English

1.7%

Journalism

1.7%

Computer Information Systems

1.7%

Mechanical Engineering

1.5%
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Degrees

Masters

39.0%

Bachelors

37.0%

Other

11.8%

Doctorate

6.6%

Certificate

2.7%

Associate

2.6%

Diploma

0.2%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Senior Director Salaries

Job Title Company Location Start Date Salary
SR. Director Samsung Austin Semiconductor, L.L.C. Austin, TX Jun 01, 2017 $250,000
SR. Director Samsung Austin Semiconductor, L.L.C. Austin, TX Aug 09, 2017 $250,000
SR. Director Samsung Austin Semiconductor, L.L.C. Austin, TX Oct 08, 2017 $250,000
Senior Director, Yield Enhancement Samsung Austin Semiconductor, LLC Austin, TX Oct 02, 2017 $190,000 -
$250,000
Senior Director, Yield Enhancement Samsung Austin Semiconductor, L.L.C. Austin, TX Jan 28, 2016 $176,500 -
$276,000
Senior Director of UI Rosetta Stone Ltd. Austin, TX Apr 01, 2013 $161,283 -
$200,000
SR. Director Infogain Corporation Austin, TX Dec 16, 2015 $135,000
SR. Director Infogain Corporation Austin, TX Sep 11, 2015 $123,510
SR Director, Chemistry, Manufacturing and Controls Xbiotech USA Austin, TX Oct 01, 2009 $120,000
SR. Director, Clinical Research Center Premier Research International LLC Austin, TX Feb 14, 2010 $113,076
Senior Director, Core Services Opensymmetry, LLC Austin, TX Aug 31, 2013 $100,000 -
$170,000

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Top Skills for A Senior Director

StrategicPlanFinancialServiceDeliveryPortfolioOversightInfrastructureBusinessDevelopmentRegulatoryComplianceBusinessUnitProjectManagementPWebAnalyticsAdditionalResourceSafetyCustomerServiceAuditDirectReportsProductDevelopment

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Top Senior Director Skills

  1. Strategic Plan
  2. Financial
  3. Service Delivery
You can check out examples of real life uses of top skills on resumes here:
  • Collaborate in strategic planning for enhancement of minority outreach and public awareness activities.
  • Created, launched and managed Company's Tax Information/Financial Literacy Initiative.
  • Established motivated technical support organization consisting of 65+ service delivery and operational team members.
  • Manage a portfolio of Workout assets to achieve maximum reduced capital charges for each asset.
  • Implemented key risk measures for critical operational processes to proactively identify trends and increase supervisory oversight.

Top Senior Director Employers

Senior Director Videos

Jarod: Senior Director, Product Management

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