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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
Average Length of Employment
Top Careers Before Senior Director
Top Careers After Senior Director
Hispanic or Latino8.2%
Black or African American0.6%
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University of Phoenix11.3%
New York University7.6%
Michigan State University6.0%
George Washington University5.6%
University of Southern California5.6%
Pennsylvania State University4.9%
University of Texas at Austin4.9%
University of Chicago4.6%
University of Pennsylvania4.3%
Johns Hopkins University4.3%
Georgia State University4.0%
University of Maryland - College Park3.9%
Unfortunately we don’t have enough data for this section.
|Job Title||Company||Location||Start Date||Salary|
|Senior Director, Head of Latin America||World Economic Forum USA Inc.||Miami, FL||Jan 03, 2016||$348,790|
|Senior Director, Risk Management||EBAY Inc.||San Jose, CA||Aug 29, 2016||$330,242|
|Senior Director, Risk Management||EBAY Inc.||San Jose, CA||Jul 06, 2016||$330,242|
|Senior Director R&D||LSI Corporation, An Avago Technologies Company||Colorado Springs, CO||May 25, 2016||$306,000|
|Senior Director, Anti-Money Laundering||Paypal, Inc.||Chandler, AZ||Sep 08, 2016||$300,000|
|Senior Director, Anti-Money Laundering||Paypal, Inc.||Chandler, AZ||Aug 22, 2016||$300,000|
|Senior Director R&D||LSI Corporation, An Avago Technologies Company||Colorado Springs, CO||Sep 06, 2015||$300,000|
|Senior Director, Wireless Systems Architecture||Apple Inc.||Cupertino, CA||Sep 04, 2015||$290,000 -
|Senior Director Medical Affairs||Biogen IDEC, Inc.||Weston, MA||Sep 16, 2015||$287,700|
|Senior Director, Retail Leasing and Development||Tishman Speyer Properties, L.P.||New York, NY||Sep 26, 2016||$285,000|
|Senior Director, Retail Leasing and Development||Tishman Speyer Properties, L.P.||New York, NY||Jan 09, 2016||$285,000|
|Senior Director, Retail Leasing and Development||Tishman Speyer Properties, L.P.||New York, NY||Jan 12, 2016||$285,000|
|Senior Director, Head of Investors Industries||World Economic Forum USA||New York, NY||Jan 21, 2016||$277,160|
|SR. Director||The Hackett Group, Inc.||Chicago, IL||Nov 15, 2015||$275,000|
|Senior Director Technology||Qualcomm Technologies, Inc.||San Diego, CA||Oct 26, 2016||$198,952 -
|Senior Director Technology||Qualcomm Technologies, Inc.||San Diego, CA||Oct 26, 2016||$198,600 -
|SR. Director of Content Management||Gracenote||Emeryville, CA||Aug 06, 2015||$198,562|
|Senior Director, Customer Experience||Dassault Falcon Jet Corp.||Little Ferry, NJ||Sep 18, 2015||$197,600|
|Senior Director, Corporate Development||Globalfoundries U.S. Inc.||Santa Clara, CA||Sep 02, 2016||$197,475 -
|Senior Director, Corporate Development||Globalfoundries U.S. Inc.||Santa Clara, CA||Feb 09, 2016||$197,475 -
|Senior Director of Infrastructure||Godaddy.Com, LLC||Sunnyvale, CA||May 01, 2015||$197,049|
|Senior Director, Platform Services||Zeta Interactive Corp (Formerly XL Marketing Corp)||New York, NY||Sep 28, 2015||$195,208|
|Senior Director||Visa U.S.A. Inc.||San Francisco, CA||Mar 30, 2015||$163,899 -
|SR. Director Corporate Council||Flextronics International USA, Inc.||San Jose, CA||Aug 09, 2015||$163,036|
|Senior Director Manufacturing Solutions||Mylan Inc.||Canonsburg, PA||Nov 15, 2016||$162,714|
|Senior Director, Growth and Market Development||Thomson Reuters (Tax & Accounting), Inc.||Carrollton, TX||Jul 26, 2016||$162,288|
|Senior Director, Global Strategy||NBA Properties, Inc.||New York, NY||Jul 28, 2015||$162,000|
|Senior Director, Global Strategy||NBA Properties, Inc.||New York, NY||Jan 25, 2016||$162,000|
|Senior Director, Technology/Multimedia||Qualcomm, Inc.||San Diego, CA||Jan 16, 2015||$161,678 -
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