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Become A Senior Director

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Working As A Senior Director

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $160,000

    Average Salary

What Does A Senior Director Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Senior Director

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Senior Director Jobs

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Senior Director Career Paths

Senior Director
Vice President
Executive Vice President
11 Yearsyrs
Senior Vice President
President & Chief Operating Officer
13 Yearsyrs
President
Vice President & General Manager
12 Yearsyrs
Operations Vice President
Senior Vice President-Operations
14 Yearsyrs
Executive Director
Regional Vice President
11 Yearsyrs
Chief Finance Officer
Chief Finance And Operating Officer
14 Yearsyrs
Vice President Of Information Technology
12 Yearsyrs
Marketing Vice President
Senior Vice President Of Marketing
13 Yearsyrs
Marketing Vice President
10 Yearsyrs
Human Resources Vice President
12 Yearsyrs
Development Vice President
10 Yearsyrs
Regional Vice President
Sales And Marketing Vice President
11 Yearsyrs
Sales Vice President
Senior Vice President, Sales
14 Yearsyrs
Senior Director Of Information & Technology
14 Yearsyrs
Senior Director Of Business Development
13 Yearsyrs
Executive Vice President
Chief Marketing Officer
10 Yearsyrs
Vice President & General Manager
Executive Vice President Of Sales
13 Yearsyrs
Finance Vice President
Corporate Vice President
12 Yearsyrs
Finance Vice President
10 Yearsyrs
Supply Chain Vice President
17 Yearsyrs
Sales And Marketing Vice President
Vice President Of Sales & Operations
11 Yearsyrs
Vice President Product Development
13 Yearsyrs
Vice President Of Engineering
13 Yearsyrs
Vice President, Corporate Development
12 Yearsyrs
Client Services Vice President
11 Yearsyrs
Vice President Of Communication
Director, Corporate Communications
10 Yearsyrs
Supply Chain Vice President
Vice President Of Global Operations
15 Yearsyrs
Human Resources Vice President
Group Vice President
9 Yearsyrs
Chief Executive Officer
Business Director
10 Yearsyrs
Senior Vice President Of Marketing
Executive Vice President Marketing
11 Yearsyrs
Chief Technology Officer
Global Director
14 Yearsyrs
Vice President Of Marketing & Communications
12 Yearsyrs
President/Chief Executive Officer
Director Of Strategy
11 Yearsyrs
Founder And Chief Executive Officer
Product Director
11 Yearsyrs
Chief Operating Officer
Partner-Director
10 Yearsyrs
Chief Information Officer
Director Of Professional Services
11 Yearsyrs
Senior Director Of Business Development
Senior Director Of Marketing
12 Yearsyrs
Vice President Of Information Technology
Director Global Operations
13 Yearsyrs
Vice President Of Engineering
Product Management Director
12 Yearsyrs
Division Vice President
National Sales Director
11 Yearsyrs
Board Of Directors Member
Director Of Marketing & Development
9 Yearsyrs
Development Vice President
Director, Strategic Accounts
13 Yearsyrs
Vice President Of Sales & Operations
National Director
10 Yearsyrs
Senior Vice President-Operations
Director Of Managed Services
9 Yearsyrs
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Do you work as a Senior Director?

Help others decide if this is a good career for them

Average Length of Employment
Senior Manager 4.2 years
Senior Director 4.0 years
Corporate Director 3.9 years
Director 3.8 years
Global Director 3.6 years
Group Director 3.6 years
Top Careers Before Senior Director
Director 21.7%
Manager 9.4%
Consultant 5.0%
Top Careers After Senior Director
Consultant 8.6%
Director 8.4%
Principal 5.5%
President 4.7%
Owner 2.9%

Do you work as a Senior Director?

Senior Director Demographics

Gender

Male

60.0%

Female

30.5%

Unknown

9.4%
Ethnicity

White

61.5%

Hispanic or Latino

14.0%

Black or African American

11.6%

Asian

9.0%

Unknown

3.9%
Show More
Foreign Languages Spoken

Spanish

42.2%

French

16.1%

German

9.2%

Portuguese

5.2%

Italian

3.4%

Carrier

3.1%

Mandarin

2.9%

Chinese

2.9%

Japanese

2.5%

Russian

2.2%

Korean

2.0%

Czech

1.6%

Hindi

1.3%

Dutch

1.3%

Arabic

1.1%

Danish

0.7%

Cantonese

0.7%

Hebrew

0.7%

Turkish

0.4%

Romanian

0.4%
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Senior Director Education

Schools

University of Phoenix

13.0%

New York University

8.6%

Pennsylvania State University

5.9%

George Washington University

5.7%

Michigan State University

5.6%

University of Texas at Austin

5.0%

Columbia University

4.8%

Northwestern University

4.7%

University of Pennsylvania

4.4%

University of Southern California

4.4%

University of Maryland - College Park

4.1%

Cornell University

4.1%

Harvard University

4.1%

Temple University

3.8%

University of Chicago

3.7%

Ohio State University

3.7%

Johns Hopkins University

3.6%

Georgia State University

3.6%

Northeastern University

3.6%

Arizona State University

3.6%
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Majors

Business

35.5%

Finance

8.3%

Management

6.8%

Marketing

6.7%

Accounting

5.1%

Computer Science

4.3%

Communication

4.2%

Law

3.5%

Psychology

2.9%

Electrical Engineering

2.7%

Political Science

2.6%

Human Resources Management

2.6%

Education

2.3%

Economics

2.2%

Nursing

2.1%

English

1.8%

Health Care Administration

1.8%

Journalism

1.7%

Chemistry

1.7%

Computer Information Systems

1.5%
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Degrees

Bachelors

38.5%

Masters

38.5%

Other

10.8%

Doctorate

7.0%

Certificate

2.5%

Associate

2.4%

Diploma

0.3%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$160,000
View Detailed Salary Report
$115,000
Min 10%
$160,000
Median 50%
$160,000
Median 50%
$160,000
Median 50%
$160,000
Median 50%
$160,000
Median 50%
$160,000
Median 50%
$160,000
Median 50%
$222,000
Max 90%
Best Paying Company
LSI Logic
Highest Paying City
Redmond, WA
Highest Paying State
Montana
Avg Experience Level
4.0 years
How much does a Senior Director make at top companies?
The national average salary for a Senior Director in the United States is $160,420 per year or $77 per hour. Those in the bottom 10 percent make under $115,000 a year, and the top 10 percent make over $223,000.

Real Senior Director Salaries

Job Title Company Location Start Date Salary
Senior Director, Head of Latin America World Economic Forum USA Inc. Miami, FL Jan 03, 2016 $348,790
Senior Director, Risk Management EBAY Inc. San Jose, CA Jul 06, 2016 $330,242
Senior Director, Risk Management EBAY Inc. San Jose, CA Aug 29, 2016 $330,242
Senior Director R&D LSI Corporation, An Avago Technologies Company Colorado Springs, CO May 25, 2016 $306,000
Senior Director, Anti-Money Laundering Paypal, Inc. Chandler, AZ Sep 08, 2016 $300,000
Senior Director, Anti-Money Laundering Paypal, Inc. Chandler, AZ Aug 22, 2016 $300,000
Senior Director R&D LSI Corporation, An Avago Technologies Company Colorado Springs, CO Sep 06, 2015 $300,000
Senior Director, Wireless Systems Architecture Apple Inc. Cupertino, CA Sep 04, 2015 $290,000 -
$310,000
Senior Director Medical Affairs Biogen IDEC, Inc. Weston, MA Sep 16, 2015 $287,700
Senior Director, Retail Leasing and Development Tishman Speyer Properties, L.P. New York, NY Jan 09, 2016 $285,000
Senior Director, Retail Leasing and Development Tishman Speyer Properties, L.P. New York, NY Sep 26, 2016 $285,000
Senior Director, Retail Leasing and Development Tishman Speyer Properties, L.P. New York, NY Jan 12, 2016 $285,000
Senior HR Director North America Grifols Shared Services North America, Inc. Los Angeles, CA Feb 22, 2016 $280,000
Senior Director, Head of Investors Industries World Economic Forum USA New York, NY Jan 21, 2016 $277,160
SR. Director of Content Management Gracenote Emeryville, CA Aug 06, 2015 $198,562
Senior Director, Customer Experience Dassault Falcon Jet Corp. Little Ferry, NJ Sep 18, 2015 $197,600
Senior Director, Corporate Development Globalfoundries U.S. Inc. Santa Clara, CA Sep 02, 2016 $197,475 -
$294,000
Senior Director, Corporate Development Globalfoundries U.S. Inc. Santa Clara, CA Feb 09, 2016 $197,475 -
$294,000
Senior Director of Infrastructure Godaddy.com, LLC Sunnyvale, CA May 01, 2015 $197,049
Senior Director, Platform Services Zeta Interactive Corp (Formerly XL Marketing Corp) New York, NY Sep 28, 2015 $195,208
Senior Director, Business Pricing Unit Sears Holdings Management Corporation Hoffman Estates, IL Apr 03, 2016 $195,000
SR. Director, Global Web Revenue Docusign, Inc. San Francisco, CA Jun 01, 2015 $195,000
Senior Director, Strategy Interbrandhealth Inc. New York, NY Aug 03, 2015 $163,000
Senior Director Manufacturing Solutions Mylan Inc. Canonsburg, PA Nov 15, 2016 $162,714
SR. Director, Analytics Leader Alvarez & Marsal Holdings LLC Portland, OR Jan 12, 2016 $162,500
Senior Director, Growth and Market Development Thomson Reuters (Tax & Accounting), Inc. Carrollton, TX Jul 26, 2016 $162,288
Senior Director, Global Strategy NBA Properties, Inc. New York, NY Jan 25, 2016 $162,000
Senior Director, Global Strategy NBA Properties, Inc. New York, NY Jul 28, 2015 $162,000
Senior Director, Quality Assurance and Regulatory Affairs Bellerophon Services, Inc. Warren, NJ Aug 29, 2016 $160,867 -
$180,000
Senior Director, R&D Sharkninja Operating LLC Newton, MA Aug 09, 2016 $160,576 -
$210,850

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Top Skills for A Senior Director

  1. Sales Strategies
  2. Business Development
  3. Procedures
You can check out examples of real life uses of top skills on resumes here:
  • Expanded cross-functional organizational capacity by collaborating with the OPCO's about promos/sales strategies.
  • Provided strategic and business development guidance to senior management to ensure overall business development effectiveness exceeded or met growth goals.
  • Lead PSG process development including the development of Standard Operation Procedures, software testing and validation procedures and resource allocation.
  • Recruited to oversee construction project management associated with redevelopment / improvement of company's apartment communities within 13-state territory.
  • Managed a portfolio of major givers and approximately $3M in individual and private foundation donations annually.

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Top 10 Best States for Senior Directors

  1. North Carolina
  2. Rhode Island
  3. California
  4. Washington
  5. Delaware
  6. Massachusetts
  7. New Jersey
  8. Colorado
  9. Illinois
  10. New York
  • (1,138 jobs)
  • (221 jobs)
  • (7,667 jobs)
  • (963 jobs)
  • (155 jobs)
  • (2,461 jobs)
  • (1,618 jobs)
  • (876 jobs)
  • (2,396 jobs)
  • (3,784 jobs)

Top Senior Director Employers

Jobs From Top Senior Director Employers

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