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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Senior Director, Business Development||Kosmos Energy, LLC||Dallas, TX||Sep 09, 2016||$250,000|
|Senior Director of Business Development||Dena Global, Inc.||San Francisco, CA||Nov 14, 2011||$235,000|
|Senior Director, Business Strategy & Development||Celanese Corporation||Irving, TX||Sep 30, 2016||$225,000 -
|Senior Director, Business Development||Brightstar Us, Inc.||Cambridge, MA||Aug 06, 2012||$200,000|
|Senior Director Business Development||Impetus Technologies, Inc.||Los Gatos, CA||Jun 12, 2016||$200,000|
|Senior Director, Business Development||Human Genome Sciences, Inc.||Rockville, MD||Sep 10, 2012||$198,000|
|SR DIR, Business Development & Global Patient Services Latin||Cleveland Clinic Florida||Weston, FL||Jun 13, 2016||$192,000|
|Senior Director, Business Development||Sanofi-Aventis U.S. Inc.||Bridgewater, NJ||Jan 18, 2010||$185,000 -
|Senior Director Business Development||Tyratech, Inc.||Melbourne, FL||Feb 10, 2010||$185,000|
|Senior Director, Business Development||Perfecto Mobile, Inc.||Burlington, MA||Jul 12, 2016||$180,000 -
|Senior Director of Business Development||T2 Biosystems, Inc.||Lexington, MA||Feb 22, 2016||$180,000 -
|SR. Director of Mobile Business Development||Perfect World Entertainment, Inc.||Redwood City, CA||Jul 07, 2014||$178,828|
|Senior Director, Strategy, Operations & Business Development||Univision Interactive Media, Inc.||New York, NY||Jan 12, 2016||$165,000|
|Senior Director Business Development||Savvis Communications Corporation||San Antonio, TX||Jun 13, 2013||$160,000|
|Senior Director of Strategy and Business Development||Rent-A-Center, Inc.||Plano, TX||Nov 04, 2014||$155,000|
|Senior Director Business Development||Kao USA, Inc.||Cincinnati, OH||Aug 28, 2014||$152,506 -
|Senior Director of Business Development||CSI Solar Inc.||San Ramon, CA||May 04, 2016||$150,800 -
|Senior Director-Business Development||Mindtree Limited||Warren, NJ||May 04, 2016||$150,093|
|SR. Director, Business Development||Admarketplace, Inc.||New York, NY||May 28, 2013||$150,000 -
|SR. Director-Business Development||Indusa Technical Corp||Oakbrook Terrace, IL||Sep 14, 2015||$150,000|
|Senior Director, Business Development||Outbrain, Inc.||New York, NY||Aug 13, 2012||$141,000|
|Senior Director, Business Development||Mascoma Corporation||Lebanon, NH||Sep 21, 2010||$140,000 -
|Senior Director, E&T Strategy & Business Development||Elsevier, Inc.||New York, NY||Jul 02, 2013||$140,000 -
|SR. Director of Business Development and Monetization (Sales Engineer)||Placeiq, Inc.||New York, NY||Dec 19, 2014||$140,000 -
|SR. DIR. of Business Development and Monetization||Placeiq, Inc.||New York, NY||Sep 13, 2016||$138,299 -
|Senior Director-Business Development||NIIT Technologies Inc.||Monmouth Junction, NJ||Jan 04, 2016||$133,931|
|SR. DIR. of Business Development and Monetization||Placeiq, Inc.||New York, NY||Apr 29, 2013||$132,000 -
|Senior Director, Business Development||Creative Labs, Inc.||Milpitas, CA||Nov 02, 2009||$132,000|
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