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Become A Senior Director Of Business Development

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Working As A Senior Director Of Business Development

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $145,000

    Average Salary

What Does A Senior Director Of Business Development Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Senior Director Of Business Development

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Average Length of Employment
Top Careers Before Senior Director Of Business Development
Director 6.6%
Manager 3.0%
Consultant 2.9%
Top Careers After Senior Director Of Business Development
Consultant 5.3%
Principal 3.7%
President 3.7%
Director 3.1%

Do you work as a Senior Director Of Business Development?

Senior Director Of Business Development Demographics

Gender

Male

72.4%

Female

19.4%

Unknown

8.2%
Ethnicity

White

61.7%

Hispanic or Latino

14.3%

Black or African American

11.1%

Asian

8.7%

Unknown

4.3%
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Foreign Languages Spoken

Spanish

34.8%

Chinese

10.1%

French

10.1%

Mandarin

7.2%

Carrier

7.2%

Japanese

5.8%

German

2.9%

Korean

2.9%

Cantonese

2.9%

Italian

2.9%

Turkish

1.4%

Portuguese

1.4%

Ukrainian

1.4%

Hebrew

1.4%

Dari

1.4%

Hindi

1.4%

Russian

1.4%

Arabic

1.4%

Thai

1.4%
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Senior Director Of Business Development Education

Schools

University of Phoenix

9.1%

University of Southern California

7.8%

Northwestern University

6.5%

Michigan State University

6.0%

Santa Clara University

6.0%

Stanford University

5.6%

New York University

5.2%

University of Washington

4.7%

Pepperdine University

4.3%

University of Connecticut

4.3%

San Jose State University

4.3%

Southern Methodist University

4.3%

Harvard University

4.3%

Columbia University

4.3%

University of Chicago

4.3%

Fordham University

3.9%

Texas A&M University

3.9%

San Diego State University

3.9%

Northeastern University

3.9%

University of California - Berkeley

3.4%
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Majors

Business

38.2%

Marketing

10.3%

Finance

10.2%

Communication

5.4%

Management

5.2%

Electrical Engineering

4.1%

Psychology

3.0%

Political Science

3.0%

Accounting

2.9%

Education

2.3%

Law

2.1%

English

2.0%

Computer Science

1.8%

Economics

1.7%

Computer Information Systems

1.5%

Health Care Administration

1.4%

Journalism

1.3%

Biology

1.2%

Small Business Management

1.1%

Nursing

1.0%
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Degrees

Bachelors

41.6%

Masters

39.7%

Other

12.3%

Doctorate

2.9%

Certificate

1.9%

Associate

1.6%

License

0.1%

Diploma

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$145,000
View Detailed Salary Report
$101,000
Min 10%
$145,000
Median 50%
$145,000
Median 50%
$145,000
Median 50%
$145,000
Median 50%
$145,000
Median 50%
$145,000
Median 50%
$145,000
Median 50%
$206,000
Max 90%
Best Paying Company
Ping Identity
Highest Paying City
Denver, CO
Highest Paying State
Wyoming
Avg Experience Level
3.1 years
How much does a Senior Director Of Business Development make at top companies?
The national average salary for a Senior Director Of Business Development in the United States is $145,217 per year or $70 per hour. Those in the bottom 10 percent make under $102,000 a year, and the top 10 percent make over $206,000.

Real Senior Director Of Business Development Salaries

Job Title Company Location Start Date Salary
Senior Director, Business Development Kosmos Energy, LLC Dallas, TX Sep 09, 2016 $250,000
Senior Director of Business Development Dena Global, Inc. San Francisco, CA Nov 14, 2011 $235,000
Senior Director, Business Strategy & Development Celanese Corporation Irving, TX Sep 30, 2016 $225,000 -
$275,000
Senior Director, Business Development Brightstar Us, Inc. Cambridge, MA Aug 06, 2012 $200,000
Senior Director Business Development Impetus Technologies, Inc. Los Gatos, CA Jun 12, 2016 $200,000
Senior Director, Business Development Human Genome Sciences, Inc. Rockville, MD Sep 10, 2012 $198,000
SR DIR, Business Development & Global Patient Services Latin Cleveland Clinic Florida Weston, FL Jun 13, 2016 $192,000
Senior Director, Business Development Sanofi-Aventis U.S. Inc. Bridgewater, NJ Jan 18, 2010 $185,000 -
$195,000
Senior Director Business Development Tyratech, Inc. Melbourne, FL Feb 10, 2010 $185,000
Senior Business Development Director Avanade Inc. San Francisco, CA Oct 01, 2011 $180,336
Senior Director, Business Development Perfecto Mobile, Inc. Burlington, MA Jul 12, 2016 $180,000 -
$270,000
Senior Director of Business Development T2 Biosystems, Inc. Lexington, MA Feb 22, 2016 $180,000 -
$200,000
Senior Director, Strategy, Operations & Business Development Univision Interactive Media, Inc. New York, NY Jan 12, 2016 $165,000
Senior Director Business Development Savvis Communications Corporation San Antonio, TX Jun 13, 2013 $160,000
Senior Director of Strategy and Business Developme Rent-A-Center, Inc. Plano, TX Apr 11, 2014 $155,000
Senior Director of Strategy and Business Development Rent-A-Center, Inc. Plano, TX Nov 04, 2014 $155,000
Senior Director Business Development Kao USA, Inc. Cincinnati, OH Aug 28, 2014 $152,506 -
$230,000
Senior Director of Business Development CSI Solar Inc. San Ramon, CA May 04, 2016 $150,800 -
$156,078
Senior Director-Business Development Mindtree Limited Warren, NJ May 04, 2016 $150,093
Senior Director of Business Development Indusa Technical Corporation Oakbrook Terrace, IL Sep 02, 2014 $150,000
Senior Director, Business Development Outbrain, Inc. New York, NY Aug 13, 2012 $141,000
Senior Manager/Deputy Director Business Developmen Globalfoundries U.S. Inc. Santa Clara, CA Oct 01, 2013 $140,525 -
$204,000
Senior Director, E&T Strategy & Business Developme Elsevier, Inc. New York, NY Jul 02, 2013 $140,000 -
$166,600
SR. Director of Business Development and Monetization (Sales Engineer) Placeiq, Inc. New York, NY Dec 19, 2014 $140,000 -
$160,000
Senior Business Development Director Larsen & Toubro Infotech Limited Edison, NJ Apr 28, 2014 $140,000 -
$160,000
Senior Director, E&T Strategy & Business Development Elsevier, Inc. New York, NY Jul 02, 2013 $140,000 -
$166,600
Senior Director, Business Development Mascoma Corporation Lebanon, NH Sep 21, 2010 $140,000 -
$160,000
SR. DIR. of Business Development and Monetization Placeiq, Inc. New York, NY Sep 13, 2016 $138,299 -
$190,800

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Top Skills for A Senior Director Of Business Development

  1. Business Development
  2. Sales Strategies
  3. Strategic Plan
You can check out examples of real life uses of top skills on resumes here:
  • Developed and executed strategic plans to ensure effectiveness of overall business development effort.
  • Developed sales strategies and product sales to increase vertical penetration into specific market segments.
  • Coordinated the Strategic Planning process and participated in advocacy efforts towards legislative activity at the Federal and State level.
  • Provide strategic and/or operational oversight for existing joint ventures and non-acute care operations to improve revenue growth and profitability.
  • Co-led the newly formed Emerging Business Ventures organization establishing new partnerships designed to grow market share and drive incremental revenue.

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Top 10 Best States for Senior Directors Of Business Development

  1. Virginia
  2. Colorado
  3. New Jersey
  4. Rhode Island
  5. District of Columbia
  6. Washington
  7. California
  8. Delaware
  9. Connecticut
  10. Pennsylvania
  • (1,615 jobs)
  • (917 jobs)
  • (1,252 jobs)
  • (197 jobs)
  • (558 jobs)
  • (1,222 jobs)
  • (7,266 jobs)
  • (98 jobs)
  • (594 jobs)
  • (1,433 jobs)

Top Senior Director Of Business Development Employers

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