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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Senior Director, Marketing||Biogen IDEC, Inc.||Weston, MA||Dec 20, 2012||$254,100|
|Senior Director, Foundry Marketing||Samsung Semiconductor, Inc.||Milpitas, CA||Jun 17, 2015||$250,000|
|SR. Director of Marketing, Foundry||Samsung Semiconductor, Inc.||Milpitas, CA||Nov 28, 2013||$250,000|
|SR. Director of Marketing, Foundry||Samsung Semiconductor, Inc.||Milpitas, CA||Oct 28, 2013||$250,000|
|Senior Director, Marketing||Caivis Investment Company V, LLC||New York, NY||Jul 20, 2016||$215,405|
|Senior Director, Marketing||International Lease Finance Corporation||Los Angeles, CA||Oct 24, 2011||$211,585|
|Senior Director, Technical Marketing||Applied Materials, Inc.||Santa Clara, CA||Sep 10, 2015||$211,214|
|Senior Director, Marketing-Mobile Aftermarket||Harman Becker Automotive Systems, Inc.||Farmington Hills, MI||Oct 01, 2012||$210,000|
|Senior Director of Software Marketing||Nvidia Corporation||Santa Clara, CA||Sep 04, 2013||$205,249 -
|Senior Director, Data Marketing and Technology||Newegg Inc.||Industry, CA||May 27, 2014||$200,000 -
|SR Managing DIR-Head of Marketing & Business DEV||Everest Capital LLC||Miami, FL||Oct 01, 2011||$200,000 -
|Senior Director-Marketing Analytics & Reporting||The Hertz Corporation||Estero, FL||Feb 05, 2016||$200,000|
|Senior Director, Marketing Lifecycle Platform||Godaddy.Com, LLC||Scottsdale, AZ||Feb 03, 2016||$195,000|
|Senior Director, Marketing Lifecycle Platform||Godaddy.Com, LLC||Scottsdale, AZ||Mar 02, 2016||$195,000|
|Senior Director Marketing, Asia Pacific & Japan||Blue Coat Systems Inc.||New York, NY||Apr 26, 2016||$190,000 -
|SR Director Pogo Publishing and Marketing||Electronic Arts, Inc.||Redwood City, CA||Jan 01, 2010||$190,000|
|SR DIR Pogo Publishing and Marketing||Electronic Arts, Inc.||Redwood City, CA||Jan 01, 2010||$190,000|
|SR. Director, Marketing Loyalty & Distribution||Wyndham Hotel Group, LLC||Parsippany-Troy Hills, NJ||May 11, 2015||$188,748|
|Senior Director, Solutions Marketing||Calix, Inc.||Petaluma, CA||Aug 24, 2016||$180,000 -
|Senior Director of Marketing||Intercom, Inc.||San Francisco, CA||Feb 15, 2016||$180,000|
|Senior Director, Technical Marketing||Applied Materials, Inc.||Sunnyvale, CA||Nov 11, 2014||$179,070 -
|SR. Director, Marketing||Applied Materials, Inc.||Sunnyvale, CA||Jun 25, 2012||$178,256 -
|SR. Director, Marketing Relationship Management||Asurion Corporation||Nashville, TN||Nov 30, 2009||$148,655|
|Senior Director of Marketing and Sales||Calamp Corp.||Renton, WA||Nov 03, 2016||$145,850 -
|Senior Director of Marketing Science||In4Mation Insights, LLC||Needham, MA||Jan 10, 2016||$140,000|
|Senior Director of Marketing||Thismoment, Inc.||San Francisco, CA||Sep 20, 2013||$140,000|
|Senior Director of Marketing||Medshape Solutions, Inc.||Atlanta, GA||Apr 01, 2010||$140,000 -
|SR. Director of Marketing||Iconix Brand Group||New York, NY||Feb 08, 2016||$140,000|
|Senior Director, Luxury Brands Marketing||Hilton Worldwide, Inc.||McLean, VA||Sep 09, 2014||$135,000|
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A Day In The Life: Marketing Manager
Career Advice on becoming a Marketing Manager by Sarah S (Full Version)
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