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Become A Senior Director Of Marketing

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Working As A Senior Director Of Marketing

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $146,910

    Average Salary

What Does A Senior Director Of Marketing Do

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

How To Become A Senior Director Of Marketing

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Senior Director Of Marketing jobs

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Senior Director Of Marketing Demographics

Gender

  • Male

    58.2%
  • Female

    39.8%
  • Unknown

    2.0%

Ethnicity

  • White

    82.1%
  • Asian

    8.6%
  • Hispanic or Latino

    7.2%
  • Unknown

    1.3%
  • Black or African American

    0.8%
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Languages Spoken

  • Spanish

    45.2%
  • Portuguese

    16.7%
  • Italian

    7.1%
  • German

    4.8%
  • Japanese

    4.8%
  • French

    4.8%
  • Norwegian

    4.8%
  • Chinese

    2.4%
  • Greek

    2.4%
  • Dakota

    2.4%
  • Carrier

    2.4%
  • Russian

    2.4%
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Senior Director Of Marketing

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Senior Director Of Marketing Education

Senior Director Of Marketing

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Real Senior Director Of Marketing Salaries

Job Title Company Location Start Date Salary
Senior Director, Marketing Biogen IDEC, Inc. Weston, MA Dec 20, 2012 $254,100
Senior Director, Foundry Marketing Samsung Semiconductor, Inc. Milpitas, CA Jun 17, 2015 $250,000
SR. Director of Marketing, Foundry Samsung Semiconductor, Inc. Milpitas, CA Nov 28, 2013 $250,000
SR. Director of Marketing, Foundry Samsung Semiconductor, Inc. Milpitas, CA Oct 28, 2013 $250,000
Senior Director, Marketing Caivis Investment Company V, LLC New York, NY Jul 20, 2016 $215,405
Senior Director, Marketing International Lease Finance Corporation Los Angeles, CA Oct 24, 2011 $211,585
Senior Director, Technical Marketing Applied Materials, Inc. Santa Clara, CA Sep 10, 2015 $211,214
Senior Director, Marketing-Mobile Aftermarket Harman Becker Automotive Systems, Inc. Farmington Hills, MI Oct 01, 2012 $210,000
Senior Director of Software Marketing Nvidia Corporation Santa Clara, CA Sep 04, 2013 $205,249 -
$300,000
Senior Director, Data Marketing and Technology Newegg Inc. Industry, CA May 27, 2014 $200,000 -
$210,000
SR Managing DIR-Head of Marketing & Business DEV Everest Capital LLC Miami, FL Oct 01, 2011 $200,000 -
$400,000
Senior Director-Marketing Analytics & Reporting The Hertz Corporation Estero, FL Feb 05, 2016 $200,000
Senior Director, Marketing Lifecycle Platform Godaddy.Com, LLC Scottsdale, AZ Feb 03, 2016 $195,000
Senior Director, Marketing Lifecycle Platform Godaddy.Com, LLC Scottsdale, AZ Mar 02, 2016 $195,000
Senior Director Marketing, Asia Pacific & Japan Blue Coat Systems Inc. New York, NY Apr 26, 2016 $190,000 -
$210,000
SR Director Pogo Publishing and Marketing Electronic Arts, Inc. Redwood City, CA Jan 01, 2010 $190,000
SR DIR Pogo Publishing and Marketing Electronic Arts, Inc. Redwood City, CA Jan 01, 2010 $190,000
SR. Director, Marketing Loyalty & Distribution Wyndham Hotel Group, LLC Parsippany-Troy Hills, NJ May 11, 2015 $188,748
Senior Director, Solutions Marketing Calix, Inc. Petaluma, CA Aug 24, 2016 $180,000 -
$236,000
Senior Director of Marketing Intercom, Inc. San Francisco, CA Feb 15, 2016 $180,000
Senior Director, Technical Marketing Applied Materials, Inc. Sunnyvale, CA Nov 11, 2014 $179,070 -
$288,700
SR. Director, Marketing Applied Materials, Inc. Sunnyvale, CA Jun 25, 2012 $178,256 -
$182,100
SR. Director, Marketing Relationship Management Asurion Corporation Nashville, TN Nov 30, 2009 $148,655
Senior Director of Marketing and Sales Calamp Corp. Renton, WA Nov 03, 2016 $145,850 -
$177,070
Senior Director of Marketing Science In4Mation Insights, LLC Needham, MA Jan 10, 2016 $140,000
Senior Director of Marketing Thismoment, Inc. San Francisco, CA Sep 20, 2013 $140,000
Senior Director of Marketing Medshape Solutions, Inc. Atlanta, GA Apr 01, 2010 $140,000 -
$180,000
SR. Director of Marketing Iconix Brand Group New York, NY Feb 08, 2016 $140,000
Senior Director, Luxury Brands Marketing Hilton Worldwide, Inc. McLean, VA Sep 09, 2014 $135,000

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Top Skills for A Senior Director Of Marketing

ContentStrategyRevenueGrowthOnlineCorporateWebsiteGoogleAnalyticsPBusinessDevelopmentROINewProductDevelopmentNewProductLaunchesVideoFinancialCRMProductLinesMarketResearchDirectReportsBusinessUnitDemandGenerationCustomerAcquisitionProductManagement

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Top Senior Director Of Marketing Skills

  1. Content Strategy
  2. Revenue Growth
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Created and developed engaging social media content strategy, messaging, blogger network and promotions.
  • Developed marketing programs that contributed to record corporate revenue growth.
  • Allocate and distribute budget for print, direct mail, email and online marketing campaigns to exceed sales goals.
  • Designed the company's first corporate website.
  • Tracked and analyzed all consumer interaction leveraging Google Analytics.

Top Senior Director Of Marketing Employers

Senior Director Of Marketing Videos

A Day In The Life: Marketing Manager

Career Advice on becoming a Marketing Manager by Sarah S (Full Version)

Career Advice on becoming a Marketing Manager by Charles E (Full Version)

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