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What is a Senior Director Of Marketing

The role of a senior director of marketing, or marketing director, varies slightly between organizations. However, they are responsible for maintaining the image and consistency of the organization's marketing campaigns. These professionals focus on the big-picture marketing strategy and oversee the operation of the marketing team. Marketing managers are different from marketing directors because managers focus on the day-to-day marketing activities.

Marketing directors are responsible for conducting market research, evaluating current product demand, and creating a company strategy. In some firms, the marketing director may also be involved in developing advertising campaigns and assigning them to various media outlets.

Marketing managers have various educational backgrounds. A bachelor's degree in marketing or business is a great base. Many of these professionals also have an MBA and undergo other marketing-related courses.

There is more than meets the eye when it comes to being a Senior Director Of Marketing. For example, did you know that they make an average of $72.71 an hour? That's $151,232 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Senior Director Of Marketing Do

There are certain skills that many Senior Directors Of Marketing have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Analytical skills, Communication skills and Creativity.

Learn more about what a Senior Director Of Marketing does

How To Become a Senior Director Of Marketing

If you're interested in becoming a Senior Director Of Marketing, one of the first things to consider is how much education you need. We've determined that 75.4% of Senior Directors Of Marketing have a bachelor's degree. In terms of higher education levels, we found that 18.8% of Senior Directors Of Marketing have master's degrees. Even though most Senior Directors Of Marketing have a college degree, it's impossible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a Senior Director Of Marketing. When we researched the most common majors for a Senior Director Of Marketing, we found that they most commonly earn Bachelor's Degree degrees or Master's Degree degrees. Other degrees that we often see on Senior Director Of Marketing resumes include Associate Degree degrees or Doctoral Degree degrees.

You may find that experience in other jobs will help you become a Senior Director Of Marketing. In fact, many Senior Director Of Marketing jobs require experience in a role such as Marketing Director. Meanwhile, many Senior Directors Of Marketing also have previous career experience in roles such as Marketing Manager or Senior Manager Of Marketing.

What is the right job for my career path?

Tell us your goals and we'll match you with the right jobs to get there.

And if you’re looking for a job, here are the five top employers hiring now:

  1. Motorola Solutions Jobs (9)
  2. AT&T Jobs (8)
  3. Pitney Bowes Jobs (7)
  4. Sprint Jobs (7)
  5. Glaxosmithkline Jobs (7)
Average Salary
$151,232
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
122,271
Job Openings
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Senior Director Of Marketing Career Paths

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Average Salary for a Senior Director Of Marketing

Senior Directors Of Marketing in America make an average salary of $151,232 per year or $73 per hour. The top 10 percent makes over $213,000 per year, while the bottom 10 percent under $107,000 per year.
Average Salary
$151,232
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5 Senior Director Of Marketing Resume Examples

Learn How To Write a Senior Director Of Marketing Resume

At Zippia, we went through countless Senior Director Of Marketing resumes and compiled some information about how to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

View Senior Director Of Marketing Resume Examples And Templates

And if you’re looking for a job, here are the five top employers hiring now:

  1. Motorola Solutions Jobs (9)
  2. AT&T Jobs (8)
  3. Pitney Bowes Jobs (7)
  4. Sprint Jobs (7)
  5. Glaxosmithkline Jobs (7)

Choose From 10+ Customizable Senior Director Of Marketing Resume templates

Zippia allows you to choose from different easy-to-use Senior Director Of Marketing templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Senior Director Of Marketing resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Senior Director Of Marketing Resume

Senior Director Of Marketing Demographics

Senior Director Of Marketing Gender Distribution

Male
Male
58%
Female
Female
42%

After extensive research and analysis, Zippia's data science team found that:

  • Among Senior Directors Of Marketing, 42.1% of them are women, while 57.9% are men.

  • The most common race/ethnicity among Senior Directors Of Marketing is White, which makes up 71.2% of all Senior Directors Of Marketing.

  • The most common foreign language among Senior Directors Of Marketing is Spanish at 44.3%.

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Senior Director Of Marketing Education

Senior Director Of Marketing Majors

24.1 %
20.0 %

Senior Director Of Marketing Degrees

Bachelors

75.4 %

Masters

18.8 %

Associate

3.1 %

Top Colleges for Senior Director Of Marketings

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition
$9,808
Enrollment
13,990
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Top Skills For a Senior Director Of Marketing

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 10.5% of Senior Directors Of Marketing listed SR on their resume, but soft skills such as Analytical skills and Communication skills are important as well.

Best States For a Senior Director Of Marketing

Some places are better than others when it comes to starting a career as a Senior Director Of Marketing. The best states for people in this position are California, New Jersey, Maryland, and Indiana. Senior Directors Of Marketing make the most in California with an average salary of $174,470. Whereas in New Jersey and Maryland, they would average $171,604 and $163,500, respectively. While Senior Directors Of Marketing would only make an average of $163,254 in Indiana, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. New Jersey

Total Senior Director Of Marketing Jobs:
1,306
Highest 10% Earn:
$238,000
Location Quotient:
1.06
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. California

Total Senior Director Of Marketing Jobs:
5,039
Highest 10% Earn:
$243,000
Location Quotient:
1.12
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Georgia

Total Senior Director Of Marketing Jobs:
1,607
Highest 10% Earn:
$229,000
Location Quotient:
1.01
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Senior Directors Of Marketing

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Top Senior Director Of Marketing Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ Senior Directors Of Marketing and discovered their number of Senior Director Of Marketing opportunities and average salary. Through our research, we concluded that Salesforce was the best, especially with an average salary of $143,341. Anthem follows up with an average salary of $128,039, and then comes Comcast with an average of $149,896. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a Senior Director Of Marketing. The employers include Gartner, Becton Dickinson, and Alight Solutions

Most Common Employers For Senior Director Of Marketing

RankCompanyZippia ScoreAverage Senior Director Of Marketing SalaryAverage Salary
1$178,337
2$168,324
3$164,515
4$163,736
5$162,348
6$161,432

Senior Director Of Marketing Videos

Becoming a Senior Director Of Marketing FAQs

What qualifications do you need to be a marketing director?

The qualifications you need to be a marketing director include the right combination of educational credentials and work experience.

Most marketing directors have a bachelor's degree in business, marketing, communications, or related fields. Over 75% of marketing directors have a bachelor's degree, and 12% have master's degrees. In addition, at least 4-5 years of experience working in marketing and running a marketing team is also needed before having what it takes to serve as marketing director.

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