Working as a Senior Director Of Marketing

There is more than meets the eye when it comes to being a senior director of marketing. For example, did you know that they make an average of $84.42 an hour? That's $175,593 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Senior Director Of Marketing Do

There are certain skills that many senior directors of marketing have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, creativity and communication skills.

When it comes to the most important skills required to be a senior director of marketing, we found that a lot of resumes listed 11.7% of senior directors of marketing included sr, while 8.1% of resumes included saas, and 5.0% of resumes included product development. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the senior director of marketing job title. But what industry to start with? Most senior directors of marketing actually find jobs in the health care and technology industries.

How To Become a Senior Director Of Marketing

If you're interested in becoming a senior director of marketing, one of the first things to consider is how much education you need. We've determined that 49.6% of senior directors of marketing have a bachelor's degree. In terms of higher education levels, we found that 39.7% of senior directors of marketing have master's degrees. Even though most senior directors of marketing have a college degree, it's impossible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a senior director of marketing. When we researched the most common majors for a senior director of marketing, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on senior director of marketing resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a senior director of marketing. In fact, many senior director of marketing jobs require experience in a role such as marketing director. Meanwhile, many senior directors of marketing also have previous career experience in roles such as marketing manager or senior manager of marketing.

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Average Salary$175,593
Job Growth Rate8%

Senior Director Of Marketing Jobs

Senior Director Of Marketing Career Paths

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Average Salary for a Senior Director Of Marketing

Senior Directors Of Marketing in America make an average salary of $175,593 per year or $84 per hour. The top 10 percent makes over $247,000 per year, while the bottom 10 percent under $124,000 per year.
Average Salary
$175,593

Best Paying Cities

City
Average Salary

Recently Added Salaries

Job TitleCompanyCompanyStart DateSalary
Senior Marketing Director
Senior Marketing Director
Randstad
Randstad
07/24/2020
07/24/2020
$160,00007/24/2020
$160,000
Senior Director of Marketing
Senior Director of Marketing
Bastyr University
Bastyr University
05/29/2020
05/29/2020
$80,00005/29/2020
$80,000
Senior Director of Marketing
Senior Director of Marketing
Charlton Morris
Charlton Morris
12/31/2019
12/31/2019
$250,00012/31/2019
$250,000
Senior Director of Marketing
Senior Director of Marketing
Robert Half
Robert Half
12/11/2019
12/11/2019
$75,00012/11/2019
$75,000
Senior Director of Marketing
Senior Director of Marketing
YMCA
YMCA
09/30/2019
09/30/2019
$75,00009/30/2019
$75,000
See More Recent Salaries

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Senior Director Of Marketing Demographics

Gender

Male

56.9 %

Female

40.3 %

Unknown

2.8 %
Ethnicity

White

62.0 %

Hispanic or Latino

14.6 %

Black or African American

11.4 %
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Foreign Languages Spoken

Spanish

44.3 %

Portuguese

11.4 %

German

7.1 %
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Senior Director Of Marketing Education

Schools

Northwestern University

10.3 %

New York University

8.9 %

Cornell University

6.8 %

University of California - Los Angeles

6.2 %
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Majors

Business

28.4 %

Marketing

24.5 %

Communication

6.8 %

Management

5.9 %
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Degrees

Bachelors

49.6 %

Masters

39.7 %

Certificate

3.4 %

Associate

3.0 %
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Entry Level Jobs For Becoming A Senior Director Of Marketing

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Full Time
Part Time
Internship
Temporary

Top Skills For a Senior Director Of Marketing

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 11.7% of senior directors of marketing listed sr on their resume, but soft skills such as analytical skills and creativity are important as well.

Best States For a Senior Director Of Marketing

Some places are better than others when it comes to starting a career as a senior director of marketing. The best states for people in this position are California, Washington, Colorado, and Hawaii. Senior directors of marketing make the most in California with an average salary of $173,620. Whereas in Washington and Colorado, they would average $170,905 and $167,934, respectively. While senior directors of marketing would only make an average of $165,780 in Hawaii, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Washington

Total Senior Director Of Marketing Jobs:
1,106
Highest 10% Earn:
$249,000
Location Quotient:
1.23
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Colorado

Total Senior Director Of Marketing Jobs:
770
Highest 10% Earn:
$256,000
Location Quotient:
1.07
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. California

Total Senior Director Of Marketing Jobs:
6,791
Highest 10% Earn:
$262,000
Location Quotient:
1.71
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Senior Director Of Marketing Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a senior director of marketing. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

At Zippia, we went through countless senior director of marketing resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Write a Senior Director Of Marketing Resume

At Zippia, we went through countless senior director of marketing resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

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Top Senior Director Of Marketing Employers

1. Comcast
4.7
Avg. Salary: 
$49,284
Senior Director Of Marketings Hired: 
15+
2. World Financial Group
4.3
Avg. Salary: 
$79,532
Senior Director Of Marketings Hired: 
14+
3. Wyndham Worldwide
4.6
Avg. Salary: 
$44,340
Senior Director Of Marketings Hired: 
10+
4. NetSuite
4.7
Avg. Salary: 
$106,079
Senior Director Of Marketings Hired: 
10+
5. Walmart
4.9
Avg. Salary: 
$33,061
Senior Director Of Marketings Hired: 
9+
6. Equifax
4.8
Avg. Salary: 
$65,346
Senior Director Of Marketings Hired: 
8+

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Updated October 2, 2020