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Become A Senior Director Of Marketing

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Working As A Senior Director Of Marketing

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $146,910

    Average Salary

What Does A Senior Director Of Marketing Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Senior Director Of Marketing

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Senior Director Of Marketing jobs

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Average Length of Employment
Senior Director 3.9 years
Director Of Sales 3.6 years
Product Director 3.4 years
Account Director 3.1 years
Marketing Manager 3.1 years
Marketing Director 3.1 years
Head Of Sales 3.0 years
Brand Director 2.9 years
Marketing Officer 2.5 years
Marketing Lead 2.4 years
Head Of Marketing 2.3 years
Top Employers Before
Director 5.1%
Manager 2.5%
Top Employers After
Principal 4.5%
Consultant 3.4%
President 3.1%
Director 3.0%

Senior Director Of Marketing Demographics

Gender

Male

58.2%

Female

39.8%

Unknown

2.0%
Ethnicity

White

82.1%

Asian

8.6%

Hispanic or Latino

7.2%

Unknown

1.3%

Black or African American

0.8%
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Languages Spoken

Spanish

45.2%

Portuguese

16.7%

Italian

7.1%

German

4.8%

Japanese

4.8%

French

4.8%

Norwegian

4.8%

Chinese

2.4%

Greek

2.4%

Dakota

2.4%

Carrier

2.4%

Russian

2.4%
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Senior Director Of Marketing Education

Schools

Northwestern University

13.9%

New York University

8.7%

University of Phoenix

6.5%

Syracuse University

5.6%

Michigan State University

4.8%

University of Pennsylvania

4.8%

University of Texas at Austin

4.8%

Cornell University

4.8%

University of Notre Dame

4.8%

University of Chicago

4.3%

University of California - Berkeley

3.9%

Arizona State University

3.9%

Santa Clara University

3.9%

Stanford University

3.9%

University of Southern California

3.9%

Northeastern University

3.9%

San Jose State University

3.5%

San Diego State University

3.5%

George Mason University

3.5%

University of Connecticut

3.5%
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Majors

Marketing

27.9%

Business

26.1%

Communication

7.3%

Finance

6.9%

Management

6.8%

Economics

2.8%

Electrical Engineering

2.5%

Psychology

2.2%

Journalism

2.0%

Computer Science

1.9%

Political Science

1.9%

Public Relations

1.9%

Advertising

1.9%

Fine Arts

1.5%

English

1.4%

Graphic Design

1.3%

International Business

1.0%

Small Business Management

1.0%

Education

0.9%

Biology

0.9%
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Degrees

Masters

44.4%

Bachelors

39.3%

Other

11.6%

Certificate

1.5%

Doctorate

1.5%

Associate

1.4%

Diploma

0.2%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Senior Director Of Marketing Salaries

Job Title Company Location Start Date Salary
Senior Director, Marketing Biogen IDEC, Inc. Weston, MA Dec 20, 2012 $254,100
SR. Director of Marketing, Foundry Samsung Semiconductor, Inc. Milpitas, CA Oct 28, 2013 $250,000
Senior Director, Foundry Marketing Samsung Semiconductor, Inc. Milpitas, CA Jun 17, 2015 $250,000
SR. Director of Marketing, Foundry Samsung Semiconductor, Inc. Milpitas, CA Nov 28, 2013 $250,000
Senior Director, Postmarketing Safety Evaluation Abbott Laboratories Parkersburg, IL Nov 16, 2009 $240,000
Enterprise Marketing Senior Director Juniper Networks, Inc. Sunnyvale, CA Dec 15, 2010 $230,260
Senior Director, Marketing Caivis Investment Company V, LLC New York, NY Jul 20, 2016 $215,405
Senior Director, Marketing International Lease Finance Corporation Los Angeles, CA Oct 24, 2011 $211,585
Senior Director, Technical Marketing Applied Materials, Inc. Santa Clara, CA Sep 10, 2015 $211,214
Senior Director, Marketing-Mobile Aftermarket Harman Becker Automotive Systems, Inc. Farmington Hills, MI Oct 01, 2012 $210,000
Senior Marketing Director Marketpro, Inc. Atlanta, GA May 04, 2010 $208,700
Senior Director of Software Marketing Nvidia Corporation Santa Clara, CA Sep 04, 2013 $205,249 -
$300,000
Senior Director, Data Marketing and Technology Newegg Inc. Industry, CA May 27, 2014 $200,000 -
$210,000
SR Managing DIR-Head of Marketing & Business DEV Everest Capital LLC Miami, FL Oct 01, 2011 $200,000 -
$400,000
Senior Director Marketing, Asia Pacific & Japan Blue Coat Systems Inc. New York, NY Apr 26, 2016 $190,000 -
$210,000
SR Director Pogo Publishing and Marketing Electronic Arts, Inc. Redwood City, CA Jan 01, 2010 $190,000
SR DIR Pogo Publishing and Marketing Electronic Arts, Inc. Redwood City, CA Jan 01, 2010 $190,000
SR. Director, Marketing Loyalty & Distribution Wyndham Hotel Group, LLC Parsippany-Troy Hills, NJ May 11, 2015 $188,748
Senior Director, Solutions Marketing Calix, Inc. Petaluma, CA Aug 24, 2016 $180,000 -
$236,000
Senior Director of Marketing Intercom, Inc. San Francisco, CA Feb 15, 2016 $180,000
Senior Director, Technical Marketing Applied Materials, Inc. Sunnyvale, CA Nov 11, 2014 $179,070 -
$288,700
SR. Director, Marketing Applied Materials, Inc. Sunnyvale, CA Jun 25, 2012 $178,256 -
$182,100
SR. Director, Marketing Relationship Management Asurion Corporation Nashville, TN Nov 30, 2009 $148,655
Senior Director of Marketing and Sales Calamp Corp. Renton, WA Nov 03, 2016 $145,850 -
$177,070
Senior Director of Marketing Thismoment, Inc. San Francisco, CA Sep 20, 2013 $140,000
Senior Director of Marketing Science In4Mation Insights, LLC Needham, MA Jan 10, 2016 $140,000
Senior Director of Marketing Medshape Solutions, Inc. Atlanta, GA Apr 01, 2010 $140,000 -
$180,000
SR. Director of Marketing Iconix Brand Group New York, NY Feb 08, 2016 $140,000
Senior Director, Luxury Brands Marketing Hilton Worldwide, Inc. McLean, VA Sep 09, 2014 $135,000

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Top Skills for A Senior Director Of Marketing

ContentStrategyRevenueGrowthOnlineCorporateWebsiteGoogleAnalyticsPBusinessDevelopmentROINewProductDevelopmentNewProductLaunchesVideoFinancialCRMProductLinesMarketResearchDirectReportsBusinessUnitDemandGenerationCustomerAcquisitionProductManagement

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Top Senior Director Of Marketing Skills

  1. Content Strategy
  2. Revenue Growth
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Created and developed engaging social media content strategy, messaging, blogger network and promotions.
  • Developed marketing programs that contributed to record corporate revenue growth.
  • Allocate and distribute budget for print, direct mail, email and online marketing campaigns to exceed sales goals.
  • Designed the company's first corporate website.
  • Tracked and analyzed all consumer interaction leveraging Google Analytics.

Top Senior Director Of Marketing Employers

Senior Director Of Marketing Videos

A Day In The Life: Marketing Manager

Career Advice on becoming a Marketing Manager by Sarah S (Full Version)

Career Advice on becoming a Marketing Manager by Charles E (Full Version)

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