Senior director of marketing demographics and statistics in the US
Senior director of marketing demographics research summary. Zippia estimates senior director of marketing demographics and statistics in the United States by using a database of 30 million profiles. Our senior director of marketing estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about senior directors of marketing after extensive research and analysis:
- There are over 39,867 senior directors of marketing currently employed in the United States.
- 42.1% of all senior directors of marketing are women, while 57.9% are men.
- The average senior director of marketing age is 39 years old.
- The most common ethnicity of senior directors of marketing is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- Senior directors of marketing are most in-demand in New York, NY.
- San Francisco, CA pays an annual average wage of $184,638, the highest in the US.
- In 2022, women senior directors of marketing earned 95% of what men earned.
- Oregon is the best state for senior directors of marketing to live.
- Senior directors of marketing are 50% more likely to work at private companies in comparison to public companies.
On this page
Senior director of marketing demographics by:
Senior director of marketing gender statistics
42.1% of senior directors of marketing are women and 57.9% of senior directors of marketing are men.
- Male, 57.9%
- Female, 42.1%
Senior director of marketing gender ratio
| Gender | Percentages |
|---|---|
| Male | 57.9% |
| Female | 42.1% |
Senior director of marketing gender pay gap
Women earn 95¢ for every $1 earned by men
Male income
$161,275
Female income
$152,978
Senior director of marketing gender ratio over time
This data breaks down the percentage of men and women in senior director of marketing positions over time. Currently, 42.1% of senior directors of marketing are female.
Senior director of marketing gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 75.89% | 24.11% |
| 2011 | 75.61% | 24.39% |
| 2012 | 76.12% | 23.88% |
| 2013 | 76.06% | 23.94% |
| 2014 | 74.56% | 25.44% |
| 2015 | 74.17% | 25.83% |
| 2016 | 74.06% | 25.94% |
| 2017 | 73.19% | 26.81% |
| 2018 | 60.18% | 39.82% |
| 2019 | 59.13% | 40.87% |
| 2020 | 57.56% | 42.44% |
| 2021 | 57.94% | 42.06% |
Senior director of marketing related jobs gender ratio
We compared senior directors of marketing with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Senior Director Of Marketing | 58% | 42% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Senior director of marketing demographics by race
The most common ethnicity among senior directors of marketing is White, which makes up 74.6% of all senior directors of marketing. Comparatively, 8.7% of senior directors of marketing are Hispanic or Latino and 8.2% of senior directors of marketing are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Senior director of marketing race
| Senior director of marketing race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Senior director of marketing race and ethnicity over time
See how senior director of marketing racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Senior director of marketing race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Senior director of marketing wage gap by race
According to our data, asian senior directors of marketing have the highest average salary compared to other ethnicities. Black or african american senior directors of marketing have the lowest average salary at $152,980.
| Ethnicity | Salary |
|---|---|
| Unknown | $160,517 |
| White | $159,847 |
| Black or African American | $152,980 |
| Asian | $174,445 |
| Hispanic or Latino | $159,335 |
Average senior director of marketing age
See how the average age of senior directors of marketing varies based on ethnicity and gender.
Male
Female
Senior director of marketing age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Senior director of marketing age breakdown
The average age of senior directors of marketing is 40+ years years old, representing 44% of the senior director of marketing population.
Senior director of marketing age breakdown
| Senior Director Of Marketing Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Senior director of marketing educational attainment
The most common degree for senior directors of marketing is bachelor's degree, with 75% of senior directors of marketing earning that degree. The second and third most common degree levels are master's degree degree at 19% and master's degree degree at 3%.
- Bachelor's, 75%
- Master's, 19%
- Associate, 3%
- Doctorate, 1%
- Other Degrees, 2%
Senior directors of marketing by degree level
| Senior director of marketing degree | Percentages |
|---|---|
| Bachelor's | 75% |
| Master's | 19% |
| Associate | 3% |
| Doctorate | 1% |
| Other Degrees | 2% |
Senior director of marketing jobs you might like
Senior director of marketing wage gap by degree level
According to the data, senior directors of marketing with a Doctorate degree earn more than those without, at $192,887 annually. With a Master's degree, senior directors of marketing earn a median annual income of $185,285 compared to $165,345 for senior directors of marketing with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $185,285 |
| Bachelor's Degree | $165,345 |
| Doctorate Degree | $192,887 |
Senior director of marketing employment statistics
Most senior directors of marketing work for a private in the technology industry.
Company size where senior directors of marketing work
Below, you can see the size of companies where senior directors of marketing work.
Senior director of marketing jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 4% |
| 50 - 100 employees | 10% |
| 100 - 500 employees | 13% |
| 500 - 1,000 employees | 7% |
| 1,000 - 10,000 employees | 29% |
| > 10,000 employees | 37% |
Senior director of marketing jobs by company type
Employees with the senior director of marketing job title have their preferences when it comes to working for a company. For instance, most senior directors of marketing prefer to work at private companies over public companies.
Senior director of marketing jobs by sector
| Company type | Percentages |
|---|---|
| Education | 3% |
| Public | 48% |
| Private | 50% |
Senior director of marketing jobs by industry
The most common industries for senior directors of marketing are technology, media and health care.
Senior director of marketing industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 17% |
| Technology | 13% |
| Media | 11% |
| Health Care | 8% |
| Manufacturing | 7% |
| Retail | 7% |
| Hospitality | 6% |
| Finance | 5% |
| Start-up | 4% |
| Internet | 3% |
| Professional | 3% |
| Telecommunication | 3% |
| Pharmaceutical | 2% |
| Non Profits | 2% |
| Insurance | 2% |
| Education | 2% |
| Transportation | 1% |
| Energy | 1% |
| Real Estate | 1% |
Senior director of marketing turnover and employment statistics
Senior director of marketing unemployment rate over time
The unemployment rate for senior directors of marketing between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Senior director of marketing unemployment rate by year
| Year | Senior director of marketing unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average senior director of marketing tenure
The average senior director of marketing stays at their job for 1-2 years, based on the 2,489 senior directors of marketing resumes in Zippia's database.
Senior director of marketing tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 6% |
| 1-2 years | 39% |
| 3-4 years | 20% |
| 5-7 years | 18% |
| 8-10 years | 8% |
| 11+ years | 9% |
Senior director of marketing LGBT ratio compared to similar jobs
Review the percent of senior directors of marketing that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Sales Representative/Store Manager | 7.25% | 205,653 |
| Green Marketing Analyst | 9.54% | 70,376 |
| Senior Director Of Marketing | 9.86% | - |
| Media Relations Director | 16.11% | 32,391 |
Similar senior director of marketing jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Sales Representative/Store Manager | 7.25% | 205,653 |
| Green Marketing Analyst | 9.54% | 70,376 |
| Media Relations Director | 16.11% | 32,391 |
Foreign languages spoken by senior directors of marketing
The most common foreign language among senior directors of marketing is Spanish at 44.3%. The second-most popular foreign language spoken is Portuguese at 11.4% and German is the third-most popular at 7.1%.
- Spanish, 44.3%
- Portuguese, 11.4%
- German, 7.1%
- French, 7.1%
- Japanese, 5.7%
- Other, 24.4%
Senior director of marketing languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 44.3% |
| Portuguese | 11.4% |
| German | 7.1% |
| French | 7.1% |
| Japanese | 5.7% |
| Other | 24.4% |
