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Top Senior Director Of Marketing Skills

Below we've compiled a list of the most important skills for a Senior Director Of Marketing. We ranked the top skills based on the percentage of Senior Director Of Marketing resumes they appeared on. For example, 11.7% of Senior Director Of Marketing resumes contained SR as a skill. Let's find out what skills a Senior Director Of Marketing actually needs in order to be successful in the workplace.

The six most common skills found on Senior Director Of Marketing resumes in 2020. Read below to see the full list.

1. SR

high Demand
Here's how SR is used in Senior Director Of Marketing jobs:
  • Led classroom training supported technical education and best practice utilization.
  • Hired in 3/09 as Sr. Director of Marketing and led the development and execution of the XEOMIN U.S. Marketing Plan.
  • Contributed to development of a Global Web Strategy for the firm, written by the Sr.
  • Managed through periods of supply disruption and consistently met or exceeded plan throughout tenure.
  • Created regular status report for Sr. Executives in Japan, Europe and US.
  • Promoted to Sr. Director within five years.
  • Promoted to Sr. Director in 2010.
  • Established branding, marketing communications, lead generation and public relations.Build a grassroots community to support product launches.
  • Launched Rythmol SR with the GSK selling team in 2008; continually motivate team of 550+ sales representatives.
  • Proved economics of the cases and drove approval through sr. leadership.
  • Orchestrated two successful multi-advertising/promotional agency retentions and transition of existing agencies with no disruption in business services or functionality.

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2. Saas

high Demand
Here's how Saas is used in Senior Director Of Marketing jobs:
  • Developed targeted go-to-market strategy and executed plan to launch and rapidly grow SaaS/AaaS business.
  • Performed detailed vendor evaluation including SaaS-based and on premise software solutions.
  • Assessed competitive position of SaaS offerings in sub-markets.
  • Developed the product positioning and market messaging for a rapid and complete shift from an on-premise solution to a SaaS offering.
  • Served as executive leading marketing and brand management for this privately held Software as a Service (SaaS) company.
  • Focused on SaaS/Cloud, mobile, software and services markets.
  • Determined size, growth rates, SaaS penetration and drivers.
  • Launched several SaaS product offerings.
  • Launched the branding and promotion of the agOnDemand(TM) software-as-a-service (SaaS) cloud platform for all products.
  • Repositioned company to be a SaaS provider of email security and compliance within 6 months of launch.
  • Repositioned company as SaaS provider with 5 flagship solutions and 20 applications that addressed market challenges.
  • Recruited to reposition this Sequoia Capital funded enterprise SaaS startup into the supply management market and restore revenue trajectory.

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3. Product Development

high Demand
Here's how Product Development is used in Senior Director Of Marketing jobs:
  • Determined the marketing and product development needs of the company based on market opportunities and annually developed corporate goals.
  • Developed and implemented radio promotion, advertising, strategic marketing, public relations and product development plans.
  • Implemented annually for use by marketing/sales teams and executive leaders for new product development strategy.
  • Managed a product development agenda designed to attract customers with improved credit and revenue performance.
  • Managed consumer marketing research initiatives to drive new product development and marketing strategy.
  • Spearheaded product development effort to leverage acquired IP into expanded product offering.
  • Coordinated product development efforts with Asian and American factories.
  • Developed marketing plan and assisted with product development.
  • Directed and coordinated product development, such as Spice Girls fashion dolls, to ensure timely and profitable introductions.
  • Developed and led strategic plan including new product development, category segmentation, brand positioning, & strategic targeting.
  • Moved relationship from a distribution model to collaborative product development, paving the way for complete acquisition in 2012.
  • Developed and executed marketing plans, drove new product development and ensured sales and market share objectives were met.
  • Revitalized product development, increasing new product sales from 5% to 11% of total sales.
  • Provided actionable customer insights driving strategy, product development, messaging, creative and product design.
  • Led all US product development on the brand and participated in global product team initiatives.
  • Led the development of innovation strategy and new product development for all ACH businesses.
  • Managed stakeholders from Sales, Customer Service, IT, Legal and Product Development.
  • Partnered with Product Development on new products and developing product launch marketing strategies.
  • Participated in new Internal Medicine product development focusing on CNS and Asthma markets.
  • Promoted from Director of Acquisition & New Product Development.

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4. Business Development

high Demand
Here's how Business Development is used in Senior Director Of Marketing jobs:
  • Partnered with cross-functional teams to lead the evaluation of new business development opportunities in the anti-hypertension market.
  • Identified and implemented new business development strategies and opportunities aimed at increasing year to year revenue.
  • Generated $1.2M incremental business by implementing business development efforts for new and existing customers.
  • Managed sales forecasting, business development, project planning, and process improvement initiatives.
  • Analyzed business developments and monitored market trends with monthly market surveys.
  • Established a global field service marketing and business development organization.
  • Created strategic business development plan for Systems Integrator sales channel.
  • Identified and managed brand, non-profit and business development partnerships.
  • Selected as marketing function Business Development Task force member.
  • Represented Marketing/Business Development at the Senior Management Meetings Monthly.
  • Involved in business development activities from initiation through implementation.
  • Reported to VP Business Development, running all marketing programs for SCADA operations software provider (Big Data platform).
  • Aligned, and directed sales, marketing, business development, account management, client relationships and services.
  • Promoted from Director, Business Development and distinguished as Employee of the Quarter within 90 days of hire.
  • Led a small staff and oversaw business development, marketing, strategy, branding, and PR.
  • Promoted to new position reporting to the Executive Vice President - Marketing, Sales and Business Development.
  • Created new sales communications and packages; worked with sales, business development, producers and design
  • Led customer support and experience, and direct marketing business development for all AOL travel properties.
  • Reported to president and worked extensively with Sales, Business Development, and Engineering heads.
  • Recruited, trained and mentored sales teams of 50 in several areas of business development.

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5. Market Research

high Demand
Here's how Market Research is used in Senior Director Of Marketing jobs:
  • Managed the marketing and applications organization responsible for market research, product definition, subsystem development, and go-to-market strategies.
  • Directed activities of Customer Marketing Managers/Directors and Market Research Manager to control all aspects of Customer Planning Process.
  • Recruited and hired product management, medical education, market research, and marketing communications talent.
  • Conducted market research segmentation to help company prioritize strategic opportunities around personas and need states.
  • Analyzed and recommended price alignment based on market research and presented to senior management.
  • Conducted market research and competitive analyses to identify prospects to expand depositor pipeline.
  • Worked in collaboration with global market research leader and internal scientific partners.
  • Managed market research initiatives including market segmentation and sizing and competitive analyses.
  • Conducted market research to develop editorial content and advertising media kit.
  • Conducted market research to increase consumer experience with actionable information.
  • Managed corporate level competitive intelligence and market research.
  • Managed consulting and market research process reporting.
  • Centralized, prioritized, summarized, and facilitated analyst, thought leader, and market research for the CX team.
  • Directed market research to identify target consumer segments and their needs, and to validate product and advertising concepts.
  • Headed Marketing department tasked with advertising, market research, public relations, fund raising and customer loyalty efforts.
  • Managed all agency relationships, including advertising, PR, web/digital/social, packaging design and market research.
  • Implemented market research for each product launch leading to the creation of unique positioning statements.
  • Directed the company's market research, business intelligence, and performance management initiatives.
  • Managed market research, digital media, and subscription technology services.
  • Mentored a four-person creative team and market research specialist.

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6. Revenue Growth

high Demand
Here's how Revenue Growth is used in Senior Director Of Marketing jobs:
  • Developed marketing programs that contributed to record corporate revenue growth.
  • Authored and drove strategy for $100M loyalty program resulting in 4 consecutive years of double-digit revenue growth.
  • Played a key role in generating 54% core recurring revenue growth.
  • Innovated revenue growth, created fresh perspective to drive profitable growth.
  • Charged with driving institutional subscriber revenue growth in North America.
  • Positioned company for targeted ad revenue growth.
  • Provided decision support to founder and executive team to reinvigorate revenue growth for immunoassay instrument and consumables business.
  • Defined eCommerce platform strategy to support annual revenue growth from $33M to $50M.

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7. ROI

high Demand
Here's how ROI is used in Senior Director Of Marketing jobs:
  • Partnered with cross-functional teams in maximizing ROI and ensuring effective branding, financial profitability, communication and creative consistency.
  • Developed marketing and communications metrics and reporting dashboards to measure internal and external marketing and communications ROI.
  • Developed new customer acquisition initiatives among core shoppers that drove incremental sales and positive ROI.
  • Conducted marketing analysis and ROI of casino promotions and direct mail profitability.
  • Created marketing ROI measurements for each marketing activity.
  • Designed integrated marketing strategy for the B2C segment, increasing revenue and delivering an annual marketing ROI of over 400%.
  • Implemented an advertising template builder system resulting in annual ROI of over $1M as well as consistent brand presentation.
  • Managed marketing staff and consultants: built licensing partnerships, MOU contract review, JV deal structuring and ROI management.
  • Played key role in achieving 25% increase in volume and 130.6% ROI by revamping marketing for Affinity/Corporate Partnerships.
  • Created Char-Broil digital e-commerce platform from ground up to producing $12M in annual sales with $7.8M margin.
  • Collaborated with work stream leads to define project scope and activities for the NBC IOS and Android apps.
  • Provided ReachLocal a way to measure and optimize demand generation ROI * Built out multiple demand generation channels.
  • ROI-based campaigns produced consistently higher qualified leads, resulting in approximately $500K in new sales monthly.
  • Maximized ROI on all communications and offers resulting in over $100 MM annually in EBITDA savings.
  • Developed ROI models to measure the value of Social Media Organic Search and Landing Page optimization.
  • Achieved CPG operating income, sales and ROI goals for 2007- 2010 in a down economy.
  • Identified and launched channels to achieve distribution goals while maintaining positive ROAS/ROI and CPA targets.
  • Identified and tested new technologies and tools to maximize return on investment (ROI).
  • Defined and installed all relevant market reach elements/processes for each segment based on estimated ROI.
  • Developed tracking to determine ROI and media channel impact at the local geographic level.

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8. Online

high Demand
Here's how Online is used in Senior Director Of Marketing jobs:
  • Developed and implemented the organization's first-ever Consumer Privacy Policy consisting of online and offline HIPAA Compliance and Safe Harbor integration.
  • Identified opportunities to create industry differentiating online experiences for clients and prospects to improve engagement, retention and asset acquisition.
  • Led online customer relationship efforts, including member segmentation, reward program development and web-only services.
  • Executed corresponding online campaigns and online and offline testing to increase customer retention and profitability.
  • Developed and executed integrated online/offline campaigns to drive customer engagement and increased brand loyalty.
  • Coordinated promotional and marketing efforts with AXS and Ticketmaster for online ticket sales initiatives.
  • Developed compelling digital/online programs to ensure synergy between online and off line marketing programs.
  • Developed acquisition and retention programs through E-commerce across various online channels and social networks.
  • Promoted to assume concurrent Marketing leadership, producing value through online and in-person communications.
  • Developed and executed online marketing strategy/branding to merchandise over 150 product lines.
  • Managed all online activities including advertising, social media and website strategy.
  • Ensured compliance with regulations and restrictions through online investigation and research.
  • Developed online marketing strategies and campaigns for merchandise and company branding.
  • Conducted highly targeted consumer demographics research to assess consumer online behaviors.
  • Crafted first-in-class online marketing tool utilized internally and by franchisees.
  • Designed all online and printed marketing and advertising materials.
  • Developed marketing recruitment program for full-time online district programs.
  • Established consistent marketing message off-air and online.
  • Introduced online and database marketing into programming.
  • Developed online reputation management strategy.

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9. Demand Generation

high Demand
Here's how Demand Generation is used in Senior Director Of Marketing jobs:
  • Implemented marketing automation system, enabling trigger-based demand generation and nurture campaigns, lead scoring and routing.
  • Developed a market growth plan and orchestrated execution of demand generation programs and initiatives.
  • Established weekly, monthly and quarterly marketing demand generation and opportunity creation targets.
  • Led marketing strategy, product marketing, communications and demand generation.
  • Developed and managed corporate brand messaging, public relations initiatives, digital and social media programs, and demand generation campaigns.
  • Introduced and executed creative demand generation programs that resulted in new prospects and advanced existing opportunities in the sales funnel.
  • Generated over $10 million in closed business annually via demand generation programs.
  • Established demand generation strategies/plan to lower acquisition cost by 50%.
  • Increased leads 33% in 2011 through direct marketing, leveraging demand generation application (Eloqua).
  • Directed demand generation team focused on legal information and workflow product lines across a $1B business.
  • Established a global campaigns function to drive integrated demand generation programs focused on customer-centric solutions.

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10. Content Marketing

high Demand
Here's how Content Marketing is used in Senior Director Of Marketing jobs:
  • Established first company-wide content marketing program and managed content strategy and publishing activities across all lines of business.
  • Launched new website, wrote articles/white papers, and established company LinkedIn presence (content marketing).
  • Initiated content marketing strategy by mapping it to customer buying journey models for each business unit.
  • Managed cross-functional teams to develop a new website, enabling content marketing and lead generation.
  • Directed content marketing initiatives to build brand.
  • Developed and implemented content marketing to create awareness of Inmar solutions, fill leads pipeline and generate new business.

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Jobs With Trending Skills

11. CRM

high Demand
Here's how CRM is used in Senior Director Of Marketing jobs:
  • Led user acquisition and segmentation initiative and integrated CRM and SFA software to maximize marketing effectiveness and user conversion levels.
  • Increased transaction funnel optimization by 60% with CRM focused locality-targeted functionality.
  • Established personalized experience for every customer via constructing CRM system.
  • Created CRM plan and email campaign to make use of existing consumer database of 300,000 members, increasing registration 40%.
  • Updated and expanded website in support of transitioning focus, managed vendors to deliver SEO / CMS site and CRM integration.
  • Developed patient segmentation strategy that improved ROI on the patient CRM program by 45% following a revamp of on-line programs.
  • Managed cross-functional CRM software implementation team of 50 people and drove 18-month benefit of $55 million in additional revenue.
  • Created CRM segmentation based on buying behaviors that drove customer loyalty and perception to the highest levels in brand history.
  • Served on national, cross-functional team to centralize 18 legacy systems onto one CRM system, saving $180K.
  • Developed and executed the CRM strategy to gain a deeper understanding of customer behavior, attitudes and interests.
  • Initiated CRM evaluation and selection to build-out system for contacts, leads tracking, and email integration.
  • Led CRM communications strategy for all home service and App customers resulting in 166bps churn reduction.
  • Directed the segmentation of the database and developed a Customer Relationship Management System (CRM).
  • Owned all consumer CRM strategies and initiatives, including the development of a new technology platform.
  • Managed and directed internal and external teams of consultants to lead company-wide CRM activities.
  • Managed database, CRM, fulfillment and direct mail vendors for the organization.
  • Led CRM strategies and campaigns in support of numerous museum departments and initiatives.
  • Resulted in on-site CRM contract with top client, Farmers National Bank.
  • Managed lead generation, external marketing, CRM system and internal communications.
  • Generated over $20MM in pharmacy clinical services through targeted CRM campaigns.

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12. Strategic Direction

high Demand
Here's how Strategic Direction is used in Senior Director Of Marketing jobs:
  • Managed media and creative teams, providing strategic direction, team leadership and operational management.
  • Charted strategic direction for board and member events, industry relationships and public/media relations.
  • Headed creative review meetings providing strategic direction for each catalog mailing.
  • Provided strategic direction for corporate and field locations.
  • Led and developed the strategic direction of all marketing activities for a brand looking to revitalize its presence in the market.
  • Structured and championed strategic direction and development of the Leaders Club - the company's international loyalty and customer recognition program.
  • Formulated the vision and strategic direction for authors, initiated growth strategies, and approved many financial marketing initiatives.
  • Managed strategic direction of product development and marketing of microwave ovens, room air conditioners, and air purifiers.
  • Provided strategic direction for the SAKSFIRST program and ensuring proper execution of day to day program mechanics.
  • Created a new strategic direction for the company experiencing negative store traffic.
  • Defined strategic direction for the Hampton brand on-going including managing brand research programs such as Communispace and Best Guest Panel.

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13. Direct Reports

high Demand
Here's how Direct Reports is used in Senior Director Of Marketing jobs:
  • Managed six direct reports and approximately 35 individuals plus agencies globally.
  • Managed leadership and professional development of eight direct reports.
  • Coached 5 direct reports, with a total team of 38 marketers; Reported to SVP Business Unit and President International.
  • Managed and developed staff (4 direct reports, 14 indirect reports) so they were continually challenged and appreciated.
  • Managed 5 direct reports; total team of 20 FTE's in marketing, promotion and sales areas.
  • Led commercial, medical, and clinical cross functional team including department heads and select direct reports.
  • Guided and directed 20 people, 6 direct reports, and 14 contractors across the Latin America.
  • Supervised 3 - 5 direct reports, multiple agencies as well as an internal support teams.
  • Managed 4 direct reports and 6 outside agencies day-to-day on all implementation of marketing tactics.
  • Led a team of 6 direct reports and 4 dotted line reports in the field.
  • Supervised 4 directors, 72 indirect reports and administered $10.2M annual operating budget.
  • Reported to VP Marketing & Sales and managed 2 direct and 11 indirect reports.
  • Managed staff of five direct reports, large agency staff and external consultants.
  • Hired 80% of direct reports with 0% attrition after 3 years.
  • Managed marketing budget of $25,000,000 in addition to 12 direct reports.
  • Managed 9 direct reports and a full team of 30 marketing professionals.
  • Managed 4 direct reports within an extended marketing staff of 16.
  • Managed two direct reports in addition to C2C team of three.
  • Managed the Marketing Services team, which included 9 direct reports.
  • Managed, mentored and inspired 2 direct reports and 2 interns.

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14. Kpis

high Demand
Here's how Kpis is used in Senior Director Of Marketing jobs:
  • Implemented key performance indicators (KPIs) for measuring marketing effectiveness to the sales channel and to potential customers.
  • Developed KPIs and measures to optimize business process, and drive continual improvements.
  • Created KPIs, identified successful lead generation campaigns and evangelize best practices.
  • Developed KPIs and infrastructure driving 3 year revenue CAGR +5%.
  • Analyzed and reported digital KPIs to executive team.
  • Improved the KPIs by 10x in one year.
  • Negotiated new multi-million dollar vendor agreements with consumer advertising and media agencies, establishing KPIs, incentive structures and renewal criteria.
  • Defined budgets, developed forecasts, established KPIs and instituted web analytics.
  • Developed lead lifecycle processes to provide better visibility of sales pipeline, customer lifetime value, and other KPIs.

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15. Internet

average Demand
Here's how Internet is used in Senior Director Of Marketing jobs:
  • Directed product portfolio development, organization, and implementation of Residential and Commercial Broadband Internet Products.
  • Managed marketing department that conceptualized and developed the market for Internet Web Hosting.
  • Negotiated hotel Internet/Phone package contracts with large companies/organizations.
  • Coordinated Division product launches of Phone/Internet/Video bundles.
  • Marketed a full line of luxury kitchen appliances through specialty retailers, big box retailers and Internet retailers to consumers.
  • Planned and executed marketing and business development strategies for #1 tournament game site on the internet.
  • Used technology to successfully design and pilot first instant decision process in telesales and internet channels.
  • Designed CBRE Green brand identity and content of all Internet and intranet family of pages.
  • Increased sales of high-speed internet from 50 to over 100 sales per day.
  • Positioned JBMS as the leading-edge small footprint tear-off database for the Internet.
  • Developed a corporate communications plan for immediate response to zero-day Internet vulnerabilities and other crisiscommunications.
  • Managed all SEO, SEM and eNewsletter programs, and Internet partnerships.

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16. Oversight

average Demand
Here's how Oversight is used in Senior Director Of Marketing jobs:
  • Provided strategic oversight and a strong business approach to managing existing systems and developing enhanced models for future events.
  • Developed $10 million television advertising campaign, including oversight of television commercial productions with leading agencies.
  • Challenged with complete oversight of all marketing communications and creative output.
  • Coordinated system-wide media purchases, including a program for oversight of $19,000,000 in media purchases company-wide in FY 05.
  • Developed the overall brand structure and provides oversight to brand compliance through all departments.
  • Managed 3 marketing teams, with operational oversight of managers in other departments.
  • Provided successful care management and oversight for up to 40 patients a month.
  • Reported to SVP Sales & Marketing with oversight of eight direct reports.
  • Provided strategic, creative and analytical oversight of a wide range of performance-based projects and campaigns for the Army.
  • Managed a multi-disciplinary team with financial oversight, developed user-experience designs, product roadmap and strategic content across the Yahoo!
  • Developed Museum's first social media strategy including establishment of best practices, introduction of analytics and oversight of steering committee.

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17. Business Units

average Demand
Here's how Business Units is used in Senior Director Of Marketing jobs:
  • Worked collaboratively with multiple business units on systems and processes to ensure a positive customer experience.
  • Established base business metrics for vertical and horizontal product business units.
  • Involved in evaluating opportunities to diversify Duke Energy's Asset Portfolio and leverage internal resources from multiple Duke Energy Business Units.
  • Managed six direct marketing associates in three distinct business units; PET/CT, SPECT, and Radiation Treatment Planning.
  • Created and implemented marketing strategy for company's first e-commerce business units, launched in Q4 2004.
  • Worked across studios and business units to ensure alignment on product design, features and launch strategies.
  • Partnered with company principals and leaders in other business units to align plans and processes.
  • Led team that strengthened brand equity and helped business units drive double digit sales growth.

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18. B2C

average Demand
Here's how B2C is used in Senior Director Of Marketing jobs:
  • Developed and positioned leading B2C portal and a subscription-based e-commerce platform selling excess inventories.
  • Promoted internally to orchestrate division-wide marketing initiatives targeting B2B and B2C programs.
  • Created traditional and new media marketing strategies to deliver product presentation for both B2B and B2C channels.
  • Achieved 15% YOY sales growth in 2014 through B2B/B2C acquisition, retention and segmented touch strategies.
  • Established B2B and B2C marketing platforms and built profitable partnerships with overseas recruitment agencies.
  • Recruited to lead the B2B and B2C marketing efforts for managed vision care division.
  • Led team of 5 marketing and research professionals and crafted multi-channel marketing strategies for 3 diverse B2B and B2C segments.

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19. Sales Process

average Demand
Here's how Sales Process is used in Senior Director Of Marketing jobs:
  • Re-engineered custom sales process and implemented $1.5M automation system, dramatically increasing throughput.
  • Implemented software and digital content merchandising programs to drive sales for strategic partners during hardware and peripheral sales process.
  • Owned global marketing strategy, sales process, corporate communications, public relations, and brand strategy.
  • Worked with families to provide relief and comfort during the sales process and move-in transition.
  • Collaborated with sales staff prior to presentations to standardize the sales process.
  • Reduced sales process by 34 days.

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20. Eloqua

average Demand
Here's how Eloqua is used in Senior Director Of Marketing jobs:
  • Implemented Eloqua marketing automation tool while establishing a centralized customer database.
  • Implemented data scrubbing and normalization program in Eloqua, resulting in a 96% reduction in broken lead assignments.
  • Analyzed and optimized campaigns using Adobe Marketing Cloud via tracking codes appended to Eloqua URLs.
  • Created tracking reports using Eloqua Insight dashboard to monitor campaign performance.
  • Utilized Eloqua forms for data capture and progressive profiling.
  • Centralized Marketing Execution and Segment Management Delivered an Eloqua based Marketing Operations vision; Re-engineered processes as needed.
  • Doubled conversion rates on lead generation campaigns by launching Eloqua forms utilizing pre-population and progressive profiling.
  • Monitored deliverability of Eloqua instance and worked with marketing operations to monitor and addresses bounces.
  • Aligned Sales and Marketing Processes Designed Eloqua based lead management approach integrated with Salesforce.com.

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21. Trade Shows

average Demand
Here's how Trade Shows is used in Senior Director Of Marketing jobs:
  • Elevated corporate visibility by organizing various referral events and trade shows.
  • Initiated, designed, and implemented international event management support for trade shows and international sales events with 70,000+ attendees.
  • Created and executed strategy for two major industry trade shows: https://reinvent.awsevents.com/ & https://websummit.net/.
  • Managed end-to-end responsibility for trade shows, including three exhibits at ConExpo / CONAGG 2011.
  • Directed corporate marketing, product launches, trade shows, and public relations.
  • Created trade show material and coordinated marketing activities and trade shows.
  • Devised action plans for marketing needs at trade shows.
  • Represented organization at all major trade shows and conferences.
  • Created strategic initiatives to attract and retain members, visibility at international trade shows, webinars, educational sessions and competitions.
  • Coordinated and participated in promotional activities and trade shows; active member of Houston Apartment Association.

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22. Creative Direction

average Demand
Here's how Creative Direction is used in Senior Director Of Marketing jobs:
  • Provided strategic and creative direction for marketing programs both traditional and non-traditional in scope.
  • Worked in conjunction with the art department in the creative direction of projects assigned to.
  • Provided creative direction for programs and closely managed agencies to meet deadlines and quality expectations.
  • Managed and developed team of up to six in providing creative direction to in-house and external art directors and agencies.
  • Guided design team on creative direction of promotional emails, digital ads, websites and collateral.
  • Managed creative direction, content, wire-framing, and development of digital campaigns and nurturing programs.

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23. Consumer Insights

average Demand
Here's how Consumer Insights is used in Senior Director Of Marketing jobs:
  • Developed annual marketing plans and marketing strategic framework for US Consumer Marketing based on consumer insights and business performance data.
  • Utilized brand equity studies and consumer insights to position Weber as the "grilling expert."
  • Created strategic consumer insights and actionable intelligence to marketing, category management, operations, and senior management.
  • Participated in consumer insights projects designed to understand needs of customers and optimize customer experience and retention.
  • Identified core competencies to guide personal development in Consumer Insights department.
  • Identified and incorporated consumer insights into brand strategy / customer plans.

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24. Analytics

average Demand
Here's how Analytics is used in Senior Director Of Marketing jobs:
  • Managed an 8-member cross-functional team including the Directors of Customer Analytics, Promotional Marketing and Acquisition, Activation and Retention.
  • Established new positioning for marketing Analytics products, greatly simplifying complex offerings.
  • Optimized website performance, enhancing revenue using analytics and reporting tools.
  • Directed all analytics for marketing and campaign activity.
  • Developed performance objectives for analytics.
  • Led comparative test of internal and vendor lead analytics capabilities; over $1M in sales attributed to testing
  • Developed digital search and display marketing channel and analytics, which drove 25% of new applications.
  • Analyzed SEER Analytics survey data to adjust marketing strategies to impact and improve the member experience.
  • Complied and delivered weekly social media analytics and metrics to key stakeholders and clients.
  • Measured detailed analytics for short & long sale cycle product categories.
  • Managed Social Media Listening and Analytics programs for various clients.
  • Hired and developed a balanced team of marketing execution and analytics professionals.
  • Created program proposals, SOWs, and recap documentation with supporting analytics/findings at both executive and client level.
  • Managed team which created direct mail models, matrix, selection and analytics Negotiated contracts for key relationships

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25. Value Proposition

average Demand
Here's how Value Proposition is used in Senior Director Of Marketing jobs:
  • Developed overarching marketing plan including value proposition, branding, advertising, public relations, e-marketing and social media.
  • Collaborated on initial mobile app product, including consumer value proposition, key functionality, and product positioning.
  • Created competitive value propositions and bundled offerings/pricing to capture additional revenue.
  • Defined positioning, value proposition and messaging.
  • Defined four pillars of company value proposition, including outstanding reliability, greater speed, more services, and innovative technology.
  • Managed marketing efforts, including value proposition development, market positioning, branding, messaging, collateral, website.
  • Assessed value proposition of new product category including market size, product offering, profitability and strategic value.
  • Created innovative customer value proposition for Home Appliance products that increased store traffic and close rates.
  • Developed new selling tools to make it easy for sales team to present compelling value propositions.
  • Developed go-to-market plans, website designs, product messaging/value propositions, sales collateral, and training.
  • Aligned evidence generation plans to validate and prove value proposition of current and new products.
  • Leveraged social initiatives - a key value proposition for company - to acquire new customers.
  • Researched and reinvented corporate and product positioning, value proposition and key messages.
  • Led the value proposition and messaging framework development effort with executive team.
  • Developed and implemented value proposition of 4 new service practices.
  • Developed positionings and value propositions for all products and collaborated with Product team to ensure alignment.
  • Launched two new indication (sNDA s) in 2014 expanding market opportunity, and building a compelling clinical value proposition.
  • Trained outbound sales and systems engineers as well as partner personnel on company's value proposition (i.e.
  • Developed key marketing messages and created MarCom program to share SigmaGraft's value proposition across channels.
  • Redefined segment brand marketing strategy and delivered new "solutions" value proposition to the market.

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26. Salesforce

average Demand
Here's how Salesforce is used in Senior Director Of Marketing jobs:
  • Rehabilitated Salesforce implementation that led to proper pipeline management, sales forecasting, and customer communication.
  • Linked internal customer and external market data to optimize targeting and salesforce alignment/performance.
  • Developed win/loss reporting dashboard utilizing Salesforce.
  • Performed key role in the evaluation, selection and adoption of Salesforce.com.
  • Updated/improved Salesforce's web messaging and overall web presence.
  • Improved customer service and sales support developing integrated campaigns, optimized sales tools and automated business lead scoring for SalesForce.com.

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27. Special Events

average Demand
Here's how Special Events is used in Senior Director Of Marketing jobs:
  • Utilized local vendors to create gift baskets, plaques and candles for clientele special events.
  • Led a series of brand image campaigns throughout special events and 2008 Beijing Olympics.
  • Directed meetings, conferences and special events for University programs and City Wide events.
  • Co-created event content, special events and helped to launch new events.
  • Anticipated project needs for special events and coordinated work priorities to align deadlines.

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28. Customer Acquisition

average Demand
Here's how Customer Acquisition is used in Senior Director Of Marketing jobs:
  • Created profitable revenue growth initiatives through the innovation and management of customer acquisition and promotions for his mid-South entertainment facility.
  • Managed, designed and implemented all segmentation and targeting for customer acquisition, up-sell and retention activities.
  • Trained field personnel on product positioning and efficient customer acquisition through better targeting and territory management.
  • Launched new International division for customer acquisition in Europe, Canada and Latin America.
  • Started customer acquisition package insert program, generating 30K new-to-file customers annually.
  • Implemented a standardized a New Mover customer acquisition program.
  • Served as director of marketing at Kayak.com, overseeing and cultivating the company's branding and customer acquisition efforts.
  • Increased customer acquisition by 21% while reducing the cost to acquire by 10%.
  • Developed successful customer acquisition and retention strategies such as SGH's first loyalty program.
  • Launched the first email marketing effort driving customer acquisition and retention.
  • Advanced customer acquisition, retention, and product launch campaigns.
  • Identified and implemented opportunities for customer acquisition and retention programs to drive sales across the stores and saks.com.
  • Increased reseller and customer acquisition lead volumes by over 6x.

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29. CMO

average Demand
Here's how CMO is used in Senior Director Of Marketing jobs:
  • Reported directly to the CMO, with monthly presentation to the Chairman.
  • Selected by CMO and SVP Global Sales - Company Award: Essential Piece Award, Q2 2012.
  • Reported to CMO) Led menu development, service marketing, and new products.
  • Reported to CMO) Drove a consumer-centric approach to this $15B business.
  • Managed CMO communications, including redesign of internal Marketing communications platform.
  • Structured profitable trading arbitrages involving senior and subordinate CMO bonds.

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30. R

low Demand
Here's how R is used in Senior Director Of Marketing jobs:
  • Appointed by Company President for international assignment to United Kingdom office to assist in operations process review and improvement plan.
  • Integrated in-depth consumer insights, brand understanding and category dynamics into powerful consumer propositions with cross-functional team on tight timing.
  • Developed new healthier positioned products and expanded ethnic product offerings to better align product portfolio with current consumer trends.
  • Established sales platforms with new and existing businesses for licensed properties, promotional events and retail merchandising initiatives.
  • Demonstrated a thorough understanding of integrating brand messages into unique marketing campaigns and all core marketing collateral.
  • Designed and implemented customer acquisition marketing programs derived from effective data mining and market research.
  • Developed marketing-based sales leads and guided/motivated sales engineering team in providing technical product demonstrations.
  • Authored writing project culminating in product and channel marketing handbook for marketing professionals.
  • Created and implemented channel business plan that heavily leveraged consumer and channel insights.
  • Generated over $10 million in incremental revenue after creating exclusive customized partnerships.
  • Initiated and led marketing and education initiatives to 45 million Medicare eligible beneficiaries.
  • Developed research studies to determine likelihood of product adoption within niche customer segments.
  • Conceived and delivered comprehensive K-12 market analysis to help determine K-12 entry strategy.
  • Maximized business operations by maintaining structured communication with account executives and district managers.
  • Executed national, regional and local television/radio cross promotions and product placements.
  • Recruited senior management level team from competition to evangelize our product line.
  • Developed portfolio branding strategy which leveraged consumer learning from beverage needs research.
  • Collaborated with Public Affairs department to manage external communications and public relations.
  • Defined customer segments and developed personalized contact strategy utilizing one-to-one marketing techniques.
  • Created messaging and marketing that formed entirely new visualization for product marketing.

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31. Twitter

low Demand
Here's how Twitter is used in Senior Director Of Marketing jobs:
  • Trended #1 nationally on twitter.
  • Achieved 18MM impressions in 24 hours, featured as the most trending topic on Twitter and SlideShare.
  • Increased corporate Twitter followers by over 500% and LinkedIn followers by over 300% in fifteen months.
  • Increased Twitter follower account by over 300 percent within three months of management.
  • Directed PR firm to create 100 Tips 100 Hours twitter campaign resulting in 650% positive engagement.
  • Introduced the firm to social marketing using LinkedIn, Twitter and RSS feed.

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32. Facebook

low Demand
Here's how Facebook is used in Senior Director Of Marketing jobs:
  • Generated 46,000 new fans on Facebook in 6 months through innovative marketing campaigns, growing impressions to over 10 million.
  • Implemented strategic social media marketing programs across a broad spectrum of outlets including Facebook, Google+, and Twitter.
  • Collected data from earned, owned and paid social media efforts on Facebook, Twitter, LinkedIn and blogs.
  • Managed, maintained, improved, and created content for Twitter, Facebook, LinkedIn, and YouTube.
  • Launched Facebook community, which reached over 600 fans including industry analysts, press and top customers.
  • Incorporated paid Facebook ads to the social media strategy and increased book sales by 20%.
  • Trained Recruiting and Marketing members on LinkedIn, Facebook, and Twitter recruiting.
  • Managed the creation of branded Facebook and iPhone applications for the campaign.
  • Launched and managed 5 Facebook brand pages totaling more than 6,000 likes.
  • Mobilized grassroots efforts for local premieres through email campaigns and Facebook.
  • Designed Facebook and email programs to register voters on 18th birthday.
  • Strategized and implemented specific Google SEO campaign and Facebook advertisements aimed towards targeted segments with budget of $20,000.
  • Established social media strategies on the corporate and local levels and established presence on Facebook, LinkedIn and Twitter.
  • Executed mobile advertising (retargeting & deep linking) on AdRoll, Facebook, Twitter, YouTube.
  • Optimized presence on social media channels including Facebook, Twitter, Pinterest and LinkedIn.
  • Tripled Twitter and Facebook reach within four months with a follow campaign.

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33. Website Development

low Demand
Here's how Website Development is used in Senior Director Of Marketing jobs:
  • Managed web team and was responsible for website development and maintenance, search marketing, metrics, and reporting.
  • Directed the product and e-commerce website development for a consumer VOIP subscription service.

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34. Strategic Plan

low Demand
Here's how Strategic Plan is used in Senior Director Of Marketing jobs:
  • Developed and executed strategic plans, setting and administering budgets, and managing projects from inception to productive completion.
  • Identified primary and secondary target markets and initiated distributed sales tied to overall strategic plan.
  • Applied sales forecasting techniques and strategic planning to verify sales and profitability of portfolio.
  • Developed overall company strategic plan and implemented annual business plans for licensed brands.
  • Developed and successfully executed corporate strategic plan.
  • Provided long-range strategic planning, marketing and direction to a cross-functional team of professionals who managed the Cranberry and Grapefruit businesses.
  • Worked with board of directors, committees and senior management team to develop policies, procedures, budgets and strategic plans.
  • Managed overall strategic planning, direction, and implementation of marketing technology objectives, strategies, and programs, and competitive
  • Spearheaded 2004 brand strategic plans, tactical plans and resource allocation, resulting in a 25% increase in sales.
  • Created and executed strategic plans for all non-grocery accounts including Mass Merchandisers, Clubs, Drug, and Convenience stores.
  • Developed the marketing strategic planning process across all marketing groups to align to the overall three-year business plan.
  • Reported to CEO and member of Strategic Planning Team tasked with overall brand health and profitable revenue growth.
  • Spearheaded the annual marketing & long-term strategic planning process to achieve sales, traffic & profit goals.
  • Implemented strategic plan and tools to assist in new CMS coverage criteria for chronic low back pain.
  • Created strategic plan to enhance mission and objectives for execution against Team Sports Marketing assets.
  • Established P&L accountability and operational policies and procedures tied to strategic plan.
  • Led product marketing, corporate marketing, corporate communications and strategic planning teams.
  • Supported new strategic plan to drive transformational change for these complex educational, research-oriented and patient care organizations.
  • Developed 3 year strategic plan to expand the franchise beyond video games and merchandise.
  • Created recruitment roadmaps as first strategic plans for each program.

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35. Content Development

low Demand
Here's how Content Development is used in Senior Director Of Marketing jobs:
  • Defined and managed social media strategy, implementation, engagement and growth activities, with content development through social channel distribution.
  • Identified departmental requirements and coordinated site design, architecture, navigation and content development.
  • Managed budgets and staff while overseeing marketing, PR, content development and customer service.
  • Developed efficiency between RIA and consultant channels specific to program and content development, messaging, product/service launches and respective measurement.
  • Managed creative and content development to support corporate positioning, including collateral materials, website redesign, and direct marketing efforts.
  • Initiated and directed content development, functionality and design of a new corporate health services website and quarterly e-newsletter.

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36. Email Campaigns

low Demand
Here's how Email Campaigns is used in Senior Director Of Marketing jobs:
  • Developed and integrated email campaigns with catalog-based promotions.
  • Organized periodic email campaigns and quarterly calls to improve brand-building efforts and to continually educate potential customers regarding service offerings.
  • Developed and kicked off customer life-cycle automated email campaigns after extensive consumer persona, profiling and mapping exercises.
  • Managed and executed multiple direct and email campaigns consistent with overall messaging and brand position.
  • Developed and implemented marketing promotions for Book Club division, including targeted email campaigns.
  • Directed development and execution of email campaigns and account-based communications.

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37. Marketing Collateral

low Demand
Here's how Marketing Collateral is used in Senior Director Of Marketing jobs:
  • Created content for corporate marketing collateral, website/social media, and other initiatives.
  • Created marketing collateral for sales, technical operations, and customer experience organizations.
  • Streamlined and integrated all investment related marketing collateral with common brand.
  • Managed vendor relationships with various outside agencies for marketing collateral, podcast and webinar production.
  • Created marketing collaterals for annual, capital and staff campaigns.
  • Developed and managed production of new marketing collateral including an international recruitment brochure, and an admissions Factbook .

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38. Linkedin

low Demand
Here's how Linkedin is used in Senior Director Of Marketing jobs:
  • Leveraged LinkedIn and other social media tools and generated leads and trusted advisor relationships.
  • Boosted LinkedIn followers by 275 percent over two years.
  • Assumed responsibility for Social Media outreach that led to a 300% increase in reach and engagement on LinkedIn.
  • Served as a customer marketing expert in the social media strategy and launch of the LinkedIn showcase page.
  • Implemented use of social media programs such as LinkedIn to promote Chamber events, membership drives and community information to members.
  • Created and maintained a top 20 LinkedIn group - Future Trends.

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39. Competitive Analysis

low Demand
Here's how Competitive Analysis is used in Senior Director Of Marketing jobs:
  • Developed process for sales readiness including assimilation of industry research, market and competitive analysis and client/account profiling.
  • Conducted competitive analysis, developed new pricing and packaging, authored all marketing and sales materials.
  • Integrated pricing, media economics, customer behavior and competitive analysis to create or refine initiatives.
  • Performed complete competitive analysis and developed recommendations for actionable items to Senior Management.
  • Conducted significant competitive analysis and measurement program against eight unique gas rewards programs.
  • Developed Marketing Plans, Hotel/Restaurant Positioning, Customer Research & Competitive Analysis.
  • Performed competitive analysis using restaurants and competing supermarkets as targets.
  • Utilized consumer insights and competitive analysis to drive product design, pricing, positioning and life cycle management decisions.
  • Responded to sales challenges with competitive analysis, asset production such as customer case studies and sales reference programs
  • Serialized reports and competitive analysis for established clients in the plumbing, tool and specialty hardware arenas.
  • Created competitive analysis and market intelligence for both software and hardware product lines.
  • Conducted significant competitive analysis to inform a strategic and tactical roadmap for My Coke Rewards'.

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40. Customer Retention

low Demand
Here's how Customer Retention is used in Senior Director Of Marketing jobs:
  • Developed and launched new customer retention processes to drive $11M+ in saved contract value over a five year period.
  • Maximized customer retention and "dish win-backs" through innovative incentives and marketing.
  • Transformed stagnant marketing function into an efficient high impact driver of sales and customer retention for mid-sized consumer financial consultancy.
  • Doubled customer retention rate in year by designing and deploying telemarketing campaigns, ensuring successful strategic customer retention campaign.
  • Directed customer retention-focused organizational service culture through customer research, satisfaction surveys, focus groups and secret shops.
  • Managed Executive level clients including interviews, corporate-wide proposals, customer retention, success stories and public testimonials.

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41. Annual Budget

low Demand
Here's how Annual Budget is used in Senior Director Of Marketing jobs:
  • Participated in annual budget and strategic planning process.
  • Led an 11-person marketing department with an annual budget of $3MM/year with responsibilities for $43MM in revenue.
  • Supervised media placement for exhibitions, public programs and special events - annual budget of $2 million.
  • Assisted the implementation of annual budgets, and gave sound financial management for all clients.
  • Prepared presentation material for the strategic plan, annual budgets and quarterly reviews.
  • Supervised six corporate employees and managed an annual budget of $1.5M.
  • Managed annual budget of $25 million and oversaw 3-7 employees.
  • Administered an annual budget in excess of $100 million.
  • Planned and managed annual budget of over $10 million.
  • Managed an annual budget of $18 million.
  • Administered and maximized $1 million annual budget.
  • Administered annual budget of $5 million.
  • Controlled multi-million-dollar annual budget development, planning, and management and reporting including ROI measurements.
  • Facilitated annual budget buildup, monthly reforecasting, and management-requested budget fund reductions.
  • Handled new product introductions, strategic planning, advertising, promotions, forecasting and managed a $ 4 million annual budget.
  • Directed the allocation of a multi-million dollar annual budget, 23 staff members, and all external agencies.
  • Acquired $ 2 - 6 billion in new deposits annually, meeting annual budget targets.

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42. C-Level

low Demand
Here's how C-Level is used in Senior Director Of Marketing jobs:
  • Gained C-level buy-in to institute product release protocol resulting in 30bps decrease in subscriber churn rate.
  • Delivered Marketing QBR's to Global Sales Leadership and C-Level Executives.
  • Presented findings to C-level team to garner buy-in for execution.
  • Directed sales models to penetrate C-Level and V-Level.
  • Consulted with Managers, VP's, SVP's and C-level at strategic accounts on marketing and marketing analytics.
  • Provided C-level leadership to a national manufacturer of full-spectrum consumer lighting products.

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43. SEO

low Demand
Here's how SEO is used in Senior Director Of Marketing jobs:
  • Developed comprehensive and coordinated digital strategy and plan including social media, SEO and paid advertising.
  • Optimized websites in line with Search Engine Optimization (SEO) guidelines and support Search Engine Marketing (SEM) efforts.
  • Redirected conversion strategy in SEM and SEO from short-term lead generation to long-term subscribers through keyword refinement of bidding and copy.
  • Created weekly blog strategy: establish calendar, targets, and authors to drive leads, SEO, and content.
  • Managed a number of external agencies including Branding, Public Relations, Social & SEO.
  • Led website development, SEO, social media, and on-line programs with key vendors.
  • Partnered with VP/E-commerce on digital strategies: SEO, email/mobile marketing and social media.
  • Designed and maintained e-commerce website, SEO/SEM programming, graphics and content creation.
  • Fueled the sales pipeline with direct marketing activities, SEO and social media efforts
  • Strengthened SEO, driving 20% more traffic to updated website.
  • Managed an SEO company project relationship to increase website traffic.
  • Led multi-channel digital and offline teams in SEM, SEO, social media and direct mail marketing driving 40% growth.
  • Launched new SEO, Social Media, Programmatic Media, Local Search and Marketing Automation products throughout last two years.
  • Leveraged Email, SEM, SEO, Remarketing, Display ads to drive sales, customer acquisition and retention.
  • Directed the implementation and redesign of the corporate website, monitoring analytics to gauge performance and SEO/SEM activity.
  • Redesigned www.GS1US.org increasing web traffic over 10% to 1.5M hits per year through SEO and SEM.
  • Owned the website structure, content, design, conversion, SEO.
  • Implemented LinkedIn Lead Accelerator (retargeting) and Captora (SEO) to increase global digital marketing footprint.
  • Led transformative redesign of new cart and ecommerce experience, increased SEO and funnel conversion.

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44. SEM

low Demand
Here's how SEM is used in Senior Director Of Marketing jobs:
  • Improved membership marketing by creating and disseminating membership quarterly e-newsletters for multiple clients.
  • Designed PowerPoint presentations for various meetings and seminars, crafted memos and correspondence.
  • Managed promotional strategy while preparing and disseminating initiatives to drive brand awareness.
  • Guided competitive research to disseminate competitive intelligence to sales and marketing.
  • Worked with government relations/clinicians to build advocacy for CMS reimbursement coverage.
  • Coordinated product placement and endorsements with sports figures and celebrities.
  • Garnered unprecedented client referrals from testimonials and word-of-mouth endorsements.
  • Designed client invitations and newspaper advertisements using Microsoft Publisher.
  • Managed marketing analyst relationships and research dissemination to organization.
  • Managed national and regional staff and conducted semi-annual evaluations.
  • Developed mail, print and TV advertisement used nationally, helping drive customer growth by over 2% year over year.
  • Planned and scheduled all direct marketing for annual publications, electronic cost products, reference publications, seminars and training.
  • Assembled and manage a top producing marketing team of 14 direct reports, involved in a wide range of projects.
  • Managed $50 million annually in SEM, Display, Direct Mail, Lead Generation & Email advertising spend.
  • Led development of customer access plans, digital engagement initiatives, sales tools, pricing and reimbursement plans.
  • Led customer acquisition efforts through all channels (SEM, Display, Affiliate, email etc.)
  • Optimized SEM campaigns and reduced cost of acquisition to $40 per lead versus several hundred dollars.
  • Launched innovative, low cost marketing plans including digital, social, and celebrity endorsements.
  • Secured marketing/endorsement deals with companies such as Nike, Sprint, Vitamin Water and Adidas.
  • Included content and faculty strategy, processes and standard operating procedures and seminar design.

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45. Sales Tools

low Demand
Here's how Sales Tools is used in Senior Director Of Marketing jobs:
  • Initiated and implemented effective sales tools focused on specific industries.
  • Executed business management, M&A, regional sales programs, sales tools, vendor management, and processes.
  • Fashioned sets of CX industry sales tools to support CX solutions for Banking, and Communications industries.
  • Created a web sales portal for single place for all sales tools including presentations & collateral.
  • Designed digital sponsorship elements, sales tools and graphics.
  • Developed differentiating go-to-market strategy, customer benefitbased messaging, sales positioning, market intelligence and sales tools for test solutions.
  • Created all new sales tools, advertising, tradeshow booth, customer videos, etc.

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46. Customer Base

low Demand
Here's how Customer Base is used in Senior Director Of Marketing jobs:
  • Developed customer service policies and procedures including ongoing maintenance implementing revisions driven by customer base and business needs.
  • Established solid customer base through quality service and relationship building.
  • Increased revenues by 10% by successfully developing and implementing product cross-sell via direct mail to client account's customer base.
  • Worked without supervision kept a customer base and contacted daily, Excellent telephone skills and topnotch Customer Service abilities.
  • Managed a team of Marketing Managers responsible for marketing programs to a $300M retail customer base.
  • Developed field marketing plans to support sales objectives and grow the customer base in specific regions.
  • Introduced affiliate marketing, growing the commercially insured customer base by over 500%.
  • Launched ATM product sales to European customer base.

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47. Youtube

low Demand
Here's how Youtube is used in Senior Director Of Marketing jobs:
  • Created a YouTube channel for company as selling tool with sizzle reels and a sample program loop.
  • Launched NextagNews (blog), YouTube channel and infographics.
  • Produced Digg Dialogg broadcasts, partnering with CNN, WSJ, YouTube, Yahoo and Current TV.
  • Worked with outside firm to create teaser video to promote products and build tribe on YouTube prior to launch.
  • Generated hundreds of thousands of views and comments on YouTube and constant stream of Tweets.
  • Developed, pitched, launched and managed original YouTube channel SPACES.

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48. Media Planning

low Demand
Here's how Media Planning is used in Senior Director Of Marketing jobs:
  • Managed all aspects of building and maintaining brand awareness and consideration including creative design, media planning, and media buying.
  • Led media planning and investment strategy across all media channels for Walmart U.S. businesses and customer segments, including multicultural.
  • Managed in house media planning & buying agency to achieve media strategies in local and tourist markets.
  • Led all aspects of advertising development and media planning including TV, print, outdoor & radio.
  • Developed product strategy for multiple titles and managed media planning and website and campaign creation and maintenance.
  • Led media planning process for core Marriott brands.
  • Managed centralized media planning and buying.

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49. Sales Support

low Demand
Here's how Sales Support is used in Senior Director Of Marketing jobs:
  • Created all marketing and sales support materials including web content, press releases, product one-sheets, case studies and bylines.
  • Directed Marketing and Technical Customer Service teams to deliver and coordinate marketing and sales support functions for the Great Lakes Region.
  • Managed market positioning, product marketing and sales support for SecurEdge product line, creating a $170M new revenue stream.
  • Established marketing, sales support, and performance reporting protocol for new sub-advised mutual fund platform.
  • Directed research, marketing and sales support for $400 million new program wins.
  • Launched sales support materials and display packaging for European markets.
  • Instituted multi-channel sales support framework that provided sales team with customized tools.

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50. PPC

low Demand
Here's how PPC is used in Senior Director Of Marketing jobs:
  • Designed digital marketing strategies for demand generation, including affiliate marketing, SEO, PPC, and social media.
  • Handled advertising, PPC/SEM, system integration and editorial calendar for all social media outlets and author blogs.
  • Created web-based lead generation machine utilizing SEO, SEM, PPC; reduced sale cycle by 30%.
  • Managed Facebook Mobile App PPC campaign for app during a short focus period with strong results.
  • Redeveloped corporate marketing strategy to consist of social media, e-mail, and PPC marketing.
  • Implemented and optimized PPC, SEO, SEM, social media and performance marketing strategies.

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20 Most Common Skill For A Senior Director Of Marketing

SR11.7%
Saas8.1%
Product Development5%
Business Development5%
Market Research4.5%
Revenue Growth4.4%
ROI4.3%
Online4.2%

Typical Skill-Sets Required For A Senior Director Of Marketing

RankSkillPercentage of ResumesPercentage
1
1
SR
SR
11.7%
11.7%
2
2
Saas
Saas
8.1%
8.1%
3
3
Product Development
Product Development
5%
5%
4
4
Business Development
Business Development
5%
5%
5
5
Market Research
Market Research
4.5%
4.5%
6
6
Revenue Growth
Revenue Growth
4.4%
4.4%
7
7
ROI
ROI
4.3%
4.3%
8
8
Online
Online
4.2%
4.2%
9
9
Demand Generation
Demand Generation
4.1%
4.1%
10
10
Content Marketing
Content Marketing
3.9%
3.9%
11
11
CRM
CRM
3.6%
3.6%
12
12
Strategic Direction
Strategic Direction
2.5%
2.5%
13
13
Direct Reports
Direct Reports
2.5%
2.5%
14
14
Kpis
Kpis
2.4%
2.4%
15
15
Internet
Internet
2.2%
2.2%
16
16
Oversight
Oversight
2.1%
2.1%
17
17
Business Units
Business Units
1.8%
1.8%
18
18
B2C
B2C
1.6%
1.6%
19
19
Sales Process
Sales Process
1.5%
1.5%
20
20
Eloqua
Eloqua
1.4%
1.4%
21
21
Trade Shows
Trade Shows
1.4%
1.4%
22
22
Creative Direction
Creative Direction
1.3%
1.3%
23
23
Consumer Insights
Consumer Insights
1.3%
1.3%
24
24
Analytics
Analytics
1.2%
1.2%
25
25
Value Proposition
Value Proposition
1.2%
1.2%
26
26
Salesforce
Salesforce
1.2%
1.2%
27
27
Special Events
Special Events
1.2%
1.2%
28
28
Customer Acquisition
Customer Acquisition
1.1%
1.1%
29
29
CMO
CMO
1%
1%
30
30
R
R
1%
1%
31
31
Twitter
Twitter
0.8%
0.8%
32
32
Facebook
Facebook
0.8%
0.8%
33
33
Website Development
Website Development
0.8%
0.8%
34
34
Strategic Plan
Strategic Plan
0.7%
0.7%
35
35
Content Development
Content Development
0.7%
0.7%
36
36
Email Campaigns
Email Campaigns
0.6%
0.6%
37
37
Marketing Collateral
Marketing Collateral
0.6%
0.6%
38
38
Linkedin
Linkedin
0.6%
0.6%
39
39
Competitive Analysis
Competitive Analysis
0.6%
0.6%
40
40
Customer Retention
Customer Retention
0.6%
0.6%
41
41
Annual Budget
Annual Budget
0.5%
0.5%
42
42
C-Level
C-Level
0.5%
0.5%
43
43
SEO
SEO
0.5%
0.5%
44
44
SEM
SEM
0.5%
0.5%
45
45
Sales Tools
Sales Tools
0.5%
0.5%
46
46
Customer Base
Customer Base
0.4%
0.4%
47
47
Youtube
Youtube
0.4%
0.4%
48
48
Media Planning
Media Planning
0.4%
0.4%
49
49
Sales Support
Sales Support
0.4%
0.4%
50
50
PPC
PPC
0.3%
0.3%

29,370 Senior Director Of Marketing Jobs

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