What does a senior director of marketing do?
A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.
Senior director of marketing responsibilities
Here are examples of responsibilities from real senior director of marketing resumes:
- Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
- Create and lead WW standard deployment of marketing tools for EMEA and APAC.
- Manage and initiate the development of first marketing department for regional start-up healthcare chain.
- Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
- Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
- Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.
- Promote to oversee both Americas and European marketing.
- Deliver a positive impact on brand to introduce proven healthcare solutions to the marketplace.
- Create a marketing dashboard for sales, marketing, and executive leadership, to ensure KPIs are meet.
- Implement key performance indicators (KPIs) for measuring marketing effectiveness to the sales channel and to potential customers.
- Establish personalized experience for every customer via constructing CRM system.
- Link internal customer and external market data to optimize targeting and salesforce alignment/performance.
- Partner with cross-functional teams in maximizing ROI and ensuring effective branding, financial profitability, communication and creative consistency.
- Execute integrate online/offline search engine marketing, advertising; social media marketing and other campaigns to generate project ROI.
- Lead user acquisition and segmentation initiative and integrate CRM and SFA software to maximize marketing effectiveness and user conversion levels.
Senior director of marketing skills and personality traits
We calculated that 19% of Senior Directors Of Marketing are proficient in Digital Marketing, Email Marketing, and SR. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Senior Directors Of Marketing that have these skills listed on their resume here:
- Digital Marketing, 19%
Measured impact of communications by leveraging digital marketing activity results through automation.
- Email Marketing, 7%
Supervised copy and other marketing material development for catalog, email marketing, and website distributed to over 20,000 families.
- SR, 7%
Hired in 3/09 as Sr. Director of Marketing and led the development and execution of the XEOMIN U.S. Marketing Plan.
- Integrated Marketing, 4%
Developed successful custom integrated marketing programs across key marketing channels for all advertising partners and signature brand platforms.
- Marketing Campaigns, 4%
Developed and managed marketing campaigns that generated new revenue from global corporations, major media companies, and government organizations.
- Market Research, 4%
Managed the marketing and applications organization responsible for market research, product definition, subsystem development, and go-to-market strategies.
"digital marketing," "email marketing," and "sr" are among the most common skills that senior directors of marketing use at work. You can find even more senior director of marketing responsibilities below, including:
Analytical skills. The most essential soft skill for a senior director of marketing to carry out their responsibilities is analytical skills. This skill is important for the role because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, a senior director of marketing resume shows how their duties depend on analytical skills: "leveraged business intelligence and made data-driven decisions to optimize acquisition and retention. "
Communication skills. Another essential skill to perform senior director of marketing duties is communication skills. Senior directors of marketing responsibilities require that "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." Senior directors of marketing also use communication skills in their role according to a real resume snippet: "worked closely with the global new product development teams to cost effectively define the product roadmaps and communication strategies. "
Creativity. Another skill that relates to the job responsibilities of senior directors of marketing is creativity. This skill is critical to many everyday senior director of marketing duties, as "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This example from a resume shows how this skill is used: "provided key creative decision-making feedback to cmo and creative director on all television projects. "
Organizational skills. For certain senior director of marketing responsibilities to be completed, the job requires competence in "organizational skills." The day-to-day duties of a senior director of marketing rely on this skill, as "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." For example, this snippet was taken directly from a resume about how this skill applies to what senior directors of marketing do: "developed and implemented multicultural two-year strategy, set up organizational design; brand positioning assessment; architectures and communication strategies. "
The three companies that hire the most senior director of marketings are:
- Xometry41 senior directors of marketing jobs
- Thermo Fisher Scientific25 senior directors of marketing jobs
- Sanofi US25 senior directors of marketing jobs
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Compare different senior directors of marketing
Senior director of marketing vs. Marketing vice president
Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals. In addition, they are responsible for overseeing and coaching a marketing team and driving the implementation of marketing campaigns. Marketing VPs also direct and support the collection, analysis, and interpretation of market data market research, and manage marketing expenditures and budgets. The qualifications and requirements for this position include a master's degree in marketing or communication, previous work experience, and outstanding leadership skills.
These skill sets are where the common ground ends though. The responsibilities of a senior director of marketing are more likely to require skills like "sr," "content strategy," "oversight," and "google analytics." On the other hand, a job as a marketing vice president requires skills like "analytics," "seo," "project management," and "sem." As you can see, what employees do in each career varies considerably.
Marketing vice presidents tend to make the most money working in the retail industry, where they earn an average salary of $178,047. In contrast, senior directors of marketing make the biggest average salary, $170,669, in the media industry.On average, marketing vice presidents reach similar levels of education than senior directors of marketing. Marketing vice presidents are 2.1% less likely to earn a Master's Degree and 0.2% more likely to graduate with a Doctoral Degree.Senior director of marketing vs. Marketing supervisor
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that senior director of marketing responsibilities requires skills like "email marketing," "sr," "integrated marketing," and "saas." But a marketing supervisor might use other skills in their typical duties, such as, "customer satisfaction," "customer service," "excellent interpersonal," and "payroll."
Marketing supervisors may earn a lower salary than senior directors of marketing, but marketing supervisors earn the most pay in the retail industry with an average salary of $77,363. On the other hand, senior directors of marketing receive higher pay in the media industry, where they earn an average salary of $170,669.Average education levels between the two professions vary. Marketing supervisors tend to reach lower levels of education than senior directors of marketing. In fact, they're 9.3% less likely to graduate with a Master's Degree and 0.2% less likely to earn a Doctoral Degree.Senior director of marketing vs. Consultant/marketing director
A consultant/marketing director is responsible for conducting data and statistical analysis of the current market trends to identify opportunities that would strengthen the company's brand image on the market. Consultant/marketing directors evaluate the company's marketing techniques and determine methods to improve promotional campaigns and media presence. They also research consumers' demands and acquire resources that would generate more revenue and increase the company's profitability. A consultant/marketing director must have excellent communication and organizational skills, especially in leading the team to achieve sales goals and objectives.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from senior director of marketing resumes include skills like "digital marketing," "email marketing," "sr," and "integrated marketing," whereas a consultant/marketing director is more likely to list skills in "project management," "healthcare," "customer relationships," and "business process. "
Consultant/marketing directors make a very good living in the technology industry with an average annual salary of $124,612. On the other hand, senior directors of marketing are paid the highest salary in the media industry, with average annual pay of $170,669.When it comes to education, consultant/marketing directors tend to earn similar degree levels compared to senior directors of marketing. In fact, they're 0.2% less likely to earn a Master's Degree, and 2.3% less likely to graduate with a Doctoral Degree.Senior director of marketing vs. Marketing manager
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Even though a few skill sets overlap between senior directors of marketing and marketing managers, there are some differences that are important to note. For one, a senior director of marketing might have more use for skills like "sr," "saas," "content strategy," and "kpis." Meanwhile, some responsibilities of marketing managers require skills like "project management," "customer service," "powerpoint," and "strong project management. "
Marketing managers enjoy the best pay in the technology industry, with an average salary of $115,553. For comparison, senior directors of marketing earn the highest salary in the media industry.The average resume of marketing managers showed that they earn lower levels of education compared to senior directors of marketing. So much so that theyacirc;euro;trade;re 6.0% less likely to earn a Master's Degree and less likely to earn a Doctoral Degree by 0.4%.Types of senior director of marketing
Updated January 8, 2025
