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Become A Senior Director, Product Development

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Working As A Senior Director, Product Development

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $150,000

    Average Salary

What Does A Senior Director, Product Development Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Senior Director, Product Development

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Senior Director, Product Development Career Paths

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Help others decide if this is a good career for them

Average Length of Employment
Product Director 3.4 years
Product Lead 3.0 years
Top Careers Before Senior Director, Product Development
Director 7.5%
Consultant 4.1%
Manager 3.2%
Top Careers After Senior Director, Product Development
Consultant 5.6%
Director 3.4%
Principal 3.0%
President 2.6%

Do you work as a Senior Director, Product Development?

Average Yearly Salary
$150,000
View Detailed Salary Report
$107,000
Min 10%
$150,000
Median 50%
$150,000
Median 50%
$150,000
Median 50%
$150,000
Median 50%
$150,000
Median 50%
$150,000
Median 50%
$150,000
Median 50%
$209,000
Max 90%
Best Paying Company
Armani Exchange
Highest Paying City
Foster City, CA
Highest Paying State
South Dakota
Avg Experience Level
4.1 years
How much does a Senior Director, Product Development make at top companies?
The national average salary for a Senior Director, Product Development in the United States is $150,581 per year or $72 per hour. Those in the bottom 10 percent make under $108,000 a year, and the top 10 percent make over $209,000.

Real Senior Director, Product Development Salaries

Job Title Company Location Start Date Salary
Senior Director-Product Development Intercontinentalexchange, Inc. New York, NY Sep 16, 2013 $207,000
Senior Director of Product Development Omnivision Technologies, Inc. Santa Clara, CA Oct 01, 2012 $180,000
Senior Director-Product Development USGI Medical, Inc. San Clemente, CA Sep 24, 2011 $178,500
Senior Director-Product Development USGI Medical, Inc. San Clemente, CA Oct 01, 2011 $178,500
Senior Director, Product Development Engineer Cleveland Clinic Cleveland, OH Aug 01, 2015 $170,000
Senior Director, Product Development Engineer Cleveland Clinic Foundation Cleveland, OH Sep 05, 2016 $170,000
Senior Director-Fashion/Product Development Presidio International, Inc. New York, NY Sep 04, 2012 $165,000
SR. Director-Product Development Us Foods, Inc. Rosemont, IL Mar 17, 2016 $155,000
SR. Director-Product Development Us Foods, Inc. Rosemont, IL Sep 20, 2016 $155,000
Senior Director, Product Development Blackhawk Network, Inc. Pleasanton, CA Apr 16, 2015 $150,689
Senior Director-Fashion/Product Development Presidio International, Inc. New York, NY Sep 04, 2012 $150,000
Senior Director, Product Development Realnetworks, Inc. Seattle, WA Jul 21, 2014 $146,500
SR. Director, Product Development Viacom International Inc. New York, NY Jun 11, 2014 $146,455
Senior Director, Product Development Blackhawk Network, Inc. Pleasanton, CA Apr 17, 2014 $144,200
SR. Director Product Development Cleveland Clinic Lyndhurst, OH Oct 15, 2015 $140,000
SR. Director, Product Development Viacom International Inc. New York, NY Jun 11, 2012 $140,000
Senior Director of Product Development Vantage Travel Service, Inc. Boston, MA Mar 10, 2016 $130,438

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Top Skills for A Senior Director, Product Development

  1. New Product Development
  2. Project Management
  3. Platform
You can check out examples of real life uses of top skills on resumes here:
  • Direct all aspects of new product development and pilot manufacture, characterization, customer qualification and reliability.
  • Initiated a computerized Enterprise Project Management system to facilitate and monitor product development activities, with overview accessibility to executives.
  • Created centers of excellence for solid polymer implant development and topical ophthalmic platforms.
  • Managed product development for numerous product lines and product development of law enforcement and security solutions used in the criminal justice.
  • Led all product management disciplines, including defining the software development process methodology.

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Top 10 Best States for Senior Directors, Product Development

  1. New York
  2. Colorado
  3. Virginia
  4. New Jersey
  5. Rhode Island
  6. California
  7. Washington
  8. District of Columbia
  9. Pennsylvania
  10. Delaware
  • (2,696 jobs)
  • (958 jobs)
  • (1,193 jobs)
  • (1,198 jobs)
  • (170 jobs)
  • (8,036 jobs)
  • (1,970 jobs)
  • (377 jobs)
  • (1,274 jobs)
  • (66 jobs)

Senior Director, Product Development Demographics

Gender

Male

67.0%

Female

26.2%

Unknown

6.8%
Ethnicity

White

59.5%

Hispanic or Latino

14.1%

Asian

12.3%

Black or African American

10.5%

Unknown

3.6%
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Foreign Languages Spoken

Spanish

35.7%

French

21.4%

Carrier

14.3%

Italian

14.3%

Portuguese

7.1%

Hindi

7.1%
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Senior Director, Product Development Education

Schools

George Washington University

8.8%

Pennsylvania State University

6.6%

Stanford University

6.6%

University of Phoenix

6.6%

University of Southern California

6.6%

Fashion Institute of Technology

5.5%

University of Michigan - Ann Arbor

5.5%

University of Colorado at Boulder

5.5%

Northwestern University

5.5%

Pepperdine University

5.5%

University of Kentucky

4.4%

New York University

4.4%

Rochester Institute of Technology

4.4%

Northeastern University

4.4%

College of William and Mary

3.3%

Johns Hopkins University

3.3%

Loyola Marymount University

3.3%

Texas A&M University

3.3%

University of Notre Dame

3.3%

University of Chicago

3.3%
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Majors

Business

29.2%

Computer Science

11.2%

Marketing

8.0%

Electrical Engineering

7.6%

Finance

6.4%

Management

4.8%

Pharmacy

3.6%

Biology

3.2%

Computer Engineering

3.2%

Graphic Design

3.2%

Communication

2.4%

Computer Information Systems

2.4%

English

2.0%

Mechanical Engineering

2.0%

Psychology

2.0%

Engineering

2.0%

Accounting

2.0%

Photography

1.6%

Biochemistry, Biophysics, Molecular Biology

1.6%

Economics

1.6%
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Degrees

Bachelors

39.9%

Masters

38.0%

Other

10.1%

Doctorate

7.1%

Certificate

2.5%

Associate

2.2%

Diploma

0.3%
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