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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Senior Director, Data Science and New Products||Adobe Systems Incorporated||San Jose, CA||Jan 07, 2016||$325,000|
|SR. Director, Data Science & New Products||Adobe Systems Incorporated||San Jose, CA||Nov 04, 2016||$325,000|
|Senior Director, Product Strategy||Wal-Mart Associates, Inc.||San Bruno, CA||Dec 07, 2016||$275,000|
|SR. Director, Product Design-Macintosh||Apple Inc.||Cupertino, CA||Sep 18, 2012||$250,000 -
|SR. Director, Products||Sunrun, Inc.||San Francisco, CA||Nov 16, 2016||$222,976|
|Senior Director/Product Manager, Lumada Platform Systems||Hitachi Data Systems Corporation||Santa Clara, CA||Dec 12, 2016||$218,303 -
|Senior Director, Product Strategy (Marketing Cloud||Salesforce.Com, Inc.||New York, NY||Apr 08, 2013||$215,250|
|Senior Director of Advanced Product Innovation||NIKE, Inc.||Beaverton, OR||May 03, 2016||$210,665|
|Senior Director of Advanced Product Innovation||NIKE, Inc.||Beaverton, OR||Mar 05, 2016||$210,665|
|Senior Director, Product/Therapeutic Area Lead||Pfizer Inc.||New York, NY||Jan 20, 2014||$204,194 -
|Senior Director, Product and User Experience (IT)||Itbit Technology Solutions, LLC||New York, NY||Jan 11, 2015||$200,928|
|Senior Director, Product & User Experience (Information & Technology)||Itbit Technology Solutions, LLC||New York, NY||Jun 30, 2016||$200,928|
|Senior Director of Product||Hypergrid, Inc.||Mountain View, CA||Aug 24, 2016||$200,000 -
|SR. Director of Global Design for Board Shorts/Surf Products||Volcom, LLC||Costa Mesa, CA||Jan 09, 2016||$200,000|
|Senior Director of Products and Platform||Solar Mosaic, Inc.||Oakland, CA||Oct 31, 2016||$190,000|
|SR. Director Portfolio Strategy, New Product Intro||Informatica Corporation||Redwood City, CA||Sep 09, 2014||$190,000 -
|Senior Director Product Strategy||Navis LLC||Oakland, CA||Mar 19, 2015||$188,490 -
|SR. Director-Market Access Leader Launched Product||Pfizer Inc.||New York, NY||Jan 20, 2011||$187,221 -
|Senior Director, Csbg Productivity||Lam Research Corporation||Fremont, CA||Sep 01, 2013||$175,000|
|Senior Director-Global Product Presentation, Luxury Brands||Ralph Lauren Corporation||New York, NY||Sep 15, 2016||$174,500|
|Senior Director Product Strategy||Navis, LLC||Oakland, CA||Nov 01, 2014||$170,498 -
|Senior Director-Automotive Product Strategy||Vast.Com, Inc.||Austin, TX||Sep 02, 2015||$170,000 -
|Senior Director, Product Analytics||Match.Com, LLC||Dallas, TX||Oct 25, 2016||$165,000|
|SR. Director Product Strategy & DEV.||Cox Communications||Atlanta, GA||Jan 21, 2016||$160,000|
|Senior Director, Products & Technology||NOK NOK Labs, Inc.||Palo Alto, CA||Sep 17, 2015||$155,000 -
|MRG Product SR I||Baker Hughes Incorporated||Claremore, OK||Oct 01, 2015||$153,717|
|SR. Director Product Quality Assurance||Intuitive Surgical Operations, Inc.||Sunnyvale, CA||Nov 30, 2014||$153,200 -
|SR. Director of Product Consumability||Sap Labs, LLC||Palo Alto, CA||Sep 30, 2011||$150,400 -
|Senior Director, Product Delivery||Ultimate Software||Weston, FL||Mar 10, 2015||$149,365|
|Senior Director, Product Delivery||The Ultimate Software Group, Inc.||Weston, FL||May 01, 2014||$148,387 -
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