What does a senior director, product do?
A senior product director is responsible for overseeing the product management operations across the organization and ensuring that the procedures meet the business requirements and client specifications. Senior product directors coordinate the sales and marketing efforts to deliver efficient marketing and promotional campaigns to enhance the brand image on various platforms and reach the target audience. They also analyze business opportunities by conducting data and statistical analysis with the market trends that would generate more revenue resources and increase the company's profitability.
Senior director, product responsibilities
Here are examples of responsibilities from real senior director, product resumes:
- Manage end-to-end product offering; defining business requirements & market landscape, pricing & ROI and operational & regulatory requirements.
- Conduct integration, technology and programmer partner contract negotiations, manage both internal and external resources for product UI development.
- Shift YSI focus from email file exchange to cloud storage and mobile computing platforms.
- Develop company-wide financial, dashboards, KPIs and other reporting tools for more accurate business management.
- Formulate new product strategies and roadmap to extend YouSendIt (YSI) consumer freemium SaaS offering.
- Provide new product guidance for hardware and software development as well as wide area network and cloud applications.
- Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
- Increase sales $180 million and reverse unprofitable business by developing chargeable enhancements and negotiating elimination of OEM aftermarket discounts.
Senior director, product skills and personality traits
We calculated that 8% of Senior Directors, Product are proficient in Product Management, SR, and Product Strategy. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Senior Directors, Product that have these skills listed on their resume here:
- Product Management, 8%
Doubled development throughput by instituting product management standards that delivered accurate requirements thereby reducing engineering rework and improving cross-discipline communication.
- SR, 7%
Promoted to Sr. Director to formally run the newly-organized PC Product Line.
- Product Strategy, 5%
Collaborate with Product Strategy and Business Management to develop value propositions for high value opportunities.
- Project Management, 4%
Established and continually reviewed and enhanced project management office governance to ensure best project management practices for program project set.
- Digital Marketing, 4%
Facilitated and developed materials and strategies for public relations, media placement, digital marketing, social media and consumer education.
- Product Roadmap, 4%
Defined product roadmap and requirement specifications to answer and anticipate customer requirements.
Common skills that a senior director, product uses to do their job include "product management," "sr," and "product strategy." You can find details on the most important senior director, product responsibilities below.
Analytical skills. The most essential soft skill for a senior director, product to carry out their responsibilities is analytical skills. This skill is important for the role because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, a senior director, product resume shows how their duties depend on analytical skills: "perform geographic market analysis and strategy for 12 countries covering market acceptance, pricing, localization, regulatory and marketing efforts. "
Communication skills. Another soft skill that's essential for fulfilling senior director, product duties is communication skills. The role rewards competence in this skill because "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." According to a senior director, product resume, here's how senior directors, product can utilize communication skills in their job responsibilities: "owned the corporate product roadmap and communication of company direction to internal and external audiences. "
Creativity. senior directors, product are also known for creativity, which are critical to their duties. You can see how this skill relates to senior director, product responsibilities, because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." A senior director, product resume example shows how creativity is used in the workplace: "implemented segmentation targeting technologies to contextually target messaging, creative and promotions for high value consumers and device-specific user experiences. "
Organizational skills. For certain senior director, product responsibilities to be completed, the job requires competence in "organizational skills." The day-to-day duties of a senior director, product rely on this skill, as "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." For example, this snippet was taken directly from a resume about how this skill applies to what senior directors, product do: "developed and implemented program management function for large, cross-organizational strategic initiatives, leading to more timely and effective delivery. "
The three companies that hire the most senior director, products are:
- Oracle47 senior directors, product jobs
- Change Healthcare47 senior directors, product jobs
- KPMG LLP18 senior directors, product jobs
Compare different senior directors, product
Senior director, product vs. Product development manager
A product development manager spearheads the development of new products within a company. Most of the time, their responsibilities revolve around conducting marketing research and analysis to determine consumers' needs, coordinating with the product development team to come up with new ideas, proposing business plans to the executives, and creating prototypes. A product development manager must also present a cost analysis, produce progress reports, and address inquiries and concerns. Furthermore, as a manager, it is essential to lead and encourage the staff, all while adhering to the company's policies and regulations.
These skill sets are where the common ground ends though. The responsibilities of a senior director, product are more likely to require skills like "sr," "digital marketing," "cloud," and "shared services." On the other hand, a job as a product development manager requires skills like "customer service," "scrum," "strong project management," and "software development." As you can see, what employees do in each career varies considerably.
Product development managers really shine in the retail industry with an average salary of $107,708. Comparatively, senior directors, product tend to make the most money in the technology industry with an average salary of $174,326.The education levels that product development managers earn slightly differ from senior directors, product. In particular, product development managers are 6.7% less likely to graduate with a Master's Degree than a senior director, product. Additionally, they're 1.1% less likely to earn a Doctoral Degree.Senior director, product vs. Product developer
A product developer is responsible for creating the designs of an industrial product based on the client's specifications and budget requirements. Product developers work closely with the whole design team to strategize and execute plans within the agreed timeframe. Product developers must be updated with the current industry trends, developing designs that would be competitive in the market, boosting the company's brand image to attract potential clients, and generate more revenues. A product developer should have excellent knowledge of the technology industry, as well as utilizing various software tools to create high-quality designs.
Each career also uses different skills, according to real senior director, product resumes. While senior director, product responsibilities can utilize skills like "sr," "product strategy," "digital marketing," and "product roadmap," product developers use skills like "html css," "develop user," "c++," and "c #."
Product developers may earn a lower salary than senior directors, product, but product developers earn the most pay in the technology industry with an average salary of $90,358. On the other hand, senior directors, product receive higher pay in the technology industry, where they earn an average salary of $174,326.Average education levels between the two professions vary. Product developers tend to reach lower levels of education than senior directors, product. In fact, they're 7.4% less likely to graduate with a Master's Degree and 1.1% less likely to earn a Doctoral Degree.Senior director, product vs. Product manager
A product manager is responsible for ensuring product development, providing the best marketing strategies, and effectively handling the sales and marketing team. Product managers' duties include monitoring the market trends and conditions, identifying business opportunities and plan initiatives, and collaborating the product launch process with the appropriate departments. A product manager is also responsible for generating ideas on improving product features, determining timetables and reasonable pricing, and analyzing product sales. A product manager must have excellent strategic and decision-making skills to contribute to its growth and profitability.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from senior director, product resumes include skills like "sr," "cloud," "shared services," and "kpis," whereas a product manager is more likely to list skills in "user stories," "scrum," "product specifications," and "customer service. "
Product managers make a very good living in the retail industry with an average annual salary of $114,839. On the other hand, senior directors, product are paid the highest salary in the technology industry, with average annual pay of $174,326.Most product managers achieve a similar degree level compared to senior directors, product. For example, they're 3.5% less likely to graduate with a Master's Degree, and 2.0% less likely to earn a Doctoral Degree.Senior director, product vs. Product owner
Product owners are at the forefront of an organization's development cycle. They have various duties and responsibilities, which include ensuring that the value of products created by the development team is maximized, creating a vision and defining the goals for development projects, and working closely with all stakeholders. As the product owner, you are responsible for ensuring that the development team maintains a consistent vision and overseeing the product backlog. You are also expected to supervise the actual product development stages and anticipate the needs of clients.
Even though a few skill sets overlap between senior directors, product and product owners, there are some differences that are important to note. For one, a senior director, product might have more use for skills like "sr," "product design," "product portfolio," and "continuous improvement." Meanwhile, some responsibilities of product owners require skills like "user stories," "acceptance criteria," "product backlog," and "analytics. "
In general, product owners earn the most working in the manufacturing industry, with an average salary of $108,319. The highest-paying industry for a senior director, product is the technology industry.product owners reach similar levels of education compared to senior directors, product, in general. The difference is that they're 2.1% more likely to earn a Master's Degree, and 1.7% less likely to graduate with a Doctoral Degree.Types of senior director, product
Updated January 8, 2025
