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Become A Senior Director, Product Management

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Working As A Senior Director, Product Management

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $165,000

    Average Salary

What Does A Senior Director, Product Management Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Senior Director, Product Management

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Senior Director, Product Management jobs

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Senior Director, Product Management Career Paths

Senior Director, Product Management
Vice President, Business Development President/Chief Executive Officer Business Developer
Director Of Sales & Business Development
13 Yearsyrs
Vice President-Products Business Developer Business Development Manager
Director Of Sales, Americas
13 Yearsyrs
Vice President, Products & Marketing Senior Vice President Of Marketing Business Developer
Director, Strategic Accounts
13 Yearsyrs
Vice President, Business Development President Of Operations Sales/Marketing
Marketing Director
7 Yearsyrs
Research And Development Technician Project Manager Program Manager
Marketing Manager
6 Yearsyrs
Vice President Sales Consultant Regional Sales Manager
National Accounts Sales Manager
9 Yearsyrs
Vice President-Products Chief Operating Officer Sales Consultant
National Sales Manager
10 Yearsyrs
Research And Development Technician Engineering Technician Project Engineer
Product Manager
7 Yearsyrs
Vice President Product Development Vice President, Business Development Senior Consultant
Senior Product Manager
9 Yearsyrs
Vice President, Product Management Vice President-Products Vice President, Business Development
Senior Vice President, Sales
14 Yearsyrs
Vice President, Product Management Vice President, Business Development
Vice President & General Manager
12 Yearsyrs
Vice President, Products & Marketing Vice President-Products
Vice President Product Development
12 Yearsyrs
Vice President Product Development Chief Technology Officer Senior Project Manager
Vice President, Business Development
13 Yearsyrs
Vice President Business Developer Product Management Director
Vice President-Products
13 Yearsyrs
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Average Length of Employment
Senior Director 3.9 years
Product Manager 3.4 years
Product Director 3.4 years
Product Lead 2.9 years
Top Employers Before
Director 4.8%
Consultant 2.6%
Manager 2.1%
Top Employers After
Consultant 4.5%
Principal 3.5%
Director 2.2%

Senior Director, Product Management Demographics

Gender

Male

77.2%

Female

19.0%

Unknown

3.8%
Ethnicity

White

73.0%

Asian

17.9%

Hispanic or Latino

6.7%

Unknown

1.7%

Black or African American

0.7%
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Languages Spoken

Spanish

35.7%

Carrier

14.3%

Chinese

7.1%

German

7.1%

Cantonese

7.1%

French

7.1%

Mandarin

7.1%

Arabic

7.1%

Italian

7.1%
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Senior Director, Product Management Education

Schools

New York University

8.7%

Northwestern University

7.8%

University of Chicago

7.8%

University of Pennsylvania

6.8%

Northeastern University

6.8%

University of Washington

5.8%

Harvard University

4.9%

Santa Clara University

4.9%

University of Phoenix

4.9%

University of Southern California

4.9%

San Jose State University

3.9%

University of Missouri - Columbia

3.9%

Stanford University

3.9%

San Diego State University

3.9%

Massachusetts Institute of Technology

3.9%

University of Notre Dame

3.9%

Carnegie Mellon University

3.9%

Cornell University

3.9%

University of Florida

2.9%

Washington State University

2.9%
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Majors

Business

31.1%

Marketing

12.3%

Computer Science

10.9%

Finance

8.5%

Electrical Engineering

8.5%

Management

7.5%

Engineering

2.0%

Information Systems

2.0%

Education

2.0%

Economics

1.7%

Computer Engineering

1.7%

International Business

1.4%

Computer Information Systems

1.4%

Mathematics

1.4%

Accounting

1.4%

Health Care Administration

1.4%

Public Relations

1.4%

Sociology

1.4%

Business Economics

1.0%

Small Business Management

1.0%
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Degrees

Masters

53.5%

Bachelors

29.2%

Other

11.1%

Certificate

4.1%

Doctorate

1.6%

Associate

0.5%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Senior Director, Product Management Salaries

Job Title Company Location Start Date Salary
SR. Director, Product Management Nvidia Corporation Santa Clara, CA Nov 18, 2015 $345,000 -
$433,800
Senior Director, Product Management Simmons Research LLC New York, NY Jan 02, 2016 $250,000
SR. Director, Product Management (Innovation & Strategy) Simmons Research LLC New York, NY Dec 15, 2016 $250,000
Senior Director of Product Management Barnes & Noble.Com Santa Clara, CA Oct 31, 2014 $240,000
Senior Product Management Director Shire Human Genetic Therapies Inc. Lexington, MA Oct 01, 2012 $237,510
SR. Director Product Management (Network Services) Aruba Networks, Inc. Sunnyvale, CA Sep 27, 2015 $217,547 -
$247,547
Senior Director Product Management XAD Inc. Mountain View, CA Jul 20, 2015 $217,547
Senior Director, Product Management Aspen Technology, Inc. Houston, TX Jan 10, 2014 $215,995
Senior Director, Product Management Aspen Technology, Inc. Houston, TX Jul 21, 2015 $215,995
Senior Director for Product Management Successfactors, Inc. San Mateo, CA May 28, 2012 $208,884
Director, Remedial Management Senior Transactor Citibank, N.A. New York, NY Jan 16, 2012 $206,000
Senior Director, Product Management Yahoo, Inc. San Francisco, CA Aug 05, 2014 $205,000 -
$228,100
Senior Director, Product and Business Management Yahoo, Inc. San Francisco, CA Jul 31, 2013 $205,000 -
$225,000
SR. DIR., Product Mgmt. Dynamic Site Acceleration Akamai Technologies, Inc. San Mateo, CA Jun 30, 2012 $195,000 -
$225,000
Senior Director, CRM Product Management Veeva Systems Inc. Pleasanton, CA Nov 20, 2015 $190,715
Senior Director, Product Management Activision Publishing, Inc. Santa Monica, CA Oct 01, 2015 $180,000
Senior Director, Product Management Activision Publishing Inc. Santa Monica, CA Dec 21, 2016 $180,000
Senior Director of Product Management Gainsight, Inc. Redwood City, CA Mar 09, 2015 $180,000
Senior Director, Product Management Good Technology Corporation Sunnyvale, CA Aug 26, 2014 $180,000 -
$185,000
Senior Director, Product Management Salesforce.Com, Inc. San Francisco, CA Oct 01, 2011 $178,000
Senior Director Product Management Zebra Technologies Corporation Holtsville, NY Jan 06, 2016 $175,885 -
$255,700
Senior Director, Product Management & Europe Opera Autogrid Systems, Inc. Redwood City, CA Aug 10, 2014 $160,000
Senior Director, Product Management Yahoo! Inc. Sunnyvale, CA May 29, 2013 $156,900 -
$283,100
Senior Director, Product Management Yahoo! Inc. Sunnyvale, CA Sep 25, 2012 $156,900 -
$283,100
Senior Director, Product Management Yahoo! Inc. San Francisco, CA Jun 06, 2012 $156,900 -
$283,100
Senior Director, Web Product Management Corbis Corporation Seattle, WA May 03, 2011 $156,312 -
$194,000
Senior Director Product Management XAD, Inc. Mountain View, CA Nov 30, 2014 $155,000 -
$176,000
Senior Director, Product Portfolio Management Brightstar Us, Inc. San Carlos, CA Jan 01, 2014 $155,000

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Top Skills for A Senior Director, Product Management

ProductStrategyProductManagementPlatformProductLineProductRoadmapNewProductDevelopmentWebAnalyticsCloudSaasPProductPortfolioBusinessDevelopmentProductPlanningBusinessUnitROIProductRequirementsAnnualRevenueMarketResearchBusinessPlan

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Top Senior Director, Product Management Skills

  1. Product Strategy
  2. Product Management
  3. Platform
You can check out examples of real life uses of top skills on resumes here:
  • Served as main internal point of contact for worldwide product strategy by building strong partnerships with internal groups.
  • Created the product management team and instituted a customer-focused requirement discovery process.
  • Designed and launched: Content Syndication Platform (Video, Photo, Print) & Mediation platform.
  • Managed the entire product and design teams for evidence.com, AXON OS and Evidence Sync product lines.
  • Defined product marketing requirements and product roadmap.

Top Senior Director, Product Management Employers

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