What does a senior director, product management do?
A senior director of product management's role is to direct and oversee the product development operations in an organization, ensuring that all procedures adhere to the vision, mission, and goals of the company. Their responsibilities revolve around creating roadmaps and guidelines, coordinating with different departments to gather relevant data, setting budgets and objectives, devising strategies and finding new opportunities, and monitoring sales while putting customer feedback into consideration. Furthermore, as a senior director, it is essential to lead and encourage team members, all while implementing the company's policies and regulations.
Senior director, product management responsibilities
Here are examples of responsibilities from real senior director, product management resumes:
- Lead redesign on the UI and navigation.
- Develop and manage client email campaigns, PPC management, SEO, and affiliate marketing.
- Create and lead internal education program with goal of reducing time spend on development and QA testing.
- Conduct integration, technology and programmer partner contract negotiations, manage both internal and external resources for product UI development.
- Define vision for next generation cloud and SaaS platform to capitalize on market opportunity and provide platform to re-invent existing product.
- Implement initiatives tracking, reporting and monitoring KPIs.
- Set product and technical strategy for the cross-channel CRM marketing platform.
- Leverage KPI results driving product and services decisions optimize for revenue and long-term ROI.
- Expedite product planning and release feasibility via profile-base planning, product cost models and ROI analysis.
- Integrate SaaS offering for field service management, service dispatch, parts ordering, and warranty claims management.
- Build and execute business plans, determine pricing, identify requirements, define KPIs, and steer feature development.
- Develop strategic product evolution to next generation SaaS platform using OMA and MQTT standards while balancing the enterprise customer needs.
- Task with modernizing Martindale.com, developing a public API platform, and redesigning the social and community experience on Lawyers.com.
- Re-Orient XenServer strategy to maximize revenue opportunity from IaaS private cloud OpenStack and CloudStack.
- Enhance and extend existing product offerings to include reseller-enable platform and web service-base API.
Senior director, product management skills and personality traits
We calculated that 12% of Senior Directors, Product Management are proficient in Product Management, SR, and Product Strategy. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Senior Directors, Product Management that have these skills listed on their resume here:
- Product Management, 12%
Promoted within Sun to lead a global product strategy and intelligence department within the Sun Systems product management organization.
- SR, 7%
Promoted to Business Unit Manager & Sr. Director of Strategic Bus.
- Product Strategy, 6%
Achieved revenue growth and market share objectives through developing long-term product strategy, delivering innovative products, and driving execution excellence.
- Market Research, 6%
Developed product positioning and messaging to differentiate online reporting interface in the market research industry.
- Analytics, 6%
Key product manager and specification architect for analytics and business intelligence application unit within the Microsoft Office business division.
- ROI, 5%
Expedited product planning and release feasibility via profile-based planning, product cost models and ROI analysis.
"product management," "sr," and "product strategy" are among the most common skills that senior directors, product management use at work. You can find even more senior director, product management responsibilities below, including:
Analytical skills. The most essential soft skill for a senior director, product management to carry out their responsibilities is analytical skills. This skill is important for the role because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, a senior director, product management resume shows how their duties depend on analytical skills: "performed swot/competitive analysis for security gateway product line. "
Communication skills. Another essential skill to perform senior director, product management duties is communication skills. Senior directors, product management responsibilities require that "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." Senior directors, product management also use communication skills in their role according to a real resume snippet: "network integration: responsible for integrating the communications products user experience across the yahoo network. "
Creativity. Another skill that relates to the job responsibilities of senior directors, product management is creativity. This skill is critical to many everyday senior director, product management duties, as "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This example from a resume shows how this skill is used: "defined vision for next generation cloud and saas platform to capitalize on market opportunity and provide platform to re-invent existing product. "
Organizational skills. A big part of what senior directors, product management do relies on "organizational skills." You can see how essential it is to senior director, product management responsibilities because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." Here's an example of how this skill is used from a resume that represents typical senior director, product management tasks: "restructured product portfolio to improve organizational focus by 60%. "
The three companies that hire the most senior director, product managements are:
- Oracle97 senior directors, product management jobs
- Change Healthcare97 senior directors, product management jobs
- AVI
93 senior directors, product management jobs
Compare different senior directors, product management
Senior director, product management vs. Manager/marketing director
A product lead is responsible for monitoring the development of new products and services of an organization, starting from brand conceptualization to official market release and distribution. Product leads identify effective product management by conducting data analysis and evaluating market statistics of customer demands. They coordinate with the clients on their specifications and requirements, including the budget limit and timely deliverables. A product lead manages the brand promotion on media platforms, creating content that adheres to the target audience.
While similarities exist, there are also some differences between senior directors, product management and manager/marketing director. For instance, senior director, product management responsibilities require skills such as "product management," "sr," "product strategy," and "analytics." Whereas a manager/marketing director is skilled in "customer service," "payroll," "press releases," and "trade shows." This is part of what separates the two careers.
Managers/marketing director tend to make the most money working in the manufacturing industry, where they earn an average salary of $77,050. In contrast, senior directors, product management make the biggest average salary, $181,716, in the media industry.The education levels that managers/marketing director earn slightly differ from senior directors, product management. In particular, managers/marketing director are 15.1% less likely to graduate with a Master's Degree than a senior director, product management. Additionally, they're 0.5% less likely to earn a Doctoral Degree.Senior director, product management vs. Product lead
The duties of a product director depend on one's place or industry of employment. Typically, their responsibilities revolve around overseeing the product development operations to ensure smooth flow and efficiency, devise strategies to improve processes, gather relevant data such as sales and customer feedback, and coordinate with different departments in developing new products and services. Furthermore, as a director, it is essential to lead and encourage departments to meet goals, all while implementing the company's policies and regulations, including its mission and vision.
Each career also uses different skills, according to real senior director, product management resumes. While senior director, product management responsibilities can utilize skills like "sr," "analytics," "cloud security," and "product vision," product leads use skills like "architecture," "product design," "continuous improvement," and "customer service."
On average, product leads earn a lower salary than senior directors, product management. Some industries support higher salaries in each profession. Interestingly enough, product leads earn the most pay in the hospitality industry with an average salary of $129,039. Whereas senior directors, product management have higher pay in the media industry, with an average salary of $181,716.Average education levels between the two professions vary. Product leads tend to reach similar levels of education than senior directors, product management. In fact, they're 4.4% less likely to graduate with a Master's Degree and 0.5% more likely to earn a Doctoral Degree.Senior director, product management vs. Product director
The duties of a global director will vary on one's line of work or company of employment. Typically, their responsibilities will revolve around overseeing and leading a diverse range of employees or departments, developing new strategies and programs for global markets, and ensuring that all products and services are inclusive and public friendly. Furthermore, as a director, it is essential to implement all policies and regulations, all while developing new ones to ensure the efficiency of the company and its services.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a senior director, product management is likely to be skilled in "sr," "analytics," "cloud security," and "cloud," while a typical product director is skilled in "product design," "software development," "scrum," and "market trends."
Product directors earn the best pay in the internet industry, where they command an average salary of $155,810. Senior directors, product management earn the highest pay from the media industry, with an average salary of $181,716.product directors typically earn similar educational levels compared to senior directors, product management. Specifically, they're 4.3% less likely to graduate with a Master's Degree, and 1.1% less likely to earn a Doctoral Degree.Senior director, product management vs. Global director
Even though a few skill sets overlap between senior directors, product management and global directors, there are some differences that are important to note. For one, a senior director, product management might have more use for skills like "product management," "sr," "product strategy," and "market research." Meanwhile, some responsibilities of global directors require skills like "hr," "oversight," "continuous improvement," and "customer service. "
The automotive industry tends to pay the highest salaries for global directors, with average annual pay of $162,077. Comparatively, the highest senior director, product management annual salary comes from the media industry.The average resume of global directors showed that they earn similar levels of education compared to senior directors, product management. So much so that theyacirc;euro;trade;re 0.3% less likely to earn a Master's Degree and more likely to earn a Doctoral Degree by 1.3%.Types of senior director, product management
Updated January 8, 2025
