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Become A Senior Director, Product Marketing

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Working As A Senior Director, Product Marketing

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $146,910

    Average Salary

What Does A Senior Director, Product Marketing Do At Splunk

* I want to and can do that!
* The Senior Director of Product Marketing for Security will:
* Be a key part of the Security Market leadership team, Define market strategy and drive marketing efforts for building market awareness, the Splunk brand, lead gen, and increasing sales in the Security market
* Work closely with field sales, inside sales, marketing , professional services and others on messaging and target marketing.
* Create key sales tools including competitive analyses to enhance sales effectiveness.
* Work across the marketing team to provide content for website, collateral, press releases, media and industry analyst briefings, tradeshows, sales and channel training, online marketing, etc.
* Work across security market group to help shaping business and product strategy, drive execution and innovation in product and GTM.
* Develop and oversee the creation of various collateral including white papers and presentations.
* Identify and represent the company at various speaking engagements, conferences, press interviews, industry analyst briefings, etc.
* Assist the field sales organization by providing his her expertise in specific sales situations

What Does A Senior Director, Product Marketing Do At Tufts Health Plan

* FUNCTIONS* (in order of importance)Administrative Responsibility:
* Manage all direct reports.
* Meet for regular updates; provide feedback on professional development at least monthly.
* Provide annual written feedback
* Ensure all projects are prioritized and appropriately assigned to staff, and that production and budget resources are appropriately allocated to support key business initiatives.
* Review, edit and approve all written material for accuracy, branding, and compliance.
* Oversee development of annual marketing budget.
* Report any necessary variances with rationale to VP
* Responsible for development of, and adherence to, department policies and procedures.
* Responsible for department compliance with Medicare Marketing Guidelines and other regulatory requirements.
* Report any compliance variances to VP and THP compliance office.
* Ensure legal and CMS approval of all marketing materials prior to use.
* Examples include advertising, enrollment/sales kits, Well! Magazine, Website, collateral brochures and directories, and member communication such as the annual notification of plan changes.
* Participate with SMP directors and VP on building and executing on the annual business plan
* Work collaboratively with All SMP Directors and SMPO (analytic team), Sr.
* Products Sales, develop annual lead forecast, budget, and implementation plan to maximize new enrollment.
* Directly or indirectly through staff, oversee vendor support for these activities as necessary.
* Oversee all direct response marketing programs as appropriate to the objective and budget, as well as, monitor, analyze and report of the results of these campaigns (focus is on direct-to-consumer direct mail initiatives).
* Develop strategies and interventions to strengthen brand position, and satisfaction.
* Continually improve effectiveness and cost effectiveness of member communications
* Maintain continuously updated consumer understanding inputs into messaging and content for acquisition strategies
* Advise and communicate with internal business partners to ensure efficient and effective collaboration on joint initiatives.
* Provide marketing consultation for initiatives throughout the company that support Senior Products

What Does A Senior Director, Product Marketing Do At Palo Alto Networks

* This person will lead the team responsible for ensuring Palo Alto Networks has compelling and consistent messaging across all marketing disciplines and deliverables.
* They develop tools and initiatives that assist other disciplines in positioning to accelerate creation and conversion of pipeline, as well as contributing content for the buyer’s journey.
* The team bridges sales enablement and product marketing to deliver effective sales and channel enablement messaging and tools.
* They will collaborate across marketing, sales and other internal functions, partnering closely within the product marketing team, and with communications and campaigns teams.
* Measurements include sales productivity, pipeline conversion, effectiveness of assets and message consistency.
* Key deliverables for the team include:
* Point of View platforms and strategy for supporting deliverables, such as surveys & Infographics.
* Company positioning and messaging docs
* Defining an optimized mix of assets and tools tailored by persona, across the buyer’s journey that will drive engagement and conversion.
* Assets and tools will include interactive tools, videos, event content, white papers, infographics, etc.
* Robust sales and channel enablement tools
* Core content for paloaltonetworks.com that is consistent and compelling.
* Work with web/ux team to integrate content into the user experience, moving to a business driver rather than product-focused approach on the web that meets engagement goals.
* Management of customer advisory boards.
* Driving content strategy for user conferences

What Does A Senior Director, Product Marketing Do At Palo Alto Networks

* This person will lead the team responsible for ensuring Palo Alto Networks has compelling and consistent messaging across all marketing disciplines and deliverables.
* They develop tools and initiatives that assist other disciplines i

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How To Become A Senior Director, Product Marketing

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Senior Director, Product Marketing jobs

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Senior Director, Product Marketing Demographics

Gender

  • Male

    73.7%
  • Female

    25.4%
  • Unknown

    1.0%

Ethnicity

  • White

    78.3%
  • Asian

    12.6%
  • Hispanic or Latino

    6.3%
  • Unknown

    2.3%
  • Black or African American

    0.5%
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Languages Spoken

  • French

    37.5%
  • German

    25.0%
  • Korean

    12.5%
  • Hindi

    12.5%
  • Spanish

    12.5%
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Senior Director, Product Marketing

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Senior Director, Product Marketing Education

Senior Director, Product Marketing

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Real Senior Director, Product Marketing Salaries

Job Title Company Location Start Date Salary
Senior Director, Product Marketing Box, Inc. Redwood City, CA Jun 09, 2016 $240,000
Senior Director, Product Marketing Box, Inc. Los Altos, CA Sep 21, 2015 $240,000
Senior Director-Smartphone Product Marketing Palm, Inc. Sunnyvale, CA Nov 30, 2009 $225,751
Senior Director, Product Marketing Atmel Corporation San Jose, CA Feb 09, 2016 $220,251
Senior Director, Product Marketing Akamai Technologies, Inc. San Mateo, CA Apr 03, 2012 $194,500 -
$202,200
Senior Director, Product Marketing Akamai Technologies, Inc. San Mateo, CA Apr 06, 2012 $194,500 -
$202,200
Senior Director of Product Marketing AUTH0, Inc. Bellevue, WA Nov 14, 2016 $187,000
SR. Director, Product Marketing Push Technology, Inc. Denver, CO Nov 13, 2016 $180,000
SR. Director, Product Marketing Push Technology, Inc. Denver, CO Jun 22, 2015 $180,000
SR. Director, Product Marketing RGB Networks, Inc. Sunnyvale, CA Dec 15, 2010 $177,000
Senior Director, Product Marketing Anaplan Inc. San Francisco, CA May 09, 2016 $170,000
Senior Director, Product Marketing Anaplan Inc. San Francisco, CA Jan 06, 2016 $170,000
Senior Director, Product Marketing Anaplan Inc. San Francisco, CA Jun 13, 2016 $170,000
SR. Director of Digital Product Marketing The Weather Channel, LLC Atlanta, GA Oct 01, 2012 $170,000 -
$190,000
SR. Director of Product Marketing Tealeaf Technologies, Inc. San Francisco, CA Feb 01, 2011 $160,000
SR. Director of Technical Product Marketing Tealeaf Technology, Inc. San Francisco, CA Feb 01, 2011 $160,000
Senior Director, Product Marketing Inquira, Inc. San Bruno, CA May 03, 2010 $153,504 -
$155,000
Senior Director, Product Marketing AOL Adverstising, Inc. San Mateo, CA Jun 01, 2015 $150,000 -
$200,000
Senior Director, Product Marketing AOL Adverstising, Inc. San Mateo, CA Jun 10, 2015 $150,000 -
$200,000
Senior Director, Product Marketing Realnetworks, Inc. Seattle, WA May 18, 2014 $145,000
SR. Director, Product Marketing Marketo, Inc. San Mateo, CA Mar 15, 2011 $145,000
SR. Director, Product Marketing AOL Advertising Inc. San Mateo, CA Jul 28, 2016 $144,893
Senior Director, Global Product Marketing Philips Medical Systems (Cleveland), Inc. Highland Heights, OH Oct 01, 2012 $144,061 -
$225,000

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Top Skills for A Senior Director, Product Marketing

ProductStrategyProductManagementWebProductLaunchProductLineProductDevelopmentCloudSaasMarketResearchDemandGenerationCompetitiveAnalysisBusinessUnitSalesToolsOEMBusinessDevelopmentPProductRoadmapMarketShareFinancialGlobalProduct

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Top Senior Director, Product Marketing Skills

  1. Product Strategy
  2. Product Management
  3. Web
You can check out examples of real life uses of top skills on resumes here:
  • Conducted global customer tour to reveal new product strategy which reversed eroding relationships with key customers.
  • Managed product management, product marketing, web marketing, and a team of four product managers and support personnel.
  • Presented market facing webinars and presentations at industry events in support of market awareness, customer education and strategic partnership engagements.
  • Authored comprehensive MRDs, PRDs, and product launch materials/collateral related to various mobile payment initiatives.
  • Earned U.S. Patent for industrial design of a thin client product line.

Top Senior Director, Product Marketing Employers

Senior Director, Product Marketing Videos

Work at LinkedIn: Vidya Chandra, Senior Product Marketing Manager

Rick Malins, Product Marketing Manager, Google

What Is Product Marketing?

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