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Senior director, product marketing education requirements

Updated January 8, 2025
4 min read

There are several educational requirements to become a senior director, product marketing. Senior directors, product marketing usually study business, marketing, or electrical engineering. 71% of senior directors, product marketing hold a bachelor's degree, and 25% hold an master's degree. We analyzed 359 real senior director, product marketing resumes to see exactly what senior director, product marketing education sections show.

The most common colleges for senior directors, product marketing are the Stanford University and the Stanford University.

There are also many online senior director, product marketing courses to help get the education required to be a senior director, product marketing.

What education do you need to become a senior director, product marketing?

What degree do you need to be a senior director, product marketing?

The most common degree for senior directors, product marketing is bachelor's degree, with 71% of senior directors, product marketing earning that degree. The second and third most common degree levels are master's degree degree at 25% and master's degree degree at 2%.
  • Bachelor's, 71%
  • Master's, 25%
  • Associate, 2%
  • Doctorate, 1%
  • Other Degrees, 1%

What should I major in to become a senior director, product marketing?

You should major in business to become a senior director, product marketing. 23% of senior directors, product marketing major in business. Other common majors for a senior director, product marketing include marketing and electrical engineering.

Most common colleges for senior directors, product marketing

Senior directors, product marketing often get their degrees at Stanford University, University of California, Santa Barbara, and University of Utah. Here are the most common colleges for senior directors, product marketing in the US based on their resumes.
Senior director, product marketing common collegePercentages
Stanford University9.23%
University of California, Santa Barbara7.69%
University of Utah7.69%
University of Washington7.69%
San Diego State University6.15%

Best majors for senior directors, product marketing

RankMajorPercentages
1Business23.2%
2Marketing19.3%
3Electrical Engineering11.0%
4Computer Science6.1%
5Management5.3%

Best colleges for senior directors, product marketing

The best colleges for senior directors, product marketing are Northwestern University, University of Southern California, and University of Pennsylvania.

A senior director, product marketing with advanced education typically earns a higher salary and has access to better jobs. That's why Zippia looked into the best colleges for senior directors, product marketing. We based this list on several metrics: admissions rate, retention rate, mean earnings of graduates, the ratio of working vs. non-working students ten years after admission, the average cost of attendance, and median debt for graduates who become senior directors, product marketing.

1. University of Georgia

Athens, GA • Private

In-state tuition

$11,830

Enrollment

29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-state tuition

$10,555

Enrollment

30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-state tuition

$14,760

Enrollment

31,451

4. Purdue University

West Lafayette, IN • Private

In-state tuition

$9,992

Enrollment

33,495

5. Howard University

Washington, DC • Private

In-state tuition

$26,756

Enrollment

6,166

6. Ohio State University

Columbus, OH • Private

In-state tuition

$10,726

Enrollment

45,769

7. University of Texas at Austin

Austin, TX • Private

In-state tuition

$10,610

Enrollment

40,329

8. University of Southern California

Los Angeles, CA • Private

In-state tuition

$56,225

Enrollment

19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-state tuition

$55,584

Enrollment

10,764

10. SUNY at Binghamton

Vestal, NY • Private

In-state tuition

$9,808

Enrollment

13,990

20 best online courses for senior directors, product marketing

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1. Product Management (Part Time)

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Balance business viability, technical feasibility, and customer desire to lead products and features toward long-term success. Learn from a seasoned expert. This course is offered in person and live online, in a remote classroom setting...

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3. Predictive Analytics for Business

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Learn to apply predictive analytics and business intelligence to solve real-world business problems...

4. Marketing Analytics

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Gain an in-depth understanding of Google Analytics and marketing analytics. Analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau...

5. Product Marketing Launch Plan: Product GTM with Dekker, MBA

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4.6
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Product Management Marketing Strategy, Marketing Plan, Product Marketing Manager, Product Manager Marketing Plan...

6. Product Management Marketing: Dekker's Product Marketing MBA

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4.6
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Be a Product Marketing Manager - Product Management : Product Manager MBA : Product to Market : Product Owner Launch GTM...

7. Product Manager

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Envision and lead the product strategy of industry-defining products, and learn to successfully bring them to market. Influence the execution of product development as a Product Manager, one of the most highly-coveted roles in technology...

8. Data Product Manager

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Leverage data to build products that deliver the right experiences, to the right users, at the right time. Lead the development of data-driven products that position businesses to win in their market...

9. Product Marketing for Technology Companies

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4.5
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Master your product marketing skills through practical examples and exercises...

10. Sales and Marketing For Online Businesses

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A Beginners Guide To Sales & Marketing For Your Online Business And Ventures...

11. Digital Marketing

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Gain real-world experience running live campaigns as you learn from top experts in the field. Launch your career with a 360-degree understanding of digital marketing...

12. AI for Business Leaders

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Master the foundations of artificial intelligence so you can strategically implement AI in your company. Leverage machine learning technologies to power corporate growth, increase efficiency, and enhance customer experiences...

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14. The Complete Sales Skills Master Class - Sales Marketing B2B

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Master Sales Skills, Marketing Strategy, B2B Sales, Business Development, Lead Generation Using Top Social Skills...

15. Business Analytics

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In this program, you will learn foundational data skills that apply across functions and industries. You will learn to analyze data and build models with Excel, query databases using SQL, and create informative data visualizations with Tableau...

16. AI Product Manager

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Learn to develop AI products that deliver business value. Build skills that help you compete in the new AI-powered world...

17. Advanced Product Management: Vision, Strategy & Metrics

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4.5
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Learn the skills Product Managers use every day. Vision, strategy, & advanced metrics for Product Managers...

18. VPs and Directors of Product Management: Finding Excellence

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4.4
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Succeeding in an intense, stressful, invigorating job...

19. Growth Product Manager

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Hone specialized Product Management skills in growth strategy. Lead experimentation and data-driven decision-making in your organization to drive products to reach the next level of scale, impact, and profitability...

20. Product Strategy

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Learn how to build a bullet-proof vision & strategy for any digital product idea. By the end of this course, you’ll know how to identify the right problems to solve, map out business models for capturing revenue, and successfully pitch your strategy to stakeholders...

Top 10 most affordable universities for senior directors, product marketing

The most affordable schools for senior directors, product marketing are University of Florida, fashion institute of technology, and suny farmingdale.

If the best universities for senior directors, product marketing are out of your price range, check out these affordable schools. After factoring in in-state tuition and fees, the average cost of attendance, admissions rate, average net price, and mean earnings after six years, we found that these are the most affordable schools for senior directors, product marketing.

1. University of Florida

Gainesville, FL • Private

In-state tuition

$6,381

Cost of attendance

21,034

2. Fashion Institute of Technology

New York, NY • Private

In-state tuition

$5,740

Cost of attendance

17,864

3. SUNY Farmingdale

Farmingdale, NY • Private

In-state tuition

$8,306

Cost of attendance

16,091

4. USF Sarasota-Manatee

Sarasota, FL • Private

In-state tuition

$5,587

Cost of attendance

13,043

5. Florida State University

Tallahassee, FL • Private

In-state tuition

$5,656

Cost of attendance

21,623

6. University of South Florida

Tampa, FL • Private

In-state tuition

$6,410

Cost of attendance

20,456

7. California State University - Dominguez Hills

Carson, CA • Private

In-state tuition

$6,942

Cost of attendance

14,469

8. Purdue University

West Lafayette, IN • Private

In-state tuition

$9,992

Cost of attendance

22,430

9. California State University - Fresno

Fresno, CA • Private

In-state tuition

$6,587

Cost of attendance

16,915

10. Brigham Young University

Provo, UT • Private

In-state tuition

$5,620

Cost of attendance

18,136

Top 10 hardest universities to get into for senior directors, product marketing

The hardest universities for senior directors, product marketing to get into are Northwestern University, University of Southern California, and University of Pennsylvania.

Some great schools for senior directors, product marketing are hard to get into, but they also set your career up for greater success. The list below shows the most challenging universities to get into for senior directors, product marketing based on an institution's admissions rates, average SAT scores accepted, median ACT scores accepted, and mean earnings of students six years after admission.

1. Northwestern University

Evanston, IL • Private

Admissions rate

8%

SAT average

1,508

2. University of Southern California

Los Angeles, CA • Private

Admissions rate

13%

SAT average

1,445

3. University of Pennsylvania

Philadelphia, PA • Private

Admissions rate

8%

SAT average

1,492

4. Northeastern University

Boston, MA • Private

Admissions rate

19%

SAT average

1,466

5. Boston University

Boston, MA • Private

Admissions rate

22%

SAT average

1,420

6. University of Texas at Austin

Austin, TX • Private

Admissions rate

39%

SAT average

1,367

7. Stanford University

Stanford, CA • Private

Admissions rate

4%

SAT average

1,497

8. SUNY at Binghamton

Vestal, NY • Private

Admissions rate

40%

SAT average

1,376

9. Villanova University

Villanova, PA • Private

Admissions rate

29%

SAT average

1,407

10. University of Maryland - College Park

College Park, MD • Private

Admissions rate

47%

SAT average

1,390

Top 10 easy-to-apply-to universities for senior directors, product marketing

The easiest schools for senior directors, product marketing to get into are Oklahoma Wesleyan University, university of the incarnate word, and d'youville college.

Some schools are much easier to get into. If you want to start your career as a senior director, product marketing without much hassle, check out the list of schools where you will be accepted in no time. We compiled admissions rates, average SAT scores, average ACT scores, and average salary of students six years after graduation to uncover which were the easiest schools to get into for senior directors, product marketing.

1. Oklahoma Wesleyan University

Bartlesville, OK • Private

Admissions rate

68%

SAT average

964

2. University of the Incarnate Word

San Antonio, TX • Private

Admissions rate

88%

SAT average

1,044

3. D'Youville College

Buffalo, NY • Private

Admissions rate

100%

SAT average

1,072

4. LIM College

New York, NY • Private

Admissions rate

83%

SAT average

1,061

5. Holy Names University

Oakland, CA • Private

Admissions rate

70%

SAT average

849

6. Notre Dame College

Cleveland, OH • Private

Admissions rate

90%

SAT average

994

7. Gwynedd Mercy University

Gwynedd Valley, PA • Private

Admissions rate

92%

SAT average

1,031

8. Mount Saint Mary's University

Los Angeles, CA • Private

Admissions rate

84%

SAT average

1,031

9. Barry University

Miami, FL • Private

Admissions rate

91%

SAT average

1,006

10. Felician University

Lodi, NJ • Private

Admissions rate

81%

SAT average

999

Average senior director, product marketing salary by education level

Senior directors, product marketing with a Doctorate degree earn more than those without, at $202,883 annually. With a Master's degree, senior directors, product marketing earn a median annual income of $195,520 compared to $176,087 for senior directors, product marketing with an Bachelor's degree.
Senior director, product marketing education levelSenior director, product marketing salary
Master's Degree$195,520
Bachelor's Degree$176,087
Doctorate Degree$202,883

Senior director, product marketing education FAQs

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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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