How to hire a senior director, product marketing

How to hire a senior director, product marketing, step by step

Here's a step-by-step senior director, product marketing hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a senior director, product marketing job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new senior director, product marketing
• Step 8: Go through the hiring process checklist

What does a senior director, product marketing do?

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1. Identify your hiring needs

   First, determine the employments status of the senior director, product marketing you need to hire. Certain senior director, product marketing roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them a senior director, product marketing to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a senior director, product marketing that fits the bill.

   Here's a comparison of senior director, product marketing salaries for various roles:

   Type of Senior Director, Product Marketing	Description	Hourly rate
   Senior Director, Product Marketing	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$59-112
   Consultant/Marketing Director	A consultant/marketing director is responsible for conducting data and statistical analysis of the current market trends to identify opportunities that would strengthen the company's brand image on the market. Consultant/marketing directors evaluate the company's marketing techniques and determine methods to improve promotional campaigns and media presence... Show more	$37-76
   Marketing Manager	Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities... Show more	$34-73

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Cloud
   • Lifecycle Management
   • Product Management
   • Market Research
   • Product Development
   • Sales Tools
   • Saas
   • Go-To-Market Strategy
   • Product Line
   • Sales Enablement
   • SR
   • Value Proposition
   • Product Strategy

   Check all skills

   Responsibilities:

   • Lead marketing for enterprise and service provider cloud infrastructure software and manage services.
   • Lead the global solutions product marketing team for cloud, Cisco-wide.
   • Manage and own all international salesenablement and GTM for world wide sales teams.
   • Lead program management, global sales and marketing support, logistics, CRM tracking, and business development.
   • Lead the design, development and implementation of product websites globally including architecture, content, creative and SEO best practices.
   • Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.

   More senior director, product marketing duties

3. Make a budget

   Including a salary range in the senior director, product marketing job description is a good way to get more applicants. A senior director, product marketing salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for a senior director, product marketing in Kansas may be lower than in California, and an entry-level engineer typically earns less than a senior-level senior director, product marketing. Additionally, a senior director, product marketing with lots of experience in the field may command a higher salary as a result.

   Average senior director, product marketing salary

   $170,764yearly

   $82.10 hourly rate

   ---

   Entry-level senior director, product marketing salary

   $123,000 yearly salary

   Updated December 16, 2025

   Average senior director, product marketing salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$207,022	$100
   2	Washington	$190,713	$92
   3	Arizona	$177,201	$85
   4	North Carolina	$169,010	$81
   5	Virginia	$164,483	$79
   6	New Jersey	$161,723	$78
   7	Massachusetts	$158,160	$76
   8	New York	$155,902	$75
   9	Texas	$152,779	$73
   10	Utah	$150,313	$72
   11	Minnesota	$148,372	$71
   12	Illinois	$147,783	$71
   13	North Dakota	$145,925	$70
   14	District of Columbia	$144,995	$70
   15	Nebraska	$143,103	$69
   16	Maryland	$142,396	$68
   17	Montana	$141,828	$68
   18	Alabama	$139,893	$67
   19	Colorado	$139,396	$67
   20	Louisiana	$136,920	$66

   Average senior director, product marketing salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Adobe	$198,352	$95.36	124
   2	Thumbtack	$197,570	$94.99	1
   3	Zscaler	$196,383	$94.41	14
   4	Anaplan	$196,276	$94.36	12
   5	SAP	$194,246	$93.39	45
   6	ServiceNow	$193,851	$93.20	114
   7	Box	$189,144	$90.93	13
   8	Akamai Technologies	$187,928	$90.35	6
   9	Microsoft	$181,566	$87.29	249
   10	Tandberg	$180,972	$87.01
   11	SolarWinds	$179,626	$86.36
   12	Constant Contact	$179,039	$86.08	6
   13	Western Digital	$177,377	$85.28	117
   14	Qualcomm	$176,730	$84.97	39
   15	Weedmaps	$175,224	$84.24	10
   16	Veeva Systems	$174,958	$84.11	103
   17	Amazon	$174,695	$83.99	833
   18	PacBio	$172,734	$83.05
   19	Salesforce	$172,615	$82.99	125
   20	ARM	$171,721	$82.56	9

4. Writing a senior director, product marketing job description

   A senior director, product marketing job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a senior director, product marketing job description:

   Senior director, product marketing job description example

   Who lululemon Studio is:
   
   lululemon Studio is a hybrid fitness experience that allows Members to experience original classes and programs - from lululemon Studio and the hottest boutique fitness studios - right from the lululemon Studio Mirror, on-the-go via the lululemon Studio App, or in-person at our partner studio locations and lululemon experiential stores.
   
   Formerly known as MIRROR, we joined the lululemon family in 2020. Guests can now experience the lululemon Studio Mirror in 200 stores (and counting!) across North America. Having the resources of a public, global company behind us, we'll continue to grow rapidly with amazing workout content and in-home fitness innovation.
   
   Ready to build with us?
   
   Role Overview
   
   As lululemon Studio's first Sr. Director, Content & Product Marketing, you'll lead the Content strategy and Calendar, Social, and Written content. You'll be joining our growing Marketing Team, and reporting directly to the Head of Customer & Marketing.
   
   Your perspective will help lululemon Studio drive brand awareness with potential new Members and engagement with current Members. We look forward to becoming a better organization because of it. At lululemon Studio, personal improvement isn't a luxury, it's a business imperative. Join the fun!
   How You'll Add Value:Develop content strategy and lead calendar development, including key campaign narratives and messages across channels to support owned and studio partner content, new products and/or features. Ensure that the key messages are clear to members and support lululemon Studio's value proposition: Potential Members: Drive brand awareness and acquisition and Current Members: Drive engagement (e.g. classes taken, new feature education and adoption) Oversee campaign execution across owned channels including: Social / Influencers, Content hub and partner closely with marketing leads to ensure consistent messaging in paid channels, PR, and lifecycle communications (email, SMS).Lead a team including: Social, Editorial Content and Integrated / Partnership Marketing. Collaborate with cross-functional stakeholders, including Fitness & Talent, Product, and Creative. External stakeholders include lululemon North America Marketing and Studio Partners. Implement analytical framework to evaluate and understand role of content marketing on key business goals, partnering with marketing analytics and Data team.
   What You Bring to the Team: 10+ years of experience in leading content, product, or integrated marketing in a consumer content-first industry Experience building and directly managing a team, while also working collaboratively across stakeholders and cross-functional teams Proven ability to thrive in a fast-paced environment, including managing multiple, competing priorities simultaneously and willingness to adapt to improve
   Bonus Points: Passion for health and wellness An understanding of digital content and subscription services A mixture of digital, lifecycle, loyalty, and/or omnichannel marketing experience
   What Sets Us Apart: Competitive compensation Competitive healthcare coverage (medical, vision, dental)401K program with company match Self-directed flexible time-off Free lululemon Studio Mirror and subscription throughout duration of employment Work-from-home stipendlululemon employee discount
   At lululemon Studio, we're building an inclusive culture where all identities, experiences, and perspectives are welcome. We believe that potential means more than pedigree, and encourage our teams to challenge the status quo, because innovation depends on it. We are an equal opportunity employer, and strive to reflect the world fully, accurately, and beautifully.

   Copy this example

   

5. Post your job

   To find senior directors, product marketing for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any senior directors, product marketing they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level senior directors, product marketing with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your senior director, product marketing job on Zippia to find and attract quality senior director, product marketing candidates.
   • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit senior directors, product marketing, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new senior director, product marketing

   Once you have selected a candidate for the senior director, product marketing position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   Once that's done, you can draft an onboarding schedule for the new senior director, product marketing. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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